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G20 Seoul Summit Press Tour

••Theme Courses (Max. 4 hours)


No. Course Route Description
A tour experiencing the unique design properties,
Dongdaemun History & Culture
vision, and design street of Seoul which has been
1 Design Seoul Park  Design Seoul Street in
designated as the World Design Capital 2010 and
Samcheong-dong
the UNESCO Creative City of Design.
DMC Gallery  Digital Pavilion A tour introducing Korea’s world-class IT industry
2 IT Seoul
 Korean Film Museum and promising film industry.

Hangang River Yeouido Hangang River Park A tour of the Hangang River Park plus a river
3  River Cruise cruise that runs through Seoul to sense the
Tour (Approx. 100 min.) spirit of ‘recovery’ and ‘creation’ of the river.
A tour of spaces that capture the past and the
Gyeongbokgung Palace
4 History of Seoul
 Bukchon Hanok Village
present of the capital with a time-honored
history of six centuries.
Eco-Friendly World Cup Park  Mapo An eco-tour of Nanjido Island, which was
5 Resource Recovery Plant converted into an ecological park from a landfill.
Nanjido Island
Cheonggyecheon Museum A tour of the refreshing urban space stretching
 Cheonggye Plaza between Cheonggye Plaza and Gwanghwamun
6 Downtown Tour
 Gwanghwamun Square Square, which was created as a result of the
 Seoul Plaza Cheonggyecheon Stream restoration.

••Courses in vicinity of Coex (the G20 Summit venue) (Max. 2 hours)


No. Course Name Route Description
Seonjeongneung A tour of a rare historical site situated in the
 World Taekwondo downtown area, the home of Taekwondo, Korea’s
Seonjeongneung
7 Royal Tomb Park
Headquarters proud national marshal art, and ‘Media Poles,’ the
 Gangnam-daero U-Street installation of a public media board that allows
and U-Park ubiquitous access to media right on the street.

Bongeunsa Temple An experience of exotic Buddhist culture, a scenic


Bongeunsa Temple
8 & Fashion
 Garosugil  Fashion street street lined with beautiful trees, and a stylish
in Cheongdam-dong fashion street in the heart of Seoul.

••Other Courses
Tour Departure
No. Course Name Route Time Time
Individual studios  Permanent gallery
9 Seoul Design Studio  Joint workspace
3hrs 10:00

Seoul Art Space in Sindang


10 Seoul Art Space Tour  Seoul Art Space in Seongbuk
4hrs 10:00

Seoul Fortress on National Theater of Korea  N Seoul


11 4hrs 10:00
Mt. Namsan Tower  Bongsudae  Baekbeom Square
High-Tech Transport
12 TOPIS Center Auditorium 3hrs 10:00
System (TOPIS, BMS)

※ Media Inquiries: G20seoul@paradisepco.com / +82-2-2260-2051

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1
Course
Design Seoul

Course

Dongdaemun History & Culture Park


 Design Seoul Street in Samcheong-dong

■Main Route
·Time Required : 4 hours

■Information on visiting places

1 Dongdaemun History & Culture Park


○ Design : Zaha Hadid & Samoo Architects & Engineers
○ Expected completion date : July 2012
○ Size : 85,320 sq.m of gross floor area (including underground Culture Square)
○ Major facilities : Dongdaemun History Museum, Dongdaemun Stadium Memorial
Museum, Relics Exhibition Halls 1 & 2, Event Hall, Design Gallery, Seoul Fortress.

••Overview

The Seoul Metropolitan Government announced in 2007 a plan to build the


Dongdaemun Design Plaza and a park on the site of the Dongdaemun Sports
Complex. What the officials had in mind at the time was a simple park, but they had
to change their plans soon after. A considerable number of cultural relics related to
Seoul’s history were recovered during the demolition of the old sports facility. Under
the supervision of architect Zaha Hadid, the designer of the DDP, the city decided to
create a history and culture park.

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The 142m-long walls surrounding Dongdaemun, one of the four main gates of the
capital of the Joseon Dynasty, were restored to their original shapes. The site of an
old military camp, discovered beneath old baseball and soccer fields, has also been
recovered. Some 1,000 retrieved artifacts, including white porcelains and pieces of
buncheong, are now on display at the newly built Dongdaemun History Museum. The
restoration process was captured in a 3D film that can be viewed at Dongdaemun
History Museum and Dongdaemun Stadium Memorial Museum.

The Dongdaemun Design Plaza is now under construction and will have four floors
above ground and three underground. The plaza will exclusively serve the fashion and
design industry and be equipped with all the major facilities, such as exhibition rooms
and educational and PR facilities. When it is completed in 2012, the Dongdaemun
area will be reborn as a landmark in Seoul, where history and the future co-exist.

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2 Design Seoul Street in Samcheong-dong
○ Size : 1,600m in length, 15m in width
○ Project description : Based on residents’ opinions, a total of 89 signboards have
been installed or improved on the streets of Samcheong-dong, the embodiment of
a perfect marriage between tradition and modernity.

••Overview

Design Streets
Based on its Design Seoul guidelines completed in December 2008, the Seoul
Metropolitan Government is redesigning the major streets of the city. The new street
designs are based on the concept of harmony and integrity. The streets in Seoul often
lack a sense of harmony since many street facilities, such as traffic signs and benches,
were built simply for their functionality and not in consideration of their surrounding
environments.

Under the improvement project, the city redesigned signboards, benches, street
lights, street signs and even sidewalks with an integrated design concept to better
harmonize them with their surroundings. The project’s four main strategies are
to simplify, to adopt a consistent design, to reflect citizens’ ideas and to develop
sustainable design concepts.

A total of 18 streets in Seoul, including the districts around Cheonho-dong


intersection in southeastern Seoul and the Gangnam intersection in southern Seoul,
have been turned into “Streets of Design.” All of the shop signs and signboards and
various street facilities there were reorganized and redesigned under these new
design criteria.

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Walking along the high walls of Gyeongbokgung with the National Folk Museum to
the north and the skyscrapers near Gwanghwamun to the rear, one may feel as if he
or she is looking for a hidden secret garden in the heart of a metropolitan city. Across
from the Gyeongbokgung walls, a street lined with art galleries is located. At the end
of the street is a three-way intersection, where Samcheong-dong starts. Following a
book café at one corner, countless cafés and small galleries can be found along the
street. The myriad back alleys are dotted with shops selling beautiful craftwork and
fashion items.

Samcheong-dong
Samcheong-dong’s charm lies in its clash of modern and traditional, and international
and Korean elements. Wine bars and pasta restaurants are often housed in traditional
Korean-style buildings, hanok, while the restaurants in modern western-styled
buildings sell traditional food. The narrow alleys behind the main street fill with jazz
tunes on a nightly basis.

Around the restaurants are many beverage shops, such as a tea house decorated
with pottery. There are also places for take-out coffee and other beverages. Located
in the heart of Seoul and still preserving its old elements, the area ironically has
become one of the most exotic places in the capital. During the weekend, the roads
in Samcheong-dong bustle with people busily clicking away on the camera to capture
the exotic and beautiful street scenes.

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2
Course
IT Seoul

Course

DMC Gallery  Digital Pavilion


 Korea Film Museum

■Main Route
·Time Required : 4 hours

■Information on visiting places

1 Digital Media City(DMC)


••Overview

The Digital Media City (DMC) is a state-of-the-art digital media and entertainment
(M&E) industrial cluster that is being developed by the Seoul Metropolitan
Government on a 570,000 sq. m space in Sangam-dong, northwestern Seoul. The
DMC, to be completed in 2015, will enable Korea’s advanced IT technology, abundant
human resources and capability in the entertainment industry to build on the success
of the Korean Wave and flourish to greater heights.

Information about DMC can be obtained at the DMC Gallery in the complex. Adjacent
to it is the “Digital Pavilion,” the biggest IT display hall in Korea. The media board in
the DMC is an entertainment stage installed on outer walls of buildings. Offering a
variety of information, the board is a street medium mixing the art and the advanced
IT technology.

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There are also intelligent street lights called “IP-Intellight.” In addition to lighting
streets, these lights are equipped with speakers, CCTVs and WAPs (wireless access
points) for wireless networks. The CCTVs are linked with the DMC operation center
for safety of passengers.

A landmark building, named “Seoul Lite,” will be built in the DMC. It is expected to be
one of the tallest buildings in the world to match its status as a center of Korea’s IT
and M&E industries. On the lower floors of the building will be a department store,
convention halls, and other support facilities. The middle floors will house upscale
offices and apartments for global enterprises, while higher floors will be used as a
hotel. On the top floor will be a digital gallery and the highest observatory in the
world. Emphasizing human-oriented technology, the DMC will lead the new media
industry to become a driving force for the future growth of the Korean economy.

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1 DMC Gallery

○Location : Block D4, Housing Site Development Zone


○Size : Three-story building with 1,715sq.m gross floor
area, opened on Oct. 31, 2002
○Tour focus : Introduction to the DMC, a high-tech digital
media entertainment cluster to be completed by 2015

2 Digital Pavilion
○Location : Nuritkum Square
○Size : Four-story building with 6,664sq.m of gross floor
space, opened on April 4, 2008,
○Tour focus : Promotion of the advanced IT industry
and the government policy for U-Korea, learning of IT
technology basics, interactive play, experience of the
ubiquitous future and 4D film screening on Korea’s
computer graphics technology

3 Korea Film Museum

○Size : A floor space of 957sq.m, opened May 9, 2008


○Location : 1st floor, Korea Video Data Center, Cultural
Content Center
○Tour focus
- A guided tour of open-run as well as special exhibitions
such as "Time Travel of Korean Films" that covers the
history of Korean films focusing on milestone events
from 1903
- "Actresses," an open-run exhibition that covers the
social and cultural history of Korea centering around
the 12 most prominent actresses
- A special exhibition providing an in-depth perspective
on the Korean film industry

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3
Course
Hangang River Tour

Course

Yeouido Hangang Park  Hangang Renaissance No.1 Cruise


Tour (Yeouido~Banpo~Bamseom~Seonyudo~Yeouido)

■Main Route
·Time Required : 4 hours

■Information on visiting places

1 Yeouido Hangang Park


○ Location : 8 Yeouido-dong, Yeongdeungpo-gu (Piano Waterway~Wharf for
Authorized Ships)
○T  our focus : A variety of cultural facilities along the river renovated or built under
the Hangang Renaissance Project and the ecological islet Bamseom.

2 Hangang Cruise Tour


○ Route : Yeouido  Nodeulseom  Banpo  Bamseom  Seonyudo  Yeouido
○ Hangang Renaissance No. 1 Cruise Boat
Capacity / Maximum speed : 70 people / 20 knots (about 37km)
○T our focus : Tourist attractions such as the Moonlight Rainbow Fountain,
Floating Islands, World Cup Fountain, etc.

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••Overview

The Hangang
The Hangang, which flows across Seoul, is called the lifeline of the city. Some scholars
say that its name originates from the indigenous Korean word “hangaram.” “Han”
means big, wide or long and “garam” is an archaic word meaning river. Therefore,
Hangang means the big and wide river. During the Joseon Dynasty, the river was also
called “Gyeonggang.” In some old foreign books, the river is called “the Seoul River.”

The Hangang, commonly called the Han River, is well-known to the world as a symbol
of Korea’s fast economic growth in the 1970s. Korea achieved dramatic development
from the 1960s onwards when the nation’s first five-year economic development
plan was implemented. The growth transformed Korea from a country languishing in
the ashes of the Korean War (1950-53) to the world’s 13th largest economy. Foreign
media described the economic development as the “Miracle on the Hangang.” The
phrase is still considered by many to describe Korea’s "can-do" spirit and dynamic
image.

Hangang Renaissance Project


The Hangang Renaissance Project is centered on two themes: restoration and
creation. Under the project, 12 riverside parks are to be redeveloped with different
themes. As a part of the project, four parks - Banpo, Yeouido, Nanji and Ttukseom
- were completed in September 2009. Each of these parks was redeveloped under
the themes : culture, airport, environments and leisure. In just one year, after its
reopening, they have become popular refuges for rest and leisure. What is most
noticeable about the four parks is their water-friendly design.

The Hangang Renaissance Project is aimed at transforming Seoul into a riverside city
by developing its waterfronts. To this end, the urban spaces around the Hangang will
be restructured and accessibility to the river has been improved.

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1 Yeouido Hangang Park
Yeouido Hangang Park was reopened in September, 2009,
after major renovation that took into account the regional
characteristic of Yeouido, a political, financial and media hub
of Seoul. The park has changed into a cultural space with
sophisticated waterfront facilities for global business activities.
The park draws many foreign tourists and businessmen visiting
Yeauido as well as citizens.

2 Piano Waterway
Piano Waterway, which is a 1/100 miniature of the Hangang
River (41.5km), is 3m wide and 415m long. The creek is
supplied with water from underground that was formed
during the construction of a subway. The bottom of the
waterway is engraved with patterns symbolizing famous
attractions along the Hangang, allowing the visitors to take a
glimpse at the river at one place.

3 Water Light Plaza


This waterway is gently sloped from the levees down to
waterfronts. Water is flowing down slowly and is shallow
enough for kids to play in. The dancing streams of a waterjet
fountain and a floor fountain also please the eyes and ears of
visitors. The water running along the Piano Waterway travels
all the way to Water Light Plaza.

4 Waterfall of Lights
This building that used to be the park management office has
been changed into an observatory café where citizens can
enjoy the fantastic views of Water Light Plaza and nearby
Bamseom. Bukhansan (Mt.) and N Tower on Namsan (Mt.)
are also observed on a clear day.

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5 A Walk through the History of Yeouido Airport
This facility was created to commemorate the first Korean
pilot An Chang-nam and an old airport that used to be
located on the island. On Dec. 10, 1922, a local daily, Donga
Ilbo, sponsored the “Grand Homecoming Flight” show for
An. Before 50,000 spectators, he flew around Seoul on
the plane Geumgangho and presented an air show over
Yeouido. The walk connects Yeouido Park to the outside.

6 Festival Stand
Located between two bridges, Mapo-daegyo and Seogang-
daegyo, and facing the Hangang, this place was created
with soil and sand from a construction site in Yeouido
Hangang Park. With gentle-slope stands perfect for enjoying
performances, Festival Stand was a venue for street
cheering during the 2010 FIFA World Cup in South Africa.

7 Floating Stage
This is the world's first floating stage with rotating doors
that can open and close. With a 562 sq.m stage with 200
seats indoors and 2200 outdoors, it is a riverside stage of
performing arts in perfect harmony with the landscape in
the area. Designed by Yun Chang-gi and Zhang Xiaoyi, the
structure’s concept is the image of the bubble rising up from
the water. It was made floating to remain safe from flood.
Fantastic shows are presented every day by various images
of bubbles illustrated through the LEDs and water fountains.

8 Bamseom (Islet)
Bamseom, a 273,503 sq.m islet, is a sanctuary for over
70 different species of migratory birds during winter.
Acknowledging the value of the place as a bird sanctuary,
the government designated Bamseom as an ecosystem
conservation region in 1999. The island is close to the public
and opens only for restricted occasions, to clean up after
flooding, or to feed migratory birds during winter. It was
named “Bamseom” because it looks like a chestnut, which is
“bam” in Korean.

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9 Hangangcheolgyo (Railroad Bridge)
This is the first bridge built across the Hangang, constructed
in 1900. The railroad bridge was destroyed during the Korea
War in order to stop the advance of North Korean soldiers.
Many of the bullet holes made during the war are still
found.

10 Nodeulseom (Island)
This artificial island was built in 1917 from a sand dune in the middle
of the Hangang when a bridge was constructed over it. It was
called “Jungjido” at the time and renamed “Nodeulseom” in 1995.
“Nodeul” literally means a stone on which herons were treading,
which referred to the area around the present Noryangjin. It will be
developed to a landmark of Seoul with an art and culture complex
in 2014. A convention hall, a concert call, an opera house and
other cultural facilities will be built there.

11 Floating Islands
Floating Islands, inspired by the image of a flower blooming in
the Hangang, will be completed in 2011. There will be three
islands. The first island is the biggest and will be is a place for
performing arts. The second will be devoted to entertainment
and have a range of facilities for cultural experiences. The
third island will house facilities for water sports.

12 Moonlight Rainbow Fountain


This fountain, located on Banpo-daegyo (Bridge), is the longest bridge
fountain in the world. Installed on both sides of the 570m-long bridge,
it is 1,140m long in total and registered in the Guinness Book of World
Records. The 44 underwater pumps draw up over 60 tons of water
from the Hangang per minute to supply water to the fountain, which
has 380 nozzles. It was named Moonlight Rainbow Fountain since the
LED lights installed in it create a night rainbow at night. The dancing
movements of water are synchronized to music. It is run from April
to November. The fountain has become a popular location site for
dramas and films. The number of visitors of Banpo Hangang Park has
also increased by 50 percent thanks to the fountain.

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13 Seonyudo (Island)
Seonyudo on the south side of Yanghwa-daegyo (Bridge)
is a beautiful islet where fairies were said to live. Seonyudo
Park is an ecological water park made of recycled
structures from an old purification plant. Various facilities
for rests and ecological education are located on the
114,000sq.m land encompassing the islet and nearby areas.
They include the Water Purification Center, a botanical
garden for observing a variety of marine plants, a water
playground and the Seoul Design Gallery.

14 World Cup Fountain


This fountain was originally built to heighten the festive
mood during the 2002 Korea/Japan FIFA World Cup. It was
relocated to the present site near Seonyudo in September
2003, for better public access. The fountain’s water stream
reaches as high as 202m.

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4
Course
History of Seoul

Course

Gyeongbokgung (Palace)
 Bukchon Hanok Village

■Main Route
·Time Required : 4 hours

■Information on visiting places

1 Gyeongbokgung
○ Location : 1 Sejong-ro, Jongno-gu
○ Tour focus : Major parts of the palace to find the beauty of Korea’s old architecture,
the changing of the guards’ ceremony, etc.

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••Overview

Seoul has been the capital of Korea since 1394. Even before that, the city had served
as the capital of the Baekje Kingdom (B.C.18-660), one of the three kingdoms that
ruled Korea for about 600 years. With such a long history as the nation’s capital, Seoul
is full of historical sites and royal palaces. The palaces located in downtown Seoul also
provide Seoul citizens with havens from their busy city life.

One noticeable feature of the royal palaces is that they are all positioned in harmony
with nature. Streams were unaltered and left to flow through the palaces. These royal
residences still preserve the natural beauty of 600 years ago.

During the Joseon Dynasty, Gyeongbokgung was the main residence for the kings.
Gyeongbokgung is the oldest and the biggest of the five royal palaces in Seoul. Its
structure reveals the highest technical level of architectural design in Northeast Asia
from the Middle Ages.

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2 Bukchon Traditional Culture Center
○ Location : 105 Gye-dong, Jongno-gu
○ Size : Built on a 697.5sq.m land with 362.16sq.m floor area
○ Tour Focus : Viewing of a film on the Bukchon Hanok Village, visiting the
Public Information Hall, where various documents on hanok are on display and
observation of hanok houses to experience traditional Korean culture.

○ History
- Registered Cultural Property No. 229 (designated on March 2, 2006)
-T he Bukchon Traditional Culture Center was opened in October 2002. The house
was originally the residence of the noble-class Min family during the last days
of the Joseon Dynasty. The house is comprised of the anchae (the main building
of a house), the bakkatchae (outer quarters), a haengrangchae (an annex), a
byeolchae (a separated building) and a sadang (a shrine). The Public Information
Hall of the center is located in the haengrangchae building.

••Overview

The traditional Korean-style house, hanok, is characterized more by the aesthetics


of architectural space than by the beauty of the house itself. In building houses, old
Koreans gave great consideration to their positioning in relation to the surrounding
environment. In order to preserve the traditional Korean architectural beauty of the
city and revive its history, the Seoul Metropolitan Government has been rehabilitating
a major cluster of hanok houses in Bukchon.

Bukchon Hanok Village was honored with the Award of Excellence in the 2009
UNESCO Asia-Pacific Heritage Awards for Culture Heritage Conservation, an award
given by UNESCO in recognition of the achievement of individuals and organizations
in successfully restoring structures of heritage value in the Asia-Pacific region.

Bukchon, where the 600-year history of Seoul is preserved, is not a model village
but a neighborhood inhabited by people. Walking through its narrow alleys, one may
feel the same sense of fun and excitement as walking through the small and winding
streets of Venice.

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Bukchon Hanok Village
The best way to appreciate the essence and beauty of Korean-style houses, hanok,
is to visit Bukchon Hanok Village. Bukchon is not an official municipal name. The
name refers to the village lies to the north (“buk” in Korean) of Cheonggyecheon
and Jongno, the main streets of Seoul. It used to be a high-end residential district for
royal family members and high-ranking government officials. In the village, houses
stand roof to roof, sharing walls, a sign of the warm spirit of the neighborhoods in old
Korea.

Bukchon is located between two palaces - Gyeongbokgung and Changdeokgung


- with Jongmyo (Shrine) in the middle. Houses were positioned based on Neo -
Confucian philosophy and geomancy. Bukchon’s narrow alleys, branching out across
the beautiful surroundings, are preserved in their original form and layout. About 920
houses are now clustered in the village, including small museums and workshops.
Bukchon is the best place to glimpse back into the history of Seoul.

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5
Course
Eco-Friendly Nanjido Island

Course

World Cup Park


 Mapo Resources Recovery Facility

■Main Route
·Time Required : 4 hours

■Information on visiting places

1 World Cup Park


○ Location : 243-60 World Cup-ro, Mapo-gu
○T our focus : Introduction to the five eco-friendly theme parks which was built on
a land that was a landfill for 15 years. Visit to Pyeonghwa (Peace) and Haneul (Sky)
parks and briefing on the city's future-oriented eco-friendly policies.

••Overview

World Cup Park & Nanjido


Nanjido in the northwestern part of Seoul used to be a beautiful small islet full of
wild flowers, such as orchids, that bloomed throughout the year. However, in 1977,
urban waste was dumped there, turning the islet into a landfill. Nanjido remained in
such a state for 15 years, becoming known for its bad odor, dust and pollution. On
the occasion of the 2002 World Cup, the islet was redeveloped as an ecological park.
Construction began in October 1999 and was completed in May 2002. The World Cup
Park is composed of five zones - Pyeonghwa (Peace), Haneul (Sky), Noeul (Sunset),
Nanjicheon (Nanji stream) and Nanjicheon - and is an eco-friendly space loved by
both Koreans and foreigners.

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 yeonghwa Park symbolizes harmony and peace and accommodates UNICEF Square,
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Nanji Pond, Peace Garden, a picnic area and the Design Seoul Gallery, which traces
the developmental history of Nanjido island.

Haneul Park, located on one of the two peaks on the island, is known for its wind
power generation facilities. The 30m-high power generator produces 100kw of
electricity from five huge vanes. The electricity is used to power the park facilities.
The gas being emitted from the buried garbage is also recycled there and then
supplied to the World Cup Stadium and to the nearby residential area.

 ffering the most beautiful sunsets in Seoul, Noeul Park is a space for culture and
O
arts. The huge lawns in the park include sculptures and an observation deck and are
open to the public for resting and sports activities. Home to various wild animals,
such as elk, raccoons and wildcats, Noeul has become an ecological treasure.

Nanjicheon Park was formed around Nanjicheon, a branch of the Hangang (River).
The brook was heavily polluted by waste and remained abandoned for many years.
The deserted river area was converted to a park with fields of reeds. A variety of
plants now grow in the park. Various public facilities for the physically disabled,
the elderly and children, such as a playground for children, multi-purpose sporting
grounds, an artificial turf-covered soccer field and a lawn plaza, can be found in the
Nanjicheon area.

Nanji Hangang Park is the second largest of the 13 parks along the Hangang. The park
was formed so as to preserve the natural beauty of the riverside area.

Nanjido of yesterday World Cup Park Exhibition Center Pyeonghwa (Peace) Park

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2 Mapo Resources Recovery Facility
○ Location : 481-6 Sangam-dong, Mapo-gu
(located between Haneul Park and Noeul Park)
○ Tour focus: A tour of the eco-friendly facility, an exhibition on resources recycling
and a briefing on the city's eco policies.

••Overview

Mapo Resources Recovery Facility located between Haneul and Noeul Park is an
advanced system serving dual purposes of reducing urban garbage and producing
alternative energy. The existing landfills in and around Seoul are expected to exceed
their capacity by 2002. Mapo Resources Recovery Facility incinerates garbage
before reclamation to reduce its volume and therefore, can extend the life of the
landfills. The facility also produces clean energy. The heat produced in the course of
incineration (850-950°C) is cooled down to 200° and provided for use as energy for
heating in nearby apartment buildings.

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6
Course
Downtown Tour

Course

Cheonggyecheon Museum  Cheonggye Plaza


 Gwanghwamun Square  Seoul Plaza

■Main Route
·Time Required : 4 hours

■Information on visiting places

1 Cheonggyecheon Museum
○ Location : 530 Cheonggyecheon-ro (Cheonggye 9-ga) Majang-dong, Seongdong-
gu, located at the end of Cheonggyecheon stream.
○ Size : A four-story glass building with two basement floors with the floor space 5,712
sq.m, opened on Sept. 26, 2005.
○ Tour focus : An exhibition that can compare the stream before and after
restoration and a briefing on the recent developments in the area and the
management of water in the ecological stream.

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••Overview

Cheonggyecheon
Cheonggyecheon is a creek flowing west to east through downtown Seoul. But in the
course of fast development of the city in the late 1950s, it was covered with concrete
for construction of roads and an elevated road. The roads played an important
role in city transportation at the time. But safety problems with the roads were
continuously raised, while paradigms of urban development changed in a way in favor
of restoration of urban streams.

The two-year restoration work that started in 2003, however, returned the stream to
its former glory, but in a new, modern vision. The promenades and the bottom of
the stream were covered not with concrete but with stone and clay. Its sides were
adorned with marshes, natural embankments and the habitats of birds and fish. Now
the stream is an ecological sanctuary where migrant birds and fish visit and reside.
Cheonggyecheon has become a new landmark in Seoul and receives an average of
100,000 visitors every day.

The Seoul Metropolitan Government in 2010 was honored with the Scroll of Honor
Special Citation by U.N. HABITAT (United Nations Human Settlement Program) in
connection with its Cheonggyecheon recovery project for a cleaner and greener
urban environment.

Cheonggyecheon Museum
Cheonggyecheon Museum is a place where the past, present and future of
Cheonggyecheon can be observed. It is composed of exhibition halls, a seminar room
and a small stage for performing arts. The exhibition hall features photos and other
documents showing the past Cheonggyecheon, the process of restoration and recent
developments. An outdoor café and a souvenir shop that sells products related to
Cheonggyecheon are located on the first floor. Cheonggyecheon Museum is open all
year round and admission is free of charge.

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2 Cheonggye Plaza and Gwanghwamun Square
Cheonggye Plaza
○ Location : Located where Cheonggyecheon begins near the Donga Ilbo office
building

••Overview

Cheonggye plaza is a space in front of a local daily Donga Ilbo, which leads to
Cheonggyecheon. It is dominated by “Spring,” a 20m-high blue-and-red sculpture in
the shape of a marsh snail. It is the joint work by American sculptors Claes Oldenburg
and Coosje van Bruggen.

It also has the Candlelight Fountain with a double-layered waterfall that cascades 4m-
long water sprouts below. The fountain is lighted in three colors. Both sides of the
waterfall are decorated with stones symbolizing eight provinces of South Korea. There
is also a model that has reduced the entire area of Cheonggyecheon in one-100ths
scale. “Cheonggyecheon Culture Festival” is held here every weekend from April to
November.

Gwanghwamun Square
○ Size : Opened in August, 2009 / 550m in length, 34m in width / 18,840sq.m

••Overview

Gwanghwamun (Gate) in Korea corresponds to the Arc de Triomphe in France. It


was the main gate of Gyeongbokgung, the royal palace of Joseon built in 1395,
the fourth year of founder King Taejo’s reign. Located in the southern side of the
palace, Gwanghwamun literally means “the great virtue of the king illuminates the
whole nation.” The old headquarters of the Japanese Colonial Government used
to be situated behind the gate before it was demolished in 1996. Restoration of
Gwanghwamun was completed on Aug. 15, 2010.

29
Gwanghwamun Square, in front of Gwanghwamun, was opened to the public in
August, 2009. At the center of the square is a statue of King Sejong, who invented
the Korean alphabet Hangeul. Some of his other inventions, such as a rain gauge
and a sundial, are also displayed around the sculpture. Beneath the statue is an
underground exhibition hall dedicated to King Sejong, where viewers can learn about
the history of Hangeul and Korea.

In front of King Sejong’s sculpture is a statue of Admiral Yi Sun-sin, the national hero
who fought against Japanese invaders in the 16th century. A fountain and other water
facilities have been built around the statue. Along the stream, “Waterways of History,”
which flows to the Cheonggyecheon, is a display detailing the major historical events
related to Seoul.

A big lawn has been formed in front Gwanghwamun to serve citizens for their
refreshment and rests. As the restoration of the Gwanghwamun Gate was completed
on Aug. 15 this year, visitors may enjoy an open view from Gwanghwamun to
Bugaksan there.

30
3 Seoul Plaza (G-20 Communications Exhibition)
○ Location : In front of Seoul City Hall

••Overview

The Seoul Metropolitan Government and the Korea Communications Commission will
jointly organize the “G-20 Communications Exhibition” at Seoul Plaza in front of City
Hall from Nov. 5 to 13, 2010.

The event is aimed at giving foreign delegates and journalists, who will be visiting
Seoul on the occasion of the G-20 Summit 2010, as well as Seoul citizens, the chance
to experience the advanced broadcasting and communications technologies of Korea.

Many governmental agencies and businesses working in the field of broadcasting


and communications will participate in the event. They include the Korea Internet &
Security Agency (KISA), the Korea Radio Promotion Agency (KORPA), the National
Information Society Agency (NIA), the Korea Radio Promotion Association (RAPA) and
DTV Korea.

During the event period, Seoul Plaza will offer a variety of attractions that utilize
advanced communications technology. The G-20 Summit Zone will feature, on mobile
IPTVs, the major broadcasting services of the G-20 member countries. A “smart
classroom,” smart IT products featuring eco-friendly technologies, a 3D entertainment
zone, smart cars, a smart bus stop, a future living room and a 3D video room will be
also shown.

The highlight of the exhibitions will be 15


“Future Experience Zones” where visitors
can experience state-of-the-art digital
media technology that will soon become
a part of daily life. The technologies
that will be introduced include the
broadcasting and communications
services for the future, high-resolution
3DTV broadcasting and Giga Internet.

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32
7
Course
Seonjeongneung / Kukkiwon /
U-street of Gangnam-daero

Course

Seonjeongneung  Kukkiwon
 U-street in Gangnam-daero

■Main Route
·Time Required : 2 hours

■Information on visiting places

1 Seonjeongneung
○ Location : 47-5 Seolleungro-dong, Gangnam-gu (in the neighborhood of 131
Samseong-dong)
○ Size : 198,813 sq.m/ Historical site No. 199 (designated on May 26, 1970)
○ Tour focus : Travel around the well-preserved historical site in the middle of the
bustling city.

33
••Overview

Seonjeongneung comprises of two royal tombs-Seonneung and Jeongneung. This


place offers tranquil and pleasant promenades for couples and office workers.
Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife
Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910).

Upon entering, there is a red gate with a taegeuk (yin-yang) symbol. The paths
leading to the sacrificial building are divided into two. The elevated path is for the
dead king and the lower one is for living people. In the past, memorial rites were
performed in the sacrificial building. Small sculptures on the eaves were carved in the
shape of animals such as monkeys and were believed to exorcise evil spirits.

Next to the sacrificial building, there is a pavilion and a tombstone which is obviously
the tomb of the king. Sculptures of sheep and tigers surround the tomb and are
guardians of the dead king. There is also a statue of a military officer bearing a sword.
In front of the tomb is an outstanding sight called the “Mangjuseok,” which is a pair
of stones designed to guide the dead king to his tomb. Unlike the tombs of the Kings,
the queen’s tomb is simple. It doesn’t have any pavilions or sacrificial buildings, but is
surrounded by only stone sculptures as guardians.

Seonjeongneung has a lush forest, and benches on the promenade provide an ideal
place to relax. There are numerous small hills with clusters of trees that create a
border between the mystery and serenity of the royal tombs and the hustle and bustle
of Seoul.

34
2 Kukkiwon
○ Location : 635 Yeoksam-dong, Gangnam-gu
○ Tour focus : To learn about taekwondo, the national sport of Korea which gained
wider recognition when it was included in the official Olympic sports at the 2000
Sydney Olympics, and to visit the Kukkiwon memorial hall.

••Overview

Since its foundation in 1972, Kukkiwon has been the global mecca of taekwondo
and the leader of the World Taekwondo Federation with 162 member countries.
The organization boasts immense athletic facilities capable of accommodating an
estimated 3,000 enrolled members.

In 1973, Kukkiwon laid the groundwork for making taekwondo an international art
by holding the world's first Taekwondo Championship and establishing the World
Taekwondo Federation.

In 1974, Kukkiwon Taekwondo Demonstration Team was established, whose main


goal was to travel worldwide to introduce and spread the taekwondo spirit and skill.
Kukkiwon continues to actively promote the martial art by dispatching instructors
to foreign countries for on-site training and participating in international seminars
and the World Taekwondo Leaders Forum. It also has implemented the Taekwondo
Friendship Training Program.

Thanks to these efforts, Taekwondo was adopted as an official sport in the Olympics
and has maintained its status as an international sport.

35
3 U-street of Gangnam-daero
○ Location: 808-5 ~ 820-11 Yeoksam-dong, Gangnam-gu (760m in total length)
○ Summary
- Twenty-two 11m-high Media Poles have been installed along Gangnam-daero.
- The Media Poles display a variety of media art and the touch-screen kiosks
provide citizens with various information, games, traffic data and a map.
- Operation hours: from 6 a.m. to 1 a.m. (19 hours a day)
○ Tour focus : To observe Gangnam-daero, which turned to a ubiquitous zone under
Seoul City’s Design Seoul Street project and to experience the Media Pole, the
world’s first digital public facility integrating various advanced technologies.

••Overview

Gangnam-daero is the street where the Gangnam and Seocho boroughs meet. It is
one of the busiest streets in the capital, drawing mostly young people. Gangnam-
daero was redesigned into a “street of advanced media technology” as part of city’s
project to create “Design Seoul Streets,” and to this end, twenty two 11m-high Media
Poles have been installed along it.

At night, the Media Poles show films by famous artists and ordinary citizens. The
attached terminals enable people to search for news and information on public
transportation and the shops in the region. Using the cameras in the terminal, anyone
can take a picture or make a UCC film on the spot and transmit it to whomever they
desire, including their own blog. Laptops may be connected to the media pole network.

Incorporating the functions of street lamps, traffic signs and other roadside
installations, the Media Poles have turned Gangnam-daero into a street of public
interactivity and a hotbed of developing digital culture.

36
••Other information
- G-20 Summit images are shown on the poles.
▶ Period : Oct. 19 ~ Nov. 12, 2010
▶ Location : Twenty-two Media Poles on Gangnam-daero
▶ Contents : Caricatures of national leaders and words of greeting
(in their own languages) of the countries participating in the G-20 Seoul Summit

37
38
8
Course
Bongeunsa (Temple)

Course

Bongeunsa Temple  Garosu-gil in Sinsa-dong


 Fashion Street in Cheongdam-dong

■Main Route
·Time Required : 2 hours

■Information on visiting places

1 Bongeunsa (Temple)
○ Location : 73 Samseong-dong , Gangnam-gu
○ Tour focus : To get a fascinating glimpse of the Korean Buddhism in the temple
located near the venue of the G-20 Seoul Summit.

39
••Overview

Bongeunsa, located to the north of Coex building, was built in 794, the 10th year
of Shilla King Weongseong’s reign under the name Gyeonseongsa. In 1498, Queen
Jeonghyeon refurbished the temple at the east of King Seongjong’s royal mausoleum,
Seolleung, and renamed the temple as Bongeunsa. The temple was relocated to its
current location during King Myeongjong’s reign. It is the head temple of the Seon
(Zen) sect of the Korean Buddhism.

3,479 Buddhist scriptures of 13 types, including the works of the renowned Joseon
calligrapher Kim Jeong-hee, are preserved here.

40
2 Garosu-gil (Road) in Sinsa-dong
○ Location : 537-7 ~ 548 Sinsa-dong, Gangnam-gu
○ Tour focus : To travel around Seoul’s famous tourist attraction crowded with hip
and trendy cafés, restaurants and shops lined up under as many as 160 ginkgo and
other types of trees.

••Overview

The district around Garosu-gil in Sinsa-dong, used to be a quiet residential area with
only a few galleries and shops that sold expensive imported clothing. It was in the
early 1980s when art galleries first began to nestle here one by one, moving from
Insa-dong in downtown Seoul. These galleries helped to transform the road into
a major cultural street. The 700m-long road and back alleys are now dotted with
countless trendy shops, galleries, restaurants and cafés.

The name Garosu-gil means “a tree-lined street” in Korean. Every fall, when the
gingko trees along the street turn to yellow, various road festivals take place,
including a dance festival, street fashion shows, percussion performances and road
exhibitions.

The stylish galleries and open cafés here are quite different from those in Apgujeong-
dong or Cheongdam-dong, other high-end districts in Seoul. Many of the clothing
stores here sell only unique and upscale designs. Garosu-gil may remind visitors of
alleys commonly found in many European cities, only much quieter, more tranquil.

41
3 Fashion Street in Cheongdam-dong
○ Tour focus : To travel around the upscale and classy street resembling the Avenue
des Champs Elysees in Paris and full of famous local and global designers’ shops
and high-end restaurants.

••Overview

Named for a particularly nice pond that existed here at some time in the distant past,
Cheongdam-dong is now the wealthiest district in all of Seoul. Like Apgujeong-dong,
it is known for its upscale boutiques, designers and clubs - only more so. Cheongdam-
dong also attracts a slightly older crowd than Apgujeong-dong, with local shoppers
and patrons generally in their 30s and 40s.

Rodeo Street, winding roads linking Apgujeong-dong and Cheongdam-dong, is


everything its famous namesake in Los Angeles is, minus the palm trees. This is
really Korea’s fashion mecca - design trends begin here and move to Dongdaemun
afterwards. If you are looking for big-name foreign brands like Prada, Gucci, Dolce &
Gabbana, Brooks Brothers, Hugo Boss, Jil Sander, Armani and Louis Vuitton, you’ve
come to the right spot. In addition to shops, the street also has beauty salons, high-
end restaurants and movie theaters.

42
9
Course
Seoul Design Studio

Course

Individual studios of Seoul Design Studio


 Exhibition hall  Joint workspace

■Main Route
·Time Required : 3 hours

■Information on visiting places

1 Seoul Design Studio (SDS)


○ Location : 3F DMC Advanced Industry Center Unit C, Sangam-dong, Mapo-gu
○ Tour focus : To observe the facilities of SDS and learn about the city’s effort to
support the next-generation designers.

43
••Overview

Seoul Design Studio, opened in 2008, is an incubator facility dedicated to promoting


the design industry by discovering competent designers and design companies and
providing them with office space and support.

Inside the SDC with the floor space of 3,532sq.m, 45 individual studios of different
sizes are built for designers. These studios are rented to young designers for up to
two years free of charge.

SDS also provides shared workspaces and support facilities and equipments including
archives, mega printers and photo studio equipments. 

The studio lends its hands to designers and design companies for holding exhibitions
and marketing their products.

44
10
Course
Seoul Art Space

Course

Seoul Art Space, Sindang


 Seoul Art Space, Seongbuk

■Main Route
·Time Required : 4 hours

■Information on visiting places

1 Seoul Art Space-Sindang


○ Location : 119 Hwanghak-dong, Jung-gu
○ Size : 123,957sq.m/ 40 stores in the underground shopping center
○T our focus : To tour around Seoul Art Space-Sindang, located in an underground
shopping arcade in Jungang Market and observe various facilities like studios, joint
workshops and the art market. Participation in the center’s experience programs
for the public, in such fields as embroidery and handicraft works using traditional
paper hanji, is possible.

45
2 Seoul Art Space-Seongbuk
○ Location : 28-358 Jongam-dong , Seongbuk-gu
○ Tour focus : A community center for residents and artists living in Seongbuk-gu
district, the center is a good place to showcase the city’s policy to realize “cultural
welfare.” The center can also provide visitors chances to experience its art therapy
programs.

••Overview

Communication and Sharing, Seoul Art Space-Seongbuk, is an open facility for the
residents of Seongbuk-gu, a district in northern Seoul.

Among the seven Seoul Art Spaces in the city, Seongbuk is the most public-friendly.
The building’s first floor is decorated with pieces of art that were created by citizens.
The center offers various educational classes for residents, including music and art
therapy programs.

The center organizes exhibitions, concerts and cooking lessons, while running a
tea house that can be used by people free of charge. Any Seongbuk-gu resident
can participate in these programs, and their schedules are posted in the center’s
electronic café on the Internet.

46
11
Course
Seoul Fortress and Namsan(Mt.)

Course

National Theater of Korea  N Seoul Tower


 Namsan Bongsudae  Baekbeom Square

■Main Route
·Time Required : 4 hours

■Information on visiting places

1 Seoul Fortress
○ Location : Seoul Fortress on Namsan in Jung-gu and Yongsan-gu
○T our focus : The damaged part of Seoul Fortress on Namsan was restored in 1977
and 1978. The recovered portion gives a glimpse of how the fortress construction
technique of the Joseon Dynasty had changed over years from King Taejo, King
Sejong through to King Sukjong periods.

••Overview

Seoul Fortress was built 600 years ago during the Joseon Dynasty. At the beginning
of the dynasty, the founder King Taejo built a palace and a royal shrine with the
intention of moving the capital from Gaeseong to Seoul. In the fourth year of his
reign, he established an agency for city fortress construction and built an earth and
stone fortress connecting four mountains surrounding Seoul (Namsan, Inwangsan,
Bugaksan and Naksan) for the defense of the capital that was called Hanyang at that
time.

47
Seoul Fortress is 18,627m in total length with four large gates and four small gates.
The four big gates were Heunginjimun (in the east), Donuimun (in the west),
Sungryemun (in the south), and Sukjeongmun (in the north). The four small gates
referred to Honghwamun (in the northeast), Gwanghuimun (in the southeast),
Changuimun (in the northwest) and Sodeokmun or Seosomun (in the northwest).

The fortress was greatly refurbished in 1422, the fourth year of King Sejong. All of
the earthen part was replaced by stone and the offense and defense facilities were
reinforced.

In 1704, the 30th year of King Sukjong’s rein, the fortress wall was stacked up
with polished square stones to make the wall perpendicular, which indicates an
improvement in fortress construction technique. Seoul Fortress underwent a number
of maintenance works, each work being discernable from the way the stones were
laid and how they are shaped.

Much of the fortress was destroyed for the excuse of urban planning during Japanese
colonial rule period and further damaged in the course of turbulent history of modern
Korea such as the Korean War.

2 Baekbeom Square
○ Tour focus : Visit to Baekbeom Square where recovery of Seoul Fortress has been
completed. A briefing on the structure and history of the fortress will be given.

••Overview

It is located halfway up the mountain while heading up for Namsan Park. Previously
the statue of former President Syng-man Rhee was there, but it was demolished and
replaced with Baekbeom Square in 1968, which is devoted to the late independence
fighter Kim Gu. Baekbeom is Kim’s penname. Inside the park, there is a barefoot walk
where people can enjoy acupressure walking on it.

48
12
Course
High-Tech Transport System
(TOPIS, BMS)

■Information on visiting places

1 Transportation Information Center


○ Tour focus : Traffic conditions monitoring, bus information system (BIS), unmanned
enforcement system (for no-standing and no-parking areas and bus-only lanes),
traffic information service media and know-how.

••Overview

The traffic monitoring room has intelligent transport system (ITS) equipments
including TOPIS (transport operation and information service), bus management
service (BMS) and CCTV servers.

TOPIS is an integrated transportation management system based on integrated


monitoring, real-time traffic information and on-line traffic analysis programs.
Incorporated in the system are the public transportation fare system and the
entire traffic information and management systems in Seoul. They include the bus
management system (BMS), transportation card system, unmanned regulation system,
urban highway management system, Namsan area transportation management system
and the systems of transportation-related agencies such as Seoul Metropolitan Police
Agency and Korea Expressway Corporation.

49
••Functions
① Planning, building and management of Seoul’s integrated transport information
management system
② Collection of traffic data and establishment of a database
③ Operation and maintenance of the bus management system
④ Establishment and management of the bus information system (BIS)
⑤ Building and operation of the unmanned enforcement system
⑥ Traffic information service
⑦ Business related to the intelligent transport systems of other organizations

50
G20 Specialized Tour
- Seoul Shuttle Bus Tour

Explore Seoul!
Indulge in the Charm of Seoul

••Tour Overview
- Operation Dates : November 9 ~ 12, 2010
- Targets : G20 Seoul Summit participants and press
- Departure Time : 8am, 1pm, 7pm(3 times a day)
* We will let you know the time and place for pick-up when you enroll.
Pick-up will begin at least an hour before each course.
-T our Routes : 11 routes, including three in the morning, three in the afternoon and
five at night
-P ick-up and drop-off services will be provided

••How to apply
▶ Information Desk : At Coex and major hotels
▶ E-mail : tour@seoul.go.kr
▶ Telephone : Ms. Mi-jeong Park, 010-4106-0837

53
Shuttle Tour Routes

* Morning Tours * (8am)


Route
Itinerary Description
No.
Gyeongbokgung - National Folk Museum of Korea Experience Seoul’s culture of the
1
- Myeong-dong past and present
Cheongwadae Sarangchae - Gwanghwamun Square
Experience the modern culture
2 (Passing by) - Seoul Square (G20 Communications
and IT of Seoul
Exhibition)
Experience Seoul culture during
3 Seoul Fortress Wall - Bukchon Hanok Village
the Joseon period

* Afternoon Tours * (1pm)


Route
Itinerary Description
No.
Visit a UNESCO World Heritage site
1 Jongmyo Shrine - Insa-dong
and historical streets in Insa-dong
Deoksugung Royal Guard-Changing Ceremony -
Experience traditional Korean
2 Hands-on Experience of Korean Culture (rice paper
lifestyle in downtown Seoul
craft, wearing hanbok, etc.) - Cheonggyecheon
Experience traditional Korean culture
3 Seolleung - Bongeunsa temple - Cheongdam-dong in harmony with cutting-edge IT and
fashion

* Night Tours * (7pm)


Route
Itinerary Description
No.
Night view of Deoksugung - Cheonggyecheon Night view of the royal palace and
1
(Seoul International Lantern Festival) relaxation in downtown Seoul
Night views of the royal palace and
2 Night views of Gyeongbokgung - N Seoul Tower
N Seoul Tower
Hangang cruise to enjoy night
3 Hangang (River) Cruise
views of Seoul
Performance 'Beauty of Korea' at the National Center
4 for Korean Traditional Performing Arts - Musical Traditional performing arts
Fountain in the Seoul Arts Center
Cheonggyecheon (Seoul International Lantern Seoul International Lantern Festival
5
Festival) - Dongdaemun Market and night shopping destination

54
Morning Tour
① Gyeongbokgung - National Folk Museum of Korea - Myeong-dong
·Overview : Seoul’s culture of the past and present
Participants will visit Gyeongbokgung, the main royal palace of the Joseon period; the National
Folk Museum of Korea, where visitors can experience traditional Korean lifestyle; and Myeong-
dong, a shopping mecca in Seoul to experience the past and present cultural faces of Seoul.
·Tour Schedule : 08:00~13:00
Destination Photo Description
Built in 1395, Gyeongbokgung was the heart of royal power
Gyeongbokgung for much of the Joseon period. Seated in a spot that was
believed to be propitious and bring good luck, Gyeongbokgung
(9:30~10:10) is a major tourist attraction and features traditional Korean
buildings and highlights Korea’s royal culture.
The National Folk Museum of Korea in Gyeongbokgung
National Folk displays a wide collection of folk crafts that showcase
traditional Korean life and culture. Visitors can learn about
Museum of Korea Korea’s traditional culture and enjoy traditional performances.
(10:10~10:50) The historical streets recreated in the museum will give visitors
the impression that they are traveling back to the old days.

Shopping in Myeong-dong is often likened to going to an


Myeong-dong American football game, meaning that you can see many
tourists and enjoy various sites and things to taste. Myeong-
(11:00~12:00) dong is one of the most popular shopping districts in Seoul
among locals and international visitors alike.

② Cheongwadae Sarangchae - Gwanghwamun Square - Seoul Square


(G20 Communications Exhibition)
· Overview : Experience the modern culture and IT of Seoul
This tour offers participants an opportunity to learn about modern Korean culture
and its modern history.
· Tour Schedule : 08:00~12:30
Destination Photo Description
Cheongwadae Sarangchae is the Korean Presidential Exhibition
Cheongwadae Hall that showcases Korea’s political history. The word
Sarangchae “sarangchae” refers to the room where visitors are received in
a traditional Korean house. Cheongwadae Sarangchae gives
(9:30~10:20)
visitors a glimpse of Korea’s modern political history.
Referred to as Yukjogeori during the Joseon period, Sejong-
ro was a busy street where Gwanghwamun, the main gate
Gwanghwamun of Gyeongbokgung, stood. The street has been turned into
Gwanghwamun Square that contains a statue of King Sejong the
Square Great, who created the Korean alphabet, Hangeul, a water fountain
(10:30~10:50) and a statue of Admiral Yi Sun-sin. It is a place where visitors
can explore Korean history and enjoy a moment of relaxation in
downtown Seoul.
The fascinating everyday services available in Seoul, a city built on
Seoul Square cutting-edge broadcast and telecommunications, will be on display
at this interactive exhibition. Participants will be able to experience
(G20 firsthand how new broadcast and telecommunications technology
Communications is used in the daily lives of Seoul citizens in their offices, schools,
streets, and homes. This exciting exhibition aims to highlight the
Exhibition)
merits of Seoul's rapidly developing digital industries, and show the
(11:00~11:30) world why Seoul is considered today's global leader in information
technology.

55
③ Seoul Fortress Wall - Bukchon Hanok Village
·Overview : Experience Seoul culture during the Joseon period
This tour program is designed to allow participants to indulge in the peaceful atmosphere of
hanok(traditional Korean house) village that has remained intact since the Joseon period and
take a stroll along the Seoul Fortress Wall that was built to protect the village.
 ·Tour Schedule : 08:00~12:30

Destination Photo Description

The Joseon Dynasty built a fortress wall in the mountains to


Seoul Fortress defend the capital city against enemy attack. Visitors will take
Wall a stroll along the well-built fortress wall and marvel at the fact
that it once enclosed an entire city.
(09:30~10:00)

Bukchon Hanok The Joseon Dynasty built a fortress wall in the mountains to
defend the capital city against enemy attack. Visitors will take
Village a stroll along the well-built fortress wall and marvel at the fact
(10:30~11:30) that it once enclosed an entire city.

Afternoon Tour

① Jongmyo Shrine - Insa-dong


·Overview : Visit a UNESCO World Heritage site and historical streets in Insa-dong
This program includes a visit to the Jongmyo Shrine registered as an UNESCO World Heritage,
and the historical streets lined with handicraft shops and antique art stores in Insa-dong.
 ·Tour Schedule : 13:00~17:30  

Destination Photo Description


Jongmyo Shrine was the primary place of worship for the kings
Jongmyo Shrine of the Joseon Dynasty. It was built by the first king of the
dynasty(1335-1408). The shrine, rituals and customs traditionally
(14:00~15:00) performed there have been so well maintained that Jongmyo
has been designated as a World Cultural Heritage by UNESCO.

Insa-dong is a living museum where tradition has melded with


modernity. As a representative cultural space in Seoul, Insa-
Insa-dong dong is crowded with many traditional tea houses, restaurants,
(15:10~16:30) bars, antique art stores, galleries and craft shops. One day in
Insa-dong is too short to taste all the snacks and enjoy the
various performances and parades.

56
② Deoksugung Royal Guard (Changing Ceremony) - Hands-on Experience
of Korean Culture - Cheonggyecheon
·Overview : Experience traditional Korean lifestyle in downtown Seoul
Participants will visit the Cheonggyecheon, the restored stream in downtown Seoul,
and Deoksugung, where the Royal Guard-Changing Ceremony is held.
 ·Tour Schedule : 13:00~17:30    

Destination Photo Description

Deoksugung The Royal Guard-Changing Ceremony revives the traditional


Royal ceremony of the opening and closing of the royal gate and
the changing shifts of the gatekeepers in charge of the guard
Guard-Changing duties and patrols. The Deoksugung guard-changing ceremony
Ceremony allows visitors to get a glimpse of the traditional Korean military
(14:00~14:30) uniform and the dignified look of the royal guards.

Hands-on-
Hanbok is traditional Korean clothing and is defined by its soft
Experience of colors and elegant lines. Its eco-friendly materials has drawn
Korean Culture much global attention and affection. Participants can try on
hanbok for a photo shoot and make souvenirs by themselves.
(14:45~15:45)

The Cheonggyecheon is a popular place visited by citizens


Cheonggye- and visitors alike. A walk along the Cheonggyecheon,
cheon which was restored as part of Seoul City’s green policy. The
Cheonggyecheon is a place where various festivals and events
(16:00~16:30) are often held.

57
③ Seolleung - Bongeunsa Temple - Cheongdam-dong
·Overview : Experience traditional Korean culture in harmony with cutting-edge IT and luxury
fashion shopping culture.
This tour route takes participants to Seolleung, a UNESCO World Heritage located in Gangnam
(south of the Hangang River), a business hub in Seoul; the Samsung Delight Hall operated
by the Samsung Group, which leads the global IT industry; and Cheongdam-dong, a specialized
fashion district.
 ·Tour Schedule : 13:30~18:30

Destination Photo Description


Seolleung is the burial ground of King Seonjong, the 9th
king of the Joseon Dynasty, and his first wife, Queen Han.
Seolleung Designated as a UNESCO World Heritage on June 27, 2009,
Seolleung is an invaluable cultural asset that gives a glimpse
(14:30~15:10) at a royal funeral and the associated Confucian rituals and the
geomantic principle that has played a decisive role in shaping
the Korean view of the world.

Bongeunsa Temple is a center of tranquility in southern Seoul.


Bongeunsa The temple with various historic buildings and relics was first
Temple built in 794, but was destroyed and rebuilt a number of times.
Bongeunsa also offers temple stay and other educational
(15:25~16:10) programs for foreigners.

Cheongdam-dong is packed with luxury-brand boutiques. As


Korea’s only specialized fashion district, Cheongdam-dong
Cheongdam- fashion street is a must-visit place for the fashion-forward
dong “Hallyu” tourists from Japan. The alleys in Cheongdam-dong
are lined with famous restaurants, art galleries and trendy
(16:30~17:30) select shops, which make Cheongdam-dong an ideal site for
shopping and cultural experiences.

Night Tour

① Night View of Deoksugung - Cheonggyecheon


(Seoul International Lantern Festival)
·Overview : Night view of the royal palace and the restored downtown stream
Participants
 will enjoy a breathtaking view of Deoksugung, the royal palace where foreign
envoys were received during the Joseon Dynasty, and the dazzling Seoul International Lantern
Festival while strolling along the Cheonggyecheon.
 ·Tour Schedule : 19:00~23:00

58
Destination Photo Description
Deoksugung is a unique royal palace that showcases various
Night View of architectural styles. Junghwajeon is the main hall where the
Deoksugung king used to receive foreign envoys. Visitors to Deoksugung
will see the royal throne and a folding screen decorated with
(20:00~20:40)
the sun, the moon, and a mountain with five peaks.

Cheonggye-cheon The 2nd Seoul International Lantern Festival is to be held in


(Seoul International Cheonggye Plaza and the Cheonggyecheon area. As one of
the major festivals in Seoul, the Seoul International Lantern
Lantern Festival) Festival displays a variety of traditional Korean lanterns as well
(20:50~22:00) as many exotic lanterns from all over the world.

② Gyeongbokgung - N Seoul Tower


·Overview : Night views of the royal palace and N Seoul Tower
The program includes a visit to Gyeongbokgung and N Seoul Tower to enjoy breathtaking
night views of the royal palace and downtown Seoul.
 ·Tour Schedule : 19:00~23:00

Destination Photo Description


Built in 1395, Gyeongbokgung was the heart of royal power
for much of the Joseon period. Seated in a spot that was
Gyeongbokgung believed to be propitious and bring good luck, Gyeongbokgung
is a major tourist attraction and features traditional Korean
(20:00~20:40) buildings and highlights Korea’s royal culture. Unlike other
royal palaces, Gyeongbokgung is rectangular and has a gate in
every direction.

Standing on Namsan (Mountain), the N Seoul Tower is the


best place to enjoy a stunning night view of downtown Seoul.
N Seoul Tower Visitors to the N Seoul Tower can also visit nearby tourist
(21:00~22:00) attractions, such as the Palgakjeong Pavilion, ride the Namsan
Cable Car, and enjoy a leisurely stroll along the foothill trails
of the mountain.

③ Hangang (River) Cruise


·Overview : Hangang cruise to enjoy night views of Seoul
Enjoy breathtaking night views of Seoul while cruising along the Hangang.
 ·Tour Schedule : 18:00~22:00

Destination Photo Description

A cruise on the Hangang is perhaps the most special way to


Hangang Cruise appreciate breathtaking night views of the river area. Especially,
the beautiful lights on the bridges across the Hangang and the
(19:30~21:00) Banpo Moonlight Rainbow Fountain, the world’s longest bridge
fountain, look spectacular at night.

59
④ Performance 'Beauty of Korea' at the National Center for
Korean Traditional Performing Arts - Musical Fountain in the
Seoul Arts Center
·Overview : Appreciation of tradtional performing arts
Participants
 will have an opportunity to appreciate a traditional Korean royal music and
dance performance, visit the Seoul Arts Center and marvel at the Musical Fountain.
 ·Tour Schedule : 18:00~23:00

Destination Photo Description

Beauty of Korea <Beauty of Korea> with five pieces of Korean traditional


with performing arts which were proclaimed masterpieces
by UNESCO. This performance will show the variety and
UNESCO artistic value of Korean traditional performing arts and be
Masterpieces a chance to experience the essence of culture shared by
(19:30~21:00) humanity.

The Seoul Arts Center is Korea’s leading art complex and


consists of the Opera House, the Music Hall, the Hangaram Art
Seoul Arts Center Museum and the Calligraphy Art Museum, in addition to an art
(21:30~22:00) archive and a theater.
The courtyard looks like a large park and contains the Musical
Fountain that creates a romantic atmosphere at night.

⑤ Cheonggyecheon (Seoul International Lantern Festival) -


Dongdaemun Market
·Overview : Seoul International Lantern Festival and a late night shopping culture in Seoul
This program includes a visit to the Seoul International Lantern Festival and a late-night
shopping district in Dongdaemun Market, a fashion mecca that never sleeps.
 ·Tour Schedule : 19:00~23:00

Destination Photo Description

Cheonggyecheon nd
The 2 Seoul International Lantern Festival is to be held in
(Seoul International Cheonggye Plaza and the Cheonggyecheon area. As one of
major festivals held in Seoul, the Seoul International Lantern
Lantern Festival) Festival displays a variety of traditional Korean lanterns as well
(20:00~20:45) as many exotic lanterns from all over the world.

A fashion mecca that never sleeps, Dongdaemun Market is


Dongdaemun famous for the variety of fashion items, such as clothing,
Market shoes, bags and accessories, it offers at reasonable prices.
Visitors can taste a variety of snacks here as a break from their
(21:00~22:00)
hectic shopping.

60
Shopping
••Duty Free Shopping during the G20 Seoul summit
••Dates : November 9 ~ 12, 2010 (four days)
••Opening Hours : 10:00~22:00
••Duty Free Shops
- Donghwa Duty Free
- Shilla Duty Free
- WalkerHill Duty Free
- Lotte Duty Free
. Main Branch in Sogong-dong
. Lotte World Branch in Jamsil
. Coex Branch in Samseong-dong

* Present G20 staff ID card with your purchases

63
Donghwa Duty Free
·Address : First Basement, Gwanghwamun Bldg.,
Sejong-ro, Jongno-gu, Seoul
·Contact : +82-2-399-3456
·Homepage : www.dutyfree24.com
·Directions
2 -min. walk from Exit 6 of Gwanghwamun Station on
Subway Line 5
5-min. walk from Exit 3 of City Hall Station on
Subway Line 1

Opened in 1973, the first downtown duty free shop Donghwa Duty Free features high-
end goods provided by some 250 luxury brands, including Hermes, Louis Vuittons and
Gucci and a variety of other imported goods. Compared to the other duty free shops in
Seoul, Donghwa Duty Free is an ideal place to enjoy both shopping and sightseeing as it
is conveniently located close to many tourist spots, including Gyeongbokgung (Palace),
Deoksugung (Palace), Cheonggyecheon, and the Seoul Metropolitan Museum of Art,
which are all readily accessible via public transportation.

64
Shilla Duty Free
·Address : 202 Jangchung-dong 2-ga, Jung-gu, Seoul
·Contact : 82-2-2230-3662
·Homepage : www.shilladfs.com
·Directions
Exit 5 of Dongguk University Station on Subway Line 3
S
 huttle bus from the Hotel Shilla Seoul or a 7-minute
walk from Hotel Shilla Seoul

Since the opening of its first store in Jangchung-dong in July 1986, Shilla Duty Free
now has four stores in Seoul, including an online duty-free shop. The Jangchung Store
boasts hotel-like, peerless services and facilities, including a European outdoor café
on the fourth floor that offers an open view of Bukhansan and Namsan mountains
and downtown Seoul. Asiana Club members can earn 1 mile per dollar spent and JAL
members can earn 1 mile per 1,000 won spent at Shilla Duty Free. VIP members of major
airlines will be issued a gold card for more special benefits.

65
WalkerHill Duty Free
·Address : WalkerHill Hotel, San-21 Gwangjang-dong,
Gwangjin-gu, Seoul
·Contact : +82-2-450-6350
·Homepage : www.skdutyfree.com
·Directions
Gwangnaru Station on Subway Line 5,
Gangbyeon Station on Subway Line 2 + shuttle bus
(every 10 minutes)

Located in the Sheraton Grande WalkerHill and W Hotel, WalkerHill Duty Free
underwent extensive renovation and reopened in 2000, with its present name. The
3760㎡-wide store consists of two stories and boasts the reputation of being the duty
free shop that offers the best view of the Hangang (River) and walking trails. WalkerHill
Duty Free is particularly famous for its wide collection of premium timepieces and
jewelry, featuring a total of 49 luxury brands, including boutiques of the world’s top
five luxury brands, such as Breguet, Blancpain, Rolex and Omega.

66
Lotte Duty Free
·Contact : +82-1688-3000
·Homepage : www.lottedfs.com

Main Store
·Address : 9/10 Floors, Lotte Department Store
Main Branch, 1 Sogong-dong Jung-gu,
Seoul
·Contact : +82-2-759-6550~6
·Directions :
Exits 7 and 8 of Euljiro Station on Subway Line 2

Located on the 9th and the 10th floors of Lotte Department Store in Sogong-dong,
Lotte Duty Free features a variety of goods, including cosmetics, fragrance, clothing and
accessories, as well as electronic goods and liquors. The Sogong-dong store is the largest
of the three Lotte Duty Free shops in Seoul and is equipped with the world’s top five luxury
brands, including Louis Vuitton, Chanel, Hermes, Gucci and Prada. It is conveniently
located in Myeong-dong, close to many tourist attractions that are popular among
international visitors, such as Itaewon and Jongno.

67
Lotte World Branch
·Address : 10th Floor, Lotte Department Store
Jamsil Branch, 40-1 Jamsil-dong,
Songpa-gu, Seoul
·Contact : +82-2-411-7550~5
·Directions
Exit 3 of Jamsil Station on Subway Line 2

Lotte Duty Free Lotte World branch is a large tourist complex consisting of Lotte World
Adventure, Lotte Folk Museum, Magic Island surrounding Lake Seokchon, Lotte Hotel
and Lotte Department Store. It is the ideal place for both shopping and leisure. Located
right next to Lotte World Hotel, Lotte World Duty Free Shop features the world’s top five
premium brands and many others.

Coex Branch
·Address : B1-B2 Floors,
Coex InterContinental Hotel,
159 Samseong-dong, Gangnam-gu, Seoul
·Contact : +82-2-3484-9600
·Directions
Near Coex Mall Aquarium,
Exits 5 and 6 of Samseong Station on Subway Line 2

Covering an area of 4297 ㎡ in the Coex InterContinental Hotel, Lotte Duty Free is the
ideal place to purchase premium brand goods at reasonable prices in a pleasant and
comfortable environment. The newly opened Lotte Duty Free Coex branch boasts the
best after-sales services amongst others.

68
Free Performances and
Exhibitions
••Performances

Event Date Location Description Contact

An 80-minute rendition of the royal


The
Royal Court banquet performance that was held
National
19:30, in celebration of the 60th birthday of
Banquet Music Center for +82-2
Nov. Crown Princess Hyegyeonggung Hong.
of Peace Korean -580
11~12, It given by her son, King Jeongjo, in
‘Taepyeong Traditional -3333
2010 1795 in Suwon, Hwaseong Bongsudang
Seogok’ Performing
- Traditional court music and dance
Arts
performance

The
20:00,
National Performance by the National Dance +82-2
Nov.
‘Korea Fantasy’ Theater of Group of Korea’s famous overseas -2280
11~12,
Korea, Main repertory ‘Korea Fantasy’ -4114
2010
Hall ‘Hae’

The
National - Featured Performers :
Nov. +82-2
Theater National Dance Group of Korea and
Dongdong 2030 9~14, -2280
of Korea, other members
2010 -4114
Small Hall - Director : Bae Jeong-hye
‘Dal’

Gogogo Traditional National - F eatured Performers : Members


Theater of the National Theater of Korea
Music Concert Nov. +82-2
of Korea, Performance Group Mir (Yeo Seung-
‘Korea Folk Songs’, 11~12, -2280
KB Haneul ho, Park Joo-yeon, Chung Sung-woo,
‘Wedding Day’ 2010 -4114
Youth Yoon Mi-yeon and others)
(a play) Center - Director : Hong Seok-hwan

16:00, Seoul Arts


+82-2
Nov. Center
“Urban Ballet” - Host : Seoul Performing Art Festival -580
11~12, Towol
2010 Theater -1300

- Host : Seoul Arts Center


Seoul Arts - Featuring : Conductor - Kim Bong
11:00, +82-2
“Elgar and Center / Prime Philharmonic Orchestra
Nov.11, -580
Britten-England” Concert ·Soloist - Park No-eul,
2010 -1300
Hall ·Cello - Hong Soo-yeon
·Clarinet - Song Young-hoon, Host

71
Event Date Location Description Contact

Royal
Concertgebouw - Host : Seoul Arts Center
20:00, Seoul - Featuring +82-2
Orchestra
Nov. 12~13, Arts Center ·Principal Conductor -580
Amsterdam 2010 Concert Hall - Mariss Jansons -1300
with Mariss ·Violinist - Gil Shaham
Jansons

- Host : Korea Opera Company,


SBS
- Featuring
Seoul ·Conductor
2010. +82-2
World Opera Arts Center : Koo Ja-beom,
Nov. 10~16, -580
Singers Festival Opera Park Hyun-jae,
2010 -1300
House Park Eun-joo,
Choi Seung-hyeon,
Han Myeong-won
and others

Nov. 10~14,
- Cast : A
 hn Seok-hwan,
The Old Man 2010
Arko Arts Kim Seon-gyrong,
Weekdays +82-2
and the Sea, Theater Lee Myeong-ho,
20:00 / -3668
“5 Minute Small Jeon Jin-gi and others
Saturday and -0007
Proposal” Theater - Director : Kim Jin-man,
Sunday 15:00,
Song Hyeon-ok
19:00

Arko Arts +82-2


Nov. 5~14,
CASH Theater - Director : Jeong Gi-hwan -3668
2010
Hall 3 -0007

Nov.
Ballet Blanc 30th 12~13, 2010 Arko Arts +82-2
- Director : Huh Yong-soon,
Anniversary 12th (Fri.) 20:00 Theater, -3668
Kim Na-yeong
Performance / 13th (Sat.) Main Hall -0007
17:00

Hanguk
Performing
Nov. +82-2
Stories of the Arts Center - Host : Aha Dance Theater
10~11, -3668
First Night Arko Arts - Director : Cho Seong-hee
20:00 -0007
Theater,
Main Hall

72
••Exhibitions

Event Date Location Description Contact

Golden Splendors
National Museum Exhibition illustrating the scientific
: The Royal Sep. 7 +82-2
of Korea, progress shown in the excavated artifacts
Tomb of Silla ~ Nov. 21, -2077
Planning of Hwangnam-daechong (1,200 artifacts,
“Hwangnam- 2010 -9000
Department including a royal crown, etc.)
daechong”

Goryeo Buddhist Sep. 7 National Museum Exhibition of masterful Goryeo Buddhist +82-2
Paintings ~ Nov. 21, of Korea, Planning paintings from collections in Japan, US, and -2077
(tentative) 2010 Department Europe and 80 comparative pieces -9000

- Kingdom of Golden Splendor


(‘Special Exhibition of “Hwangnamdaechong”)
- Recreates the atmosphere of the royal court
Special G20 National Museum (combines masterpiece artifacts with
Exhibition of 20 Nov. 11~12, of Korea, information technology) +82-2
Treasures, 2010 Path to History - Goguryeo’s Spirit -2077
plus a guided (tentative) and Permanent (uses the painting “4 Guardian Deities”) -9000
tour Exhibition Halls - Korea’s traditional living room “Sarangbang”
(recreates the ambience of the study rooms
found in traditional Korean houses, “hanok,”
from Hahoe, Yangdong, Nok-u-dang)

National Museum
G20 Special of Contemporary +82-2
Nov. 2010 to Special exhibition of 20 pieces in the
Media Collection Art (Gwacheon -2188
Early 2011 emerging modern art field of new media
Exhibition Main Building) -6000
Gallery 2

G20 Korea- National Museum


Nov. 8, 2010 +82-2
China-Japan Pop of Contemporary 200 pieces by 45 artist from Korea, China, and
~ Feb. 20, -2188
Art Exhibition Art - Galleries 1 Japan
2011 -6000
(tentative) and 2, Central Hall

Introduction of traditional Korean cuisine


and culture to G20-related foreign staff and
participants through Korean pan-fried dishes
(“jeon”).
A Variety of Hyundai  
+82-2
Korean Pan- Nov. 9~10, Department Store - Exhibition : 10 kinds of jeon, the history of
-3447
Fried Delicacies 2010 Main Branch jeon,
-0426
(“jeon”) Exhibition Hall Jeon tasting
(four kinds of jeon per person, everyday)  
- 11 seafood jeon, 5 seaweed jeon, 7 pan-fried
rice cakes, 4 flower jeon, 45 vegetable jeon,
10 meat jeon, 10 fish jeon,

73
74
Night Royal
4. 야간고궁투어 안내Palace Tours

Gyeongbokgung and Deoksugung

·Opening dates & hours


18:00~22:00, Nov. 9 ~ 12, 2010 (four days)

·Areas open to the public


Gyeongbokgung
- Gwanghwamun, Geunjeongjeon, Gyeonghoeru etc.
Deoksugung
- All areas

Royal Palace Event Date Description


Royal Guard-
Nov. 9 (Tue.) ~ 12 (Fri.) Representation of the royal
Gyeongbokgung Changing
(10:00-15:00) guard-changing ceremony
Ceremony

Royal Guard-
Nov. 9 (Tue.) ~ 12 (Fri.) Representation of the royal
Changing
(11:00/14:00/15:30) guard-changing ceremony
Ceremony
Deoksugung
Seoul Pungryu Major traditional Korean
Nov. 9 (Tue.) ~ 12 (Fri.) art genre performances by
that Reaches Out
(19:00-20:00) major intangible cultural
to the World assets

77
78
Vicinity of Coex
4. 야간고궁투어 안내

Restaurants

* Coex

119 Daejanggeum +82-2-562-5972

126 Gombawi Co.,Ltd +82-2-552-7761

147 Pulhyanggi +82-2-539-3390

139 Marohawjeok +82-2-539-9922

156 Uldolmokganeungil +82-2-538-6664

* Daechi

130 Hanmiri +82-2-556-4834

133 Hwimori +82-2-564-5959

154 The House +82-1544-3235

157 Wuraeok Gangnam +82-2-561-6121

132 Hwaweon +82-2-563-8677

* Yangjae

113 Cha Rung, Dogok +82-2-579-7077

123 Gangga +82-2-3460-4670

81
* Seolleung

114 Champs Elysees Buffet +82-2-568-6014

121 Darling Town +82-2-3288-3599

125 Gomaehome +82-2-568-4595

135 Jinjinbara Co.Ltd +82-2-538-7733

* Yeoksam (Gangnam Station)

110 Bongsooni Sister +82-2-508-3323

115 Chamsutgol +82-2-565-2778

116 Cheongsanuga +82-2-2051-0001

122 Duori +82-2-597-5292

129 Hanbang Samgyetang +82-2-564-4834

150 Sandeulsokae +82-2-518-7228

117 Chihong +82-2-3451-8273

82
Bongeunsa Temple Life

••Buddhist Temple with 1,000 Years of History

Standing in the midst of the skyscrapers towering over Coex ASEM Tower, Bongeunsa
is one of the major Buddhist temples in Seoul. Boasting 1,216 years of history,
Bongeunsa was built in 794 and has preserved a wealth of historical relics. For
instance, it houses a bronze censer bowl from Goryeo that is designated as Treasure
No. 321, a wooden tablet from the Sutra Hall (“Panjeon”) that has the hall name
written by the famous 19th-century calligrapher Kim Jeong-hee and woodblock
printed books, including Hwaeomgyeongso (Study of Tripitaka), Geumganggyeong
(Diamond Sutra) and Hansansi (a collection of Buddhist poems). In addition, the
23 m-tall statue of Maitreya is the tallest of all bodhisattva statues in Korea. It is a
blessing that Seoul has such a large Buddhist temple in the crowded downtown area.

••Traditional Buddhist Culture Experience Program

With its peaceful green environment and elegant traditional Korean-style buildings,
Bongeunsa is not only a Buddhist temple, but it also serves as an ideal site for
relaxation. It operates a temple stay program that allows visitors to learn about
temple life along with Buddhist culture and the spirit of Buddhism. Participants
attend an early morning Dharma rite, self-training through meditation, a Buddhist
meal ceremony and a tea-tasting ceremony. The temple stay program offers an
excellent opportunity to understand traditional Buddhist culture and art by studying
pagodas, Buddhist statues, and Buddhist paintings and to introspect while having
your spiritual life enriched.

83
••Temple Life Experience Program

1. Overview : Flexible operation of the regular temple life program to suit the needs
of the participants.
2. Dates : Oct. 1~Nov. 12, 2010
3. Location : Bongeunsa temple in Samseong-dong, Seoul
4. Eligibility : G20 Summit staff and participants
5. Fee : 20,000 won (all included) / open to 30 people
(Visit www.bongeun.org to make a reservation)
* Woodblock printing on rice paper and lotus flower making are open to all for free.

6. Temple Life Schedule

Event Description Duration

Temple Tour - Bongeunsa Temple tour 40 min.

- Introduction to “dharma” and


Meditation 20 min.
the Dharma Experience

- Tea Ceremony demonstration


Tea Ceremony 30 min.
- Conversation

Additional - Hands-on experience


Program 1. Woodblock printing on rice paper 60 min.
(free of charge) 2. Lotus flower making

Duration of the entire Temple Life Program 2. 5 hrs

84
••Early Morning Temple Life Experience

1. Overview : A program designed to allow participants to experience


temple life in the early morning.
2. Date : Any day from Nov. 9~12, 2010
3. Location : Bongeunsa temple in Samseong-dong, Seoul
4. Participants : 15 (Visit www.bongeun.org to make a reservation)
5. Fee : 20,000 won

6. Temple Life Schedule

Time Event Description Duration

- Observation of
04:30 Dharma rite 20 min.
a dharma rite

- Introduction to
04:50 Meditation “dharma” and 20 min.
the Dharma Experience

Temple tour and


05:10 - Temple tour and strolling 40 min.
strolling

- Buddhist meal ceremony


06:30 Breakfast 80 min.
(porridge)

- Conversation with Buddhist


08:00 Conversation 30 min.
monks & tea ceremony

Total duration 190 min.

85
••Family-Oriented Temple Life Experience

1. Overview : A program designed to allow families to enjoy the beauty of the


Buddhist temple at night through lotus lantern-making and
other fun activities.
2. Date : Nov. 9 ~ 12 (date to be adjusted later)
3. Location : Bongeunsa temple in Samseong-dong, Seoul
4. Participants : 15 (Visit www.bongeun.org to make a reservation)
5. Fee : 20,000 won

6. Temple Life Schedule

Time Event Description Duration

- Bongeunsa tour
Introduction to
17:00 (including appreciation of 40 min.
Bongeunsa
traditional Buddhist lanterns)

- Listening to various sounds


17:40 Evening dharma rite 30 min.
- Evening dharma rite

18:10 Dinner - Buddhist meal ceremony 80 min.

Conversation with - Conversation with Buddhist


19:30 40 min.
Buddhist monks monks and tea ceremony

- 1. Woodblock printing on
20:00 Additional Program rice paper 50 min.
- 2. Lotus flower making

Total duration 4 hrs.

86
Seoul City 4D Hall and Chroma-Key Photo Zone

Seoul City 4D Hall


Size : 10-seat simulator, LED screen
Location : Coex Pyramid Square
Period : Nov. 8~13, 2010 (six days)

1. Two 3-D Shows


■ Show 1. Major Seoul City projects
Hangang Renaissance, Namsan Renaissnace, Cheonggyecheon,
Dongdaemun Design Plaza, etc.
■ Show 2. Yongsan International Business District
Yongsan International Business District at the heart of the
sustainable development of Seoul.

2. Motion Simulator
Enjoy the dynamic, ultimate thrill of the 4D motion simulator ride and
the accompanying spectacular images.

Chroma Key Photo Zone


Location : Behind Coex Artium
(linked to Pyramid Square)
Period : Nov. 8 ~ 13, 2010 (6 days)

1. Against the backdrop of major tourist spots in Seoul


Pose for a photo shoot against the backdrop of any of the famous Seoul tourist
attractions that were featured in the 4D Hall.

2. Photos with up to four people


Make indelible memories in Seoul with your friends or family.

3. Send photos via email!


Send your photos anywhere via email.

What is a Chroma-Key System?


A chroma-key system allows one image - shot against a blue backdrop - to be
superimposed on a background that replaces the blue background.
- Take a picture against a blue backdrop.
- Prepare stock footage.
- Superimpose the shot photographed against a blue backdrop on the stock footage.

87
Medical Tourism

Gangnam-gu is home to over 2,000 hospitals and clinics, including six general
hospitals, such as Gangnam Severance Hospital, Samsung Medical Center and CHA
Gangnam Medical Center, and many specialized hospitals and clinics that offer a
variety of medical services ranging from surgery to dermatological and aesthetic
care. These hospitals and clinics boast world-class medical professionals, cutting-
edge medical equipment and luxurious, non-medical amenities to provide top-
notch, one-stop medical services.

Korea is peerless in plastic surgery and dermatology. Especially, Gangnam-gu is


crowded with cosmetic surgery and skin care clinics that are touted as being the
best in Korea and is established as a must-visit area among “Hallyu” tourists with
medical needs.

Foreign medical tourists receive specialized medical services unique to Gangnam-gu


from the professionals who provide every service they could need from their arrival
in Korea to their departure. Gangnam-gu and the Gangnam-gu Medical Tourism
Association jointly operate the Gangnam Global Health Care Coordinator Program
in which a total of 47 freelance coordinators, equipped with foreign language skills
and medical knowledge, offer consultations and interpretation services for foreign
patients.
(English: 16, Japanese: 12, Chinese: 11, Russian: 4, Mongolian: 2, Vietnamese: 1, Arabic 1).

Gangnam Medical Tour Website: http://medicaltour.gangnam.go.kr/jsp/en/index.jsp

88
••International Clinics at Major Hospitals in Gangnam

Name Phone Website

Samsung Medical Center +82-2-3410-0226 http://www.samsunghospital.com

Gangnam Severence
+82-2-2019-3255 http://gs.iseverance.com
Hospital, Yonsei University

Seoul Medical Center +82-2-3430-0200 http://www.seoulmc.or.kr

Wooridul Spine Hospital +82-2-513-8000 http://www.wooridul.kr

CHA Gangnam
+82-2-3468-3127 http://kangnam.chamc.co.kr
Medical Center

Jaseng Hospital of Oriental


+82-2-3218-2169 http://www.jaseng.co.kr
Hospital

Emergency Rooms at Major


81 Irwon-ro, Gangnam-gu, Seoul,
Hospitals in Gangnam +82-2-3410-0226
South Korea
Samsung Medical Center

Gangnam Severence 712 Unjoo-ro, Gangnam-gu, Seoul,


+82-2-2019-3255
Hospital,Yonsei University South Korea

43 Bongeunsa-ronam 67-gil, Gangnam-gu,


Seoul Medical Center +82-2-3430-0200
Seoul, South Korea

445 Hakdong-ro, Gangnam-gu, Seoul,


Wooridul Spine Hospital +82-2-513-8000
South Korea

CHA Gangnam Medical 407 Nonhyeon-ro, Gangnam-gu, Seoul,


+82-2-3468-3127
Center, CHA University South Korea

429 Dogok-ro, Gangnam-gu, Seoul,


Bestian Medical Center +82-2-3452-7575
South Korea

89
90
4. Popular
4. 야간고궁투어
야간고궁투어 안내
안내 Performances
NANTA
Nanta is a non-verbal musical performance involving improvised percussive instruments.
“Nanta” refers to reckless punching as in a boxing match. In English, it is known as “Cookin.

••Gangnam Nanta Theater (Woorim Cheongdam Theater)

·Seats : 318 (VIP : 108, S: 210)


·Showtime : 8pm. on Thu.~Fri., 5pm. and
8pm. on Sat., 5pm. on Sun. and holidays
(closed on every Mon.)
·Address : 2nd and 3rd Floors, Basement,
I&H Building, 86-1 Cheongdam-dong,
Gangnam-gu. Seoul (former Kinema Theater)
·Contact : 82-2-739-8288
·Homepage :
http://nanta.i-pmc.co.kr/en/index.asp
·Directions :
Exit 4 of Gangnam-gu Office Station on
Subway Line 7 - Bus No. 301,
Designer Club Stop
Exit 1 of Sinsa Station on Subway Line 3
- Bus No. 145 or 4312, Designer Club Stop

Nanta is a non-verbal performance in which kitchen tools, such as knives and cutting boards,
are used for the enjoyment of and to amaze the crowd.
Since its first performance in Oct. 1997, Nanta has enjoyed the highest attendances in the
history of musical performances in Korea. It made its international bow at the Edinburgh
Fringe Festival, where it received the best performance award in 1999. With its success on
the global stage, Nanta became the first Asian performing genre to make a successful foray
onto New York’s Broadway, marking a new era in Korean performing arts.

Currently, Nanta is performed to over 4 million people all over the world. As the second
most performed show in Korea (1,000 performances), Nanta has proved its enduring appeal.
Drawing over 380,000 foreign visitors annually, Nanta won the best city Tourism Program
Award in 2009 and established itself as a leading cultural tourism product and must-see show
among foreign visitors. The Nanta Theater is packed to the rafters, with people even standing
at the back during the weekend shows, and some 21 percent of the attendees are foreigners.

Nanta incorporates various musical genres, such as jazz and traditional Korean percussion-
based music “samulnori,” to heighten its sense of comedy and drama. Indeed, Nanta has
become a musical genre all of its own that can be enjoyed by people from all walks of life.

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JUMP
••Jump Theater

·Address : 33-1 Gwancheol-dong, Jongno-gu,


Seoul, Korea
·Contact : 82-2-722-3995
·Homepage :
http://www.yegam.com/jump/eng/
·Directions :
Exit 4 of Jonggak Station on Subway Line 1
Exit 15 of Jongno 3-ga Station on Subway Line 1

Korea’s leading cultural brand, “JUMP,” is a comical martial arts performance that
incorporates various martial arts, such as Taekwondo and Taekgyeon, in addition to amazingly
beautiful feats of acrobatics. The entertaining JUMP performance blows the audience away
with its unprecedented dynamism.

JUMP has now made its name at home and abroad since its first performance in Korea in July
2003. It won the Foreign News Promotion Award, in the culture sector, given by the Seoul
Foreign Correspondents’ Club in 2004 and ranked top of the Edinburgh Fringe Festival Box
Office in 2005. Moreover, the JUMP performances at the Peacock Theater in the West End,
England, in 2006, completely sold out. It also debuted in New York on Broadway in 2007. As
of the end of May this year, JUMP has drawn over 2 million, including 800,000 foreign visitors,
to its 5,000 plus showings in Korea and 1,000 showings abroad, over the last seven years,
since its debut in 2003. It is scheduled to be performed in 13 countries, including Thailand,
Sri Lanka, Brunei, the United States, Indonesia, Australia and China, by the end of this year. It
opened its residential theater in New York in 2007 and won the 1 Million Export Tower Award
in the same year. It also won the Best Urban Tourism Program Award in the group sector at
the Seoul International Tourism Awards 2010.

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Korea House
••Korea House

·Address : 80-2 Pil-dong 2(i)-ga, Jung-gu, Seou


·Contact : 82-2-2266-9101~3
·Homepage :
http://www.kangkoku.or.kr/eng/index.html
·Directions :
Exit 3 of Chungmuro Station on Subway Line 3 or 4

Located in Jung-gu, Seoul, Korea House is a cultural space designed to introduce traditional
Korean culture, arts and cuisine to foreign visitors. Run by the Korean Cultural Heritage
Foundation, Korea House is committed to the spread of traditional Korean royal cuisine as
well as traditional Korean arts, including dance, drama and music. It opens all year round and
presents souvenirs with Korean themes to visitors.

Korea House presents a variety of traditional Korean arts, including pansori, fan dance,
pungmulnori(folk music and dance performance), ganggangsullae(traditional Korean round
dance), sinawi(improvised ensemble music) and drum ensemble music, among others.

Performance
Part 1 : 7pm - 8pm
Part 2 : 8:50 pm - 9:50 pm

A performance is given only once on Sundays from 8pm to 9pm

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