Social networking: a boon or bane for the society?

Social networking has changed the way we communicate, do business, get our daily news
and much more. No matter where you go social networking is something that you can easily
access anywhere. Since social networking has been around, it has changed in the way we
relate to others, in comparison to how we did it in the past. Previous generations have not
taken this in a good way compared to the new generations. Let’s see how. While some people
think that social networking is separating us, this has actually become the largest connector
in the world. To old generation this is a bane and for the new a boon

One of the biggest benefits of the social networking is the ability to connect to other people
all over the world. Nowadays is common that one member of the family or a friend go abroad
either to study or to live in other country, Social networks provide us the facility to
communicate with our loved one and not lose connection. likewise allows to share photos
and videos (Ig, facebook,…) that help us to be more aware of how our loved ones live. But
(Secondly), social networks are not just for the person you love, through this we have the
advantage of being connected with people from all over the world. According to studies the
daily active user of social networks is 3.2 billion which equates to about 42% of the
population. which means that you can meet a large number of people with whom you share
similar tastes and interests.

Another advantage that we have with social networks is a great opportunity for business
owners. Business owners and other types of professional organizations can connect with
current customers, sell their products and expand their reach around the world using social
networks. There are actually lots of entrepreneurs and businesses out there that thrive almost
entirely on social networks and wouldn't even be able to operate without it. Social networks
make business relationships more personal. Social networking is all about interactions and
an open dialogue with users. Social network helps you humanize to brand and build genuine
relationships with your community. Even more you Can promote your Business More
Effectively, the most common way to promote a business on social networking sites is
advertising. Thanks to advanced targeting and remarketing options, you can direct the
message to the audience that is probably most interested in your products and services. Paid
advertising from Facebook and Twitter is relatively cheap and with an excellent social media
strategy, your efforts will pay off.

Despite all the advantages that social networks offer us, it is not a secret that it has the same
disadvantages. Some people often say that social networks separate us and on the other hand
they are right, but this does not mean that this does not have a solution. People get distracted
by all the social apps and news and messages they receive, leading to all sorts of problems
like distracted driving or the lack of gaining someone's full attention during a conversation.
Browsing social media can also feed procrastination habits and become something people
turn to in order to avoid certain tasks or responsibilities. In spite of there disadvantages
something that people have to understand is that social networks are good according to the
appropriate use that they give. Remember that social networks connect you with those who
are far away but don’t forget those around you.
In conclusion, there is no doubt that social networks are currently the best source of
connection across the world and that in these days social networks have become one of the
largest sources for businesses to expand their staff looking for their services.
“if your business is not on internet, then your business will be out of business” -bill gates.