Hi,

My name is Sagar , I'm a tea lover, In any locality tea is the common thing for the
people in their daily life. I want to give the good cup of tea in their daily lives, I am
an engineering dropout student, I don't have any good financial background, and I
want to create the new startup in India. I visited in North India and South India, I
saw so many brands in costumes and beverages and foods but I've not seen any
same brand tea in different places. In every locality they made their local tea, they
do not maintain as the brand tea. The consumer need the good product and
good service. There is a need for the brand tea in India, so I want to make the
brand tea(Our Chai) in India.
I’m very passionate about to make the new brand tea(Our Chai) in India.

India is the second largest producer and largest consumer of tea in the world .
But still not have any one brand tea in India. Cause they not have awareness of the
market of tea. I’m interacted with so many tea lovers they always say they need a
good cup of tea and good service. I want to fulfill their need of the all tea lovers.
Mission:
➢ My mission is to will provide a friendly, comfortable atmosphere. Where the
Customer can receive quality food, drinks and service at a reasonable
price.

➢ My café will after a variety of choice to the customer ,

Our Chai, Black Chai, Milk.
➢ The Café will also serve deli-style break fast Our puva, Our Maskabun,
Indian samosa.
➢ Our Chai café will be open from 6AM to 10PM, Everyday.

Goals &strategies:
short –term goal:-
Use the quality of our service and advertising to soon become well known
throught “ Our Chai”

Long –term goal:

Expand the business to other locations

Strategy:
Work hard to have the best-tasting chai(tea), treats&service in town&surrounding
areas.

Swot Analysis :
Strengths:

Reasonable price wide variety of tea &drinks a lot of home –made treats
Weaknesses:

Turn down in the economy, start-up costs, New business, no reputation.

Opportunities:
Job opportunities for the many unemployed in Our Chai.

Threats:
Bakkeries, Tea stoles.

Location:

➢ The location of my business will be where crowd&officers are near

my café will be open there

Legal structure :
➢ My business will be run as a sole proprietorship
➢ All debts and liabilities of this business will be my responsibility.

With sole proprietorship , I can also deduct my business losess to the exlent

Of my total income that I may have from all sources.

Accounting& legal:
➢ For daily accounting , the system I will use will be Quick Books pro.
➢ I will be responsible for periodic financial statement analysis.

Target Market:
My target market will be to anyone who enjoys the chai(tea) , but I will
mainly target people age 18 and older both male and female and who are of the
working class. The total population of my present start up location choppadandi
is 16459. Male &female are about the same. Residential houses 4,037.
Karimanagar, jagtial, ramagundam,siricilla,hyderabadh are the nearby cities to my
business location.

Finance Aspects:-

Legal formalities :Rs 20,000

Deposit : Rs 50,000

Rent : Rs 10,000

Furniture : Rs 30,000

Equipment : Rs 20,000

Kichen Equipment : Rs 30,000.

Advertiseement : Rs 10,000

Supplies : Rs 10,000

Bill &Mantenance : Rs 20,000

Salaries : Rs 20,000

Start up capital : Rs 2,40,000

Monthly Expenses : Rs 30,000

Strength:
➢ Growing Demand for tea Cafe
Opportunities:
➢ Expansion in other cities

Promotion:
➢ Local Cable Channels
➢ Print Materials(Pamphlets,posters)
➢ Local Radio Channels
➢ Tea Bar Events
➢ Social Networking Sites
➢ Gifts

Please Help me fulfill my dream By contributing towards my project.I’m being

grateful for your help. Thank you.

The End