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CASE: NANTUCKET NECTARS

Which Marketing Strategy did the founders use and


why?
They attempted to best showcasing through negligible budget. So, they depended on word-of –
mouth, imaginative bundling and vital story line to recognize from competitors. Examining,
giveaways and exposure stunts with deals individuals dressed up as a fruit.

Founders chosen to go for Guerilla promoting so they centered on promoting establishing story
in Radio Spots. The juice company depended for the most part on its unique radio spots, tied to
its island area and peculiar authors additionally taste tests at wearing occasions and other open
air scenes. The advertisements were made in-house and set by Nantucket Nectars longtime
publicizing office, Barrage Media Inc. of South Natick, Mass. Nantucket Nectars’ appearance at
occasions were dealt with by a traveling promoting group and field marketers positioned at key
spots through the country.

Why do you think the founders were so successful?

Nantucket Nectars' various qualities have driven to their victory. They deliver all normal items
that have a awesome taste, have an awfully solid administration group as well as a solid
branding, guerilla showcasing abilities, have the capacity to misuse little, quickly changing
advertise openings, final good access to single-serve dissemination within the Modern Age
refreshment showcase, and is the finest vehicle for juice companies to grow into the juice
cocktail category without gambling their claim brand value. In expansion, Nantucket Nectars'
administration group has the specified information and encounter with the single-serve trade
and in this way has the capacity to include esteem to expansive player who needs to roll out
unused single-serve items.
Identify and elaborate brands using Guerilla marketing
tactics in the market place?

Bounty

Source: TOXEL.COM

Here's a fun fact about neighborhood marketing blogger: I. Spill. Everything. Coffee? Check.
Olive oil? You got it. Generally, I am simply a mess, and like to have paper towels nearby at all
times.

Naturally, I couldn't help but be impressed by this guerilla marketing installment from paper
towel company Bounty. By installing life-sized "messes" throughout the streets of New York -- a
giant, knocked over coffee cup and a gigantic melting popsicle -- the brand found a unique way
to advertise its product and the solution it provides, with minimal words.
You might ask, "Wouldn't a concise billboard ad accomplish the same thing?" Well, not really.
Culturally, we're starting to opt for every possible way to eradicate ads from our lives. That's
why we love things like DVR and ad-free options on streaming services like Hulu and YouTube.
This campaign, unlike an ad, isn't as easy to ignore. After all, if you stumbled upon a melting
popsicle the size of your mattress on your way to work, would you stop and look? We would.
The big takeaway: Identify the biggest problem that your product or service solves. Then, find
an unconventional way to broadcast that to the public -- preferably without words.

Frontline

Source: Marketing Ideas 101

When I first saw this photo, I'll admit that I fell for it. "Someone, get that dog away from those
flies!" I frantically thought. Then, I realized that the dog wasn't real, and neither were the flies.
The former was a photo, and the latter were actually humans.

That's because Frontline, the makers of flea and tick prevention products for dogs, were able to
fill the entire floor of this large, public space with this image. The brand knew that many people
walk across that space every day, and that a good number of people would also see it from the
building's upper levels, creating the dog-and-insect illusion. It's hard to miss -- and to not look
twice.
Again, this campaign is different than traditional marketing, because it's not just plastering a
single message somewhere that's likely to be ignored. It creates a form of accidental human
interaction that reminds the viewer what the product does.

The big takeaway: Figure out how humans might involuntarily interact with your marketing
messages. While your product or service may not address the issue of, say, insect removal,
there are ways to make people part of the campaign.

Burger King

Source: seventeen

Breaking up is hard to do in person, let alone when it's publicly played out online. That's what
happened -- allegedly -- when one Instagram user left a comment on this post sharing a tale of
his "girl" procuring food from Burger King. There was just one problem. This guy does have a
girlfriend, but she was nowhere near a Burger King. So, who was he referring to? The drama
ensued, via Instagram comments:
After the comments began to make headlines, many speculated that the entire exchange may
have been staged by Burger King. And if it was, we can't help but salute them -- what a way to
get your brand into the zeitgeist. Burger King has roughly one million followers on Instagram.
Compare that to the 2.1 million followers of its chief competitor, McDonald's. And while we're
not sure how many followers the former had before this famous breakup, it makes sense to
assume that this at least drew more attention to its social media presence, at least on this
particular platform. People may have already been observing the brand on Instagram, but
before now, were they actively discussing it?
The big takeaway: Guerrilla marketing has gone digital. Think about where your audience
already exists digitally -- then, give 'em a show. While we can't condone lying, we can applaud
creativity, so don't be afraid to use the comments to get people talking.

GoldToe
Source: ALT TERRAIN

Are you an underwear company looking for an unconventional way to market your product?
Why, just try placing an enormous pair of briefs on an iconic charging bull statue.

Really, we can't make this stuff up.

It's so simple, in theory that it sounds like fiction. But when the GoldToe brand needed a way to
tease and promote the launch of its new undergarments, that's exactly what it did -- casually
placed these new items of clothing on statues throughout New York. And while we can't be
sure that it's the route GoldToe took, we sincerely hope that those bull-sized briefs were made
with leftover manufacturing fabric, helping to make this campaign even budget-friendlier.

The big takeaway: Don't overthink it. Sometimes what looks like your silliest idea might be the
best one.

Minnesota State Fair - Bingo Cards

Source: River 105

Bingo cards are making a comeback. You heard that right. At the 2017 Minnesota State Fair,
organizers encouraged attendees to explore different stalls and participate in different
activities by providing them with a bingo card that they could mark off for each completed
action.
Main Takeaway: You can gamify an offline experience in many different ways, not just using by
using bingo cards. Whether it’s through a scavenger hunt, a business card rases, or networking
bingo— event gamification can help drive audience engagement.

Tesla Motors - Test Drive Center

Source: Marketing Interactive

Tesla’s aim is to revolutionize the auto industry by producing electric vehicles for the masses.
To help them achieve this mission, Tesla built a test drive center in Hong Kong which also had
small exhibits to showcase the materials and parts that go into building a Tesla model.
Customers could see and feel the materials used for the Tesla models before the final product
hits the market.

Main Takeaway: Sometimes, letting your customers know more about your process in making
the final product is useful in promoting an interest and leaving an impression. Offline marketing
campaigns don’t always have to revolve around your end-product.