C O M P A N Y

P R O F I L E

Be Smart, Be Oriented

SOE.COM.SA
 ABOUT THE COMPANY
Smart Orientation is a company based in
the Kingdom of Saudi Arabia, and we
provide business and technology due
diligence, and business planning advisory
services, in support of telecoms, digital
marketing, social media marketing, mobile
Apps development, and technology consul-
tancy services to corporate and organiza-
tions.

We offer deep commercial and technical

expertise in assessing, structuring and
implementing mobile network services and
technology projects. We position ourselves
to be part of the client in order to deliver the
best-in-class solution. Our clients look for
one stop solutions for their business
requirements and we provide the services
that are needed to ensure a complete
end-to-end (E2E) solution.

Our team has vast experience in delivering

full technical solutions in various techno-
logical areas including Mobile Applica-
tions, Digital & Social Media Marketing,
Business Analysis, Big Data, Insights and
Analytics, Marketing and Business Opti-
mization including Revenue Stimulation
and Proactive Retention, and Internet of
Things (IoT) applications such as vehicle
Smart Orientation

tracking systems.
01 soe.com.sa
 BUSINESS ASPECTS

Our approach is centred on our Consultants and Experts working in our offices, and on the client
premises, understanding the business of the client in order to integrate as part of one team
during the execution of the projects. We believe the success of any project lies in understanding
the business strategy and direction of the organisation in which we are operating.

At Smart Orientation, a complete solution means a combination of the following business aspects:

Requirements Capture

Business Tenders (RFI, RFQ, RFP)

Tender Evaluation

Transaction Support: Negotiations, Commercials and Contracts

Project Management & Delivery

KEY AREAS OF SERVICES

As part of our overall consulting portfolio and core skills, Smart Orientation provide services in the
following key areas:

Business, Technology and Strategy Consulting

Fact-based Marketing and Advanced Analytics Solutions

Business Intelligence and Analytics

Conceptual Big Data, Business Analytics & Reporting Solutions

Digital Marketing & Business Optimization

Indoor Positioning Systems (IPS)

Software Development for Mobile Applications and Web Design

We believe in providing a service from conception of a project to its closure. This level of continui-
ty delivers the right outcome for the client which is a project delivered according to the clients
Smart Orientation

requirements
02 soe.com.sa
 DIGITAL MARKETING
Digital marketing is the promotion of products,
services, or brands via one or more forms of
electronic media and differs from traditional
marketing in that it involves the use of chan-
nels and methods that enable an organization
to analyze marketing campaigns and under-
stand what is working and what isn’t – typically
in real time. The exponential growth in digital
channels has given rise to the importance of
digital marketing. Smart Orientation prides
itself in the fact that we offer extensive services
in offering our clients top notch digital market-
ing services. We monitor things like what is
being viewed, how often and for how long, sales
conversions, what content works and doesn’t
work, etc.

Digital media is so pervasive that consumers have access to information any time and any place
they want it. Gone are the days when the messages people got about your products or services
came from you and consisted of only what you wanted them to know. Digital media is an
ever-growing source of entertainment, news, shopping and social interaction, and consumers are
now exposed not just to what your company says about your brand, but what the media, friends,
relatives, peers, etc., are saying as well. And they are more likely to believe them than you. .

The Key Components of Digital Marketing in the Digital Era are:

Website design (user experience) Affiliate marketing

Search engine optimization (SEO) Content marketing

Pay per click (PPC) Display advertising (banner ads)

Social media marketing (SMM) Online reputation management (ORM)

Email marketing

We offer a combination of all of the above components. The technology industry depends on con-
stant innovation. How do you ensure your marketing also stays cutting edge? With our Technolo-
Smart Orientation

gy Marketing solution, you can continuously optimize your entire lead lifecycle—attracting, edu-
soe.com.sa

cating, and qualifying leads more completely, maximizing sales productivity, and delivering more
new logo and install-base revenue.
03
 FACT-BASED MARKETING
& OVERALL BUSINESS OPTIMIZATION
Finding the right balance between revenue stimulation and retention was an essential topic for
most of the Telecommunications Companies and Mobile Operators in almost all Telecom markets.

A decisive breakthrough was that the relation between revenue stimulation and proactive reten-
tion doesn’t need to be antagonistic any more. Both areas can be addressed almost independent-
ly and very efficiently with modern Fact-based Marketing. Fact-based Marketing far outperforms
traditional business approaches thanks to accurate selective targeting of customers with proper
tailored offers based on behavior and needs.

Nevertheless, modern Fact-Based Marketing requires mainly:

Powerful and versatile analytics ideally based on a world-class analyti-

cal platform like e.g. SAS Suite or the SPSS, etc.

Efficient business concept with variety of modular offers supporting

powerful selective targeting of customers.

The Digital transformation remains Vision 2030’s core strategy in the Kingdom. The Saudi Gov-
ernment and Saudi companies are increasingly adapting themselves to be part of the vision
program. However, unless companies adapt to digital transformation they will not know of their
future and where they stand in 2030 and beyond.

ADVANCED ANALYTICS SOLUTIONS

Analytics is "the discovery and communica-
tion of meaningful patterns in data." Where
the real story with analytics lies, however, is in
what you can do with it. Think in terms of
possibilities. Opportunities. Discoveries.
Made possible by technological advance-
ments in analytics that were never even
dreamed of not so very long ago, within your
Smart Orientation
We show how your marketing campaigns
influence sales at every stage of the custom-
er journey. Now you can finally tie revenue
directly to the campaigns that generate it,
proving the impact of marketing to manage-
ment and other key decision-makers in your
organization. Analytics helps identify which
channels and campaigns deliver the most

lifetime. We'll share insights from the bright- revenue and highest marketing ROI so you
soe.com.sa

est minds in analytics – insights that you can can put your resources where they will have
turn into so many meaningful things. the most impact.
04
 MOBILE APPS DEVELOPMENT
Smart Orientation delivers the solutions you need to help you reach your marketing goals and
revenue objectives. Our experienced team of developers specialise in iOS and Android apps.
We’ve created more than 30 mobile and web projects, including integrated bespoke software.

Ask yourself these questions:

Would an additional channel for sales and marketing help improve your
customer relationships, revenue and profits?

Have you got mobile staff that need to quickly and safely share data
with the office even when they have no mobile signal?

Do you need a low cost, mobile solution that’s safer and quicker than
web apps with better functionality?

If the answer to just one of these questions is yes - it’s time to get your corporate mobile app
developed.

We are creative, experienced, we care about our customers and we build great mobile applica-
tions. We understand how to deliver the best possible solution within your budget and to your
timescale whether you’re using the iOS, Android or Windows platform. Over many years in the IT
industry, we have worked out a seamless approach to app development based on the most
efficient methodologies and specific requirements of our clients. We believe in the principles of
agile methodology that involves strong team collaboration and enables us to deliver functioning
software within short iterations, continuously improving the product and adding new features
even on the latest stages of development. We love the agile approach for its flexibility, interactivi-
ty and effectiveness. On the other hand, if you approach us with a full-fledged software require-
ment specification and have a clear picture of the end product in mind, we utilise the waterfall
methodology where your project sequentially goes through the stages of design, programming
and deployment without any changes to the requirements. The major downside of the waterfall
Smart Orientation

methodology is that you will have to wait for quite a long time - months or even years, depending
soe.com.sa

on the complexity of the app - until your project is accomplished, while with the agile you will get
a shippable product in a matter of weeks.
05
 APP DEVELOPMENT PROCESS
Typically, our App Development Process involves the following stages:

Discovery : we work with you to understand your ideas and get familiar with your busi-
ness. Then, our developers help you refine the idea and find a digital solution that best
meets your company’s needs.

Prototyping: at this stage, we create wireframes, design interactions and define the
logic behind the entire app.

Design: here our experienced designers create a design concept, graphic images, icons
and other elements, making sure that they reflect your business identity.

Programming: our talented developers code the app, fleshing out the designs into a
functional program.

Testing: our quality assurance team rigorously tests the app, ensuring that it works as
intended, has no bugs and is highly secure.

Deployment: we submit your brand-new application to the App Store, where your
customers can download it and start bringing benefits to your business.

Launch & Beyond: our commitment to you goes through to the launch stage and
beyond. We’ll be there to support you as you go live, to help you understand how the app
is performing, to monitor how the users are interacting with it and make suggestions for
adaptations when you have the first analytics available.

So whether your mobile application is for a specific marketing campaign or for long-term use by
your customers and staff, we’ll make sure you get the right one for your business.

MOBILE GAMES DEVELOPMENT

In today's market, you need to build and iterate quickly. With Smart Orientation you can have this
in literally no time. We provide a wide range of gaming application development with superior
quality and creative ideas. There’s plenty of choice for both iOS, Android and lots of tools cover
cross-platform development or code natively for the two larger platforms. There’s really no such
thing as the “best android game engine” or the “best iOS game engine” – they all have their pros
and cons and the key is which one you’ll be more comfortable with.
Smart Orientation

Whether you’ve had a great idea for a mobile game but have no clue on where to start, or you’re
soe.com.sa

an experienced mobile game developer wanting to take it to the next level, Smart Orientation is
for you.
06
 BIG DATA &
BUSINESS ANALYTICS
Big data analytics examines large amounts of data
to uncover hidden patterns, correlations and other
insights. With today’s technology, it’s possible to
analyze your data and get answers from it almost
immediately – an effort that’s slower and less
efficient with more traditional business intelligence
solutions. The concept of big data has been around
for years; most organizations now understand that
if they capture all the data that streams into their
businesses, they can apply analytics and get signif-
icant value from it. But even in the 1950s, decades
before anyone uttered the term “big data,” busi-
nesses were using basic analytics (essentially
numbers in a spreadsheet that were manually
examined) to uncover insights and trends. The new
benefits that big data analytics brings to the table,
however, are speed and efficiency. Whereas a few
years ago a business would have gathered infor-
mation, run analytics and unearthed information
that could be used for future decisions, today that
business can identify insights for immediate deci-
sions. The ability to work faster – and stay agile –
gives organizations a competitive edge they didn’t
have before.

Cost Reduction: Big data technologies such as Hadoop and cloud-based analytics bring signifi-
cant cost advantages when it comes to storing large amounts of data – plus they can identify
more efficient ways of doing business.

Faster, Better Decision Making: With the speed of Hadoop and in-memory analytics, combined
with the ability to analyze new sources of data, businesses are able to analyze information imme-
diately – and make decisions based on what they’ve learned.
Smart Orientation

New Products and Services: With the ability to gauge customer needs and satisfaction through
soe.com.sa

analytics comes the power to give customers what they want. Davenport points out that with big
data analytics, more companies are creating new products to meet customers’ needs.
07
 2016 was a landmark year for big data with
more organizations storing, processing,
and extracting value from data of all forms
and sizes. In 2017, systems that support
large volumes of both structured and
unstructured data will continue to rise. The
market will demand platforms that help
data custodians govern and secure big data
while empowering end users to analyze that
data. These systems will mature to operate
well inside of enterprise IT systems and
standards.The convergence of IoT, cloud,
and big data create new opportunities for
self-service analytics.
INDOOR POSITIONING
It seems that everything in 2017 will have
a sensor that sends information back to
the mothership. IoT is generating massive
volumes of structured and unstructured
data, and an increasing share of this data
is being deployed on cloud services. The
data is often heterogeneous and lives
across multiple relational and non-rela-
tional systems, from Hadoop clusters to
NoSQL data bases. While innovations in
storage and managed services have sped
up the capture process, accessing and
understanding the data itself still pose a
significant last-mile challenge. As a
result, demand is growing for analytical
tools that seamlessly connect to and
combine a wide variety of cloud-hosted
data sources. Such tools enable busi-

SYSTEMS (IPS): nessesto explore and visualize any type

of data stored anywhere, helping them
discover hidden opportunity in their IoT
Indoor positioning systems provide accu-
investment.
rate location, routing, and guidance for
people inside closed environments such as
commercial malls, hospitals, airports, big
Government buildings, where GPS signals
cannot penetrate.
This will help organizations with high mobile communication requirements whether in coverage,
density and/or location to deliver a value added wireless experience to its customers through the
Wi-Fi infrastructure and industry focused Apps. These IPS applications can be very useful in mon-
etizing existing Wi-Fi systems already installed in malls, hospitals, airports, in addition to making
it easy for shoppers to find and locate their points of interest inside commercial malls and shop-
ping centers. In addition, the retail shops can use IPS to push promotional material and special
offers with local information to all shoppers inside the mall. IPS helps in offering Location Based
Solutions to enable tracking, guidance, analytics and hyper-targeted communication strategies.
Our IPS solution drives powerful insight into customer
behavior, lets retailers automatically provide customers
with offers and product suggestions at specific indoor
Smart Orientation

locations, enables indoor navigation to brands, products,

and deals makes it easy for customers to find what they
soe.com.sa

want and discover something new, and allows custom-

ers to save favorite locations and makes them easy to
return to.
08
 MOBILE DEVICE MANAGEMENT (MDM)
Mobile device management (MDM) is the administrative area dealing with deploying, securing,
monitoring, integrating and managing mobile devices such as smartphones, tablets and laptops,
in the workplace. The intent of MDM is to optimize the functionality and security of mobile devic-
es within the enterprise, while simultaneously protecting the corporate network.
Mobile device management software allows distribution of applications, data and configuration
settings and patches for such devices. Ideally, MDM software allows administrators to oversee
mobile devices as easily as desktop computers and provides optimal performance for users.
MDM tools should include application management, file synchronization and sharing, data secu-
rity tools, and support for either a corporate-owned or personally owned device.

The ideal mobile device management tool should have the following:

Compatible with all common handheld device operating platforms and applications.

Can function through multiple service providers.

Can be implemented directly over the air, targeting specific devices as necessary.
Smart Orientation

Can deploy next-generation hardware, operating platforms and applications quickly.

soe.com.sa

Can add or remove devices from the system as necessary to ensure optimum network efficiency
and security.
09
 TRACKING SMART
SOLUTIONS:
Vehicle tracking and moni-
ORIENTATION
toring determines the loca-
tion of a truck, car or any (SOE)
moving vehicle or object /
person using the
system. Widely deployed to
GPS
HAS ITS OWN
keep track of truck fleets,
vehicle tracking ensures that IN-HOUSE
the vehicles are being used Developed vehicle tracking system,
properly and that they can be which has been deployed success-
recovered in the event if they fully in many fleet owners.
are stolen.
Vehicle tracking relies both
on the Global Positioning
satellites (GPS) and a cellular
system. A tracking module in
the vehicle continuously
picks up the GPS coordinates
that indicate the real-time
location of the vehicle. Using
a cellular data service, the
coordinates are immediately
transmitted to the tracking
company's computers. Cus-
tomers log in to the tracking
company website to see their
vehicles on road maps, simi-
lar to in-dash and handheld
GPS-based navigation
systems.
Smart Orientation (SOE) has
its own in-house developed
vehicle tracking system,
which has been deployed
Smart Orientation

successfully in many fleet

owners.
soe.com.sa
10
 1 SOE EMPLOYEE TRACKING
With the rise in GPS technology, employers have unprecedented access to their employees’
whereabouts. For several years, employers have been able to track their field or mobile employ-
ees’ locations through GPS devices in vehicles. With more recent technology, employers are able
to track locations through GPS apps in employees’ smartphones. However, tracking presents
risks employers need to understand so they can evaluate whether the potential benefits outweigh
the significant risks.

Tracking employees’ locations and activity through GPS can have many benefits for a business,
including:

Fostering increased efficiency through streamlined travel for delivery or other mobile employ-
ees.

Monitoring overtime and compliance with labor laws.

Ensuring compliance with safety regulations by confirming that employees are not speeding or
otherwise violating traffic laws.

Verifying that time records are accurate, company policies are followed and employees are
engaging in safe behavior. Moreover, if an employee is suspected of wrongdoing, an employer
can use GPS tracking as part of its internal investigation of the employee.

2 VEHICLE TRACKING SYSTEM

SOE IvmTrack offers an efficient, effective vehicle tracking system for managing your business
fleet. Vehicle Tracking Devices deliver real time information on the location, activity and mobile
inventory of your vehicles to improve business performance and customer service. SOE IvmTrack
vehicle tracking devices also provide valuable protections in the event of vehicle theft and recov-
ery.

SOE IvmTrack benefits your entire management team, including

Dispatchers who manage vehicle destinations

Smart Orientation

Business owners seeking operational control

Managers directing “on time” performance

soe.com.sa

Crisis management and communications

11
 HOW GPS VEHICLE TRACKING
DEVICES HELP YOU DELIVER VEHICLE TRACKING
If you are new to GPS Vehicle Tracking, the
WITH EASY SETUP
Our GPS vehicle tracking systems are easy to
concept makes incredible sense. Our GPS
install, and tested for readiness and accuracy
units deliver exacting information on the
upon activation prior to install.
performance and location of every vehicle.
Everything you need for vehicle tracking is
provided and SOE IvmTrack makes it easy to
set up and maintain your system to fit your
vehicle tracking requirements.

VEHICLE TRACKING THAT IS EASY TO USE

Immediately upon installation, you are ready to track a vehicle wherever it goes. There is almost no
learning curve for SOE IvmTrack users. Our customers tell us that the easy-to-use SOE IvmTrack
interface gives them a completely new perspective on fleet management with insight into vehicle
usage, driver habits, scheduling and efficiency. In addition,here is an unexpected benefit: piece of
mind, knowing where and how your vehicles are being used. If your vehicles engage in long-haul
travel SOE IvmTrack can also help you ensure that your drivers meet state and national road time
regulations.

3 SCHOOL BUS TRACKING

Commercial bus fleets that run either intercity or on

a national permit, cause a lot of concern for their
operators. SOE's bus fleet tracking and monitoring
solution is the perfect solution for such fleets, large
or small. The solution enables fleet operators to
remote monitor their entire fleet. The solution has
GPS enabled location services and a GPRS con-
nection to upload the data to the Internet. Thus, you
can monitor your fleets from anywhere, using noth-
ing more than a smart phone application. The solu-
tion also gives the feature to monitor the fuel data
of vehicles with up to an accuracy of 98%, even for
Smart Orientation

moving vehicles. We help you to monitor, control,

analyze, and improve the efficiency of your transit
soe.com.sa

fleet. You can make informed business decisions

based on data that we provide.
12
 NEED
Some of the common problems that an operator faces are:

Incorrect schedules of vehicles

The delayed bus for the student

No visibility of the route taken or current location

Bunching of vehicles on specific routes

Poor vehicle maintenance

No control over fuel management

Security of passengers

Theft of buses or spare parts

Unauthorized use for personal profits

BENEFITS
We provide two types of devices, the basic device and the advanced device. Read on to find out
how each device can benefit you.

LOW COST TRACKING DEVICE (BASIC DEVICE)

Important features:

Simple graphical LCD and keypad for route selection and next stop information

Audio announcement facility in case of stop / arrival

Integration with LED displays for displaying route information, advertisements to the passen-
gers

Facility of storing up to 400 routes

Predicting arrival time for passengers via SMS or mobile interfaces

Anti-bunching technology that gives dispatchers the ability to detect, respond and prevent
Smart Orientation

bunching of buses
soe.com.sa

Answer customer queries such as estimated time of arrival, accurately

13
 Monitor the movement of buses in real time on a street level map to improve visibility and
improve asset utilization

System provides alerts in case vehicle over speeds the set limit, moves in or out of a set geog-
raphy (geo-fence), or stops at unauthorized locations. All of these provide better control and
safety

Complete historical movement, distance travelled and driving data provides MIS tool to ana-
lyze the number of trips, per trip performance and turn-around time. This results in efficient
fleet utilization and logistics planning to managers. You can make informed business deci-
sions for your fleet.

Provides extended visibility of real time location of the vehicle to stake holders. Text messag-
ing (SOS) and two way voice communication provides safety and security to the fleet

Quick recovery of stolen vehicles

ADVANCED DEVICE WITH RICH FEATURE SET

In addition to all the basic features, the advanced device offers the following features:

Rich graphical color LCD along with touch screen route selection and next stop information

Facility of storing up to 600 routes

Integration with up to 8 cameras to monitor what is happening inside the bus. Video is cap-
tured in form of continuous video or clips, particularly useful in instance of criminal offence.
Local storage available to keep data until Internet connectivity is regained

3G connection backbone to upload video data with better speed

TRACKING
SOLUTIONS
Vehicle tracking and monitoring determines the
location of a truck.
Smart Orientation
14 soe.com.sa
COMPANY PROFILE

Riyadh 12475, Saudi Arabia

6733 Abi Baker Road Al-Taawun Hayy,
8B, Second Floor,

+966 599777161 / +966 11 2222881

info@soe.com.sa

SOE.COM.SA SMART ORIENTATION ENTERPRISE