UNION COLLEGE OF LAGUNA

MARKETING 3

SUBMITTED BY: JAYSON RESURRECCION

SUBMITTED TO: MRS. DE RAMOS
OBJECTIVES
After my report, my classmates should
be able to:
 Understand my discussion carefully
 Explain my topics completely
 Enumerate the other topic

Topics
 Trade Promotion
 Types of Sales Promotion
Trade Promotion
It is a type of marketing campaign which is aimed
at retailers and wholesalers. This helps the
company to increase the final sales to the
customers. This is done in many ways like setting
up kiosks, posters and other creatives in the
shopping area.

Types of Trade Promotion

• Discounts – the number one type of trade

promotions run by any company is offering
discounts.

• Incentives to sales staff/Gifting – another

type is to give incentive to sales staff. The
sales staff also get very happy when awards
are announced and the staff will go to
achieve the target.

• Trade Allowances – a trade allowance is

when manufacturers retailers an allowance
or a refund on their products.
Types of Sales Promotion

• Free Gifts – offering a free gift is a simple

strategy that gets people in the door. The
offer is combined with a purchase.

• Free Shipping for Online Sales – free

shipping makes online shopping more
attractive.

• Loyalty points – rewarding your customers

will help you build a solid base of loyal fans
and it will attractive people to shop more at
your online store