Insider Trading 3.

Productivity
 Insider trading is an unethical behavior 4. Cooperation
which occurs when a person who has access 5. Character
to confidential information uses or shares
the information for securities trading General Moral Imperatives:
purposes or any other purpose except the
conduct of regular company business. 1. Contribute to society and human well being
2. Avoid harm to others
Discrimination and Harassment 3. Be honest and trustworthy
 Discrimination involves not providing equal 4. Be fair and take action not to discriminate
opportunity in employment on merit but on 5. Practice integrity in our inter-personal
other basis such as race, sex, national relationships
origin, age, religion, or any other basis not 6. Honor confidentiality
related to the job.
Professional Responsibilities:
Why People Behave Unethically
 Dedicated employees, who are usually 1. Live the Company's Values-each day.
honest, sometimes behave unethically 2. Ownership
because of four rationalizations: that no 3. Passion for winning
one will ever find out, that the behavior is 4. Passion development
not really illegal, that it is in the best 5. Consumer focus
interest of the organization, and that the 6. Teamwork
organization will protect them. 7. Innovation

Theft Integrity:
 Theft at work comes in a variety of forms,
and oftentimes employees do not view it as 1. Strive to achieve the highest quality,
unethical behavior, believing no one gets effectiveness and dignity in both the
hurt by the action. processes and products of professional
work
Bending the Rules 2. Acquire and maintain professional
 Bending the rules in a business situation is competence
often the result of a psychological stimulus. 3. Know and respect existing laws
4. Accept and provide appropriate
professional review
Wages and Working Conditions
5. Manage personnel and resources to
 Other unethical practices include not paying
enhance the equality of working life
workers a fair wage, employing children
6. Deal with the Media tactfully
under the legal working age and unsafe or
7. Be upright and avoid any inducements
unsanitary working conditions. Any
8. Conduct ourselves in a manner that reflects
practices that are not in compliance with
credit to the Company
fair labor standards and federal working
9. Be accountable to our stakeholders
guidelines fall into this category.
10. Identify, mitigate and manage business risks
11. Protect Company's properties
Five characteristics of a Good Work Ethics:
Compliance with the Code:
1. Reliability
2. Dedication
 1. As employees of Company, we will upheld — Defective, addictive and inherently dangerous
and promote the principles of this code products
2. Treat violations of this code as inconsistent —Ethical relations between the company and the
association with the organization environment
— Ethical problems arising out of new technologies
Miscellaneous
 Continual updating of code
Public Good:
Credo 1. Attracting and retaining talent
 Most Companies skip the important part of 2. Investor Loyalty
developing the company's credo. A good 3. Customer satisfaction
credo gives the company a reason to exist; 4. Regulators
it develops the spirit of employees
motivating them at all times.

Sam Walton established the "Three Basic Beliefs"

as his company's credo.
These are:

Respect for the Individual

Service to our Customers
Strive for Excellence

Ethics in Marketing
 Marketing ethics is the area of applied
ethics which deals with the moral principles
behind the operation and regulation of
marketing.

The ethical issues confronted in this area

include:

— Pricing
— Anti-competitive practices
— Misleading advertisements.
— Contents of advertisements.
— Use of decision
— Children and marketing.
— Surrogate advertising
— Black markets, grey markets

Ethics in Production
 This area of business ethics deals with the
duties of a company to ensure that
products and production processes do not
cause harm.