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Andre Albason

BSBA FM
Prof. Belleza
Purposive Communication 13:00-14:30

What is the importance of the following principles of communication to:

Communication
Talk show Commercial Variety show
principle

Guides the guest or Gestures used could Relay message


1 the host on what to get the attention of the through the use of
talk about viewers symbols
Creates meaning in Shows the importance Shows the meaning of
2
the responses of using the products doing their scene
Knowledge and Each scene portrays a
Different cultures are
3 culture used affects different culture and
talked about
the buyers how they function
Relationship of the Relationship of the Relationship of the
4
host and guest seller and the buyer host and audience

Shows the message


Showcase the
Highlights the product the host wants to
5 opinions of both the
trying to sell deliver to the
host and guest
audience
Displays how they
Showcase the ideas Shows how they want to execute/
6
of the guest market their product perform a certain
scene
Makes the host and Shares their opinion
Show how they create
guest share their own on their own product
7 meaning to each
insights about a and its competitor
specific scene
certain topic products