Name:

Section:
Date: Parent’s Signature:

ENTREPRENUERSHIP
FIRST SEMESTER : SY 2018-19

General Directions: Read the instructions under each test before answering it. Do not leave
any item unanswered. Review your answers before submitting the test questions. Avoid
erasures.

I. Multiple Choice. Write the letter of the best answer.

___________1. Which of the following is not part of the feasibility analysis?

a. Marketplace analysis c. Competitor Analysis

b. Customer analysis d. Integral Analysis

___________2. Which of the following is a flow of market chain?

a. Production Trading Retailing Consumer

b. Retailing Production Trading Consumer

c. Trading Production Retailing Consumer

d. Retailing Trading Production Consumer

___________3. What is the term given for the place where buyers and sellers come together to obtain
information and exchange commodities?

a. Commodity c. Market

b. Market Chain d. Services

___________4. What is the term given to something tangible that has value and can be exchange?

a. Buyer c. Price

b. Seller d. Commodity

___________5. Which of the following is not true?

a. Markets are integrated when prices shocks from one geographic market are
transmitted to other markets through the trading of goods.

b. Strengthening markets can improve everyone’s lives and livelihood

c. Markets cannot provide access to paid work only mechanism for selling
commodities and services.

d. None of the above

___________6. There are several auto repair shops in town, but Patricia's stands out. Her auto repair shop
does great work, but what really sets her shop apart is the customer service. Every customer is greeted by a
friendly employee, and s/he is given snacks and drinks while s/he waits for the repairs to be completed. The
great customer service that people can expect from Patricia's business is considered her

a. Vision c. Tag line

b. Promise d. Mission statement

___________7. “Yes, you'll save money instantly” is an example of a statement with?

a. Threatening language c. Impersonal language

b. Persuasive language d. Body language

___________8. Julio is starting a new business, and he has formed relationships with several successful
local business owners. Which of the following is the best way to leverage these relationships to help his own
business succeed ?

a. Gaining inside marketing information

b. Persistently asking those business owners to invest in his company

c. Attending trade shows and conferences to make new connections

d. Sharing those businesses' content on social media

___________9. What is a primary factor that small-business owners should consider when deciding to hire

additional staff members?

a. Interview techniques c. Training methods

b. Payroll expenses d. Product standards

___________10. A neighborhood grocery store has added a bakery. What element of marketing should the

store use to attract customers from surrounding areas?

a. Price c. Place

b. Product d. Promotion

__________11. Hazel started her own childcare network where she connects families to available

babysitters at her school. Hazel could be described as a(n)

a. direct salesperson. c. Wholesaler

b. franchiser. d. entrepreneur
__________12. An entrepreneurial business owner must_______

a. Dislike business planning. c. desire regular 40-hour

work weeks.
b. be independently wealthy d. have an adventurous spirit

__________13. A small-business owner might register for trademark protection for the
 company's ______

a. computer software. c. logo.

b. invention. d. trade secret.

__________14. Al is thinking about moving his company's headquarters to another city, which would
be expensive but closer to the raw materials needed for manufacturing. The benefit in
moving is?

a. demand c. Feasibility

b. proximity d. Independence

__________15. All of a firm's activities and how they function in relation to one another are known as

a. business operations. c. communication goals

b. efficiency standards d. desired outputs

__________16. Because the MBC Company has one location that services the eastern part of the
country and another location that services the western part of the country, the
company's work flow is organized by

a. relationship. c. Authority

b. work teams. d. territory.

___________17. Looking at problems from various points of view helps a small-business owner develop

a. practical arguments. c. unnecessary conflicts.

b. creative solutions. d. unpredictable results.

___________18. Ellen wants to step back from the day-to-day activities of running her company. She
decides to take the company to another level by selling public stock. One way Ellen
can stay involved in the company is by

a. Arranging tactical acquisition. c serving on the board of directors.

b. appointing a family member as d hiring her successor
president.
__________19. An example of an operating expense that is included in a business's income statement
is
a. Inventory c. commissions
b. purchases d. allowances

__________20. What staffing activity involves seeking out and attracting qualified potential job
candidates?
a. Training c. On-boarding
b. recruiting d. interviewing

___________21. What type of business entrepreneurs set up a small space and sells any type of goods
in a “palengke” setup that is normally in an open space?
a. Flee Market Business c. Tiangge
b. Street Food Business d. Both A and C

__________22. Which kind of business best represents buying and selling of goods and services?
a. Industry c. Commerce
b. Merchandising d. Service

__________23. It enumerates the duties and responsibilities of the employee sometimes called job
 title.
a. Job Description c. Job Assignment
b. Job Specification d. All of the above

___________24. Coca-Cola Company delivered a signage to Aling Tere Sari-Sari Store. What is this
marketing strategy used by Coca-Cola Company?
a. Packaging c. Price
b. Place d. Promotion

__________25. May bought a pen for ten pesos and wrapped it in a box that cost five pesos. How
much is the selling price if she had twenty percent markup on cost?
a. ₱18.00 c. ₱15.00
b. ₱20.00 d. ₱22.00

____________26. Which market condition represents with only one producer or seller of a particular
product?
a. Oligopoly c. Pure Competition
b. Economic Variables d. Monopoly

__________27. When you group your customers according to socio economic

variable?
a. Demographic Segmentation c. Socio Economic Segmentation
b. Market Segmentation d. A and C

__________28. What is the process of grouping customers according to their location?

a. Demographic Segmentation c. Market Segmentation
b. Geographic Segmentation d. Socio Economic Segmentation

__________29. New models of mobile phones represent what entrepreneurial

characteristic attributes?
a. Commitment c. Innovativeness
b. Drive to achieve d. Self Confidence

__________30. What are the 4ms of management?

a. Minutes, Machine, Methods, Money
b. Man, Machine, Methods, Materials
c. Manpower, Methods, Materials, Machine
d. Manpower, Money, Machinery, Methodology

Essay. Explain the diagram. (5 pts Minimum of 5 sentences)

_____________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________