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  • Microsoft Sales Pitch

    Загружено:

    Rahmad Nadzri
    108 просмотров2 страницы
    The document outlines an assignment where students must develop a sales pitch for a randomly selected product, giving it a new name, purpose, slogan, and advertisement strategy. It provides an example where a group was assigned Microsoft Xbox 360 and developed a pitch for the "Xbox XP", a pocket-sized video game console targeted at gamers aged 15-30. The pitch includes the slogan "Play Xbox Anytime Anywhere" and advertising on TV, in stores, and magazines. It lists 5 product features for the Xbox XP including remote play with Xbox consoles, a slim design, built-in memory, and 4K capability.

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    The document outlines an assignment where students must develop a sales pitch for a randomly selected product, giving it a new name, purpose, slogan, and advertisement strategy. It provides an example where a group was assigned Microsoft Xbox 360 and developed a pitch for the "Xbox XP", a pocket-sized video game console targeted at gamers aged 15-30. The pitch includes the slogan "Play Xbox Anytime Anywhere" and advertising on TV, in stores, and magazines. It lists 5 product features for the Xbox XP including remote play with Xbox consoles, a slim design, built-in memory, and 4K capability.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    108 просмотров2 страницы

    Microsoft Sales Pitch

    Загружено:

    Rahmad Nadzri
    The document outlines an assignment where students must develop a sales pitch for a randomly selected product, giving it a new name, purpose, slogan, and advertisement strategy. It provides an example where a group was assigned Microsoft Xbox 360 and developed a pitch for the "Xbox XP", a pocket-sized video game console targeted at gamers aged 15-30. The pitch includes the slogan "Play Xbox Anytime Anywhere" and advertising on TV, in stores, and magazines. It lists 5 product features for the Xbox XP including remote play with Xbox consoles, a slim design, built-in memory, and 4K capability.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    Name(s):______________________

    ______________________________
    Sales Pitch Assignment
    _____________________
    Working with a partner you must develop a sales pitch for a product you randomly draw.
    Your product must do the following:
     A name that is different and unique from what it currently is
     It must have a purpose that is totally different than what it is intended to be.
    o A telephone is now the remote control for your tv
     A slogan
     An advertisement idea with a target audience
     At least 3 product features (what the product is)
    o Durable, Flexible, Lightweight
     A product benefit (what the product does for you)
    o Makes you stronger, faster, etc…

    Product Picked : Microsoft Xbox 360

    New Name for Product : Xbox XP

    Purpose of Product : Giving users a pocket-sized video game console where Xbox video game consoles have
    previously only offered standard-sized video game consoles on the market and allow
    users to play video games wherever they are.

    Target audience : Xbox XP is targeted at gamers who are in the age of 15-30 years. XBOX XP also targets
    female gamers around 15-30 years old.

    Slogan : “Play Xbox Anytime Anywhere”

    Method of advertisement : Advertisement on television to convince users to purchase Xbox XP, featuring
    enhanced graphics features and user interface, Displaying in-store to enable users to
    know the product in more detail and Advertising in magazines and newspapers to
    promote products on a wider scale.
    List at least FIVE product features & corresponding benefits. (20 pts)

     One feature must be obvious, One feature must be hidden, One feature must be exclusive

    Product Feature Product Benefit


    (Need at least 5)
    1 Xbox XP recognizes "Encounter", 4 pts
    Enjoy Multiple Players "Connection", "Discovery", "Share" and
    "Play" among online players, delivering
    ultimate in-coming mobile entertainment.
    Without breaking the sweat, you can easily
    connect to the internet and experience new
    game fun
    2 Remote Play on the Xbox system fully 4 pts
    unlocks the potential of the Xbox XP
    system, making it the ultimate companion
    Play Remote with Xbox Console device. With the Xbox XP system, the
    player will be able to play various XBOX
    titles seamlessly on a beautiful 5-inch
    display via Wi-Fi access points on local
    area networks.
    3 This sleek, slim device also has a high 4 pts
    Slim And Sleek precision dual analog control for a deeper
    gaming experience from your console and
    TV.
    4 It has an internal memory of about 10GB, 4 pts
    Built-in Memory So you can enjoy instant gaming even if
    you do not buy an exclusive Xbox XP
    memory card.
    5 Enjoy a real 4K game on Xbox XP, along 4 pts
    Built for 4K with 4K entertainment on all Xbox XP
    consoles
    TOTAL 20 pts

    Total Grade: ___/ 30 points

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