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This presentation contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-
looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will
result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks
and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors
that might cause or contribute to such differences include international economic, political and market conditions including the
challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to
the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition
among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced
or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2017, and its
quarterly report on Form 10-Q for the three months ended March 31, 2018. The risks included here are not exhaustive. Skechers
operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or
the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future 2
performance.
Corporate Video
Skechers’ Differentiated Model
• U.S. legacy brand ranked among the top three footwear companies
and a leader in multiple categories
4
Skechers at a Glance – Q1 2018
Pairs of Total Sales are Retail Comparable In the U.S. for Walk,
Shipped Worldwide* International Sales Increase Work, Casual Dress,
& Casual Lifestyle**
Note: For the three months ended March 31, 2018 or as of March 31, 2018
*For the year ended December 31, 2017 5
**2017 SportsOneSource data
Consumer-Driven, Product-Focused Agile Model
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Style, Quality and Comfort
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Global brand with industry-leading growth and opportunity
• We operate in over 170 countries through our
subsidiaries, joint-ventures and distributor partners
$1,391
$490
18% Sales Growth
$1,094 in Q1 2018
$689
48.3% Gross Margin
$479 in Q1 2018
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Growing Direct-to-Consumer Business
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Global Company-Owned Retail Growth
(All $ amounts in millions)
$283
20% Compound Annual
$1,185 Sales Growth ‘13 – ‘17
$972 $224
$565
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Legacy U.S. Footwear Brand
4.1%
Sales
Growth
13
Steady Results in Domestic Wholesale
(All $ amounts in millions)
$1,220
$1,249 12% Compound Annual
$1,200
$389
Sales Growth ‘13 – ‘17
$358
$998
$802
9% Sales Growth
in Q1 2018
2013 2014 2015 2016 2017 2017 2018 19.0M pairs shipped in Q1 2018
15.1% increase YoY
Full Year 1st Quarter
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Brand Ambassadors
Tony Romo David Ortiz
Kelly Brook Former Dallas Cowboys Major League Baseball Multi-platinum-selling recording artist
Quarterback 10-time All Star
Golfers:
Billy Andrade,
Matt Kuchar,
Russel Knox,
Wesley Bryan,
among others
Spokesperson and actor
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Financials
Company History and Growth
$4+ Billion
$5.0 in Annual
Sales
Surpasses
$3 Billion in
Annual Sales
$4.0
Surpasses 1,000th Retail
Net Sales in Billions
Established in
$1.0
Manhattan Beach
$-
'92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17
18
.
Historical Financials
(All $ amounts in millions, except per share data)
2013 2014 2015 2016 2017 Q1-17 Q1-18 2013 2014 2015 2016 2017 Q1-17 Q1-18
Global Domestic
International Company-
Wholesale Wholesale
Owned Retail
Note: During the three months ended March 31, 2018, the Company repurchased approximately 76,000 shares of its Class A common stock at a cost of $3.0 million under its 21
existing share repurchase program. At March 31, 2018, approximately $147.0 million remained available under the Company’s share repurchase program.
Capital Allocation Philosophy
Our primary objective is to maintain a top-tier balance sheet to ensure maximum strategic and
operational flexibility
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Q1 2018 Financial Highlights
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