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Safe Harbor

This presentation contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-
looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will
result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks
and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors
that might cause or contribute to such differences include international economic, political and market conditions including the
challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to
the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition
among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced
or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2017, and its
quarterly report on Form 10-Q for the three months ended March 31, 2018. The risks included here are not exhaustive. Skechers
operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or
the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future 2
performance.
Corporate Video
Skechers’ Differentiated Model

• Consumer-driven, product-focused organization with a highly agile


and responsive product development model

• Global brand with established international infrastructure, industry-


leading growth, and significant opportunity for worldwide expansion

• Direct-to-consumer business with an extensive global retail network


and growing e-commerce presence

• U.S. legacy brand ranked among the top three footwear companies
and a leader in multiple categories
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Skechers at a Glance – Q1 2018

Styles Countries Skechers Stores Net Sales


Worldwide

Product International Global Retail Domestic Wholesale


lines Wholesale Growth Growth Growth

Pairs of Total Sales are Retail Comparable In the U.S. for Walk,
Shipped Worldwide* International Sales Increase Work, Casual Dress,
& Casual Lifestyle**
Note: For the three months ended March 31, 2018 or as of March 31, 2018
*For the year ended December 31, 2017 5
**2017 SportsOneSource data
Consumer-Driven, Product-Focused Agile Model

• We provide our consumers with stylish, high-quality,


and comfortable products at a reasonable price

• We have a diverse product offering of 19 lines


across all genders, age ranges and categories

• We are focused on innovation and have the ability


to quickly adapt products in response to trends

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Style, Quality and Comfort

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Global brand with industry-leading growth and opportunity
• We operate in over 170 countries through our
subsidiaries, joint-ventures and distributor partners

• We have made significant foundational investments


and are positioned to maximize our growth potential
while leveraging our infrastructure

• Our international economics are accretive and


enhance our strong financial profile
China

Israel Singapore Chile 8


Rapidly Growing International Wholesale Business
(All $ amounts in millions)

38% Compound Annual


$1,730 $578
Sales Growth ‘13 – ‘17

$1,391

$490
18% Sales Growth
$1,094 in Q1 2018

$689
48.3% Gross Margin
$479 in Q1 2018

1,994 Third-Party Stores


2013 2014 2015 2016 2017 2017 2018 + Wholesale distribution as of
Full Year 1st Quarter Q1 2018
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Global Footprint

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Growing Direct-to-Consumer Business

• We have a large and expanding global retail base


in 100 countries

• Direct-to-consumer complements our wholesale


business and enhances Skechers’ financial profile

• We gain valuable insight into consumer trends from


our in-store and online test-and-react programs

• Our e-commerce infrastructure and on-going


investments are focused on delivering an omni-
channel solution

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Global Company-Owned Retail Growth
(All $ amounts in millions)

$283
20% Compound Annual
$1,185 Sales Growth ‘13 – ‘17

$972 $224

$833 26% Sales Growth


in Q1 2018
$690

$565

57.1% Gross Margin


in Q1 2018

2013 2014 2015 2016 2017 2017 2018


657 Company-Owned Stores
Worldwide as of Q1 2018
Full Year 1st Quarter

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Legacy U.S. Footwear Brand

• We are well-known for our consistent focus on


customer trends and product innovation

• We are #1 in Walking, Work, Casual and Casual


Athletic footwear

• We believe that we are a preferred partner due to


our trusted product offerings, reliable supply chain
capabilities and retailer economics

4.1%
Sales
Growth

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Steady Results in Domestic Wholesale
(All $ amounts in millions)

$1,220
$1,249 12% Compound Annual
$1,200
$389
Sales Growth ‘13 – ‘17
$358
$998

$802
9% Sales Growth
in Q1 2018

36.5% Gross Margin


in Q1 2018

2013 2014 2015 2016 2017 2017 2018 19.0M pairs shipped in Q1 2018
15.1% increase YoY
Full Year 1st Quarter

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Brand Ambassadors
Tony Romo David Ortiz

Spokesperson and actor

Kelly Brook Former Dallas Cowboys Major League Baseball Multi-platinum-selling recording artist
Quarterback 10-time All Star

Golfers:
Billy Andrade,
Matt Kuchar,
Russel Knox,
Wesley Bryan,
among others
Spokesperson and actor

Top marathoner & Olympian 15


Community Involvement
Building on brand heritage with community involved events

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Financials
Company History and Growth
$4+ Billion
$5.0 in Annual
Sales
Surpasses
$3 Billion in
Annual Sales
$4.0
Surpasses 1,000th Retail
Net Sales in Billions

$2 Billion in Store Opens


Surpasses Annual Sales
$3.0 $1 Billion in
Annual Sales New 1.8M ft²
US Distribution
European Center Opens
Distribution Established
First retail Initial Public China JV
$2.0 Center 100th Retail
store opens Offering on Opens Store
NYSE Opens

Established in
$1.0
Manhattan Beach

$-
'92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17

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.

Historical Financials
(All $ amounts in millions, except per share data)

Sales Gross Profit Margin


46.6%
$4,164 44.4% 46.7%
$3,563 $1,250
$1,073 45.9%
$3,147
$2,378 45.1% 45.2%
$1,846 44.4%

2013 2014 2015 2016 2017 Q1-17 Q1-18 2013 2014 2015 2016 2017 Q1-17 Q1-18

Operating Income EPS


$1.78⁽¹⁾
$1.50 $1.57
$371 $383
$351 $149 $0.75(2)
$124 $0.60
$0.91
$1.14 $0.68
$209
$0.36
$94

2013 2014 2015 2016 2017 Q1-17 Q1-18


2013 2014 2015 2016 2017 Q1-17 Q1-18
Tax Impact
(1) During the fourth quarter of 2017, the Company recorded a net tax expense of $99.9 million, or $0.64 per share, related to the enactment of the Tax Cuts and Jobs Act. For the twelve months ended December 31,
2017, earnings per share were $1.14; adjusted for the tax impact, earnings per share were $1.78.
(2) In the first quarter of 2018, the Company’s income tax rate was 9.6 percent, reflecting certain discrete tax benefits primarily associated with a refinement in understanding of the various provisions of the Tax Cuts 19
& Jobs Act (“TCJA”). The benefit of these discrete tax items to the Company’s diluted earnings per share was approximately $0.07 cents per share.
Q1 2018 Segment Snapshot

Global Domestic
International Company-
Wholesale Wholesale
Owned Retail

Net sales $578M $283M $389M

Sales growth 17.9% 26.4% 8.3%

Gross margin 48.3% 57.1% 36.5%

Note: For the three months ended March 31, 2018 20


Q1 2018 Financial Snapshot

$700M $800M $85M $147M


Cash & Total Total Debt Stock
Equivalents Inventory Repurchase

Note: During the three months ended March 31, 2018, the Company repurchased approximately 76,000 shares of its Class A common stock at a cost of $3.0 million under its 21
existing share repurchase program. At March 31, 2018, approximately $147.0 million remained available under the Company’s share repurchase program.
Capital Allocation Philosophy
Our primary objective is to maintain a top-tier balance sheet to ensure maximum strategic and
operational flexibility

A Reinvestment to increase or to enhance operational capabilities

High-return investments in existing markets and / or


B
partnerships

High-return investments in new and adjacent markets,


C including equity investments in existing and new partnerships

D Direct returns to shareholders

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Q1 2018 Financial Highlights

For the quarter ended


($ in millions, except per share data) March 31, Year-over-Year Change
2018 $ %

Sales $1,250.1 $177.3 16.5%

Gross Profit 583.1 106.6 22.4%


Gross Margin 46.7%

SG&A Expenses 439.8 83.5 23.4%


As a % of Sales 35.2%

Earnings from Operations 148.8 24.4 19.6%


Operating Margin 11.9%

Net Earnings 117.7 23.7 25.2%

Diluted Earnings Per Share $0.75 $0.15 25.0%

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