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Advertising and fashion.pdf

TOPICS FOR SPEAKING EXAMS

1º Inglés B2

Idiomas

Idiomas
UCM - Universidad Complutense de Madrid

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Advertising and fashion 

 
 
The topic I’m going to talk about is advertising and fashion. Firstly, I would like 
to tell you I’m very keen on that subject, even I’m thinking of studying 
something related in my degree, so that’s the reason why I focus mainly on the 
point of view of companies. 
 
On a personal note​, I had better share with you how advertising has changed. A 
few years ago, when TV and electronic gadgets didn´t exist, ads were told by 
word-of-mouth. At that moment, people were used to buying everything they 
wanted without been influenced by companies. 
 
However​, current events show that multinational companies spend billions of 
pounds on TV adverts each year. If in doubt, turn on the TV for a moment and 
you will be able to check it. We are in an era in which advertising campaigns 
are essential to stimulate customers. 
 
Competition​ between companies is always growing, some try to make a 
premium product, to design an incredible packaging and to create a 
well-known brand loyalty, while others prefer giving free gifts, sales 

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promotions, discount coupons and millions of marketing strategies more! 
 
Moreover​, thanks to one of the best tools ever, internet, overseas agents can 
contact with the farthest ones. For some time now, we couldn’t buy out of the 
city we lived in, but due to the increasing global business, all of this is possible. 
 
The negative aspect​ is companies often take advantage of us, because we are 
given so much information on large screens in building, in leaflets and of 
course on TV and internet, and if we aren´t familiar with publicity, we can be 
Documento creado por Esperanza y descargado por Rosa-Tarde
fooled. 
 
To conclude​, we ought to be more careful with the ads we see, if we don’t want 
fashion and ambition dominate us, because the main consequence of a 
globalized culture is the loss of personality. 
 
 
 
 
 
 
 
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Documento creado por Esperanza y descargado por Rosa-Tarde

Reservados todos los derechos. No se permite la explotación económica ni la transformación de esta obra.