MANAGEMENT INFORMATION

SYSTEM

SARATH P (P18273)
PGDM-C
 PATANJALI

Patanjali Ayurved Limited is an Indian consumer goods company. Manufacturing

units and headquarters are located in the industrial area of Haridwar while the
registered office is located at Delhi. The company manufactures mineral and herbal
products. Patanjali is the fastest growing FMCG Company in India.
Baba Ramdev established the Patanjali Ayurved Limited in 2006 along with Acharya
Balkrishna with the objective of establishing science of Ayurveda in accordance and
coordination with the latest technology and ancient wisdom.
Patanjali Ayurved sells through nearly 4,700 retail outlets as of May 2016. Patanjali
Ayurveda products are also available in modern trade stores including Reliance
retail, hyper city and Star Bazaar apart from online channels. Patanjali Ayurved, co-
founded by yoga guru Ramdev, is targeting Rs 10,000-crore revenue in 2016-17,
after sales grew 150 per cent in the previous financial year to Rs 5,000 Crore.
Patanjali Ayurved has also started its FMCG expansion in form of dealership and
distributorship channels across the country and expects wider growth in overseas
distribution as well.

Location: Maradu, Kochi.

Year Established: 2018
Promoter: Mr. PD Jose
VISION AND MISSION
 Keeping Nationalism, Ayurved and Yog as our pillars, we are committed
to create a healthier society and country. To raise the pride and glory of
the world, we are geared up to serve people by bringing the blessings of
nature into their lives. With sheer dedication, scientific approach, astute
planning and realism, we are poised to write a new success story for the
world.
 Making India an ideal place for the growth and development of Ayurveda
and a prototype for the rest of the world.

PRODUCTS
Patanjali Aloe Vera Gel (150ML), Patanjali Saundarya Face Wash (60GM),
Patanjali, Kesh Kanti Anti Dandruff Hair Cleanser (200ML), Patanjali Aloe Vera
Juice Fiber (1LTR), Patanjali Kesh Kanti Hair Oil (300ML), Patanjali Kesh Kanti
Natural Hair Cleanser (200ML), Patanjali Kesh Kanti Herbal Mehandi etc. are
some of the examples of the huge product mix they offer.

HARDWARE
 Computer
 UPS
 Modem (Airtel Broadband connection)
 Two EDC machine (Credit card swiping machine and Membership Card
machine)
 Camera
 TVS Invoice printer (Thermal paper)
 COMPUTER SYSTEM INVOICE PRINTER

MODEM (AIRTEL BROADBAND) PATANJALI CARD MACHINE

SOFTWARE
 Windows 10 (OS)
 GoFrugal (Billing Software)

USERS
 Owner
 Sales staff

NETWORK
 Airtel Broadband connection
INFORMATION SYSTEM
The software Patanjali uses is GoFrugal software. GoFrugal is a POS system for
retail, restaurant, and distribution businesses. It offers solutions from small Kiraana
shops to 1000 outlet corporate retail stores. GoFrugal is a comprehensive digital
solution for purchase, invoicing, replenishment, CRM, Offers management and
much more that an end to end business automation software needs to have. It was
developed by GoFrugal technologies, headquartered in Chennai Tamil Nadu.
Patanjali has a centralized database system and the main system is located
in Uttar Pradesh.
Once the customer arrives at the billing counter, the starting letter of the
product name is entered in the GoFrugal application and a list drops down.
The product name is selected and a billing list pops out on the right and the sum
total to be paid appears on the screen. The amount given by the customer is
entered in a column below and the change to be given is showcased.
Thus the bill is printed and given to the customer. The product is deducted
from the inventory list automatically, this helps the shop to get the amount
of inventory to be reordered.
Patanjali Swadeshi Samradhi Card is also used by some customers to avail discounts
during purchase. It is a customer loyalty card. An extra independent application is
used to avail this discount using the card. (Swadeshisamradhi.in)
The old system that the store used was by a local vendor which did not show
the cash balance to be given to the customer, thus the new system has
enabled them to tackle this problem.
The owner testified that the existing system is enough to satisfy the current sales
condition.
INPUT:

OUTPUT:
COMPETITOR SOFTWARE (HUL):
The software used by Hindustan Unilever Limited is “setugatepass” and
MGF/PRO software. QAD MFG/PRO was QAD’s flagship enterprise resource
planning (ERP) suite. In 2007, they launched its successors: QAD Enterprise
Applications and QAD Cloud ERP. Built from the MFG/PRO foundation, QAD
solutions are designed to streamline the management of global
manufacturing companies’ financials, customers, supply chain, analytics, and
system integrations.