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SEO (Search Engine Optimization)

 Course Overview

Trainer(s) Info

Usman Latif

Education

MS in Communication Studies

SEO (Search Engine Optimization)


Week 01

Completion Duration
Topic Ref. Material
Status 02:44:43

1 - Getting Started with the Course: Introduction to


00:06:55 N/A
the Course

2 - Getting Started with the Course: Introduction to


00:06:24 N/A
the Course Instructor

3 - Getting Started with the Course: How is this Course


00:05:01 N/A
Structured?

4 - Getting Started with the Course: Who is this Course


00:14:12 N/A
for?

5 - Introduction to Google & SEO: What is Search?


00:09:57 N/A
Why is Search so Important?

6 - Introduction to Google & SEO: How many Search


Engines are there? Which Search Engines are 00:11:40 N/A
Important?

7 - Introduction to Google & SEO: What is Google? Is it


00:13:12 N/A
only a Search Engine or a Company?

8 - Introduction to Google & SEO: History of Google &


00:05:38 N/A
Bing Search Engines

9 - Introduction to Google & SEO: How Google Search


00:10:42 N/A
Works?

10 - Introduction to Google & SEO: What is Search


00:07:01 N/A
Engine Optimization?

11 - Introduction to Google & SEO: What are SEO


00:08:14 N/A
Ranking Factors?

12 - Introduction to Google & SEO: On-page


00:04:57 N/A
Optimization vs. Off-page Optimization

13 - Introduction to Google & SEO: Search vs. Social vs.


00:05:54 N/A
Digital Marketing

14 - Introduction to Google & SEO: White Hat vs. Grey


00:07:21 N/A
Hat vs. Black Hat SEO

15 - Introduction to Google & SEO: Organic SEO vs.


00:08:05 N/A
SEM
16 - Introduction to Google & SEO: How is SEO
00:08:12 N/A
Profession Different than Development and Design

17 - Why Google?: What is Content? 00:08:59 N/A

18 - Why Google?: What is Google's Mission? 00:11:42 N/A

19 - Why Google?: Difference between a Search


00:10:37 N/A
Engine & an Answer Engine?

Week 02
Completion Duration
Topic Ref. Material
Status 02:32:42

20 - Why Google?: Google's Approach to Search 00:09:32 N/A

21 - Why Google?: Google Search Page Structure 00:11:49 N/A

22 - Why Google?: What makes Google the Best Search


00:09:27 N/A
Engine?

23 - SEO in the broader Digital Marketing Sphere:


00:10:03 N/A
Digital Media & SEO

24 - SEO in the broader Digital Marketing Sphere:


What is a Loyalty Loop and How can SEO help in 00:08:33 N/A
getting Prospects?

25 - SEO in the broader Digital Marketing Sphere:What


00:07:07 N/A
is PESO Model?

26 - SEO in the broader Digital Marketing Sphere:


00:04:45 N/A
What is Outbound Marketing?

27 - SEO in the broader Digital Marketing Sphere:


00:05:15 N/A
What is Inbound Marketing?

28 - SEO in the broader Digital Marketing Sphere:


Difference between Inbound Marketing and Outbound 00:06:49 N/A
Marketing

29 - SEO in the broader Digital Marketing Sphere: How


does Search play a role in Successful Inbound 00:03:13 N/A
Marketing?

30 - SEO: Keyword Research - Introduction to


00:05:18 N/A
Keywords

31 - SEO: Keyword Research - Types of Keywords 00:10:58 N/A


32 - SEO: Keyword Research - What is Keyword
00:04:52 N/A
Research?

33 - SEO: Keyword Research - Google Ads Account for


00:04:16 N/A
Keyword Planner Tool

34 - SEO: Keyword Research - Understanding Google


00:11:39 N/A
Ads Keyword Planner Tool

35 - SEO: Keyword Research - How to Research


00:07:12 N/A
Keywords with Free Google Ads Keyword Planner?

36 - SEO: Keyword Research - Organize your Keyword


00:13:04 N/A
Research

37 - SEO: Keyword Research - Link your Keyword


00:10:13 N/A
Research with your Business Goals

38 - SEO: Keyword Research - Expand the Keyword


00:08:37 N/A
Research into Synonyms

Week 03(Exercise) (Quiz)


Completion Duration
Topic Ref. Material
Status 02:08:34

39 - SEO: Keyword Research - Clean up your Data from


00:10:10 N/A
Duplicates

40 - SEO: Keyword Research - Understand the


00:08:53 N/A
Commerciality of the Keywords

41 - SEO: Keyword Research - Shortlist the right


00:08:31 N/A
Keywords into Groups?

42 - SEO: Keyword Research - Try not to Overlap the


00:05:55 N/A
Keywords

43 - SEO: Keyword Research - Keyword Research with


00:12:56 N/A
some other Free and Paid Tools

44 - SEO: Keyword Research - Keyword Research Case


00:11:06 N/A
Study 1

45 - SEO: Keyword Research - Keyword Research Case


00:11:18 N/A
Study 2

46 - SEO: Keyword Research - Keyword Research Case


00:09:04 N/A
Study 3

47 - Basics of Creating Content for a Website: What is


00:05:14 N/A
a Website? How a Website is Structured?
48 - Basics of Creating Content for a Website:
00:07:36 N/A
Difference between Domain and Hosting

49 - Basics of Creating Content for a Website: What is


00:06:11 N/A
HTML? Why is it Important?

50 - Basics of Creating Content for a Website: What is


00:05:02 N/A
a CMS? Why is it Important?

51 - Basics of Creating Content for a Website: Home


00:03:43 N/A
Page - The most Important Page

52 - Basics of Creating Content for a Website: Product


00:03:49 N/A
& Service Pages - The Money Pages

53 - Basics of Creating Content for a Website: About,


Contact and Team Pages - Brand Value and 00:03:07 N/A
Information

54 - Basics of Creating Content for a Website: Number


00:04:52 N/A
of Pages

55 - Basics of Creating Content for a Website: Are


00:03:54 N/A
single page websites good for SEO?

56 - Getting started with On-page Optimization in SEO:


00:04:24 N/A
What is On-page Optimization?

57 - Getting started with On-page Optimization in SEO:


00:02:49 N/A
How Important is On-page Optimization?

Quiz No.1

Hands-On-Exercise No.1

Week 04
Completion Duration
Topic Ref. Material
Status 02:28:56

58 - Getting started with On-page Optimization in SEO:


00:05:37 N/A
What is Included in On-page Optimization?

59 - SEO: On-page Optimization - Page-Level Factors:


00:08:45 N/A
What are HTML Meta Tags?

60 - SEO: On-page Optimization - Page-Level Factors:


00:16:08 N/A
Keywords in HTML Meta Tags

61 - SEO: On-page Optimization - Page-Level Factors:


00:09:33 N/A
Creating Website Content with Shortlisted Keywords
62 - SEO: On-page Optimization - Page-Level Factors:
00:05:57 N/A
Importance of Language in Content

63 - SEO: On-page Optimization - Page-Level Factors:


00:12:35 N/A
Optimizing Content with Keywords & Synonyms

64 - SEO: On-page Optimization - Page-Level Factors:


00:03:18 N/A
Length of the Content

65 - SEO: On-page Optimization - Page-Level Factors:


00:08:14 N/A
Content Headings (H1-H6)

66 - SEO: On-page Optimization - Page-Level Factors:


00:06:23 N/A
Dividing Content into Sections

67 - SEO: On-page Optimization - Page-Level Factors:


00:06:46 N/A
LSI Keywords in Content

68 - SEO: On-page Optimization - Image SEO:


00:04:47 N/A
Importance of Images

69 - SEO: On-page Optimization - Image SEO: Image


00:05:39 N/A
Types and Sizes

70 - SEO: On-page Optimization - Image SEO: ALT Tags


00:10:43 N/A
for Images

71 - SEO: On-page Optimization - Image SEO:


00:07:37 N/A
Descriptive Titles, Captions, & Text for images

72 - SEO: On-page Optimization - Image SEO: Image


00:05:19 N/A
File Name & URLs

73 - SEO: On-page Optimization - Image SEO:


00:02:45 N/A
Relevancy & Quality of the Images

74 - SEO: On-page Optimization - Image SEO: Optimize


00:03:58 N/A
Placement

75 - SEO: On-page Optimization - Image SEO: Optimize


00:19:06 N/A
Images for speed & Responsiveness

76 - SEO: On-page Optimization - Image SEO: Use an


00:05:46 N/A
Image Sitemap

Week 05 (Quiz)
Completion Duration
Topic Ref. Material
Status 02:11:31
77 - SEO: On-page Optimization - SITE-LEVEL Factors:
00:06:56 N/A
Website Structure & its Importance

78 - SEO: On-page Optimization - SITE-LEVEL Factors:


00:07:29 N/A
SEO/Human Friendly URLs

79 - SEO: On-page Optimization - SITE-LEVEL Factors:


00:04:42 N/A
HTML Sitemaps

80 - SEO: On-page Optimization - SITE-LEVEL Factors:


00:10:14 N/A
XML Sitemaps

81 - SEO: On-page Optimization - SITE-LEVEL Factors:


00:06:52 N/A
Internal Linking

82 - SEO: On-page Optimization - SITE-LEVEL Factors:


00:07:10 N/A
Website UpTime & Security

83 - SEO: On-page Optimization - SITE-LEVEL Factors:


00:03:37 N/A
Too Many Links to Other Websites

84 - SEO: On-page Optimization - SITE-LEVEL Factors:


00:05:13 N/A
Breadcrumb Navigation

85 - SEO: On-page Optimization - SITE-LEVEL Factors:


00:15:55 N/A
Robots.txt

86 - SEO: On-page Optimization - Advanced Content


00:06:58 N/A
Optimization: Content Recency and Frequency

87 - SEO: On-page Optimization - Advanced Content


00:08:59 N/A
Optimization: Blog - The Value Pages

88 - SEO: On-page Optimization - Advanced Content


Optimization: Ebooks, Guides, Tools and Other Value 00:06:16 N/A
Pages

89 - SEO: On-page Optimization - Advanced Content


Optimization: What is Content Duplication? How 00:07:58 N/A
important is it?

90 - SEO: On-page Optimization - Advanced Content


Optimization: Fixing Content Duplication with 301 00:06:47 N/A
Redirects

91 - SEO: On-page Optimization - Advanced Content


Optimization: Avoiding Content Duplication with 00:04:58 N/A
Canonical Tag

92 - SEO: On-page Optimization - Advanced Content


00:03:39 N/A
Optimization: Controlling Indexing with Robots.txt File
93 - SEO: On-page Optimization - Domain Factors:
00:03:01 N/A
What are SEO Domain Factors?

94 - SEO: On-page Optimization - Domain Factors:


00:09:57 N/A
Difference between TLD, Domain and Sub-Domain

95 - SEO: On-page Optimization - Domain Factors:


00:04:50 N/A
Local or Country TLD Extension

Quiz No.2

Week 06(Exercise)
Completion Duration
Topic Ref. Material
Status 01:56:18

96 - SEO: On-page Optimization - Domain Factors:


00:04:21 N/A
Keywords in the Domain

97 - SEO: On-page Optimization - Domain Factors: Age


00:04:44 N/A
of the Domain, Ownership and History

98 - SEO: On-page Optimization - Advanced Factors:


00:04:27 N/A
What are the Advanced On-page Optimization Factors

99 - SEO: On-page Optimization - Advanced Factors:


00:05:02 N/A
Better Website Layout & User Experience

100 - SEO: On-page Optimization - Advanced Factors:


00:06:40 N/A
Broken URLs and How to fix them

101 - SEO: On-page Optimization - Advanced Factors:


00:04:29 N/A
Page Loading Speed

102 - SEO: On-page Optimization - Advanced Factors:


00:04:47 N/A
Mobile Friendly Websites

103 - SEO: On-page Optimization - Advanced Factors:


00:05:02 N/A
AMP for Websites

104 - SEO: On-page Optimization - Advanced Factors:


00:10:16 N/A
What are Rich Snippets or Structured Data?

105 - SEO: On-page Optimization - Advanced Factors:


00:08:21 N/A
Testing Structured Data Markup or Rich Snippets

106 - SEO: On-page Optimization - Advanced Factors:


00:07:01 N/A
Rich Snippets: Business or Company

107 - SEO: On-page Optimization - Advanced Factors:


00:07:23 N/A
Rich Snippets: Person
108 - SEO: On-page Optimization - Advanced Factors:
00:07:14 N/A
Rich Snippets: Recipe

109 - SEO: On-page Optimization - Advanced Factors:


00:04:54 N/A
Rich Snippets: Reviews

110 - SEO: On-page Optimization - Advanced Factors:


00:04:36 N/A
Social SEO - Facebook Meta Tags

111 - SEO: On-page Optimization - Advanced Factors:


00:02:20 N/A
Social SEO - Twitter Meta Tags

112 - SEO: On-page Optimization - Advanced Factors:


00:05:51 N/A
Secure your Site with HTTPS

113 - SEO: Off Page Optimization or Link Building:


00:07:34 N/A
What is Off-Page Optimization or Link Building?

114 - SEO: Off Page Optimization or Link Building:


00:11:16 N/A
Different Types of Backlinks

Hands-On-Exercise No.2

Week 07
Completion Duration
Topic Ref. Material
Status 02:24:47

115 - SEO: Off Page Optimization or Link Building:


00:04:36 N/A
Elements of a Backlink

116 - SEO: Off Page Optimization or Link Building:


00:05:19 N/A
What are NoFollow Links?

117 - SEO: Off Page Optimization or Link Building:


00:09:07 N/A
Characteristics of Linking Domain

118 - SEO: Off Page Optimization or Link Building:


00:08:53 N/A
Characteristics of Linking Page

119 - SEO: Off Page Optimization or Link Building:


00:07:54 N/A
Diversity of Link Types

120 - SEO: Off Page Optimization or Link Building:


00:04:52 N/A
Characteristics of Backlinks

121 - SEO: Off Page Optimization or Link Building: Link


00:08:37 N/A
Building Techniques

122 - SEO: Off Page Optimization or Link Building: How


00:04:58 N/A
to get Links Naturally?
123 - SEO: Off Page Optimization or Link Building:
00:05:19 N/A
Content Curation & Link Building

124 - SEO: Off Page Optimization or Link Building: Get


00:04:01 N/A
Links by Offering Free Content

125 - SEO: Off Page Optimization or Link Building: Do


00:06:41 N/A
Paid Links Work in the Long Run?

126 - SEO: Off Page Optimization or Link Building: Can


00:04:11 N/A
Links Shared on Social Media be considered Backlinks?

127 - SEO: Off Page Optimization or Link Building:


00:11:55 N/A
Avoid Black Hat Link Building Techniques

128 - SEO: Website Audit & Analysis: What is a


00:05:17 N/A
Website Audit?

129 - SEO: Website Audit & Analysis: How to Audit a


00:06:56 N/A
Website for SEO?

130 - SEO: Website Audit & Analysis: Understanding


00:02:30 N/A
SEO Quake Chrome Extension - PART 1

131 - SEO: Website Audit & Analysis: Understanding


00:18:16 N/A
SEO Quake Chrome Extension - PART 2

132 - SEO: Website Audit & Analysis: Creating a Basic


00:12:54 N/A
Audit Report for Initial Review

133 - Advanced SEO: Hands-on with Essential Tools:


00:12:31 N/A
Google Webmaster Tools

Week 08(Exercise)
Completion Duration
Topic Ref. Material
Status 01:30:35

134 - Advanced SEO: Hands-on with Essential Tools:


00:04:58 N/A
Bing Webmaster Tools

135 - Advanced SEO: Hands-on with Essential Tools:


00:06:33 N/A
Google PageSpeed Insights Tool

136 - Advanced SEO: Hands-on with Essential Tools:


00:03:03 N/A
Google Mobile Friendly Testing Tool

137 - Advanced SEO: Hands-on with Essential Tools:


00:05:11 N/A
AMP Validator
138 - Advanced SEO: Hands-on with Essential Tools:
00:08:00 N/A
Google Lighthouse

139 - Advanced SEO: Hands-on with Essential Tools:


00:05:39 N/A
W3C HTML Validator

140 - Advanced SEO: Hands-on with Essential Tools:


00:06:21 N/A
Analysing Your SEO with Google Analytics

141 - SEO Project Management: What is SEO Project


00:02:38 N/A
Management?

142 - SEO Project Management: SEO for Clients vs. SEO


00:04:55 N/A
for your Own Website

143 - SEO Project Management: What steps are


00:03:10 N/A
included in SEO Project Management?

144 - SEO Project Management: Step 1 - Create a List


00:04:53 N/A
of Relevant Keywords

145 - SEO Project Management: Step 2 - Map Out


00:04:34 N/A
Focus Keywords for Specific Pages

146 - SEO Project Management: Step 3 - SEO Optimize


00:03:54 N/A
each Page with Keywords

147 - SEO Project Management: Step 4 - Create a Blog


00:05:49 N/A
for Long Tail Keywords

148 - SEO Project Management: Step 5 - Create a Link


00:05:01 N/A
Building Plan

149 - SEO Project Management: Step 6 - Stay Current -


00:04:46 N/A
Always Update Content to Outmatch the Competition

150 - SEO Project Management: Step 7 - Keep Track of


00:03:17 N/A
Your Rankings & Progress

151 - SEO Project Management: Step 8 - SEO Reporting


00:03:27 N/A
& Client Communication

152 - SEO Project Management: Step 9 - Keep


00:04:26 N/A
Monitoring Your Competitors

Hands-On-Exercise No.3

Week 09 (Quiz)
Completion Duration
Topic Ref. Material
Status 02:04:56
153 - SEO Project Management: Step 10 - Innovate and
00:07:13 N/A
Think of New Ideas to Keep Your Content Up-to-Date

154 - Advanced SEO: Official Google Webmaster


Guidelines - General Guidelines: Help Google find your 00:08:11 N/A
Pages

155 - Advanced SEO: Official Google Webmaster


Guidelines - General Guidelines: Help Google 00:09:47 N/A
Understand your Pages

156 - Advanced SEO: Official Google Webmaster


Guidelines - General Guidelines: Help Visitors Use your 00:08:09 N/A
Pages

157 - Advanced SEO: Official Google Webmaster


00:06:51 N/A
Guidelines - Quality Guidelines: Content

158 - Advanced SEO: Official Google Webmaster


Guidelines - Specific Guidelines: Avoid these 00:08:38 N/A
Techniques

159 - Advanced SEO: Official Google Webmaster


00:04:14 N/A
Guidelines - Manual Actions Report

160 - Advanced SEO: Official Google Webmaster


Guidelines - Submitting a Reconsideration Request for 00:04:43 N/A
Penalised Website

161 - Advanced SEO: Official Bing Webmaster


00:05:24 N/A
Guidelines - Main SEO Factors

162 - Advanced SEO: Official Bing Webmaster


00:05:48 N/A
Guidelines - Technical SEO

163 - Advanced SEO: Official Bing Webmaster


00:03:39 N/A
Guidelines - On-Page SEO

164 - Advanced SEO: Deep Dive - Researching


00:08:19 N/A
Keywords with Google Trends

165 - Advanced SEO: Deep Dive - Google Suggested


00:04:39 N/A
Keywords

166 - Advanced SEO: Deep Dive - Keywords from


00:07:26 N/A
Competitors' Websites

167 - Advanced SEO: Deep Dive - Advanced Google


00:08:21 N/A
Search Operators
168 - Advanced SEO: Deep Dive - What are Search
00:03:08 N/A
Operators?

169 - Advanced SEO: Deep Dive - Some Important


00:10:01 N/A
Search Operators

170 - Advanced SEO: Local SEO - What are Google


00:06:45 N/A
Maps?

171 - Advanced SEO: Local SEO - What is Local SEO? 00:03:40 N/A

Quiz No.3

Week 10(Exercise)
Completion Duration
Topic Ref. Material
Status 01:54:54

172 - Advanced SEO: Local SEO - Signup for Google My


00:07:38 N/A
Business

173 - Advanced SEO: Local SEO - Getting around


00:10:42 N/A
Google My Business

174 - Advanced SEO: Local SEO - Local SEO Ranking


00:07:07 N/A
Signals

175 - Advanced SEO: Local SEO - Negative Local SEO


00:07:55 N/A
Factors

176 - Advanced SEO: Video SEO - What is Video SEO?


00:02:51 N/A
How is it different from Traditional SEO?

177 - Advanced SEO: Video SEO - What makes YouTube


00:03:50 N/A
the 2nd biggest Search Engine

178 - Advanced SEO: Video SEO - Most popular Types


00:05:07 N/A
of Search Queries that show Video as a result in Google

179 - Advanced SEO: Video SEO - Different Methods to


00:07:43 N/A
Create Video Content

180 - Advanced SEO: Video SEO - Keywords Research


00:07:27 N/A
for Videos

181 - Advanced SEO: Video SEO - Main Video SEO


00:07:28 N/A
Ranking Factors

182 - Advanced SEO: Video SEO - How to use Video to


00:04:39 N/A
Outrank your Competition?
183 - Advanced SEO: Video SEO - Videos on Social
00:04:45 N/A
Media vs. Videos on YouTube

184 - Advanced SEO: Video SEO - Best Practices for


00:06:30 N/A
Video SEO by Google

185 - Advanced SEO: Multilingual & Multi-Regional


SEO: What is the difference between Multiregional and 00:05:19 N/A
Multilingual Websites

186 - Advanced SEO: Multilingual & Multi-Regional


00:04:07 N/A
SEO: Managing Multilingual Versions of your Website

187 - Advanced SEO: Multilingual & Multi-Regional


SEO: Targeting Site Content to a Specific Country 00:04:22 N/A
(GeoTargeting)

188 - Advanced SEO: Mobile SEO - What is Mobile SEO


00:04:58 N/A
or ASO?

189 - Advanced SEO: Mobile SEO - Structure of Android


00:08:26 N/A
and Apple App Stores

190 - Advanced SEO: Mobile SEO - App Store Policies 00:04:00 N/A

Hands-On-Exercise No.4

Week 11
Completion Duration
Topic Ref. Material
Status 01:48:33

191 - Advanced SEO: Mobile SEO - ASO: Keyword


00:04:27 N/A
Research

192 - Advanced SEO: Mobile SEO - ASO: App Title 00:05:07 N/A

193 - Advanced SEO: Mobile SEO - ASO: App Icon 00:03:07 N/A

194 - Advanced SEO: Mobile SEO - ASO: App


00:06:20 N/A
Screenshots

195 - Advanced SEO: Mobile SEO - ASO: App


00:05:17 N/A
Description

196 - Advanced SEO: Mobile SEO - ASO: Preview Video 00:02:27 N/A

197 - Advanced SEO: Mobile SEO - ASO: Ratings &


00:06:18 N/A
Reviews

198 - Advanced SEO: Mobile SEO - ASO: Retention 00:06:47 N/A


199 - Advanced SEO: Mobile SEO - ASO: Competitive
00:06:27 N/A
Analysis

200 - Advanced SEO: Mobile SEO - Popular tools for


00:05:27 N/A
ASO

201 - Advanced SEO: Mobile SEO - ASO: Tips & Tricks 00:07:15 N/A

202 - Myths & Misconceptions about Search Engines:


00:07:41 N/A
Google will be Dead as a Company Soon

203 - Myths & Misconceptions about Search Engines:


00:07:03 N/A
Is SEO Dead?

204 - Myths & Misconceptions about Search Engines:


00:06:27 N/A
Paid Search Helps Bolster Organic Results

205 - Myths & Misconceptions about Search Engines:


00:04:40 N/A
You can Pay Google to Rank High

206 - Myths & Misconceptions about Search Engines:


Companies who Have Relations with Google, Rank 00:04:34 N/A
Higher

207 - Myths & Misconceptions about Search Engines:


SEO Professionals claiming to Rank you in 3 to 6 00:06:06 N/A
months

208 - Future Predictions: Voice based SEO 00:07:36 N/A

209 - Future Predictions: Search in the Era of Personal


00:05:27 N/A
Assistants

Completion Duration
Topic Ref. Material
Status 01:32:38

210 - Future Predictions: Machine Learning &


Artificial Intelligence

211 - Hands-on Case Studies: Live Audit of Website 1

212 - Hands-on Case Studies: Live Audit of Website 2

213 - Earning with SEO: Different Ways to Earn with


SEO

214 - Earning with SEO: How do People Hire SEO


Professionals?
215 - Earning with SEO: How to Qualify a Good SEO
Project on UpWork

216 - Earning with SEO: How to Price your SEO


Services

217 - Earning with SEO: What not to do when


Sending a CV to any Company

218 - Top SEO & Marketing news to Follow

219 - Top SEO Marketing Authority and Experts to


Follow

220 - Closing: Closing Remarks & Key Takeaways

Quiz No.4

Question:
What is SEO/Search Engine Optimization?
Answer:
SEO stands for Search Engine Optimization, it refers to techniques or practices of making the
website user and search engine focused, and getting targeted traffic from it by positioning the
website higher in the search engines.

Question:
What is Search Engine?
Answer:
Search engine is software or machine which we use to search for certain keywords or phrases
or getting knowledge about something like Google, Bing, Yahoo, YouTube etc.

Question:
What is Keyword?
Answer:
The words or phrases a user enter into the search engine, also called “search queries”. As a
website owner or SEO expert, you should optimize the keywords on your website page with
relevance to what people are searching for so they have a better chance of finding your
content against the keyword.

Question:
What is On-Page SEO? What are the elements of On-Page SEO?
Answer:
On-page SEO is the process of optimizing your website’s pages individually to get higher
rankings on Google. OR it refers to actions taken within the website. On page SEO elements
usually include: Title tag Meta description Image alt tags URL Internal Linking H1, H2 tags
and so on

Question:
What is Off-page SEO?
Answer:
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your website to
impact your rankings within search engine results pages (SERPs) e.g. Backlinks, social
media, social bookmarking.

Question:
What is Backlink?
Answer:
The link from one website to another website is called Backlink, also termed as inbound links
or incoming links. Backlink is the heart of Off-page SEO.

Question:
What is an Anchor text?
Answer:
Anchor text is the clickable and visible text on the website/content. Mostly it can be seen in
blue color, italic form, bold or underline within the content.

Question:
What is SERPs?
Answer:
A search engine results page (SERP) is the list of results that a search engine returns in
response to a specific word or phrase query.

Question:
What is the difference between Internal Links and Inbound Links?
Answer:
Internal links are those links which are on a page of a website which redirects the user to
another page of the same website. Inbound links are the links that are on a page of one
website which directs the user to another website.

Question:
How long does it take to see results from SEO?
Answer:
It depends what niche your website is in, what resources you are allocating for SEO and how
good are the backlinks you are building. It may take weeks, months or years.

Question:
What is Meta Title/Tag and what should be its length?
Answer:
It is the title of the page/blog. It helps search engine to bring up the best possible results for
users. It should be limited to 60-70 characters.

Question:
What is Meta Description and what should be its length?
Answer:
A Meta Description is the summary of your page’s content for the assistance of search engine
and user. It should be limited up to 160 characters.

Question:
What is crawling and indexing?
Answer:
Crawling or spidering is a term used when Google (or any search engine) sends its bot to read
the web page content. Pages of a website are indexed by a crawler to save them in its
database. This saving process is known as indexing.

Question:
Why do you need alt text on images?
Answer:
Search engines cannot read images, but they can read text. The alt text helps search engines
to figure out what the image is all about.

Question:
What is Robots.txt?
Answer:
A Robots.txt file instructs search engines not to crawl a particular page on a website.

Question:
What is Sitemap.xml?
Answer:
XML sitemap is a document type that helps Google and other search engines better
understand your website while crawling it.

Question:
What is SEO?
Answer:
SEO means Search Engine Optimization. It is a skill to optimize your website for the search
engines so that you can rank well on search engines, like Google, whenever someone
searches for your business or products. SEO is an essential skill, because everything is going
digital and people search online to find their products. If you know SEO, you can help others
or grow your own website for traffic and sales. A website without SEO, is like a general store
without customers.

Question:
I don’t have any other skill. Can I still learn SEO?
Answer:
This course is designed and delivered in a way that you can learn SEO regardless of your
background. You don’t need a degree or a certain qualification to learn this course. All you
need is passion, dedication and a little curiosity for how things work in digital world.
However, if you have knowledge of HTML, web hosting, URLs, domains, Google or how
they work, it will be easier for you to grasp things. If you don’t know anything from the skills
mentioned above, you can still join the course and learn on the way.

Question:
When does SEO starts working?
Answer:
SEO is a slow process. It is slow because we need to make sure that Google naturally ranks
us higher. Getting natural rankings is what will help us in the long run. Spamming to get
quick rankings is not going to help as Google will detect the spamming and block our website
from Google.

Question:
When do we see rankings in Google?
Answer:
Rankings are achieved when Google realizes that our website is the best result for any search
query. The difficulty to rank depends on how many competitors are trying to rank for the
same keyword. If the keyword is generic and has more competition, the rankings will be
difficult.

Question:
Will I be able to earn after this course?
Answer:
Yes, you can earn after this course. However, it depends on how much you learn. If you learn
quickly and understand most of it, you can start a job, get freelance projects online or even
start optimizing your own websites to get more rankings, and ultimately business, in Google.

Question:
Do I need to learn Web Development for SEO?
Answer:
Not necessarily. If you don’t know HTML or web development, you can still learn SEO.
However, SEO is done on websites and without a website, you can’t do SEO of anything. So,
it will be a good idea if you can learn web development as well. Learn enough that you can
speak to a developer or understand their language. You don’t have to be an expert in web
development. Just the basics are a good start.

Question:
Why do I need to do SEO, when I get a lot of customers directly?
Answer:
SEO helps you grow your web presence and it puts your products and services right in front
of the people who are looking for you or your business. You may know a lot of people and
you may get a lot of clients directly, but you are still limited in your reach and time. With a
web business, you can reach the whole world and sell to a lot more of the people. If you are
getting high number of leads directly, you should still grow your business digitally and let
people find you on Google. This is a new audience that you need to tap into. You can keep
getting your direct clients, but don’t lose the new digital audience who were not able to reach
your before.

Question:
Can we pay Google to rank high?
Answer:
No, you can’t pay Google to rank high. Google can’t compromise their search algorithm
because if that can be manipulated with paid campaigns, people will only see results from
websites who can afford to pay Google and rank high. The results will be from elite websites
only and that would not be natural or organic result. Google can’t let this happen as it will be
the end of Google if their Search Algorithm is compromised. People will leave Google for a
better alternative search engine.

Glossary

301 : A permanent server redirect - a change of address for a web page found in the
htaccess file on apache servers. Also useful for dealing with canonical issues.
Algorithm : A complex computer program used by search engines to retrieve and deliver
information related to a specific query.

Algorithm A program used by search engines to determine what pages to suggest for a
(algo) : given search query.

ALT text : A description of a graphic, which usually isn’t displayed to the end user, unless
the graphic is undeliverable, or a browser is used that doesn’t display graphics.
Alt text is important because search engines can’t tell one picture from another.
Alt text is the one place where it is acceptable for the spider to get different
content than the human user, but only because the alt text is accessible to the
user, and when properly used is an accurate description of the associated picture.
Special web browsers for visually challenged people rely on the alt text to make
the content of graphics accessible to the users.

Analytics : The study of collecting, analyzing, and interpreting data to take future action
based on what has or hasn’t worked historically.

Anchor The user visible text of a link. Search engines use anchor text to indicate the
Text : relevancy of the referring site and of the link to the content on the landing page.
Ideally all three will share some keywords in common.

Artificial The art of making computers able to perform tasks that require human
Intelligence intelligence.
:

Authority The amount of trust that a site is credited with for a particular search query.
(trust, link Authority/trust is derived from related incoming links from other trusted sites.
juice,
Google
juice) :

Authority A website which has many incoming links from other related expert/hub sites.
Site : Because of this simultaneous citation from trusted hubs an authority site usually
has high trust, page rank, and search results placement. Wikipedia is an example
of an authority site.

Black Hat : Risky tactics that go against Google’s Webmaster Guidelines.

Blog : A publication of content, sorted in chronological order, with the most recent
content appearing at the top. The content publication reflects personal or
corporate interests altogether.

Bounce The percentage of website visitors who leave without visiting another page on
Rate : that website.
B2B : Business to Business.

B2C : Business to Consumer.

Backlink Any link into a page or site from any other page or site.
(inline,
incoming
link,
inbound
link) :

Black Hat Search engine optimization tactics that are counter to best practices such as the
SEO : Google Webmaster Guidelines.

Breadcrumbs Web site navigation in a horizontal bar above the main content which helps the
: user to understand where they are on the site and how to get back to the root
areas.
Cache : A technology that temporarily stores web content, such as images, to reduce
future page loading time.

Click Bait : Content that is designed to attract people to click, typically by over-promising
or being purposely misleading in headlines, so publishers can earn advertising
revenue.

CTR : Click-Through Rate. The rate (in percentage) at which users click on organic
search result.

Conversion The rate (in percentage) at which users of a website complete a required action.
Rate :

CRO : Conversion Rate Optimization. The process of improving the number or quality
of conversions that occur on a website.

CSS : Cascading Style Sheets. They describe how HTML elements (e.g. color, font,
format, and design) should appear on web-pages and adapt when viewed on
different devices.

Canonical canon = legitimate or official version - It is often nearly impossible to avoid


Issues duplicate content, especially with CMSs like WordPress, but also due to the fact
(duplicate that www.site.com, site.com, and www.site.com/index.htm are supposedly seen
content) : as dupes by the SEs - although it’s a bit hard to believe they aren’t more
sophisticated than that. However, these issues can be dealt with effectively in
several ways including - using the noindex meta tag in the non-canonical copies,
and 301 server redirects to the canon.
Cloak or The practice of delivering different content to the search engine spider than that
Cloaking : seen by the human users. This Black Hat tactic is frowned upon by the search
engines and caries a virtual death penalty of the site/domain being banned from
the search engine results.

CMS : Content Management System - Programs such as WordPress, which separate


most of the mundane Webmaster tasks from content creation so that a publisher
can be effective without acquiring or even understanding sophisticated coding
skills if they so choose.

Comment Posting blog comments for the purpose of generating an inlink to another site.
Spam : The reason many blogs use link condoms.

Content The part of a web page that is intended to have value for and be of interest to the
(text, copy) user. Advertising, navigation, branding and boilerplate are not usually
: considered to be content.

Conversion Achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales
(goal) : are examples of conversions.

CPC : Cost Per Click - the rate that is paid per click for a Pay Per Click Advertiser.

CPM (Cost A statistical metric used to quantify the average value / cost of Pay Per Click
Per advertisements. M - from the Roman numeral for one thousand.
Thousand
impressions)
:

Crawler A program which moves through the worldwide web or a website by way of the
(bot, spider) link structure to gather data.
:
Doorway A web page that is designed specifically to attract traffic from a search engine.
(gateway) : A doorway page which redirects users (but not spiders) to another site or page
is implementing cloaking. - Previous Definition revised based upon advice from
Michael Martinez

Duplicate Obviously content which is similar or identical to that found on another website
Content : or page. A site may not be penalized for serving duplicate content, but it will
receive little if any Trust from the search engines compared to the content that
the SE considers being the original.
E- Buying and selling of products online or digitally.
commerce :
E- A website devoted to retail sales.
commerce
site :

FFA (Free A page or site with many outgoing links to unrelated websites, containing little
For All) : if any unique content. Link farms are only intended for spiders, and have little if
any value to human users, and thus are ignored or penalized by the search
engines.
Google Google Pay Per Click contextual advertisement program, very common way of
Adwords/Ads basic website advertisement.
:

Google A program which assists in gathering and analyzing data about website usage.
Analytics : Google analytics is a feature rich, popular, free analytics program.

Gateway A web page that is designed to attract traffic from a search engine and then
Page redirect it to another site or page. A doorway page is not exactly the same as
(doorway cloaking, but the effect is the same in that users and search engines are served
page) : different content.

Google The change in SERPs caused by an update of the Google database or algorithm.
Dance : The cause of great angst and consternation for webmasters who slip in the
SERPs. Or, the period of time during a Google index update when different data
centers have different data.

Google trust / authority from Google, which flows through outgoing links to other pages.
Juice (trust,
authority,
page rank) :

Googlebot : Google’s spider program.

HTML Directives or “markup” which are used to add formatting and web functionality
(Hyper Text to plain text for use on the internet. HTML is the mother tongue of the search
Markup engines and should generally be strictly and exclusively adhered to on web
Language) : pages.

Impression The event where a user views a web page one time.
(page view)
:

Index A database of Web Pages and their content used by the search engines.
(Noun) :
Index To add a web page to a search engine index.
(Verb) :

Indexed The pages on a site which have been indexed.


Pages :

Keyword : key phrase The word or phrase that a user enters into a search engine.

Keyword The excessive reuse of the same keyword on too many web pages within the
Cannibalization same site. This practice makes it difficult for the users and the search engines
: to determine which page is most relevant for the keyword.

Keyword The percentage of words on a web page which are a particular keyword. If this
Density : value is unnaturally high the page may be penalized.

Keyword The hard work of determining which keywords are appropriate for targeting.
Research :

Keyword Inappropriately high keyword density.


Spam
(keyword
stuffing) :

Landing The page that a user lands on when they click on a link in a SERP.
Page :

Latent This mouthful just means that the search engines index commonly associated
Semantic groups of words in a document. SEOs refer to these same groups of words as
Indexing “Long Tail Searches”. The majority of searches consist of three or more words
(LSI) : strung together. See also “long tail”. The significance is that it might be almost
impossible to rank well for “mortgage”, but fairly easy to rank for “second
mortgage to finance monster truck team”. Go figure.

Link : An element on a web page that can be clicked on to cause the browser to jump
to another page or another part of the current page.

Link Bait : A web page with the designed purpose of attracting incoming links, often mostly
via social media.

Link Actively cultivating incoming links to a site.


Building :
Link A reciprocal linking scheme often facilitated by a site devoted to directory pages.
Exchange : Link exchanges usually allow links to sites of low or no quality and add no value
themselves. Quality directories are usually human edited for quality assurance.

Link Farm : A group of sites which all link to each other. - Previous Definition revised based
upon advice from Michael Martinez.

Link Partner Two sites which link to each other. Search engines usually don’t see these as
(link high value links, because of the reciprocal nature.
exchange,
reciprocal
linking) :

Link A measure of the value of a site based upon the number and quality of sites that
Popularity : link to it.

Link Spam Unwanted links such as those posted in user generated content like blog
(Comment comments.
Spam) :
Link Text The user visible text of a link. Search engines use anchor text to indicate the
(Anchor relevancy of the referring site and link to the content on the landing page. Ideally
text) : all three will share some keywords in common.

Long Tail : longer more specific search queries that are often less targeted than shorter broad
queries. For example, a search for “widgets” might be very broad while “red
widgets with reverse threads” would be a long tail search. A large percentage of
all searches are long tail searches.

META Tags Statements within the HEAD section of an HTML page which furnishes
: information about the page. META information may be in the SERPs but is not
visible on the page. It is very important to have unique and accurate META title
and description tags, because they may be the information that the search
engines rely upon the most to determine what the page is about. Also, they are
the first impression that users get about your page within the SERPs.

Mirror Site : An identical site at a different address.

Monetize : To extract income from a site. AdSense ads are an easy way to Monetize a
website.

Links

URL:
http://www.youtube.com/GoogleWebmasterHelp

Description:

Google Webmasters YouTube Channel:

URL:

https://abc.xyz/

Description:

Google’s parent Company, Alphabet:

URL:

https://about.google/

Description:

What is Google?

URL:

https://about.google/products/

Description:

List of all Google Products:

URL:

https://ahrefs.com/blog/seo-basics/

Description:

SEO Basics Guide by Ahrefs:

URL:

https://blogs.bing.com/webmaster

Description:

Bing Webmaster Blog:

URL:

https://developers.google.com/web/fundamentals/?hl=en
Description:

Web Fundamentals Guidelines by Google:

URL:

https://firebase.google.com/docs/app-indexing/?hl=en

Description:

Firebase App Indexing:

URL:

https://moz.com/beginners-guide-to-seo

Description:

The Beginners Guide to SEO by Moz:

URL:

https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/
assets/searchqualityevaluatorguidelines.pdf

Description:

Google Webmasters Guidelines Checklist (PDF Download):

URL:

https://support.google.com/webmasters/answer/35624?hl=en&ref_topic=6001981

Description:

Guidelines for Creating Good titles and snippets in Search Results:

URL:

https://support.google.com/webmasters/answer/35769

Description:

Google Webmaster Guidelines:

URL:

https://support.google.com/webmasters/answer/6340290?hl=en&ref_topic=6001981
Description:

AMP on Google Search Guidelines:

URL:

https://support.google.com/webmasters/answer/70897

Description:

How Google Search Works (Short Version):

URL:

https://support.google.com/webmasters/answer/7451184?hl=en

Description:

Search Engine Optimization (SEO) Starter Guide by Google:

URL:

https://support.google.com/webmasters/answer/9128669?hl=en

Description:

Get started with Search Console:

URL:

https://support.google.com/webmasters/community

Description:

Google Webmaster Help Forum:

URL:

https://support.google.com/webmasters/topic/4598733?hl=en&ref_topic=6001981

Description:

Google Content Guidelines:

URL:

https://support.google.com/webmasters/topic/6001971?hl=en&ref_topic=6001981

Description:
Google Quality Guidelines:

URL:

https://webmasters.googleblog.com

Description:

Google Webmaster Central Blog:

URL:

https://www.bing.com/webmaster/help

Description:

Bing Webmaster Tools Help & How-To Center:

URL:

https://www.bing.com/webmaster/help/getting-started-checklist-66a806de

Description:

Bing Webmaster Getting Started Checklist:

URL:

https://www.bing.com/webmaster/help/seo-analyzer-97615e21

Description:

Bing SEO Analyzer:

URL:

https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a

Description:

Bing Webmaster Guidelines:

URL:

https://www.blog.google/

Description:

Main Google Blog:


URL:

https://www.blog.google/products/search/

Description:

News about Google Search:

URL:

https://www.google.com/business/

Description:

Google My Business:

URL:

https://www.google.com/search/howsearchworks/

Description:

How Google Search Works (Long Version):

URL:

https://www.google.com/search/howsearchworks/mission/

Description:

Google’s Mission:

URL:

https://www.google.com/webmasters/

Description:

Resources for Webmasters by Google:

URL:

https://www.google.com/webmasters/learn/

Description:

Learn to make Great Sites:


Book Title:

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Citation:

N/A

Author:

Ann Handley

Edition:

1st Edition

ISBN:

B00LMB5P0G

Publisher:

Wiley

URL:

https://www.amazon.com/Everybody-Writes-Go-Creating-Ridiculously-ebook/dp/B00LMB5P0G/

Copyright:

N/A

Book Store:

Amazon

Book Title:

Search Engine Optimization All-in-One For Dummies

Citation:

N/A

Author:

Bruce Clay

Edition:

3rd Edition

ISBN:

1118921755

Publisher:

For Dummies
URL:

https://www.amazon.com/Search-Engine-Optimization-All-Dummies/dp/1118921755/

Copyright:

N/A

Book Store:

Amazon

Book Title:

The Art of SEO: Mastering Search Engine Optimization

Citation:

N/A

Author:

Eric Enge, Stephan Spencer, and Jessie Stricchiola

Edition:

3rd Edition

ISBN:

1491948965

Publisher:

O''Reilly Media

URL:

https://www.amazon.com/Art-SEO-Mastering-Search-Optimization/dp/1491948965/

Copyright:

N/A

Book Store:

Amazon

Google Drive Setup.pdf

Open With:

Adobe Acrobat Reader

File Size:
162.1 KB

Description:

Google Drive setup, benefits and features explained with reference to the Topics in Week 2.

Google Search Tips.pdf

Open With:

Adobe Acrobat Reader

File Size:

226.6 KB

Description:

Tips and tricks to get better search results.

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