Better

Understanding
Your Alumni
Using SocialToaster's
Surveys and Quizzes Feature
To Improve Alumni Relations

Thursday, July 18, 2019

Agenda
• Introduction

• Presentation

• Building Demonstration/Walkthrough

• Q&A and Comments

• Please utilize the chat and Q&A features in the control panel in an effort
to provide an optimum audio experience for all participants.
• Questions/comments will be answered or discussed during the session.
• We will email the presentation to all attendees.
 Surveys &
Quizzes:
An Overview
Goals

• Increase overall alumni engagement

• Participation at events
• Volunteerism
• Giving
• Receive feedback
• Create new user-generated content
Why use a quiz or survey?
Surveys and quizzes can help you:
● Gain more insight into your user personas
● Help users feel more connected to your school

With our Quiz and Survey feature, you can:

● Ask for feedback
● Teach about your school/brand
● Entertain them with "What ____ are you?"-style quizzes
Types of Surveys/Quizzes
Which option is most beneficial to your campaign/efforts?

Gather information from my users

• What do you want to know about them? (ex: What is your
current occupation?)

Test my users’ knowledge

• Challenge alumni to answer questions about your institution
• Establish a passing or failing grade/point system

Create a “What kind are you?” category quiz

• An entertaining way to get an idea of user preferences

Ask my users to take a poll

Building a Quiz/Survey
1) SocialToaster Dashboard > Features > Surveys & Quizzes

2) Add Survey or Quiz

3) Choose an option from the dropdown menu

4) Fill out Corresponding Fields

Using Images
Images aren’t required but useful to enhance your content!
• Sizing
• Depending on the image, we recommend specific dimensions for the best fit/look.
• Pop-up Background Images
• The pop-up will show as different sizes on different screens and devices, there really isn't one
size that we can recommend. Our suggestion is to find a small, subtle, repeatable pattern that
can go behind the survey questions.
• Multiple Choice Image as an Answer
• The multiple choice question answer images use a 200x200 square image.
• Image as a "Congrats" Message
• Our recommendation here is to use a 300x300px image for each answer. (these can be pngs or
gifs)
Utilizing Color

Fully customize your survey or quiz by using

brand colors for the:
• background
• text
• buttons
• button text

Select colors by using the color picker or directly

entering Hex color codes.
Types of Questions
• Multiple Choice- Radio
• Radio buttons will be displayed allowing 1 selection
• Multiple Choice- Dropdown
• A dropdown menu will be displayed allowing 1 selection
• Select Many
• Ability to select more than 1 answer
• Free Text
• A large field will be presented to allow users to enter free text
• Spotify Playlist Entry
• A small field will be presented to allow users to add a Spotify Playlist URL
• Media Upload
• There are 3 options to choose from: Images Only, Video Only, or Both
• Ranking
• Allows users to rank in order as well as delete an answer they don’t wish to rank
• Help Text
• Used to give information to the user instead of asking a question
Understanding the App Factory
Featuring a survey or quiz on your website

• SocialToaster Dashboard > Design > App

Factory
• Access the Homepage - Logged In

• Blocks > Add Block > Engagement > Survey

• Choose a survey from the dropdown menu
• Select preferred display options
• The size and placement of blocks can be
manipulated!
Send an Email - Reminders to your Fans
• Build excitement to interact
• Direct links for convenient sharing
• Offer incentives like prizes and/or points to encourage participation
• “Now through mm/dd, every fan that completes the {name of quiz/survey} will be
entered into a random drawing for a chance to win X, X, and X. X users will be
selected, so get your entry in now by completing the quiz/survey (link).”
Tracking Responses
• View individual responses or export as an Excel
Spreadsheet (.csv file)
• Filter by completion date and search for specific
responses by name or email address
Putting Your
Collected
Data
To Work
For Your
School
Use Data to Engage Alumni
• Pinpoint who is likely to donate or return to school
events, how to reach them, and what they are
interested in

• Alumni can produce valuable User-Generated

Content that perpetually engages prospective
students

• Adjust point values around important times for alumni

giving and events

• Spark nostalgia and ensure that alumni feel like their

opinion is beneficial. They are passing on the wisdom
from their experiences to future generations of
students!
Use Data In Your Content
• Include findings in your posts
• Example: “75% of returning graduates said the football
tailgate was their favorite thing about Alumni Weekend.
Here’s what we’re adding this year to make the tailgate
better than ever!”

• Create and share infographics with the results

to keep the conversation going

• Promote a recently-released quiz alongside

your winner announcement email to jumpstart
point-earning actions in the new contest period
Use Data For Targeting
• Develop User Personas
• Send specific content to people who responded a certain
way

• Identify preferences based on:

• Age
• Gender
• Geography

• Paid ad retargeting on social media

• Your global ST program customer list can be used for this as
well
SocialToaster vs. Generic Surveys
Competitors:
• Basic plans limit number of questions and
responses
• Expensive monthly fees up to $169 per month
• Reviews reflect difficulty handling large amounts
of data and audiences
SocialToaster:
• Included in Enterprise Platinum SocialToaster
plan
• Add surveys and quizzes to other plans à la
carte!
• Simple to integrate directly into your program site
• Send directly to users through email along with
recruiting links and current contest stats!
• View sharing stats, export responses directly to
Microsoft Excel, view individual answers
 Thesis:
Using surveys and quizzes can significantly increase alumni
engagement levels and improve your marketing efforts by
promoting university programs in an interactive and
entertaining way and generating feedback.
Demonstration
References
Higher Education Client Examples

2018 Giving Blueday Knowledge

Challenge- University of Michigan
M-Bassadors Program
References
Higher Education Client Examples

Tell Us More About You! Survey-

Northeastern University
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 Questions?
A copy of this presentation will be emailed to all attendees.

Email any follow-up questions to

marketing@socialtoaster.com.