WEENZEE

BRANDBOOK

Team of professionals
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 TABLE OF
CONTENTS

4 GRAPHIC CONSTANTS

6 MAIN OPTION OF A LOGO

7 PROPORTIONS OF THE MAIN OPTION OF A LOGO

8 SECURITY FIELD OF A LOGO

9 DO NOT CHANGE A LOGO FONT

10 DO NOT USE A LOGO ON A NON-UNIFORM BACKGROUND

11 CORPORATE STYLE

24 CUT-GUIDE

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B R A N D B O O K
W
WEENZEE.COM
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PAGE 4 BRANDBOOK WEENZEE

GRAPHIC
CONSTANTS

• All elements of the corporate style support one style forming idea
which is a part of the main idea of a brand.

• The corporate style of the company is a set of the graphic and

verbal elements serving for creation of uniform visual communication
and creation of a recognizable image of a brand in the opinion of
clients.

• Graphic constants are used in advertizing and presentation

materials for all types of communications of the company: retail,
corporate and bonus.
• Application of graphic constants is subordinated to rules which are
registered in corresponding sections of a brandbook.
 PAGE 5

WEENZEE
LOGO
 PAGE 6 BRANDBOOK WEENZEE

Main option of a logo Graphic element of a logo

WEENZEE LOGO

Black-and-white option of the main logo Black-and-white element of a logo

Placement of a logo on any other

Placement of a logo on company color background, except white
 PAGE 7

WEENZEE LOGO
Proportions of the main option of a logo

445,7 points

17,6 points
96,2 points

45,5 points
304,7 points

102,5 points
 PAGE 8 BRANDBOOK WEENZEE

Security field of a logo

WEENZEE LOGO

1.4X

X
1.4X

1.2x
 PAGE 9

WEENZEE LOGO Do not change a logo font

WEENZEE

Do not change distance between elements and letters of a logo

Do not deform (stretch, squeeze) a logo or its parts

 PAGE 10 BRANDBOOK WEENZEE

Do not use a logo on a non-uniform background

WEENZEE LOGO

Do not change color of a logo

Do not delete or add logo elements

 PAGE 11

WEENZEE
CORPORATE STYLE
Corporate style
Business card
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BRANDBOOK WEENZEE
Corporate style
Business card
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 PAGE 14 BRANDBOOK WEENZEE

Pen
Corporate style
Corporate style
Cap
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Corporate style
Phone Case
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BRANDBOOK WEENZEE
Corporate style
Notebook Case
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 PAGE 18 BRANDBOOK WEENZEE

Folder
Corporate style
Corporate style
Blank A4
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FlashDisk
Corporate style
Corporate style
Flag
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Corporate style
NotebookCase
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BRANDBOOK WEENZEE
Corporate style
Bag
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PAGE 24 BRANDBOOK WEENZEE

WEENZEE
CUT-GUIDE
 PAGE 25

WEENZEE
CUT-GUIDE
 PAGE 26 BRANDBOOK WEENZEE

Notepad
Cut-Guide
Cut-Guide
Billboard
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 PAGE 28 BRANDBOOK WEENZEE

t-shirt
Cut-Guide
Cut-Guide
Auto
PAGE 29
info@weenzee.com Suite 17052 43 Bedford Street, London, England, WC2E 9HA

www.weenzee.com +911 999 888 333