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2. Stick Storage manufactures and sells computer flash drives. Last year it sold 2 million
flash drives at a price of $10 each. For last year, the firm's
a. accounting profit was $20 million.
b. economic profit was $20 million.
c. total revenue was $20 million.
d. explicit costs was $20 million.
3. Billy’s Bean Bag Emporium produced 300 bean bag chairs but sold only 275 of the units
it produced. The average cost of production for each unit of output produced was $100.
The price for each of the 275 units sold was $95. Total profit for Billy’s Bean Bag
Emporium would be
a. -$3,875.
b. $26,125.
c. $28,500.
d. $30,000.
4. Gwen has decided to start her own photography studio. To purchase the necessary
equipment, Gwen withdrew $2,000 from her savings account, which was earning 3%
interest, and borrowed an additional $4,000 from the bank at an interest rate of 7%. What
is Gwen's annual opportunity cost of the financial capital that has been invested in the
business?
a. $60
b. $280
c. $340
d. $660
Scenario 13-9
Ellie has been working for an engineering firm and earning an annual salary of $80,000.
She decides to open her own engineering business. Her annual expenses will include
$15,000 for office rent, $3,000 for equipment rental, $1,000 for supplies, $1,200 for
utilities, and a $35,000 salary for a secretary/bookkeeper. Ellie will cover her start-up
expenses by cashing in a $20,000 certificate of deposit on which she was earning annual
interest of $500.
9. When a firm's only variable input is labor, then the slope of the production function
measures the
a. quantity of labor.
b. quantity of output.
c. total cost.
d. marginal product of labor.
10. Riva crafts and sells hard cider as a part-time job. She can bottle and sell four cases in a
week. She is considering hiring her friend Atul to help her. Atul can bottle and sell three
cases per week. What is the maximum total output possible if Riva hires Atul?
a. 3 cases
b. 4 cases
c. 7 cases
d. 11 cases
Table 13-1
12. Refer to Table 13-1. What is total output when 2 workers are hired?
a. 15
b. 45
c. 75
d. 120
13. Refer to Table 13-1. What is total output when 3 workers are hired?
a. 15
b. 60
c. 105
d. 135
Table 13-6
Wooden Chair Factory
Output
Number of Number of (chairs Marginal
Workers Machines produced Product of Cost of Cost of
per hour) Labor Workers Machines Total Cost
1 2 5
2 2 10
3 2 20
4 2 35
5 2 55
6 2 70
7 2 80
14. Refer to Table 13-6. Each worker at the Wooden Chair Factory costs $12 per hour. The
cost of each machine is
$20 per day regardless of the number of chairs produced. If the factory produces at a rate
of 70 chairs per hour and operates 8 hours per day, what is the factory’s total labor cost
per day?
a. $72
b. $112
c. $576
d. $616
15. Refer to Table 13-6. Each worker at the Wooden Chair Factory costs $12 per hour. The
cost of each machine is$20 per day regardless of the number of chairs produced. What is
the total daily cost of producing at a rate of 55 chairs per hour if the factory operates 8
hours per day?
a. $480
b. $576
c. $520
d. $616
16. Refer to Table 13-6. Each worker at the Wooden Chair Factory costs $12 per hour. The
cost of each machine is$20 per day regardless of the number of chairs produced. Assume
the number of machines does not change. If the factory produces at a rate of 78 chairs per
hour, what is the total machine cost per day?
a. $20
b. $40
c. $240
d. We are unable to determine total machine costs from the information given.
17. Refer to Table 13-6. Each worker at the Wooden Chair Factory costs $12 per hour. The
cost of each machine is $20 per day regardless of the number of chairs produced. If the
factory produces at a rate of 35 chairs per hour, what is the total labor cost per hour?
a. $40
b. $48
c. $384
d. $424
18. Refer to Table 13-6. Assume the Wooden Chair Factory currently employs 5 workers.
What is the marginal product of labor when the factory adds a 6th worker?
a. 5 chairs per hour
b. 15 chairs per hour
c. 25 chairs per hour
d. 70 chairs per hour
19. Refer to Table 13-6. Assume the Wooden Chair Factory currently employs 2 workers.
What is the marginal product of labor when the factory adds a 3rd worker?
a. 5 chairs per hour
b. 10 chairs per hour
c. 20 chairs per hour
d. 25 chairs per hour
20. Refer to Table 13-6. The Wooden Chair Factory experiences diminishing marginal product
of labor with the addition of which worker?
a. the third worker
b. the fourth worker
c. the fifth worker
d. the sixth worker
21. A total-cost curve shows the relationship between the
a. quantity of an input used and the total cost of production.
b. quantity of output produced and the total cost of production.
c. total cost of production and profit.
d. total cost of production and total revenue.
Figure 13-9
The figure below depicts average total cost functions for a firm that produces
automobiles.
26. Refer to Figure 13-9. Which of the curves is most likely to characterize the short-run
average total cost curve of the smallest factory?
a. ATCA
b. ATCB
c. ATCC
d. ATCD
27. Refer to Figure 13-9. Which curve represents the long-run average total cost?
a. ATCA
b. ATCB
c. ATCC
d. ATCD
28. Refer to Figure 13-9. At levels of output less than M, the firm experiences
a. economies of scale.
b. diseconomies of scale.
c. constant returns to scale.
d. both diminishing marginal productivity and coordination problems.
29. Refer to Figure 13-9. The firm experiences constant returns to scale at which output levels?
a. output levels less than M
b. output levels between M and N
c. output levels greater than N
d. All of the above are correct as long as the firm is operating in the long run.
30. Refer to Figure 13-9. At output levels greater than N, the firm experiences
a. economies of scale.
b. constant returns to scale.
c. diseconomies of scale.
d. minimum efficient scale.
Scenario 13-22
Suppose that a small hair styling salon had revenues of $150,000 in a given year. The owner spent
$10,000 on utilities, $60,000 on supplies (shampoo, conditioner, hair coloring and other chemicals,
etc.), and $50,000 on equipment (mirrors, chairs, scissors, curling irons, etc.), including
maintenance. The owner could have earned $50,000 working at another salon.
Refer to Scenario 13-22. What is the accounting profit for the hair styling salon?
Refer to Scenario 13-22. What is the economic profit for the hair styling salon?
Question 1
To maximize profit, a firm will produce the level of output where MR = MC. If a firm
actually makes a profit depends on the relationship of price to average total cost. What are
the three possible relationships between price and average total cost that determine if a firm
will make a profit, experience a loss, or break even?
Question 2
Werner & Sons is a manufacturer of three-ring binders operating in a perfectly competitive
industry. Table 12-5 shows the firm's cost schedule.
Table 12-5
Average
Quantity Variable Total Marginal Average
Variable
(cases) Cost Cost Cost Total Cost
Cost
0 $0 $76
1 30 106
2 50
3 134
4 140
5 160
6 114
7 150
8 190
9 316
Question 3
Question 4
The figure above shows the cost curves of a perfectly competitive firm in the coffee market.
Use the graph in Figure 12-19 to answer the following questions. Assume the market price is
$3 per pound.
a. What is the lowest price at which the coffee grower will supply output in the short run?
b. In the diagram draw the firm's demand curve (label this "MR" for marginal revenue).
c. What is the firm's profit-maximizing output?
d. Is the firm earning a profit or a loss? Identify the area in the graph that represents the
firm's profit or loss.
Topic 12 Monopoly
Figure 15-1
4) Refer to Figure 15-1. Which of the following statements about the firm depicted in the
diagram is true?
A) The fact that this firm is a natural monopoly is shown by the long-run average total cost
curve still falling when it crosses the demand curve.
B) The fact that this firm is a natural monopoly is shown by the continually declining market
demand curve as output rises.
C) The fact that this firm is a natural monopoly is shown by the continually declining
marginal revenue curve as output rises.
D) The fact that this firm is a natural monopoly is shown by the fact that marginal cost lies
below the long-run average total cost where the firm maximizes its profits.
Figure 15-2
Figure 15-2 above shows the demand and cost curves facing a monopolist.
6) Refer to Figure 15-2. To maximize profit, the firm will produce at output level
A) Q1.
B) Q2.
C) Q3.
D) Q4.
7) Refer to Figure 15-2. If the firm's average total cost curve is ATC2, the firm will
A) suffer a loss.
B) break even.
C) make a profit.
D) face competition.
Table 15-1
Price per Unit Quantity Demanded Total Cost of Production
(units) (dollars)
$85 10 $530
80 11 540
75 12 550
70 13 560
65 14 575
60 15 595
55 16 625
A monopoly producer of foreign language translation software faces a demand and cost
structure as given in Table 15-1.
8) Refer to Table 15-1. What is the firm's profit-maximizing output and what is the price
charged to sell this output?
A) P = $85; Q = 10
B) P = $80; Q = 11
C) P = $70; Q = 13
D) P = $65; Q = 14
9) Refer to Table 15-1. When producing the profit-maximizing output, what is the amount of
the firm's profit?
A) $335
B) $350
C) $880
D) $910
Figure 15-4
Figure 15-4 shows the demand and cost curves for a monopolist.
11) Refer to Figure 15-4. What is the amount of the monopoly's profit?
A) $2,700
B) $4,200
C) $10,400
D) $12,600
12) Refer to Figure 15-4. What is likely to happen to this monopoly in the long run?
A) New firms will enter the market to eliminate its profits.
B) It will expand its output to take advantage of economies of scale so as to further increase
its profit.
C) As long as there are entry barriers, this firm will continue to enjoy economic profits.
D) It will be regulated by the government because of its excess profits.
Table 15-3
Total Marginal Marginal
Price Quantity Revenue Revenue Total Cost Cost
$17 3 $51 ----- $56 -----
16 4 64 $13 63 $7
15 5 75 11 71 8
14 6 84 9 80 9
13 7 91 7 90 10
12 8 96 5 101 11
Assume Table 15-3 gives the monthly demand and costs for subscriptions to basic cable for
Comcast, a cable television monopoly in Philadelphia.
13) Refer to Table 15-3. If Comcast wants to maximize its profits, what price (P) should it
charge and how many cable subscriptions per month (Q) should it sell?
A) P = $12; Q = 8
B) P = $14; Q = 6
C) P = $16; Q = 4
D) P = $15: Q = 5
14) Refer to Table 15-3. If Comcast maximizes its profits how much profit will it earn?
A) $84
B) $40
C) $4
D) Comcast will break even.
Figure 15-9
Figure 15-9 shows the demand and cost curves for a monopolist.
15) Refer to Figure 15-9. What is the economically efficient output level?
A) 600 units
B) 800 units
C) 940 units
D) 1160 units
Figure 15-12
Figure 15-12 shows the cost and demand curves for a monopolist.
19) Refer to Figure 15-12. Assume the firm maximizes its profits. What is the amount of
consumer surplus?
A) $21
B) $124
C) $186
D) $332
Refer to Figure 15-7. Use the figure above to answer the following questions.
a. What is the profit-maximizing quantity and what price will the monopolist charge?
b. What is the total revenue at the profit-maximizing output level?
c. What is the total cost at the profit-maximizing output level?
d. What is the profit?
e. What is the profit per unit (average profit) at the profit-maximizing output level?
f. If this industry was organized as a perfectly competitive industry, what would be the
profit-maximizing price and quantity?
Topic 12 Monopoly
Figure 15-1
4) Refer to Figure 15-1. Which of the following statements about the firm depicted in the
diagram is true?
A) The fact that this firm is a natural monopoly is shown by the long-run average total cost
curve still falling when it crosses the demand curve.
B) The fact that this firm is a natural monopoly is shown by the continually declining market
demand curve as output rises.
C) The fact that this firm is a natural monopoly is shown by the continually declining
marginal revenue curve as output rises.
D) The fact that this firm is a natural monopoly is shown by the fact that marginal cost lies
below the long-run average total cost where the firm maximizes its profits.
Figure 15-2
Figure 15-2 above shows the demand and cost curves facing a monopolist.
6) Refer to Figure 15-2. To maximize profit, the firm will produce at output level
A) Q1.
B) Q2.
C) Q3.
D) Q4.
7) Refer to Figure 15-2. If the firm's average total cost curve is ATC2, the firm will
A) suffer a loss.
B) break even.
C) make a profit.
D) face competition.
Table 15-1
Price per Unit Quantity Demanded Total Cost of Production
(units) (dollars)
$85 10 $530
80 11 540
75 12 550
70 13 560
65 14 575
60 15 595
55 16 625
A monopoly producer of foreign language translation software faces a demand and cost
structure as given in Table 15-1.
8) Refer to Table 15-1. What is the firm's profit-maximizing output and what is the price
charged to sell this output?
A) P = $85; Q = 10
B) P = $80; Q = 11
C) P = $70; Q = 13
D) P = $65; Q = 14
9) Refer to Table 15-1. When producing the profit-maximizing output, what is the amount of
the firm's profit?
A) $335
B) $350
C) $880
D) $910
Figure 15-4
Figure 15-4 shows the demand and cost curves for a monopolist.
11) Refer to Figure 15-4. What is the amount of the monopoly's profit?
A) $2,700
B) $4,200
C) $10,400
D) $12,600
12) Refer to Figure 15-4. What is likely to happen to this monopoly in the long run?
A) New firms will enter the market to eliminate its profits.
B) It will expand its output to take advantage of economies of scale so as to further increase
its profit.
C) As long as there are entry barriers, this firm will continue to enjoy economic profits.
D) It will be regulated by the government because of its excess profits.
Table 15-3
Total Marginal Marginal
Price Quantity Revenue Revenue Total Cost Cost
$17 3 $51 ----- $56 -----
16 4 64 $13 63 $7
15 5 75 11 71 8
14 6 84 9 80 9
13 7 91 7 90 10
12 8 96 5 101 11
Assume Table 15-3 gives the monthly demand and costs for subscriptions to basic cable for
Comcast, a cable television monopoly in Philadelphia.
13) Refer to Table 15-3. If Comcast wants to maximize its profits, what price (P) should it
charge and how many cable subscriptions per month (Q) should it sell?
A) P = $12; Q = 8
B) P = $14; Q = 6
C) P = $16; Q = 4
D) P = $15: Q = 5
14) Refer to Table 15-3. If Comcast maximizes its profits how much profit will it earn?
A) $84
B) $40
C) $4
D) Comcast will break even.
Figure 15-9
Figure 15-9 shows the demand and cost curves for a monopolist.
15) Refer to Figure 15-9. What is the economically efficient output level?
A) 600 units
B) 800 units
C) 940 units
D) 1160 units
Figure 15-12
Figure 15-12 shows the cost and demand curves for a monopolist.
19) Refer to Figure 15-12. Assume the firm maximizes its profits. What is the amount of
consumer surplus?
A) $21
B) $124
C) $186
D) $332
Refer to Figure 15-7. Use the figure above to answer the following questions.
a. What is the profit-maximizing quantity and what price will the monopolist charge?
b. What is the total revenue at the profit-maximizing output level?
c. What is the total cost at the profit-maximizing output level?
d. What is the profit?
e. What is the profit per unit (average profit) at the profit-maximizing output level?
f. If this industry was organized as a perfectly competitive industry, what would be the
profit-maximizing price and quantity?