Aira T.

Tanagras BSTM-2A July 4, 2019

Company History

Share of the Fabrik von Maggis

Nahrungsmitteln, issued 1. July

1908. The company originated

in Switzerland in 1884, when Julius Maggi took over his father's mill. He quickly became a pioneer of

industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the

first to bring protein-rich legume meals to the market, and followed up with a ready-made soup

based on legume meals in 1886. After that Julius Maggi introduced bouillon concentrates, first in

capsules, then in cubes. In 1897, Julius Maggi founded the company Maggi GmbH

in Singen, Germany. In 1947, following several changes in ownership and corporate structure,

Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently

known in its francophone home base as Nestlé S.A

Products:

Noodles - Maggi instant noodles are popular

in Bangladesh, Pakistan, Singapore, Malaysia, Australia, New Zealand, and India. Nestle has 39%

market share in Malaysia, where "Maggi" is synonymous with

instant noodles, and had 90% market share in India prior to a nationwide ban by the Food Safety

and Standards Authority of India.

Seasoning sauce - "Maggi" is still synonymous with Maggi-Würze (Maggi seasoning sauce), a

dark, soy sauce-type hydrolysed vegetable protein-based condiment sauce.

Cube - The bouillon cube or Maggi cube is a meat substitute product that was introduced in 1908.
Aira T. Tanagras BSTM-2A July 4, 2019

Recipe mixes - Recipe mixes or so called Fixes were introduced in Germany in 1974. The

product offers to the consumers an idea and a recipe to cook with two or three fresh

ingredients and a Maggi mix.

7 Countries Where You Can Still Find And Eat Maggi

1. Hong Kong 4 New Zealand 7. Britain

2. Australia 5. Canada

3. Singapore 6. Britain

Effect of Maggi to the Filipino

Philippines is a disaster prone country because of which most people tend to save money for future

and consume and store food which can be easily cooked during calamity. Instant noodle is a

marvelous option in times of troubles as it can be cooked easily. But all the maggi products have

concentratedpreservatives that are harmful to health.

Effect of Maggi to the Philippines and as a whole

Philippines is one of the most favorable Instant Noodles market in the world. Being an East-Asian

nation, Philippines have absorbed the instant noodles idea and created a big market for this fast

food. Philippines has an emerging instant noodles market with popular brands in the world. High

tourist inflow is a major factor for the growth of instant noodles in the country. Instant Noodles

market matured in Philippines over the years and is divided into many players. Global demand of

instant noodles reached 102.75 billion units in 2014 making Philippines contribution around 2.7% of

world’s consumption. Street markets and supermarkets play an important role in the Instant Noodles

industry of Philippines as most of the population does their shopping here.