School: LUMIL NATIONAL HIGH SCHOOL Grade Level: 11

Teacher: MARISSA M. CORTEZ Learning Area: MANAGEMENT AND ORGANIZATION

GRADE 1 to 12 Teaching Dates and Time: June 24-28, 2019 Quarter: FIRST
DAILY LESSON LOG

MONDAY TUESDAY WEDNESDAY THURSDAY

I. OBJECTIVES At the end of the lesson: At the end of the lesson: At the end of the lesson: At the end of the lesson:
A. CONTENT STANDARD Environmental forces and Environmental forces and Environmental forces and Environmental forces and environmental
environmental scanning environmental scanning environmental scanning scanning

B. PERFORMANCE STANDARD analyze the various environmental forces affecting the firm and summarize these using Political Economic Social and Technological Analysis PEST) and
Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis frameworks

C. LEARNING Identify various forces/elements of the identify various forces/elements of the summarize these forces using the PEST and summarize these forces using the PEST and SWOT
COMPETENCIES/OBJECTIVE firm’s environment ABM_AOM11-Ic-d- firm’s environment ABM_AOM11-Ic-d-4 SWOT analyses ABM_AOM11-Ic-d-5 analyses ABM_AOM11-Ic-d-5
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CODE:
II. CONTENT Environmental Forces and Environmental Forces and Environmental Forces and Environmental Environmental Forces and Environmental Scanning
Environmental Scanning Environmental Scanning Scanning
III. LEARNING RESOURCES
A. REFERENCES
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages
4. Additional Materials from
Learning Resource (LR)portal
B. OTHER LEARNING Organization and Management by Edilynda G. Enriquez
RESOURCES
IV. PROCEDURES
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the Identify various forces/elements of the identify various forces/elements of the summarize these forces using the PEST and summarize these forces using the PEST and SWOT
lesson firm’s environment ABM_AOM11-Ic-d- firm’s environment ABM_AOM11-Ic-d-4 SWOT analyses ABM_AOM11-Ic-d-5 analyses ABM_AOM11-Ic-d-5
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C. Presenting examples/Instances of  RA 10643 An act to effectively Recall things discussed yesterday. If you are planning to put up a business, what
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the new lesson instill health consciousness Laws, culture, research and are the things you will consider?
through graphic health warnings development Expected answers: Product, capital, location
on tobacco products Business environment, internal and Whether you are just about to put up a
 EO #26 Providing for the external business or have an existing one already, do
establishment of smoke-free you think it is important to do perform an
environments in public and environmental scanning? Why? What is
enclosed spaces environmental scanning?
 RA 10643 and EO 26 are
examples of what? (Expected
anwers: Laws, regulations,
policies)
 Fortune Tobacco Corporation
La Suerte Cigar and Cigarette
Factory COMPETITORS
Sterling Tobacco Company
 What is the product of these
companies? (Expected
answer: cigarette, tobacco
products)
 … has undertook several major
national scientific research
projects, and was the first one in
China to start research on
technology and equipment of PM
Recon..., was validated and
accepted by the experts in
tobacco industry, which becomes
the first “internationally advanced”
symbolized recon tobacco
production line by paper making
process…
 Research and development of
specialized new filter product and
related manufacturing equipment,
and the development of filter
materials, plus filter manufacturing
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 enterprises established in China,
have formed the leading creative
advantage of the Group in the
function, ingenuity and originality
of the filter sticks.
 What do these articles talk about?
(Expected answers: About
innovations, research and
development, advancement in
technology)
 “Business in Croatia starts for
most of us with a coffee and a
cigarette in the local café. If food
is not served in the venue, you
are allowed to smoke.
 Russia banned smoking in public
places in 2013 but it’s still
considered cool, associated with
youth, glamour and rebellion.
 Indonesia- Kretek brands target
young smokers and Indonesian
culture, combined with clever
marketing, have connected
smoking inextricably with
masculinity (only 4% of
Indonesian women smoke).
 China - Smoking is associated
with machismo.... Declining their
offer can cause them to lose face,
so if you’re concerned, you could
always take a cigarette, thank
them and say you will save it for
later.
 How is smoking cigarette viewed
by these countries? (Expected
answers: sign of machismo, being

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D. Discussing new concepts and
practicing new skills # 1
E. Discussing new concepts and
practicing new skills # 2
cool, glamour and rebellion)
 Gender, Smoking and Culture:
The Biggest Cultural Divide
 Smoking and Culture: The Role
of Religion
 What other factors affect
cigarette smoking? (Expected
answer: gender and Religion)
 Facts about Philipp Morris
International
77,000 employees form
various parts of the world
Owns six of the top 15
International Brands including
Marlboro which is #1
44 production facilities
Choice of 150 million consumers
nationwide
400 dedicated scientists,
engineers and technicians
Let us assume that at the center of all Environmental scanning
these is Philipp Morris International, it - Involves seeking for and sorting through
means these are what comprise the data about the organization’s
environment of Philipp Morris. How environment.
does each one affect Philipp Morris? Components: development of a competitive
mind-set, considering of future business
scenarios, business prediction/forecasting and
benchmarking
Benchmarking
- the process of measuring or comparing one’s
own products, service and practices with those
of the recognized industry leaders in order to
identify areas for improvement.
How will you define Business Discuss: PEST Analysis
Environment? Economic Environment  It is very important that an organization
 set of external factors, such - refers to the economic growth, interest considers its environment before
as economic factors, social rates, foreign exchange rates, inflation beginning the marketing process. In fact,
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 factors, political and legal
factors, demographic factors,
technical factors, which are
uncontrollable in nature and
affects the business decisions
of firm.
Business environment could be
external or internal. Differentiate
external business environment from
internal business environment.
External- factors outside the
organization which may affect, either
positively or negatively, the
performance off the organization.
Internal-factors within the organization
which may affect, either positively or
negatively, the performance off the
organization.
rates, unemployment rates, globalization,
etc.
Sociocultural environment
- refers to the structure and dynamics of
individuals and groups and their
behaviors, beliefs, thought patterns and
lifestyles, interpersonal relationship,
poverty, life expectancy rate, etc.
Political Environment
- this includes political forms, the
government policies, and attitude
towards the business community
Legal Environment
- refers to the set of laws, regulations,
and legalities that affect the business
operations.
Technological Environment
- includes the methods, techniques, and
approaches adopted for product goods
and services and its distribution.
environmental analysis should be
continuous and feed all aspects of
planning. The organization's marketing
environment is made up from:
1. The internal environment
2. The micro-environment
3. The macro-environment e.g. Political (and
legal) forces, Economic forces, Sociocultural
forces, and Technological forces. These are
known as PEST factors.
 Strengths and Weaknesses are considered
Created by Francis Aguilar, a Harvard
internal factors---meaning you as the business
 Political, Government and Legal Factors-
owner can control them. How you manage or
The political arena has a huge influence
market the business controls whether it is a
upon the regulation of businesses, and
strength or weakness
the spending power of consumers and
 Opportunities and Threats are considered
other businesses. Example: changes in
external factors---meaning you have little control
tax laws, environmental protection laws,
over them. It is your job as a business owner to
government regulations and
respond appropriately .
deregulations, etc.
 Strengths - internal attributes and resources that
 Economic Factors- Marketers need to support a successful outcome.
consider the state of a trading economy in  Weaknesses - internal attributes resources that
the short and long-terms. This is work against a successful outcome.
especially true when planning for  Opportunities - external factors the project can
international marketing. Examples: price capitalize on or use to its advantage.
fluctuations, unemployment trends, level  Threats - external factors that could jeopardize the
of disposable income, etc. project.
 Sociocultural Factors, Demographic and
Environmental- The social and cultural
influences on business vary from country
to country. It is very important that such
factors are considered. Examples: social
programs, per capita income, number of
women factors, lifestyle and buying
habits.
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F. Developing mastery
(leads to Formative Assessment 3)
G. Finding practical application of
concepts and skills in daily living
H. Making generalizations and
abstractions about the lesson
I. Evaluating learning
 Technological and technical Factors-
Technology is vital for competitive
advantage, and is a major driver of
globalization. Example: Innovations,
access to technology, research funding
 Environmental or Ecological Factors (for
PESTEL variation)
.
Perform a SWOT analysis of any of the following;
 telecommunications company (Globe, Smart,
etc)
 Household company (Procter and Gamble,
Unilever,)
 Banking institutions(BDO, BPI, PN,
Metrobank)
 Media Network (ABS-CBN, GMA, ABC 5)
 Coffee chain (Starbucks, Seattle’s Best, Tim
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 Horton’s Coffee Bean)
 School organization

J. Additional activities for application or

remediation
V. REMARKS
VI. REFLECTION
A. No. of learners who earned 80% in
the evaluation
B. No. of learners who require
additional activities for remediation
who scored below 80%
C. Did the remedial lessons work? No.
of learners who have caught up with
the lesson
D. No. of learners who continue to
require remediation
E. Which of my teaching strategies
worked well? Why did these work?
F. What difficulties did I encounter
which my principal or supervisor can
help me solve?
G. What innovation or localized
materials did I use/discover which I
wish to share with other teachers?