Behavioural Planner

We are the behavioural planning agency.

A bit about us Total Media is a leading independent and international media agency that
connects people to brands. Our media strategies are based on people’s
behaviours – understanding how audiences think, feel and act – so that we reach
them contextually, during the moments that matter.
We work across the full spectrum of media planning and buying, with fantastic
media teams dedicated to client servicing, broadcast, publishing, digital, data and
content production.

Our experience We create award-winning campaigns for exciting, innovative brands across
technology, FMCG, finance and travel. Some of our clients include Lenovo,
Investec, the Arcadia Group, Carabao and Rustlers.

The role This role is an exciting opportunity to work within our Strategy team as a
Behavioural Planner.

The successful candidate will combine up to date media knowledge with

behaviour focussed research to help develop behavioural insights and media
strategies that will sit at the heart of client’s media plans.

The candidate should have experience building consumer led insight that feeds
directly into media or creative strategies for brands, and an understanding, or
deep desire to learn about, the latest developments in behavioural science
research and advertising effectiveness.

The role requires someone with incurable curiosity, an ability to draw together
information from multiple disciplines, and big picture thinking.

Key responsibilities • Building behaviourally based insights and strategic thinking across a range of
Total Media’s clients and for new business. Ensuring these behavioural
insights and solutions sit at the heart of the media strategy and media plan.

• The selected individual would be the planner on most of their allocated

accounts and would be expected to work independently and confidently with
senior clients and senior creative agencies’ contacts.

• Keeping up to date with the latest research in behavioural science

(neuroscience, behavioural economics, social psychology) and how it relates
To apply please send your to advertising. Using this understanding to keep the agency knowledge at the
CV to: William.Hanmer- cutting edge and assist with content for Seminars, PR, social and blogs.
Lloyd@totalmedia.co.uk
• Assisting with the training and coaching of our client service and activation
teams to apply behavioural thinking on their accounts. This will include
running trainings and organising training resources.
 Meet the hiring manager
Will leads behavioural planning at Total Media helping develop the behavioural planning
proposition and ensuring behavioural insights sit at the heart of all our clients strategies. Before
joining Total Media Will worked for Blue449, where he oversaw their Insight and Analytics
department Source, helping develop consumers insight across a large range of clients. Prior to
joining Blue 449 he worked with Rory Sutherland during his IPA presidency to deliver his
behavioural economics agenda. He is passionate about the developing worlds of neuroscience,
behavioural economics and data analytics, and transforming the insights of these disciplines into
Will Hanmer-Lloyd innovative and effective media solutions.
Behavioural Planning
Director
Pension
The benefits Once you’ve been with us for 3 months you’ll be enrolled into our pension
scheme . We’ll match your contributions up to 5%.
Private Medical Insurance, healthcare and life assurance
When you’ve passed your probation, you have the opportunity to use our
private medical insurance, healthcare and life assurance schemes.
Referral scheme
Know a fantastic candidate for Total Media? We pay a bonus of £1,000 to any
eligible member of staff who introduces an applicant who is employed as a
result.
Interest free season ticket loan
Travel costs can be eye-wateringly expensive. We can provide you with a
season ticket loan once you’ve passed probation.
Holiday entitlement
Your holiday entitlement will be set out in your contract, and once you’ve
worked with us for over 12 months, you’ll also get a day off for your birthday.
Charity/Volunteering entitlement
We think people who volunteer their time for charitable causes deserve a little
recognition. We give staff a “charity day” off for charitable work.
Flexible/Remote working
We understand the importance of a good work/life balance, that’s why we
have introduced flexible and remote working.
Childcare vouchers
We are part of the Government’s Childcare Voucher Scheme which helps
parents and carers to pay for childcare.

Some of the perks + Fantastic training programmes

+ Subsidised activities and trips from the agency’s resident social club, The
Fun Factory (ski trip, dinners, cocktail making class, go-karting, roller disco,
gallery visits, casino night etc.)

+ A walking weekend away

+ Fantastic Summer and Christmas parties

+ Summer Friday’s early finish

+ Drinks trolley Fridays

+ Wellbeing Wednesdays
+ Free fruit Mondays

+ Introductory bowling trip with our Chairman and CEO 2

Life at Total Media

Total Media employs over 100 people: here we are at one of our annual
Christmas parties, which are always legendary.

Our resident social group, The Fun Work hard, play hard. There are
Factory, schedules lots of activities, numerous opportunities to get
including an annual ski trip. involved in sporty pursuits.

The office

Our beautifully bright London Office is situated right next to High Street
Kensington tube station, as well as being a stone’s throw from leafy Hyde
Park. We have another office, Total Media Connect, located in Solihull.