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Marketing

Name
Instructor
Course
Date
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Q1
Marketing is a system of using market orientation and reasoned implements to scrutinize

customer needs and rivals’ strengths as well as weaknesses to provide useful understanding in

guiding decisions related to all elements concerning corporate strategy. Moreover, corporate

strategy is especially important in revealing the attractive opportunities for future growth and

determining which product is likely to generate highest revenues on organization’s resources1.

Q2
Nike is one of the renowned dealers of athletic shoes and kit. The corporate business

often found almost everywhere in the world, its major target regions are Europe, Americas, the

US and Asia Pacific. The firm has managed to acquire a massive niche in the market of these

zones carefully related to the innovative as well as smart design, eminence manufacture of their

products and good marketing strategy. Nike as a company follows a variety of marketing plans to

be one of the prominent designers, merchants, and marketers of athletic apparels, accessories as

well as footwear2. Nike marketing strategy mainly focuses on the 4Ps of tactical marketing plan,

the product, price, and placement as well as promotion strategies.

1
Danciu, V. “The Future of Marketing: An Appropriate Response to the Environment Change.” Theoretical
& Applied Economics 20.5 (2013): 33-52. Business Source Complete, p. 34.
2
Ali Mahdi, H. A., Abbas, M., Mazar, T. I., & George, S. “A Comparative Analysis of Strategies and
Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the
context of a Dynamic and Competitive Environment.”International Journal of Business Management &
Economic Research, 6(3), 167-177: (2015), p. 171.
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Q3
The success of a business organization is environment dependent. From the successful

design of Ryanair’s trade strategy indicates the significance of proper thoughtful nature of the

target consumers, possible competitors as well as the market environment if developing plans at

any phase3. Business Institute, close contact with consumers and external surrounding, plays a

significant role in prompting approaches formulated at higher stages in the firm4.

The marketing environment affecting both business organizations involved in integral

sharing of operational assets as well as tasks across the firm units. In such cases sharing aids in

raising the scale of economies, therefore, improving the productivity of the industries involved.

Nevertheless, the attribute of sharing of operational resources and functions may not necessarily

generate positive collaborations for all the business entities.

Key learning point Most surprising learning points

Marketing strategy generated among Marketing environment affect all business

corporate business in the world today entities.

3
Challagalla, G., Brian R. M., & Bernard, J. “Marketing Doctrine: A Principles-Based Approach to Guiding
Marketing Decision Making in Firms.” Journal of Marketing 78.4 (2014): 4-20. Business Source Complete,
p. 4.
4
Ashill, Nicholas J., and David J. “The Effects of External Environment on Marketing Decision-Maker
Uncertainty.” Journal of Marketing Management 30.3-4 (2014), p. 270.
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Bibliography
Ali Mahdi, H. A., Abbas, M., Mazar, T. I., & George, S. “A Comparative Analysis of Strategies

and Business Models of Nike, Inc. and Adidas Group with special reference to

Competitive Advantage in the context of a Dynamic and Competitive

Environment.”International Journal of Business Management & Economic Research,

6(3), 167-177: (2015).

Ashill, Nicholas J., and David J. “The Effects of External Environment on Marketing Decision-

Maker Uncertainty.” Journal of Marketing Management 30.3-4 (2014): 268-294.

Challagalla, G., Brian R. M., & Bernard, J. “Marketing Doctrine: A Principles-Based Approach

to Guiding Marketing Decision Making in Firms.” Journal of Marketing 78.4 (2014): 4-

20. Business Source Complete.

Danciu, V. “The Future of Marketing: An Appropriate Response to the Environment Change.”

Theoretical & Applied Economics 20.5 (2013): 33-52. Business Source Complete.