SUSMITA RATAN

Forward thinking multi-platform storyteller |Journalism Maverick

Susmita has consistently and with unwavering focus implemented the editorial plan with
motivating energy and force. gives a reader centric approach to stories and possess a fairly good
technique to make them interesting without losing their essence and accuracy. aimed to ensure
the best possible product that is relevant, highly rich in content and visually appealing, while
upholding the credibility of the newspaper with adequate research and constant cross checking
with all concerned
Professional Skills

Editorial Quality Creative

implemented HT’s editorial strategy Always strives to upgrade skills of self Able to communicate effectively
Produces/drives error-free, well- and team, and leads/contributes to harnessing the power of compelling
structured copies with engaging quality improvement programs storytelling and great design. Crafted
headlines, strap, intros Able to merge copies, anchor multi- various editing material
Is able to extract the essence of the A
center stories and visualize pages well
story from a badly written copy and Adheres/ensures adherence b to HT
has good story telling techniques. Style Guide a
Ensures accuracy and balance in Has evolved understandingb of HT’s
stories, adds value with context, digital and print audience l
perspective and suitable visuals Y
Ideates and plans stories keeping in
mind both digital and print audience
e
Y a
e r
Market research Project Management Team Management
a
Tracks analytics, search and social Handles multiple copies, queries s and Drives team on issues of quality,
trends to understand readers’ r interest assignments with ease b ideation and story packaging
s
Ensures stories are written and Ensures on-time completionu of work, Identifies talent for team and makes
presented in a reader-friendly b manner has evolved understandingi of tools good hiring choices and
Attends reader feedback sessions
u and processes used in news creation recommendations. Mentors trainees,
Possesses exceptional news selection and distribution
l interns and junior colleagues
i d
skills Possesses strong problem solving Communicates and collaborates well
l skillsYears building greati brands: with all newsroom stakeholders
d International news nchannel Manages/helps manage change, aligns
HT MEDIA LTD – Deputy News Editor (21years)
Always lay stress on people iconnect and make sure the content is reader-friendly.
g Ford self/team with each
Try to make broader organizational
story special
WION, Excitel, MTS,
and engrossing with adequate n value addition, gripping headlines, catchy
Motors, Triumph, Airtel gand straps
Tata
and informative
goals promos.
Years building Havebrands:
great
worked towards multi-platform g coveragetoofname
content and improved on my skills. International
Always willing to attend feedback
sessions for better understanding of readers’ justCan
interests. a few. ror revamp stories to give them news
Conducted
rewrite a fresh
channel
g WION, Excitel, MTS, Ford
perspective without losing their essence.numerous
Give my 100% National theeregional
to makeand product more engaging with crisp,
r and smart
interesting, error free rewriting headlining. Have good visualization Motors,
a Events, capacity andTriumph, Airtel
choose telling and Tata
pictures
Public campaigns, launch
or graphics for stories .Fairlyegood command to name
tit well for news just a few. Conducted
pressof the software to useMarketing
conferences, creation. Ability to merge
copies maintaining the flowaand can visualize pages well .Planning, time b for numerous
management National
and problem andare
solving regional
my
projects and activations a
strong points t Public campaigns, launch Events,
diversified portfolio r of
b a press conferences, Marketing
international leading brands for
r projects and activations for a
which I generated huge nvalue
a d diversified portfolio of
nY s international leading brands for
de : which I generated huge value
Education
MA in English
BA in English (Honours)

Family Details
Mother: Late Prabhawati Gupta
Father: Late Rajendra Prasad Gupta