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CMA eMag


Issue 6 November 2010

• Relevance of Military Leadership in Corporate World • Golden Triangle of Winter Tourism
• Managing Fury of Floods - Task Force for Controlling • Need for National Innovation Strategy
• The Quality Definitions in verse • Knowledge Management Skills
• Need to Re-define Kashmir Problem • Alternative Disputes Resolution
• Managing Gen-Next • The Science of Resonance
• A Visit to Peter Hoff and IIIAS, Shimla • The Myth of Bottled Water
CMA eMag
Management Skills
Association Learn

Office Bearers

Dr. Gulshan Sharma
Foundation of ITFT, Chandigarh
Vice President
Relevance of Military Leadership in Corporate World DINESH K KAPILA 2-3
Dr. Niraj Pasricha
Director Managing Fury of Floods - Task Force for Controlling COL (DR) P K VASUDEVA (RETD) 4-5
Regional Institute of Co-operative Mgt. The Quality Definitions in verse PROF. P THAREJA, 5

Secretary General Need to Re-define Kashmir Problem COL (RETD) KK SHARMA 6

J.N. Vohra Managing Gen-Next BRIG. RANJIT BANERJI (RETD.) 7
Textile Consultant
A Visit to Peter Hoff and IIIAS, Shimla J.N.VOHRA 8

Joint Secretary Golden Triangle of Winter Tourism DR. N K. SHARMA 9

A.K. Gandhi Need for National Innovation Strategy PROF GURSHARAN SINGH BEDI, 10
Knowledge Management Skills COL D S CHEEMA (RETD.) 11
Jaiparkash Associate, Ltd.
Alternative Disputes Resolution DEEPAK JINDAL 12
Treasurer The Science of Resonance SEEMA MISHRA 13
CA Vivek Goyal
The Myth of Bottled Water H S BHATTI 14
Past President Events 15-17
Col. Karamjeet Singh (Retd.)
Continental Group of Institutes, Mohali

Mob. : 9814556072

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Plot No. 5, Sector 27-B, Madhya Marg
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CMA eMag



At the outset, I sincerely thank all the Executive members of CMA for their unstilted cooperation for making
our Management Day event a grand success. I take this opportunity to further indulge in seeking continuous
support from all of you for our future events also, big or small.
As you know, this year we are pursuing Skills Development Agenda, as per our social responsibility, by involving
the youth of the tricity in our programmes that can excite them about possible career opportunities or
directions for their own future. The idea is to engage them with the skills of their choice; managerial,
entrepreneurial or creative, so that they become competent to take over the difficult situations in times ahead
and come out as leaders of emerging India.
In our humble way, we are endeavouring to implement our programme by exposing the budding managers to
expert speakers from different fields including Public Domain, Corporate World, Creative Field, Media and
Sports/Adventure etc. This, I am very sure will establish link between theoretical concepts, which they learn in
their schools and colleges, and the real life situations, for deepening their investigative and decision making
skills so as to become receptive managers and act as the channel in the development of the Nation.
One way for reaching out to the youth is inviting them to all our events and exposing them to the expert's views
along with enhancing the visibility of CMA by participating in the events organised by the local administration.
Also to hold some events, exclusively for the youth such as cultural shows with a message, or involving them in
environment issues and cleaner technologies. As per indication, our programmes may culminate into AIMA
'Shaping Young Mind Programme sometimes in February 2011.
I would rather seek valuable views from the members of CMA, please do communicate freely. I hope as usual
you will like this issue of the eMag.

God bless you!

Relevance of Military Leadership CMA eMag
in Corporate World

Assistant General Manager in NABARD

The characteristics of Military leadership at to the duress of s brief but intensive war in Sixteen years ago, the then Chairman of ITC
the senior level are often not considered as a which no mistakes are acceptable”. had said in the 84th Annual report; 'the
useful tool for replication in the corporate The fast changing economic environment we leadership of tomorrow will have to focus on
world. The two worlds, especially in the Indian face up today requires CEOs who can lead courage. There will be many testing times &
context are viewed as two exclusive separate effectively for enabling sustainable success to intelligent rationalizations but without
streams with a minimal element of be achieved. It is pertinent to remember that courage, it is difficult to build, with only
commonality. However one has to distinguish the battle for market share with profits leaves knowledge; it is difficult to build on people's
between the stereotyped swagger, the spit little on the table for the average performers commitment”. Mr. Narayan Murthy of Infosys
and fire image prevalent in India of a military of the corporate world. The trait approach is stands out as a leader with courage who has
leader and search for its essence. adopted in this article for enabling this dared to dream and succeeded. A stand out
It is this essence which this article seeks to viewpoint to be explored. example is the late Subir Raha, who as
explore as also its relevance for the corporate Traits of Leaders Chairman of ONGC had the courage to stand
sector. This has been attempted by studying Character & Integrity Field Marshal up to then powerful Union Petroleum
the characteristics and views of military Montgomery was of the view that it was the Minister for his organization.
leaders such as Marshals Zhukov & strength of character of a leader, whether Ability to Motivate - This implies a senior
Rokossovsky of Russia, Generals Eisenhower noble or evil; to inspire others and so enable leader's ability to make his juniors appreciate
& Patton of USA, Field Marshal Montgomery them to place their trust or confidence in him their responsibilities, to build their self belief
of the UK and our very own Field Marshals and his ability to lead them to success. and confidence, to believe in his men and the
Carriappa and Manekshaw. Integrity gives rise to moral strength and ability to achieve the objective with the team
Challenges for CEOs intellectual honesty which is the main no matter how tough the challenge. As
It's pertinent to note that as the economy characteristic of a man of character; he also Thomas E. Cronin observes in 'Military
expands rapidly, the challenges for CEOs shall possesses transparent sincerity and takes full Leadership In Pursuit of excellence'
only multiply manifold. This particularly responsibility for his actions. During the
applies to maximizing the potential of human advance to Messina in Italy in World War II,
resources. The maximization of the potential General Patton told General Trescott, that if
of human resources is a sector where the he (General Trescott) succeeded he would get
military has excelled generally. Major General the full credit, but if he failed, 'I will take the
blame”. The requirement of this trait applies
equally to corporate leaders; The House of
Tata's attracts respect and goodwill for the
character and integrity exhibited by its top
leadership since inception and today by Mr.
Ratan Tata. The late Mr. Aditya Birla earned
tremendous respect for his exemplary
qualities of character. This enabled the groups “Optimism and high motivation count for a
to build a band of dedicated, highly effective lot. They can lift organizations. Most people
professionals with unswerving loyalty to the are forever waiting around for somebody to
group. light a fire under them. They have not learned
Courage - At higher levels, it is just not physical that ultimately you are responsible for
Rajendra Nath in his book “Military courage but moral (with spiritual elements) yourself. You don't blame others. You don't
Leadership in India” remarks that the 'short & courage which matters. This acts as a circumstances. You simply take charge and
swift wars of today call for a leader with a far motivator for the troops and enables a senior move the organization forward”. Jack Welch at
superior moral & intellectual fibre that commander to stake his career & future in the G E a n d V. K r i s h n a m u r t h y a t S A I L
tempers itself in peacetime so as to stand up judgement of what he thinks is right or wrong. demonstrated this amply by simply taking

charge and turning GE and SAIL around. Jack needs to be balanced with the achievement of quality of generosity of heart is another
Welch would often say, “control your destiny the goals set for the orgainsation. characteristic of great military leaders. Field
or someone else will” and “don't manage, Professionalism, Discipline, Training - Marshal Slim is the greatest example of this
lead'. These simply demonstrate the essential General Rajendra Nath said in his farewell trait, as he built up his team and command by
commonality in the leadership models in the address as Commandant Indian Military his inter personal and communication skills.
military and the corporate world, shorn of the Academy that an officer could perform his The Japanese corporate world and Maruti in
jargon but accepting the factors which set duty well only if he was professionally sound, India exemplify this the best, the building up
them apart. stressing that their duty demanded self
Self Confidence, Steadfastness, and sacrifice both in peace time as well as during
Calmness - An effective military leader has a wars. General SLA Marshall in Mainsprings of
belief in his own abilities based on sound Leadership was of the view that not only are
professional knowledge and devotion to his effective military leaders self disciplined; they
profession. Coupled with this he has the have a marked tendency for inculcating
ability to generally take sound decisions even discipline and rigourous training in their
in the chaos of war in a measured analytical formations. Their leadership stems from 'the
manner. Mr. K.L. Chugh, the Chairman of ITC in f r u i t o f a p p l i c a t i o n , p r e p a ra t i o n ,
tumultuous times described it as mental thoroughness and the willingness to struggle
toughness and emotional maturity which to gain the desired end”. Amongst the
provides confidence and not panicking when corporate world leaders, the late Dirubhai
presented with bewildering choices. He put it Amana and now his elder son Mukesh Ambani of pride in the company, the belongingness
as “keeping your head while others are losing exemplify this trait the best. JRD Tata is quoted and devotion to the company mission and
theirs”. The commonality of views is self in his biography, Beyond the Last Blue targets and a belief in the company's values
evident and striking. The late Lt Col. Yonatan Mountain “Nothing worthwhile is ever and ideals. The employees of the companies
Netanyahu, who led the successful Israeli achieved without deep thought and hard in the Tatas world also demonstrate often
commando strike on Entebbe Airport in 1976 work. That one must forever strive for such traits.
(he died in action) slept and rested for an hour excellence or even perfection; in any task, Above all these traits, an effective military
on the tense long flight to Uganda. It had an however small and never be satisfied with the leader has a drive and strength of character,
enormous calming effect on his team. second best”. This thought process has and ability to lead from the front (junior
Decisive, Analytical, and Ruthless-Field enabled such corporate leaders to deliver levels) or an ability to show a high degree of
Marshal Montgomery has said that the world class quality and services / products visibility & interaction (at senior levels) so as
measure of one's ability to lead is twofold. consistently as also to grow their to make the formations feel they operate
Firstly, it is in his will to dominate the men and organisations. behind a leader who himself is a man of
events which surround him, the will to drive Sense of History & Mission - Senior military courage & conviction. More important, an
himself and his men to the limit of their leaders such as General George Patton or Field effective military leader creates an aura and
powers for a specific purpose and the refusal Marshal Rommel were driven by a sense of environment of victory. A certain degree of
to allow anything to divert him from his aim. mission & a keen awareness of nation flamboyance does accompany the process of
Secondly, it is in his character to inspire others building. They also studied the achievements communication as also to project his
to trust him. Once a target is logically decided of great military leaders of the past and personality for motivating the troops. The
imbibed their philosophy and strategy. JRD effective military leader also welcomes with
Tata was of the same viewpoint and said 'no self assurance and aplomb the triumph and
success or achievement in material terms is glory of war. CEOs of today can learn valuable
worthwhile unless it serves the needs or lessons from them as strive to build self
interest of the country and its people and is sustaining organizations which will last after
achieved by honest means”. General Rajendra them and attract the best of talent the nation
Nath describes it as “the primary requirement has to offer.
for developing the full potential of a military
leader is for him to have a goal higher than
himself”. Jan Timmer, the architect of the The author is Assistant General Manager in
turnaround of Philips at one time said much NABARD, the views expressed in this article are his
the same while stressing that each personal views and do not reflect the views of his
upon, a determination to achieve it, even organization and its people must have a employer).
against all odds and even accept a certain dream, a vision, to sustain them and to strive
degree of casualties and collateral damage is for. Effective corporate leaders, if they
acceptable, this could be termed as develop a sense of mission and are devoted to
ruthlessness; General Patton and Marshal it, can develop an effective strategy around it.
Zhukov exemplify this trait the maximum. A deep sense of history enables seasoned
Harvey Golub, formerly CEO, American CEOs to understand the possible scenarios
Express used to stress the need to be candid and implications of actions they could be
and straightforward as also the need to set planning.
unattainable objectives because no objective Team Building, Communication Skills, and
was worthwhile unless it was beyond reach. Organization Building - These traits are best
We Indians uniformly score high on described within the forces as the creation of
adaptability in Transactional Analysis, this the 'buddy spirit', the spirit of oneness. A

Managing Fury Of Floods- CMA eMag
Task Force For Controlling


Expert Disaster Management

India is vulnerable, in varying degrees, to a The objectives of the of this Task Force should
large number of natural as well as man-made be
disasters. Of these 58.6 per cent of the 1. To carry out de-silting of the entire
landmass is prone to earthquakes of national rivers and canals during winters and
moderate to very high intensity; over 40 convert the banks of these rivers into motor
million hectares (12 per cent of land) is prone able metalled roads.
to floods and river erosion; of the 7,516 km 2. To create tourism spots along these
long coastline, close to 5,700 km is prone to bundhs where water sports like
cyclones and tsunamis; 68 per cent of the canoeing, kayaking, water skiing,
cultivable area is vulnerable to drought and angling and so on could be
hilly areas are at risk from landslides and organised.
avalanches. Vulnerability to disasters/ In India, 22 States and one Union territory 3. To be available to all the vulnerable
emergencies of Chemical, Biological, (Andaman & Nicobar) are vulnerable to states at short notice for immediate
Radiological and Nuclear (CBRN) origin also Floods. However, the most vulnerable states relief.
exists. Heightened vulnerabilities to disaster of India are Uttar Pradesh, Bihar, Assam, West 4. To be able to cope all types of
risks can be related to expanding population, Bengal, Gujarat, Orissa, Andhra Pradesh, disasters including floods.
u r b a n i za t i o n a n d i n d u st r i a l i za t i o n , Madhya Pradesh, Maharashtra, Punjab and 5. To help in the linking of rivers at
development within high-risk zones, Jammu & Kashmir. In all there are 137 districts national level.
environmental degradation and climate vulnerable to various natural and man made 6. To help in rain water harvesting
change. disasters including floods. Flood Relief: Considering the frequent floods
Vulnerable to Floods The recent floods in July and August 2010 and other disasters in the country, it is
India is the most flood-affected nation in the have caused vast devastation in India resulting suggested to create a Task Force of the retired
world after Bangladesh. It accounts for one in the hundreds of deaths, thousands of armed forces personnel who retire to the tune
fifth of global deaths due to floods and on an people rendered homeless and millions of of 50,000 every year. This Task Force can
average thirty million people are evacuated rupees worth of property destroyed. This is a function under the aegis of National Disaster
every year to safe place and relief camps. regular feature in the country for which a Management Authority (NDMA), whose
Floods in India therefore are not a new lasting solution is suggested here. Chairman is the Prime Minister, and General
This year more than 45 thousand people, Nirmal Vij former Chief of the Army Staff as
mostly marginal farmers were badly hit by the the Vice Chairman and eminent disaster
five consecutive floods of the Brahmaputra in experts as its Members to spearhead and
Bhuragaon and Mayong revenue circle of adopt a holistic and integrated approach to
Morigaon district. Due to flash floods and disaster management including floods.
cloudburst in Leh, on August 6 2010, 28 This Task Force's primary job will be to carry
thousand quintals of food grains of different out desilting of rivers and convert the banks of
standing crops in 1400 hectare of agriculture these rivers into motorable metalled roads for
land have been damaged. At least 193 people commuters. The scenic spots should be
died including five foreign tourists and about converted for water sports like water skiing,
20 army personnel, and thousands were canoeing and kayaking and also angling which
injured as heavy rains overnight caused flash can further be great tourists attraction.
phenomenon. “Unprecedented floods” and floods and mudslides and thousands have The other task of this force should be to link
disasters take place every year in one state or rendered homeless resulting a loss of million the national rivers so that the water is
other in the country. of rupees. conserved and used for irrigation purposes in

The Task Force can undertake rainwater pension amount of these personnel from their
harvesting to overcome the shortage of fixed pay that will come to be much cheaper
potable and clean water for drinking purpose than the money spent every year to overcome
for the growing population as it has all the the disasters.
expertise with them. This will not only solve the problems of all
The Task Force has to be organised and devastating disasters including floods in the
structured on the lines of armed forces units country in which crores of rupees are spent
that will have supporting units of signals for every year but also help in the re-employment
communication, engineers for rowing, de- of ex-servicemen who are fully trained to
silting of rivers and construction of roads, carry out such duties sincerely and efficiently.
Army Service Corps personnel for the
a big way. The Prime Minister Dr Manmohan provision of transport and rations, Ordnance
Singh had floated this idea and also the former personnel for the provision of disaster
President of India Dr Abdul Kalam. management equipment, Infantry and other
Rainwater harvesting : Demand for water is arms personnel for carrying out skilled work of
growing in most cities as every urban citizen digging and man management.
requires almost double the amount of water The Task Force should comprise of about 2
that a rural citizen requires. Moreover, India is lakh retired service personnel of various arms
rapidly urbanising. and services and ranks. The Task Force should
Urban population in India has grown almost be self sufficient in handling disasters
five times in five decades from 1951 (62.44 including floods. The retired service
million) to 2001 (286.08). Not long ago, most personnel are already well trained in handling
of our cities were self sufficient in meeting disaster management. The infrastructure
their water needs from the extensive urban should have the latest equipment, tracked
water bodies to supply water to citizens. and non-tracked vehicles, dozers, digging
Today these water bodies have completely equipment, rowing boats, motorboats and so
disappeared. Municipalities have been on.
stretched to their limits to find water for the The pay and allowances of such a force has to *The author is a disaster management expert.
growing urban populations. The government be worked out based on the amount spent H e c a n b e c o n ta c t ed a t E-mail:
as well as the private parties are extracting every year on disaster management including vasu022@gmail.com, M: 9872219765
groundwater. floods. The Government may deduct the

The Quality Definitions in verse

The Quality Guru Deming said: Boys, Trust your men!
Yet pre-empts he: "But, Let them first be competent"
Kaoru Ishikawa notifies: Don't tax Individuals more
Cause and effect analysis provides problems a natural cure
Ah, only good teams can pull one out from all predicaments

Sure, when they all work together, better in Teams,

Prisig exhorts when Zen of quality gets into genes.
With the protocol of Maintaining a motorbike to its fittest, PROF. P THAREJA,
Prisig uses his Metaphysics of Quality to the altruist ! Head of Materials and Metallurgical
Engineering at PEC University
The Guru Joseph Juran weighs a tactical emphasis on 'Control'; of Technology
As “planning” (though is a necessary handle) Quality-men cajole,
asserts: you manage processes well, and put defects on parole!
They say, “breakthrough Improvement” is a step to Goal! Professes Stephen Covey, pushing: Hurry, sharpen your Axe
Holistically, his Quality Trilogy encourages the three to soul! a Win-Win criteria for personnel development calls for basics
As covey adds an eighth habit for a good improvement base!
Well! “Out of intense complexities intense simplicities emerge” with overall equipment efficiency, you cleverly spruce up laces
this is a chill from Churchill, to push technologies to converge! off line habit re-design enables 'product realization' a solace.
Albeit Fiegenbaum encourages:: Fool proof systems are swell,
A push to Poka-Yoke may retrieve things even from Hell! Well! Worthy systems will facilitate Quality-as is achieved Free
argues Ackoff's: advances in Idealized Design will better sell! 'status quo on dissatisfaction'-Priyavrat, deserves no apology,
Competence' forms the basis; a +ve 'Attitude is complimentary
Crosby's says "Quality is free" yet we are invited to invest though, dame luck seldom derives excellence at invert analogy!
All of the inputs have a superb payback is a move smartest! So work up, one by one; on each recommendation for Quality.
But, without process qualification assured, there's no contest' a Problem solving paradigm & Continual improvement theology.
for, no systems Perform well! when 'Cost of Poor Quality' jests.
to Quality upgradation, only capable people nurse the quest! © copyright 2010 Priyavrat Thareja

Need to Re-define Kashmir
CMA eMag


Principal Indigrow Institute of Professional Studies

The problem of Jammu and Kashmir is like a wound, Hazaras, Dardi and Baltis - Muslim tribesmen of leaving behind some presence for
festering for the last 60 years, and we continue to Northern Areas including Hunza, Gilgit and Skardu. policing activities.
pay a lip service year after year. Can the power to There are nomads Tibetan Buddhists in Aksai Chin · Implied in the resolution is that China
people as per the geographical and racial area being driven out or hounded by the Chinese must vacate the territory illegally ceded
distribution be attempted, to get to a lasting illegal occupation. to it by Pakistan as also vacate Aksai Chin
solution? Can they escape a Kashmir-centric focus There are six external stakeholders in the complex areas; so that pre 1948 position is
of the world and get out of the cauldron, the boiling problem of Jammu and Kashmir. These are - India, restored to the people of Jammu and
kettle that they find themselves in. There is an Pakistan, the UN, China (though ignored by most is Kashmir. This needs to be reinforced in
urgent need to re-define it and fix it within our own the third stakeholder by virtue of its illegality of
house before asking Pakistan to fall in line or the occupation of Aksai Chin and Northern area), the US
world community to accept our whining. (due to its engagement in Afghanistan and impact of
Jammu and Kashmir Talibans and other terrorist organizations on NATO
India needs to tell the world that Jammu and operations).
Kashmir includes six distinct regions (not four Steps to attempt possible solutions
propagated by GOI and all others), which are under Starting with the UN, the resolutions required the
dispute since 14/15 August 1947/October 1962. Two cooperation of both India and Pakistan for
are held by Pakistan, one illegally occupied by China implementation. Many including the writer believe
(including a part donated by Pakistan) and three that India has a lot to gain internationally as also
happened to be in India. Northern Areas and with the people of Jammu and Kashmir by
Pakistan occupied Kashmir are with Pakistan. Aksai supporting the UN Resolutions. If in a foreseeable
Chin area was illegally grabbed by China from India future, UN resolutions are to be implemented the UN Security Council.
in 1962 and a small stretch of land at the northern (which India resolutely refutes for reasons best
tip of the state was donated by Pakistan to China. · The so called plebiscite to be organized
known to the establishment) and a plebiscite is to
India has the Kashmir valley (18% of the total by an UN Commission, should allow
be held according to its terms (modified as per the
Jammu and Kashmir), Jammu region and Ladakh people of all six regions of Jammu and
prevailing situation), the following conditions need
area. This forms Jammu and Kashmir and needs to Kashmir to choose joining either India or
to be fulfilled:
be discussed separately or all at once to achieve a Pakistan. (India on its own must move an
· All Pakistani troops should vacate amendment, now that India is a non-
lasting peace. Politicians of all hues have memory Pakistan Occupied Kashmir and implied
lapses when we talk of Kashmir problem and tend to permanent member of the high council)
in it is, Northern Areas. to include option of independence.
remove the entire landscape of this state in their
· Indian troops should remain till peace is · The Plebiscite must be held in each
established and thereafter withdraw region separately and simultaneously.
Before we find out what do the people want, we
need to understand who and where they are? There · The outcome need to be applied to each
are different communities and religious group in of the six regions separately to avoid
this state, which make even Bosnia-Herzegovina- another Former Yugoslavia type of
Croatia-Macedonia-Albania-Serbia look like a more eruption, as any inter regional
homogeneous region. conflagration can easily turn into a civil
The stakeholders strife sucking both India and Pakistani
civil-military establishments.
Hindu (Dogra) population of Jammu is nearly 70%
majority in this district, but has always lived in For over half a century the Indian government has
harmony with the other communities. There is the adopted a negative and defensive posture on UN
Buddhist-Muslim equation in Ladakh region, sizable resolutions on the Kashmir plebiscite. In my view,
Sikh community in all over this state barring nothing could be more favorable to India than these
Pakistan and China held portions. The Gujjar and UN resolutions. India can move amendments to the
B a ke r w a l co m m u n i t i es c o nt i n u e t o b e resolutions to include autonomy or independence,
economically, socially, politically and educationally thus deflating the feverish interest of Pakistan.
backward in Jammu as well as Kashmir regions, the

CMA eMag
Managing Gen-Next


Senior Corporate Advisor

Whilst growing, are you glowing or groaning? hidden rocks which are masked by poor modern day life. By now you must be
You would ask me as to what do I mean by visibility wherein even the brightly lit light- wondering as to how I deal with them. Dear
starting this article with such an absurd house is hardly, if at all, visible. These cyclonic friends, what would you do when a situation is
question which has no link with the title given conditions are caused by their teenage on the boil? Yes, take it off the fire or turn off
above. But dear friend I have a specific reason progeny in the family while on his or her way the heat.
to initially sound so vague and unconnected. I to adulthood. Likewise, on meeting a young person and
seek your indulgence, as we shall soon sail I confess that I have painted a rather dark making him feel comfortable in mind and
along together; in the same boat. picture of our teenage friends. But then better body, I ask him to narrate his life's major
As a youngster steps into the stormy sea called to start with realism and come to a happy happenings which have caused him to come
'the teens', his cranium (brain) orders the solution to the universally accepted challenge to me. Normally, it takes anything from one to
of crossing the seven seas which are Years '13 three hours for him to 'steam off'. By the time
to 19'. The present day easily accessible he ends, I can see his countenance relaxed,
electronic media lets our teenager into things even though he is wet with sweat released by
like prolonged periods of romanticizing, having 'said it all'. I do not ever say a word
innovative crime techniques, sex and easy during his narration.
money, let alone his exposure to drugs and 'Revitalised, Sir'
alcohol often just to 'be in' with his peers. Many a time when I ask my young 'patient', of
What started at the higher end of teenage is course once he has fully concluded his side of
now within his reach soon after he crosses the the story, as to how did he now feel……… back
tenth or the eleventh year. Then should comes the reply, 'Revitalised, Sir'. Actually all
'teenage' not today be understood as the age he needed was not a magic solution but
above ten years that is when he reaches someone upon whose shoulder he could rest
double figures!! his head. He goes on to say that people often
Turning off the heat have no time for their adolescent children,
Having seen over seventy summers, I today their students, their employees, or even those
am God-blessed, being entrusted with youth whom they call friends, and, “only now have
glandular system to release a flood of counselling, almost all of them belonging to you given me just that.” The young man has a
hormones, which invade the cells setting a the age group 13 to 20. The young people I tear to shed. If a young lady, she weeps
never before 'tsunami' in motion. The interact with come in all 'shapes and sizes' and unabashedly. Both are pictures of new found
resultant behavioral symptoms are hyper those to whom Life has dealt with an relief and to which all that I contributed is a
physical activity, unusual excitement, unimagined range of cards from sunshine to 'stepney' of my bodyparts my shoulder.
impatience, irritability, over-confidence the unmentionable. Then this is the truth of Now my valued reader, you may be endowed
evident in an 'I know all' attitude or 'nobody with affluence, a happy family, abundant
understands me' type statements. knowledge and vast experience, but all I wish
'Sea of Teenage' to share with you is that to our Gen-next, offer
The hapless teenager of either sex loses focus, just two things your time and your shoulder
even a sense of purpose. This list is long and upon which they (the young guys and girls)
varied. Ask any affected parent who is rest their head.
nurturing or 'tolerating' teenage turbulence in Are we now sailing together in the same boat?
the family. The 'Sea of Teenage' is choppy The answer my friend 'is lying the wind, the
where the skipper of the ship (either or both answer is lying in the wind'.
parents) is often unable to steer clear of

A Visit to Peter Hoff CMA eMag
and IIAS, Shimla

Secretary General CMA

I have been to Shimla many times, but having spent farm. That the building is situated on a fenced-in At later date, a steam generator specially brought
my childhood there, I kept coming back to relieve rocky hillock, the name Peter Hoff is fitting. from Scotland, supplied power to light the lamps.
the memory of old times. However, on a recent trip, Historic Building
with my family, I visited some important places and The next day we visited Indian Institute of Advanced
discovered several facts which may have faded from studies (IIAS), which is located near Peter Hoff.
public memory. Before we entered the building, we went around
We checked into HPTDC's Hotel Peter Hoff. Situated the vast grassy lawns in front of the building and
at Summer Hills, the original building of Peter Hoff, gardens at the back of the building. The conducted
built in early 19th century, reminds us of the pre- trip to the interiors of this historical and magnificent
independence era. A historical building, it housed building of colonial past was quick, short and
seven Viceroys and Governor Generals during the restricted to few rooms. Before our inquest about
British Raj. The hotel is located at a hillock with the the artefacts and historical objects placed inside got
State Museum on one side and Viceroy Regal Lodge, excited we were shown the way out of the building.
now lodging the Indian Institute of Advance Studies The Vice Regal Lodge, designed by Henry Irvine, a
(IIAS), on the other side. Scottish architect is a magnum opus of British
The building was rebuilt in 1992-93, as the earlier legacy. Lord and Lady Dufferin became the first
building was devastated in a huge fire in 1981 and, inhabitants of this building in July 1888. This Estate
thereafter, it was converted into a state-run guest passed into the hands of the President of India after The building also was equipped with a sophisticated
house-cum-hotel. Independence in 1947 and later the building was fire fighting mechanism by using phase change
Nostalgic Visit formally inaugurated as Indian Institute of material, i.e. special wax tipped to water ducts. The
After partition of India, our family relocated to Advanced Studies by then President wax would melt if the temperature would rise to 60
Shimla. My father was an Advocate at Lahore High Radhakrishnan. The building now houses a library degree centigrade providing outlet to nitrogen gas,
Court, which was shifted to Shimla, - it being the and hostel for the scholars doing advanced which will extinguish the fire immediately. Before I
capital of undivided Punjab. I have faded memories could ask question, guide informed that fortunately,
of hearing elders around us talk about the this system never got tested since building never
assassination of Mahatma Gandhi and that the witnessed any fire. However, he added that a
assassinator was being tried at Shimla High Court. routine check of maintenance is made on the
Peter Hoff served as Punjab High Court after readyness of this system.
partition and it was here that the trial of Nathu Ram The Lodge also had a sophisticated rainwater
Godse, the assassinator of Mahatma Gandhi took harvesting
place in 1948-49. I reminisce that my father used to system for
visit High Court during those days. The stay at the collecting and
building was nostalgic. Now a museum is being storing bath and
planned at Peter Hoff to recreate the Godse trial. r a i n w a t e r,
I was quite eager to know why the name of the including two
building is Peter Hoff, which resonates of a Russian tanks under the
or German background. This information was not front lawn. Even
available in the hotel or in literature of the place. today, we have
However, after a sustained search on the internet, I y e t t o
could find that the word 'Peter' is of Greek origin accomplish our
We entered a gallery with elaborate teak wood- n a t i o n a l
and its meaning is "rock" or 'Stone', and meaning of work. The guide told us that many historic decisions
'Hoff' is dweller in a courtyard or fenced-in place or a buildings with
have been taken in the building during the Indian such state-of-
independence movement. The decision to carve t h e - a r t
out Pakistan and East Pakistan from India was arrangements.
initiated here in 1947. The guide showed us the
One of the rooms shown to us had a 120 year old
table where the documents of the partition were
wall clock, still in working condition. Guide said that
the clock is wound once in a week. The clock also
State-Of-The-Art Vice Regal Lodge indicated the direction of the sun during the
The thing that impressed me most was the state-of- progrress of the day. A rare bell, gifted by the Royal
the-art arrangements which were placed while family of Nepal, considered to be an antique piece,
designing the building, much ahead of that time. was stolen from the premises of the building in April
Guide told us that the Lodge had provision for 2010.
electricity as far back as 1888, much before the rest Unfortunately, the building of IIAS is in deterioration
of the town of Shimla. He showed us the original today; cracks in stone masonry could be seen. This
light panel still in place, with an added fuse box. The heritage building needs to be saved urgently.
wiring channel was built-in the building structure.

Golden Triangle of CMA eMag
Winter Tourism

Professor ITFT College - Chandigarh

The region comprises the trinity of Nahan, ceremoniously in a pool and are restored at the entire kingdom if she could dance her way
Renuka and Paonta Sahib midnight to their niches back. As she was half way across, he cut the
Himachal's topography and terrain is not all Renuka rope hurling hapless girl into the river. Floods
refuge and high mountains, it has certain From Nahan we reach Renuka, a stretch of followed which swept away the city, the raja
areas like the lower Kangra valley and the water shaped like a sleeping woman. It is a and so complete was her revenge that the
Sirmour district, whose heights vary from 500 l a ke i n t h e o u t e r H i m a l a y a s a n d kingdom was left without any heir until the
meters to 1500 meters, and which have some commemorates the sacrifice of Renuka who king of Jaisalmer's son s invited to occupy the
idyllic holiday resorts and revered pilgrimage was killed by her son Parshuram in obedience throne.
centers, steeped in history and mythology. to his father, the sage Jamdagni. Nearby is a Paonta Sahib
Sirmour is one such area, which is endowed pool sacred to filial Parshuram and each year From Renuka we go to Paonta Sahib, a city
with natural beauty and criss-crossed by lakes, in November, a fair is held which celebrates sacred to the memory of Guru Gobind Singh,
rivers and streams and has many places of the immortality of Renuka and her son. The the tenth guru of the Sikhs, which is also a
interest. mountain folk gather to sing and chant the bustling township with growing industries. It
Nahan praises of the two immortals, and worship at retains, tangibly the memorials to the marshal
The first place in the triangle is Nahan, which the temple dedicated to Parshuram and purify guru in the form of his weapons and a majestic
is not very cold, offers plenty of sunshine as themselves in the sacred waters of the lake. gurudwara and recalls his presence even in
also a variety of attractions. Saint, prince and An old and agreeable ceremony takes place as the name of the city which is derived from
robbers lived collectively, surprisingly in the the celebrants exchange turbans or capos or ”paon” meaning foot either because he set his
origin of this city, which was founded by Raja even a cupped handful of water to become foot in this place or, according to an
Karan Singh in1621. Although less illustrious brothers and sisters in the name of the deity. alternative story, because he lost an
beginnings cite the ridge as the hideout for A market springs up with stalls and ornament which he wore on his foot while
Bara Rangar, a notorious robber. Another amusements at which locally made wares are bathing in the Yamuna river which flows here.
version recalls a saint who lived with a peddled together with home grown produce. Overlooking the river is the gurudwara where
companionable lion on the site where the Beyond Renuka one can go up to Haripurdhar, Guru Gobind Singh wrote the major portion of
palace now stands. a distance of 56 kilometres which offers the Dasam Granth.
With pleasant climate throughout the year, numerous treks including one to the Chur To help him concentrate, it is said that he
the city whose name divides into 'na' and 'han' Chandni Peak. calmed the turbulent waters of the Yamuna,
in Sanskrit meaning 'invincible is peaceable', is Renuka to Paonta Sahib is one arm of the which, still, at this particular place, follow his
wholesome and cultivated, watered by a triangle. The road follows the Giri River and bidding and flow smoothly. There are also two
man-made lake and decorated with temples passes through Jatoon and scenic beauty. Hindu temples, one dedicated to Rama called
and gardens. Three gentle level walks- Villa Fables and festivals are left at this location of Dei Ka Mandir and built by a princess and the
round, Military Round and Hospital Round are Himachal's Giri Bata barrage, the young other sacred to Krishna.
reminiscent of the city's recent past. But state's most ambitious project that will bring On way back do not forget to visit the Suketi
Nahan's hub is Chaugan, which has princely prosperity and advancement to the region. (Shivalik ) Fossil Park, 21 km from Nahan, the
associations. Cherished remains of the old Legends surround the ruins of the old capital first Park in Asia, situated on the site where
royal capital, Sirmouri Tal, in the form of of the rajas. According to a local belief, it was the actual fossils were unearthed. Six life-size
cultures are displayed at the Shanti Sangam. destroyed by the curse of course dancer when fiberglass models of pre-historic (8.5 million
Nahan celebrates Bawan Dwashi towards the the king promised on an oath to give her half years old) animals, whose fossils and
end of the monsoon when fifty-two idols of the kingdom if she crossed the river's gorge on skeletons were found at Suketi.
the gods are carried in procession to the a rope.
Jagannath temple where they are floated This she did but the wily raja then offered her

Need for National Innovation
CMA eMag


Faculty Member at IBS Chandigarh

Today, the world holds India in awe and the industrial revolution. The system allowed to get the best ideas for commercialisation.
admiration for its rapid economic strides and them to harness the creative potential of their After all the best incentive for an idea is its
vibrant democracy. The spectacular success of artisan class. commercial success in the market.
the recently concluded Commonwealth Whereas Indians are highly innovative and The story of Reva Car Company as given out at
Games is another feather in her cap. “Jiyo, known for jugaad- the frugal innovation, India the CII seminar on Innovation held at
Utho, Badho, Jeeto”, the theme song of the as a nation has failed to innovate. China, on Bangalore in June this year is highly
games embodies the entrepreneurial spirit of the other hand, is a highly innovative country instructive. Its 40 percent workforce is
the young Indians which is taking her forward. even though it has a timid business culture at involved in R & D. The key drivers for
Even, the World Bank, in its recent report grassroots level. innovation at this company are: Strong IP
indicates that India's rate of economic growth The state of innovation in a country is Committee, Rich Consumer Insight, Thinking
will outpace that of China, the world's second measured by the number of applications for
largest economy, in 2011. It forecasts India's patents that it files. India has filed 36,812
growth rate at 8.6 percent and that of China at Patents In 2008-09 whereas China 3,10,00 and
8,5 percent. India has to do a lot of catching United State, even while reeling under
up to do. recession, 4,50,000. As per World Intellectual
India's GDP is US $ 1.31 trillion, one fourth of Property Organisation China will become the
China's and one tenth of United States which world's largest publisher of patents next year.
are US$ 4.98 trillion and US$ 14.25 trillion The Intellectual Property Rights for Industrial
respectively. “Manufacturing Sector” if given Property or Patents is administered in India by
a boost and enabled by the “Knowledge the Controller General of Patents, Design &
Sector” where India is in the vanguard, can Trademarks, Department of Industrial Policy
and Promotion, Ministry of Commerce and and doing differently, Value Innovation and
Industry. India has TRIPS (Trade Related High Technology.
aspects of Intellectual Property Rights)
compliant IP law and a strong enforcement In case of Pharmaceutical and Bio-technology
mechanism and judicial system to protect IP sectors, the trend is towards Open Innovation
rights. There is a need for a radical change- a and Collaboration. Pfizer and Biocon have
need for developing a National Strategy and collaborated to bring “biosimilar” insulin
Ecosystem for encouraging innovation a treatments to the market. Similarly, the
priority as well as an imperative for India. companies like Johnson & Johnson, Novratis,
Abbot , Lilly, Pfizer and Merck have come
Incentives for innovation together to develop technologies ,
China has a top down approach in fostering formulations and business models.
indigenous innovation. Its policy is to keep Keeping in view the above global and
filing patents for ideas, processes and domestic trends towards innovation, India
increase the size of our GDP many times over business models as it considers dependence
in a short time frame. needs to develop a three pronged Innovation
on foreign countries for technology a threat to Strategy. One, build an ecosystem by
Innovation holds the promise her national and economic security. It developing innovation clusters around
Innovation is the sine qua non for spurring the provides incentives for innovation. universities and industries. Second, build
manufacturing activities using nation's If Professors file for a patent in China, they get scientific temper upon the bedrock of liberal
resources. “Innovation endows resources additional tenure, students and workers can arts and ethics in the schools and colleges.
with the capacity to create wealth”, says Peter chose to live in the city of their choice, and Third, incentivise the innovation. In India, like
F Drucker. As the Indian economy is driven by corporations can get income tax rebate from
45 million entrepreneurs including SME s, Britain of 18th century, innovation revolution
15 to 25 percent and win lucrative3 contracts. will come through the artisans and
innovation holds the promise of creating Therefore, the companies like Huawei reward
tremendous wealth for so many in a short a blacksmiths who do the jugaad. India will,
its workers who file patents with amounts then, become the super power of the world.
time ranging from US$ 1500 to 15,000.
Industrial Revolution in Britain in the late 18th At Global level, charitable organisations like
Century made her the wealthiest nation, but it “X Prize Foundation”, reward ideas for
is, now, being held that it was England's Patent commercialisation. Back home Narayana
System that was the decisive factor in starting Murthy, has launched Power of Ideas contest

Knowledge Management Skills- CMA eMag
Essential for Corporate Survival


Advisor Fashion Technology Park, Chandigarh

In a Darwinian business world the quality of companies boast of their Chief Knowledge predominantly resides in the heads
an organization's (Knowledge Management) Officers (CKO) KM must be seen by of individuals. This attitude of weak
system helps determine its ability to sense corporations as a business process, the commitments of the top
change and quickly respond, thus process through which the firms create and management further compounds
determining whether it dies, survives or use their knowledge assets. the difficulties of developing a
thrives” Problems in Implementation of KM suitable KM programme.
-Bill Gates in 'Business @ Speed of Thought' Having established the need of organizations 6 Organization are not able to clearly
Knowledge Management (KM) involves the to create and share knowledge, let us define knowledge and lack an
identification and analysis of available and understand what are the problems and understanding of what knowledge-
required knowledge assets as also knowledge difficulties of implementation of KM. It is drive organizations are all about.
assets related process and subsequent neither easy nor simple. A survey of literature Many good Indian companies are
planning and control of actions to develop reveals many implementation challenges. not sure of their role in the KM
both the assets and processes so as to fulfill 1 M o t i v a t i n g w o r ke r s o f a n y process.
organizational goals and objectives goals and organization to search, accept and Conclusion
targets that any organizations hopes to/ wants adopt good and healthy practices India is at the threshold of finding its rightful
to accomplish in a future period of time. KM which directly contribute to an place, as the future economic super power,
helps in attainment of goals and objectives of organization's competitive edge, only behind US and China. This demands
the organizations. and keep it trim and smart is easier special skills development initiative for the
Sharing the Knowledge said than done. Behavioral scientists formal sector like Governments, as also
Knowledge Engineering tools and methods tell us that majority of the workers in informal sector like industry. Indian corporate
have been sharpened over the last decade Indian organizations operate at 30- have unique strengths only these need to be
and more and more organizations are learning 35 percent of their potential. How to appreciated and exploited. . India has a
to use these, yet there are many problems motivate employees to 'look uniquely Indian culture and if we can develop
associated with identifying the knowledge beyond' has always remained a management policies and practices which are
assets and using them in an efficient and cost major challenge all over the world, compatible with our perceptions, attitude and
effective manner. Correct understanding of especially in our environment where work ethos, we can easily overcome the
earning bread is the basic motivator.
2 If employees of an organization do
search and adopt knowledge, they
are selfish and do not want to share.
The first reaction of a worker is to
use a new process he has learnt, to
get a personal advantage of a money
related benefit, promotion, more
pay or suitable transfer. Motivating
him to share what he initially had
and subsequently picks up is a very
difficult task.
knowledge demands an industry/ 3 Making knowledge useable is hurdles to our intended growth.
organization-wide vocabulary and a culture another challenge giving the It is a strange dichotomy that while we have
that encourages knowledge sharing. knowledge the shape and form that been depending heavily on the management
Unfortunately both those aspects are it is easily understood by every concepts and related literature developed in
woefully lacking in our organizations. worker so that they are able to relate the West, and has thus failed to develop our
Knowledge workers are becoming the most it to their sphere of work, is by no own management concepts, many Western
important work- force in developed countries means an easy task. scholars are now looking at inspiration and
like USA where two fifth of the work force 4 Identifying suitable people to guidance from the ancient Indian experiences
c o m p r i s e s o f k n o w l e d g e w o r ke r s . manage the KM implementation of management. For developing the unique
Corporations are investing heavily in building progrrmme. It demands a multi- intellectual assets we have and using them to
their KM systems; they are busy in developing disciplinary background and human our advantage, it is imperative that the
their knowledge centers where they try to get relations skills of a very high order. corporate world adopts Knowledge
the best of their knowledge workers who are 5 Most of the organizations fail to Management as part of their vision.
managed by the knowledge executives. Many rea l i ze t h at t h e k n o w l ed ge
Alternative Disputes CMA eMag

Deputy Advocate General, Haryana*.

The aim of judiciary is to provide to all litigants Mitigate the delay in justice continued to be practised since long in the
and especially the needy a fair, unbiased and Therefore, this problem of such a large form of Panchayat systems where the
speedy justice. Access to justice is meant to magnitude, calls for the assessment of the disputes between the parties of a locality
have the remedy in the form of an Alternative Disputes Resolution procedures were reconciled by an elderly person or
inexpensive, speedy and reasonable and selecting a legal system which will disputes were settled by traditional wise men
settlement of disputes from a highly regarded mitigate it. In addition to the development or tribal chief. In the present legal system,
medium. Indian Judiciary assures justice, and modernisation of the judiciary in our Mediation, Conciliation, Negotiation, Mini
liberty, equality and fraternity to all its citizens country, it is prudent to endorse the utilization Trial, Consumer Forums, Lok Adalats and
as enshrined in the Constitution. Office of the Banking Ombudsman have by
Delayed in dispensation of justice a threat now been accepted and recognised as
The Indian judiciary has an inspiring record of efficient Alternative dispute resolution
imparting justice. Its performance in methods. In the course of time the experts
upholding the ideals of the Constitution of the have rechristened the meaning of ADR to be
country is unsurpassed among the newer “Appropriate” Dispute Resolution system
democracies. The principle of “Basic since in certain type of disputes where human
Structure” has helped to uphold the values relationship is involved, the concept of
which form the cornerstone of the mediation has done wonders.
constitution. But at the same time, it is not To spread the message of ADR, there is a need
sufficient only to put across the morals and to build each step of its mechanism both
standards of justice, instead there is a dire scientifically and methodically. The
need to devise and adopt a realistic way of Government and the Supreme Court of India,
achieving justice. on several occasions, have emphasized the
Liberalization of the economy in India came need to determine disputes all the way
up in 1991 to assimilate canons of of alternative dispute resolution (ADR) through Alternative Dispute Resolution
globalization, free market & liberalization in methods. Therefore efforts must be made to mechanism so that the goals of justice
its policies. Its economy has grown rapidly find alternate solutions before the disputes
after that. It has responded to the process of reach the courts of law.
liberalization by constantly attaining high In the deficiency of timely justice, people
growth rates. But in spite of the huge success adopt the route of extra-judicial alternatives,
and the predicaments of future growth some of which lead to violence, breaking of
dependent upon available resources and peace and law & order problems. The ADR
prevalent situation, the delay in the mechanisms can be categorized into two parts
dispensation of justice by courts in India has i.e adjudicatory or adversarial and non-
become a threat to the public in general. adjudicatory, consensual or non-adversarial.
Although the Courts have been active to the The adversarial or adjudicatory ADR
varying needs of the society, it is a paradox mechanisms such as arbitration and other
that they are not able to provide speedy expert determinations conclude in decisions
justice to a litigant despite hard labour being binding upon the parties. The non-adversarial
put at all the levels, higher or lower. New concept of ADR mechanism such as mediation
legislations, commercial, civil or criminal have or conciliation that pave a way for decisions by
given rise to new rights, the non-attainment the agreement between the parties comes in enshrined in our Constitution are met and the
of which has in turn burdened the courts. the latter group and has existed since times burden on the courts is also reduced.
However, India is not the only country which is immemorial. *Special invitee, governing council,
grappling with these problems as many other Mediation and Conciliation need of the hour international centre for alternate, dispute
countries too are facing them. In the Indian context, Mediation has been resolution (ICADR)
CMA eMag
The Science of Resonance

Faculty - The Art of Living
Chandigarh Chapter

It is RESONANCE which heals the plants, soil, the full effect of this healing HOMA (healing fire). Large areas could be treated for plant disease
water and air. AGNIHOTRA is one of the most Much healing energy emanates from the eradication from one central place which acts
powerful resonance tool, which can be used to Agnihotra pyramid. like a generator of healing energies. Some special
purify our environment and reduce global Homa (healing fire) techniques
warming. Tremendous amounts of energy are gathered
Ancient Science of Ayurveda around the Agnihotra copper pyramid just at
Agnihotra is a healing fire from the ancient Agnihotra time. A magnetic-type field is created
science of Ayurveda. It is a process of purifying which neutralizes negative energies and
the atmosphere through a specially prepared fire reinforces positive energies. Therefore, a
performed at sunrise and sunset daily. Anyone in positive pattern is created by one who does
any walk of life can do Agnihotra and heal the Agnihotra merely by his/her performance.
atmosphere in his/her own home. Thousands of Agnihotra purifies the atmosphere of pollutants
people all over the world have experienced that and neutralizes harmful radiation. The resultant
Agnihotra reduces stress, leads to greater clarity atmosphere gives nourishment to plant life.
of thought, improves overall health, gives one Agnihotra and Plants: The ghee is thrust into the
increased energy, and makes the mind more full atmosphere and attaches itself to the molecular
of love. It is a great aid to drug and alcohol structure of the soil, allowing the soil to retain
deaddiction. Agnihotra also nourishes plant life more moisture. Plants grown in Agnihotra
and neutralizes harmful radiation and techniques will be performed there based on
atmosphere are better able to withstand pyramid fires tuned to full moon/no moon/4th
pathogenic bacteria. It harmonizes the droughts. Agnihotra causes a change in the
functioning of Prana (life energy) and can be (fourth) day after full moon/ 14th (fourteenth)
cellular structure of the plant which sends more day after full moon, etc.
used to purify water resources. nutrients to the fruit of the plant and less to the
Agnihotra is an ancient science given in Sanskrit leaves, stem and roots. Many people have found Ancient science states that this resonance
language at the time of creation. Sanskrit was that the size, taste, texture and yield of fruits and invigorates the cells of plants and helps the
never anyone's mother tongue; it is a language of vegetables grown in Agnihotra atmosphere are reproductive cycle. Resonance plays a vital role
superior. Performance of Agnihotra in the in nature. HERE WE HAVE TO CONSIDER A
garden reduces pest problems and organic HEALING MOLECULAR SPECTRUM FAR BEYOND
gardening and farming are made easier by using THE INFRARED, INDEED BEYOND THE WHOLE
Homa (healing fire) techniques. ELECTROMAGNETIC SPECTRUM.
Medicinal properties of Agnihotra Also some configuration of pyramids could be
done at a few places surrounding the farm to
Agnihotra renews the brain cells, revitalizes the spread the healing effects to wider areas.
skin and purifies the blood. It is the holistic Materials used will be dried cow dung, clarified
approach to life. Many people who are normally cow's butter, some medicinal herbs, firewood
allergic to smoke experience a healing effect by from some specific medicinal trees, etc.
sitting in Agnihotra atmosphere. The healing combined with specific Mantras.
effects of Agnihotra are locked in the resultant
ash. Thousands of people in different parts of the The computer software for timings of these fires
world have experienced wonderful healings of is made in Germany, based on one specific
all types of ailments by using Agnihotra ash. definition of sunrise/sunset as given by the
ancient seers and are given free in all continents.
The specific pyramid of Agnihotra. Material Following is the description of sunrise as given in
vibration. We can make changes in the copper or gold. The specific frequencies of the
atmosphere with Sanskrit mantras and fire ancient science. (This is not a definition but a
different steps of the pyramid could be description)
prepared with specific organic substances, timed measured if a scientist wishes to put his mind
to the sunrise/sunset biorhythm. The fire is into it. The most intensive sound waves have At sunrise the many fires, electricities, ethers
prepared in a small copper pyramid of specific their origins at the four sides of the pyramid, and more subtle energies emanating from the
size and shape. Brown rice, dried cowdung forming a small angle. From inside the pyramid a sun extend all the way to the Earth and produce a
(manure) and ghee (clarified unsalted butter) are standing wave of certain frequency is sent out. flood effect at those coordinates where the sun
the substances burned. Exactly at sunrise or is said to rise. It is awesome. The flood enlivens
When these specific Mantras are uttered at the and purifies everything in its path, destroying
sunset the mantras are spoken and a small specific times given by the computer, based on
amount of rice and ghee is given to the fire. what is impure in its wake. This torrent of life-
one specific definition of sunrise/sunset, sustaining energies causes all life to rejoice. At
There is not just energy from the fire; subtle RESONANCE takes place in the pyramid. The
energies are created by the rhythms and sunrise that music can be heard. The morning
most powerful effect is with the word SWAHA. It Agnihotra Mantra is the essence of that music. It
mantras. These energies are generated or thrust is RESONANCE which heals. This is how plant
into the atmosphere by fire. This, in addition to is the quintessential sound of that flood. At
plagues and epidemics are eliminated. sunset the flood recedes.
the qualities of the materials burned, produces

CMA eMag
The Myth of Bottled Water

Ph D scholar at UBS, PU, Chandigarh
and also deals with drinking water analysis for last 30 years
as an Officer with the Department of Health, Government of Punjab, Chandigarh

One can not think about life without water. $100 billion spent each year on bottled water present in the bottled water.
We are blessed with adequate natural is nearly seven times the sum spent on safe 3. Dissolved minerals contribute to the
resources of water but increasing population, drinking water in developing countries. taste of drinking water to varying
alarming rate of global warming, rapid There are times when it makes sense to buy degrees. Acceptability of water will
industrialization, and lack of adequate and bottled water like when the water available in depend on the individual
improved management of the deteriorating the area is not potable and contains harmful consumer's taste but there is no
condition of the water supply networks, pollutants. Peter Gleick of the Pacific Institute special ingredient in packed water
wastage of water and the increased rate of writes in World Water report, "In many parts which may make it tastier though
consumption of the world, tap water is not available or safe the lack of these constituents as in
d u e t o to drink and in these regions, the failure of case of Reverse Osmosis water may
changed governments to provide basic water services spoil its normal taste.
lifestyles have has opened the door to private companies Moreover, the bottled water is
all resulted in and vendors are satisfying a critical need, pricey: 40% of bottled water is same
putting them albeit at a very high cost to consumers." as your tap water but still we pay at
u n d e r But the reasons for this growth are not clear least 3000-5000 times ( in India )
pressure. particularly in the areas where consumers are more money for the bottled version
The drinking supplied safe tap water though as a rationed as compared to the safe tap water.
w a t e r supply. Consider the indirect cost associated
shortage "Are consumers willing to pay this price with the production and
around the because they believe that bottled water is
world in safer than tap water?"
general and in
t h e The bottled water is projected to be tastier,
developing purer and safer than the tap water. But let us
countries in analyze these parameters which are used by
particular, has the marketers to sell bottled as below:-
opened new Taste and safety of tap water
doors for 1. Clean, healthy water does not have
bottled water Industry. More and more to be pure, because, water is a
companies are entering this business and the universal solvent, rainwater collects
already established players are introducing particles and chemicals even as it is
new products like flavored water after reaping falling and the geological strata consumption of bottled water. One
rich profits in simple packaged drinking water adds more to the composition and liter of water (before packing) is
or the natural mineral water. The industry is the minerals and trace elements of obtained by rejecting at least 2 to 5
growing at an average Growth rate of 30-40% the local area give water its distinct liters of fresh water which goes
per annum. taste. These minerals have down the drain. World wide 27
This growth is rightly described in the words of nutritional importance also. It is million tons of plastic is used every
Azaz Motiwala a Marketing Consultant and reported that the calcium in high- y e a r t o b o t t l e w a t e r. T h e
CMD of IKON Marketing Consultants India “Do calcium mineral waters is highly manufacture of plastic involves
not be surprised if today's bottled water absorbable which can potentially consumption of water also which
industry becomes next Oil industry by 2025. account for a substantial fraction of may be as much as 4-7 liters per
With the ever increasing demand of water the total daily calcium intake which plastic bottle manufactured. The
elephant is already grown and ….. is means high calcium water may process of manufacturing of plastic
continuously growing … one day it will turn function much like a supplement. bottles release green house gases
into mammoth”. Furthermore, waterborne which lead to global warming and
magnesium is known to be more other climate changes. Add to this
The study, conducted by the US-based Earth the Cost of transportation- The
Policy Institute for Studies in Development, bio available than magnesium
obtained from foods and thus may bottled water is not consumed
Environment and Security in Oakland, where it is packed but has to be
California, says the global consumption of be more important clinically
(Durlach et al. 1985) shipped to markets.
bottled water has grown by 57 per cent over
the past five years, despite the fact that the 2. Safety factor of the bottled water as Reference: Calcium and
product is often no healthier than tap water compared to normal tap water is Magnesium in drinking water :
and costs up to 10,000 times more. Emily also questionable due to the myriad Public Health significance- World
Arnold, the author of report, says that the number of reports of contaminants Health Organization-2009

“India will rule over the world only when CMA Events
our youth is ready with skills”, said Sidhu
CMA celebrates it's 'Management Meet'

S.Navjot Singh Sidhu, Hon'ble Member of Parliament Speaking on the occasion

S. Navjot Singh Sidhu, Hon'ble Member of message to the large number of youth that success does not with short cut roots.
Parliament, while speaking on the CMA present on the occasion. He said that the He said that a garden can only remain green if
Management Meet, said that today the youth should possess self confidence success the roots of the plants are given water and skills
country need skilled manpower, this talent will follow them. are the basic roots of country's development.
pool, one day, will become greatest strength While giving example of Kapil Dev, Sidhu said He said your talent is nothing until it is
of the India. He said that in these excited that the cricketing legend was week in controlled, disciplined and honest.
times; young should not waste this speaking English, but he never let this Sidhu, while speaking on “Peoples, Skills, and
Change Management”- (Unlocking Youth
opportunity of the modern times and they weakness come in his way, and met even the
Potential) said that youth needs quality
should recognise their potential to bring English press fearlessly and answered all their education and skills. The country will rule over
about a change in the country. queries. He said Kapil Dev is a complete the world only when our youth is ready with
'Management Meet' was organised by example of self management, which youth skills, He said that to make Punjab a prosperous
Chandigarh Management Association on 25th should emulate. state we can not overlook the service industry,
October at Hotel Mount View, Sector-10, While giving his own example he said that To day industry need technically qualified and
Chandigarh, Sidhu, in his charismatic style there was time when he became… skilled persons, which is in short in our country.
made people laughed with his cricketing and very much disappointed with his performances He said there is need to change the education
laughter strokes. in the field of Cricket, however, with confidence system in the country
At the same time Sidhu conveyed useful and hard work he overcame his weaknesses and Sidhu was given a standing ovation.
earned name and fame for the country. He said

A View of the Audience Attending the CMA Management Meet

On this occasion the Chairman of UBS and Dr. Gulshan Sharma in his presidential address the Tricity were given Award of Excellence by
President Baddi, Barootiwala and Nalagarh brought about the deficit in the skilled CMA.
Association Mr. Arun Rawat also made their manpower and the requirement of the state. He The institutions, which were awarded include
presentation on Skills Development. They said said in coming times the education should be 1) Gurvinder Singh Bahara (Rayat & Bahra
that if the country has to be brought amongst oriented to give specific skills both in vocational Group), Dr. Zora Singh (Desh Bhagat Group), C.A
developed nations, the youth has to be prepared Mamohan Garg (Gurukul V idyapeeth),
and managerial skills. He said that along with
with right education and skills.
corporate social responsibility, it is essential that S.J.S.Bedi (Gian Jyoti Group), and Mr. Dharinder
Dr. Dinesh Gupta said that in a survey done by
Goldman it came out that team work is the most we work towards Institutional Social Tayal (Anovus Institute of Clinical Research).
desired skill which is required in the youth Responsibility. He said that the vision of CMA is S.Navjot Singh Sidhu, Hon'ble Members of
followed by problem solving and interpersonal to make tricity as skilled capital of the region. Parliament gave away the awards. Dr. Anshu
skills. On this occasion five professional institution of Kataria, conducted the award ceremony.

Group of Awardees with S.Navjot Singh Sidhu Dr. Gulshan Sharma, President CMA speaking on the occasion

Mr. Arun Rawat, President Elect, BBN Association Speaking Dr. Dinesh Gupta, Chairman, UBS, speaking

Mr. AK Gandhi
his views during
National Management
AIMA held at Kolkatta

Dr. S.P.Singh Memorial Lecture
Interactive Session on 'Future of Businesses and Social Networking:
Emerging Trends in I.T. Skills'
“In coming years you will see that your social net-working will
get integrated with business networking with all the security
elements built into to allow only your preferred business
information flow to social networking”, said Dr. N.S.Kalsi,
Joint Secretary, Ministry of Home, Government of India and
former M.D of Punjab Infotech Ltd. here while speaking on
the occasion of 'Dr. S.P.Singh Memorial Lecture' on
Emerging Trends in information technology organised by
Chandigarh Management Association (CMA) at Bhartiya
Vidhya Bhavan.
Dr. Kalsi cautioned the young IT professional attending the
session that one has to be very careful what you express on
social networking sites since your views remain on the
servers and you can be confronted with them in future.
Dr. N.S.Kalsi Joint Secretary, Ministry of Home Affairs, However, he said that advantages of modern day computing
Government of India speaking on the occasion outweigh disadvantages. He said that advancement in
computing is already showing significant impacts on the lives
of common people and in businesses. For example, through
advance analytical technologies we are able to forecast how
the changes in banking rates and CSR etc. impact the
Dr. Kalsi further said that through CCTV, 3-D Data storage
and simulating technologies Cyber Police Stations are being
conceived in India to handle prevention of crimes such as
placing of RDX in market places, malls, stations and other
crowded places. Technologies are now being devised to
ward off the destructive effect of hackers since the future
warfare will be through technology and yet unknown viruses
that can make a nation inoperative and immobile without
spending much costs and loss of human beings.
Other speakers on the occasion included, Dr. Gulshan
Sharma, president of CMA, Brig. Saran S. Sahnay, chairman
Dr. Gulshan Sharma, President CMA Speaking (IT Committee-CMA) and Dr. P.K.Vasudeva, past president
of CMA

Dr. Kalsi being presented Memento by

Audience Interacting with the Speaker
Dr. P.K.Vasudeva and Brig. S.S.Sahnay
Edited by : JN Vohra, Secretary General, CMA
Plot No. 5, C/o Bhartiya Vidya Bhavan, Sector 27, Chandigarh
Mobile : 9814556072
E-mail : cma.chd@gmail.com