Академический Документы
Профессиональный Документы
Культура Документы
(https://kindlepreneur.com/)
Using social media to get our writing out into the world can be an amazing opportunity. It helps market our works
and hopefully, gain a following that will continue to bene t from our writing.
But it can also be a curse. Because of so many social media platforms, most writers languish in obscurity and end up
spending more time marketing their writing than just…writing.
Therefore, I’ve constructed this guide to help authors understand the erratic world of social media for writers and
authors. I’ll show some of the better social media platforms for writers, how to best approach them, and which writers
are doing it right –so you can see what it looks like when done to a level that will bring real success.
That way, if you choose to use social media to promote your writing, you’ll know what tactics to use and who to
follow so that your e orts will not go in vain.
https://kindlepreneur.com/social-media-for-writers/ 1/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
Before we start discussing the di erent social media platforms for authors and writers, I want to discuss an important
part of all platforms: Free versus Paid tra c. This is otherwise known as Organic vs Advertisement. Back when social
media platforms like Facebook and Twitter were rst around, you could easily gain followers quickly. And when you
posted, a majority of them would see it. But this was before the Age of Advertisement.
With its advent, social media morphed into a pay-to-play model. For instance, Facebook natural reach declined
quickly and posts are rarely seen organically. HOWEVER…
This doesn’t mean that you can’t reach your followers organically. If reaching followers more e ectively and
e ciently is your concern, then advertising is the best way forward. This way you can spend more time writing and
less time pampering your social media accounts for organic tra c. The truth is that gaining a following on social
media organically takes a lot of time. Time that you’d rather spend writing.
On the ip side, putting money out there for ads can be scary. Especially when you’re not making a lot of money yet,
or you’re not sure what you’re doing. So, if you decide you want to build your social presence in an e cient manner,
then be sure to take a course to help you (https://kindlepreneur.com/click/mark-dawsons-ads-for-authors).
So, which one is best for you? It all depends on exactly what you are looking for and how much time and energy you
are willing to dedicate to social media. Let’s take a look at some of the platforms available for authors and writers to
utilize.
With Facebook, authors have three ways to market their books and writings:
Your personal Facebook pro le is exactly what it says. Some have had success with this. Personally though, I prefer
not to mix business with my personal life.
An author page is your o cial writer page where you can post about your works or anything that is happening in your
genre or subject matter. This tends to be the preferred choice for most writers. With a Facebook Page, you have
more control of the marketing aspect of your writing. You can also dictate whether your followers have the ability to
post on your page or not.
https://kindlepreneur.com/social-media-for-writers/ 2/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
A Facebook Group could be a good t for you as well, especially for beginning or newer authors. Creating a group of
like-minded fans of your genre can keep you relevant and always attracting new readers. It allows you to interact with
your groups followers. However, it will require a lot more time because with good groups, you need to mediate and
keep the group clean and on target.
Choosing between a Facebook Page or Facebook Group can be a di cult decision at times. Here is an article
(https://www.makeuseof.com/tag/facebook-page-vs-group/) that breaks down just what the di erence is between
the two, pros/cons of each, and which should you pursue.
https://kindlepreneur.com/social-media-for-writers/ 3/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
As of right now, there are very few platforms anywhere that are more watched than Twitter.
From celebrity gossip to presidential politics, Twitter has become a place where you can
experience it all. It is a huge arena to exchange ideas and get your author brand out there.
From a business standpoint (https://www.thebalancesmb.com/top-reasons-why-your-
small-business-should-use-twitter-2948523), Twitter can be a powerful tool if utilized
correctly.
Twitter provides a fast-paced platform for you to pitch your writing. By limiting the amount
of characters that can be used, Twitter encourages the elevator pitch format. Get your
point out there. Bring in followers. That simple.
It’s also a great place to build a following. You see, many Twitter users act on a follow-for-follow policy. So, all you
need to do is nd and follow those who may be interested in your work or those who you are interested in. Normally
when you follow an individual, that person will follow you back. You help each other build fan bases. An I-scratch-
your-back-you-scratch-mine kinda thing. Building a following has never been easier.
https://kindlepreneur.com/social-media-for-writers/ 4/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
INSTAGRAM!
Instagram is very di erent than the previous two social media platforms. Its biggest focus
is on the picture or photo posted. Now, you may be wondering…
The younger generation for starters. An insanely large number of them. Writers looking to attract the youngsters’
attention does not need to look any further than Instagram.
There are many authors on Instagram posting exciting and engaging content via pictures and stories. Creative
pictures of their work or simple quotes are just a part of them. Many Instagram authors take wonderful photos of their
inspirations in order to show their followers a peek into how the writing gets done. For instance, if you wrote a poem
about a gnarled old tree, it would be cool to see a picture of that 150-year-old live oak that you drew inspiration from.
Don’t let Instagram’s artistic nature fool you. This may be one of the best social media platforms to promote on or get
book reviews from Bookstagrammers (https://kindlepreneur.com/book-review-blogs/) (#bookstagram). Instagram
is perfect for setting up giveaways and promotions! There is a caveat to this, however. Just like Amazon and Amazon
A liates, there are some simple rules that must be followed. Make sure you comply so you can run a successful
promo.
Extra Resources To Help Get You Started Using Instagram For Authors
10 Instagram Tips for Writers (https://www.janefriedman.com/10-instagram-tips-for-writers/): Another Jane
Friedman article. This time she breaks down 10 key points for utilizing Instagram.
https://kindlepreneur.com/social-media-for-writers/ 5/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
How to Use Instagram As An Author Plus 10 Ways to Grow Your Account Organically
(https://www.thecreativepenn.com/2017/01/07/instagram/): Learn what Instagram is and how it has made a
di erence for authors from Joanna Penn. She also o ers guidelines on posting times. You don’t want to miss this
one.
How I Use Instagram to Help My Freelance Writing and Reporting (https://writingcooperative.com/how-i-use-
instagram-to-help-my-freelance-writing-and-reporting-5e4d8316be51): Check this article out for some great
tips on using Instagram to build your network as a freelance writer.
How Authors Can Build a Solid Instagram Following in 10 Minutes a Day
(https://www.mixtusmedia.com/blog/how-authors-can-build-a-solid-instagram-following-in-10-minutes-a-
day): If you are having troubles with properly maximizing your time with social media, then this is the post for
you.
One of the best features of Goodreads is how you actually register for the site. Instead of
business and personal pages like Facebook, you have reader and author options
available. Each option has its own special abilities.
Most people on Goodreads actually join as readers not authors. When registering as a
reader, you list all the books you have read then rank and review them using a 5-star system. When that’s done, you
are able to then share that list with the public and your friends. This system can help deliver direct exposure for new
and budding authors.
Word to the Wise: When updating the reviews on your Goodreads page, be sure to keep your Goodreads reviews
and your Amazon reviews separate! Even though Amazon owns Goodreads, that does not mean their respective
review mechanics are compatible. Crossing streams could cause for a nasty letter from Amazon or getting banned
altogether. It is permissible to ask your readers to review your book (https://kindlepreneur.com/how-to-get-your-
email-subscribers-to-leave-quality-reviews-legitimately/) on both Goodreads and Amazon individually to avoid any
possible confusion. Here’s a video about the right way to create your Goodreads Author account
(https://youtu.be/uyTRd6qiMW0) to run into fewer review issues on Amazon.
When signing up for the Goodreads Author Program, you are able to take full advantage of some neat features
unavailable to readers. For example, you can utilize Goodreads advertising tools. At $0.15 per click, you can control
targeted adverts to your readership or another author’s. Ruthless. Goodreads also has marketing tools to help you
set up book giveaways and other sweet promos.
Your Goodreads ranking can also help you determine how well your book will do on Amazon! In a combined study
(Northwestern University, Microsoft Research India, and the Indian Institute for Technology Karagphur), Goodreads
rankings and reviews have a direct correlation on whether your book can become an Amazon Best Seller. For all you
science and math nerds out there (myself de nitely included), check it out here (https://techxplore.com/news/2018-
09-behavior-goodreads-amazon-bestsellers.html)!
https://kindlepreneur.com/social-media-for-writers/ 6/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
Reading Status on Goodreads better predicts future best seller status than reviews
and ratings? This might change your book marketing
CLICK TO TWEET
s
(https://twitter.com/share?
text=Reading+Status+on+Goodreads+better+predicts+future+best+seller+status+than+reviews+and+ratings%3F+T
his+might+change+your+book+marketing+%23amwriting+&url=https://kindlepreneur.com/social-media-for-
writers/)
When you share something exciting and engaging is when the magic happens. Shorts bursts that build up into one
large collective.
https://kindlepreneur.com/social-media-for-writers/ 7/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
Pinterest, on the other hand, is di erent. After posting (or creating pins as per the
platform), pins tend to bring in steady tra c. Now, there may not be the large initial boom
the other platforms may have. But that’s ok. Remember slow and steady wins the race? As
far as tra c goes, Pinterest has the potential to dwarf the numbers put up by Facebook or
Twitter.
Pinterest is also a great “un-social” social media platform. Unlike Facebook or Twitter, you
don’t need to actively pursue social engagement. People don’t really care if you reply or
talk to them on Pinterest. Just set it and forget it. You can also post many pins at once and
its algorithm will space them out as not to ood a reader’s board.
Remember when I said that Pinterest is a buyer and seller’s platform? It’s true. Pinterest now has Product Pins that will
redirect readers or those who click your pin directly to the checkout page on your retail site.
Th B tS i l M di Pl tf f A th
https://kindlepreneur.com/social-media-for-writers/ 8/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
The Best Social Media Platforms for Authors
Realistically…no. As a matter of fact, this is the number one reason many writers fail to conquer social media.
When you try to target everyone everywhere you really connect with no one.
Narrow your target audience and social media platform. That's where the magic
happens.
CLICK TO TWEET s
(https://twitter.com/share?
text=When+you+try+to+target+everyone+everywhere+you+really+connect+with+no+one.+Narrow+your+target+au
dience+and+social+media+platform.+That%27s+where+the+magic+happens.&url=https://kindlepreneur.com/social
-media-for-writers/)
Take Kindlepreneur for example. I spend most of my social media resources on Facebook. Doing so has allowed me
to create a wonderful avenue in which I can directly communicate with my followers and clients. Not only that, I am
now receiving a greater outreach than if I were to try and do too many things at once. Take a lesson from history.
Fighting a war on two fronts produces a much lower chance of success.
This is why I think your time is better spent doing only one. And doing that one well. You’ll get much more out of it
that way.
https://kindlepreneur.com/social-media-for-writers/ 9/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
Sure you can. But do you really know what you’re paying for? Or how do these paid advertisements work? Smart
authors know the bene ts of doing their homework. And thankfully, I know just the spot to get fully acquainted with
paid advertisement.
(https://kindlepreneur.com/click/mark-dawsons-ads-for-authors)
Mark’s course is the number one course when it comes to Authors and Social Media Advertisement. This is not just
some YouTube video… Advertising for Authors contains hours of course instruction and material that thoroughly
covers how to optimize advertising for your book or brand. This includes (but is not limited to):
This course has the ability to turn you from a naive social media advertiser to a con dent and fully developed social
media book marketer. Get into Ads for Authors and get your books read by more readers.
https://kindlepreneur.com/social-media-for-writers/ 10/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
Remember, unless you have the resources available… DO NOT STRETCH YOURSELF TOO THIN! Instead, pick one
social media and dig in.
Take the time to understand and learn the ins and outs of your chosen platform, then reap the many rewards.
Cheers,
Learn how to optimize your Amazon sales page for better conversion
Download Now!
17 Comments Kindlepreneur
1 Login
LOG IN WITH
OR SIGN UP WITH DISQUS ?
Name
ALSO ON KINDLEPRENEUR
How to Design a Fiction Book Cover in Canva The Supreme Guide to Author Business Cards
11 comments • 9 months ago 7 comments • 2 months ago
Sherry Briscoe — I have Photoshop, but don't know much more than Dave Chesson — First, thanks for your honesty on that. As for your
Avatarthe basics. I have NO idea how to create a cover for … Avatarquestion, it can definitely help and that would be neat, but …
NetGalley Review: Is NetGalley Worth It? w/ 50% Off Coupon! Episode 56: Using AMS Ads to Increase Your Sales (CASE
14 comments • 2 months ago STUDY)
Nave Carmi — If I'm in KDP select can I use NetGalley?I think no. 2 comments • 8 months ago
Avatarbecause my book is on another platform, which is not allowed.But … Bradley — I can’t believe you got Sean Connery on the show and
Avatarlove that he calls it “The Rocket.” ;-)
✉ Subscribe d Add Disqus to your siteAdd DisqusAdd 🔒 Disqus' Privacy PolicyPrivacy PolicyPrivacy
Search
https://kindlepreneur.com/social-media-for-writers/ 13/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
Name
Get It Now!
(amazon-kdp-sales-rank-calculator/)
(amazon-book-description-generator/)
(https://kindlepreneur.com/courses/AMS)
https://kindlepreneur.com/social-media-for-writers/ 14/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
(https://kindlepreneur.com/list-sites-promote-
free-amazon-books/)
+127 of the Top Free and Paid Book Promotion Sites
(https://kindlepreneur.com/list-sites-promote-free-
amazon-books/)
(https://kindlepreneur.com/how-to-choose-
kindle-keywords/)
How To Choose the Right Kindle Keywords
(https://kindlepreneur.com/how-to-choose-kindle-
keywords/)
(https://kindlepreneur.com/how-to-get-book-
reviews-with-no-blog-no-list-and-no-
begging/)
How to Get Free Book Reviews with No Blog, No List,
(https://kindlepreneur.com/best-self-
and No Begging (https://kindlepreneur.com/how-to-
get-book-reviews-with-no-blog-no-list-and-no-
begging/) publishing-course/)
Self Publishing Courses: Which one is best for you?
(https://kindlepreneur.com/best-self-publishing-
course/)
(https://kindlepreneur.com/best-book-writing-
software/)
Best Book Writing Software
(https://kindlepreneur.com/best-book-writing-
software/)
(https://kindlepreneur.com/book-cover-
design/)
Book Cover Design Mastery
(https://kindlepreneur.com/book-cover-design/)
(https://kindlepreneur.com/how-to-choose-
the-best-kindle-ebook-kdp-category/)
BEST MARKETING TOOL FOR
Secret Method to Choosing the Best Amazon
AUTHORS
Categories [2019] (https://kindlepreneur.com/how-to-
choose-the-best-kindle-ebook-kdp-category/)
(https://PublisherRocket.com/)
https://kindlepreneur.com/social-media-for-writers/ 15/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
Sign Up
SOCIAL
(https://www.facebook.com/KindlePrene
ur)
(https://www.youtube.com/channel/
UC-s3Pb8uIBm0QN8MVaulJKA)
(https://twitter.com/DaveChess
on)
https://kindlepreneur.com/social-media-for-writers/ 16/17
7/11/2019 The Ultimate Guide to Social Media for Writers 2019
https://kindlepreneur.com/social-media-for-writers/ 17/17