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Chapter 1

Industry profile:

A pump is a device that moves fluids (liquids or gases), or sometimes slurries, by mechanical
action. Pumps can be classified into three major groups according to the method they use to
move the fluid: direct lift, displacement, and gravity pumps.[1]

Pumps operate by some mechanism (typically reciprocating or rotary), and consume energy to
perform mechanical work moving the fluid. Pumps operate via many energy sources, including
manual operation, electricity, engines, or wind power, come in many sizes, from microscopic for
use in medical applications to large industrial pumps.

Mechanical pumps serve in a wide range of applications such as pumping water from
wells, aquarium filtering, pond filtering and aeration, in the car industry for water-
cooling and fuel injection, in the energy industry for pumping oil and natural gas or for
operating cooling towers. In the medical industry, pumps are used for biochemical processes in
developing and manufacturing medicine, and as artificial replacements for body parts, in
particular the artificial heart and penile prosthesis.

When a casing contains only one revolving impeller, it is called a single-stage pump. When a
casing contains two or more revolving impellers, it is called a double- or multi-stage pump.

Company profile:
The beginning of C.R.I., back in 1961, was a resolute attempt to produce a few irrigation
equipments using the limited facility of an in-house foundry. Now, after five eventful decades,
the founder’s dream has become a reality, a multi-winged organization that produces different
varieties of pumps and motors that are engineered to perfection.

The name C.R.I. itself encapsulates the company’s ethos: “Commitment, Reliability,
Innovation” and it has now become a household name associated with water lifting pumps – be
it for agriculture, industry, domestic, mining or civil applications. The Company always keeps
pace with the changing scenario and seldom fails in coming up with outstanding solutions every
time. The unerring teamwork, which goes into the manufacture of every product, has brought in
impeccable recognition for the company as well as its products – worldwide.

Being a global player in the pump industry, C.R.I. has evolved as a leader in fluid management
systems with strong presence in Pumps, Valves, Pipes, IoT Drives & Controls, Wires & cables,
Solar Systems and Motors. C.R.I has over 6000 products catering to the flow management needs
across various industries like Solar, Waste Water, Building, Pharma, Oil & Gas, Chemical,
Power, Machine tool, Paper & Pulp, Mining, Process Industries, Agriculture, Residential,
Community water supply, Food & Beverage applications. The company has conquered the
global market by extending to over 120 countries with 11 wholly owned subsidiaries. Today,
C.R.I. is a brand that the world trusts when it comes to Fluid Management Solutions.


• More than 5 decades of engineering expertise.

• A formidable Global Player with 6000 products sold through 20000 outlets over 120 countries.

• One of the few leaders in the Industry to produce 100% stainless steel pumps.

• Total production area over 3 lakh square meters, fully equipped with state-of-the-art machinery
and adapting the latest manufacturing processes and techniques.

• Products are with international quality certifications … CE, UR, UL, TSE, NSF, INMETRO,
EIL, IBR, API, PED, ISI, ISO 9001, ISO 14001 and OHSAS 18001.

• Winner of EEPC (Engineering Export Promotion Council) India Award 14 times.

• Winner of National Energy Conservation Award for 4 times.

• Strong R & D wing “Fludyn Advanced Technology Centre” recognized by Ministry of Science
& Technology, equipped with the latest development tools & software.

• Fully mechanized and automated Foundry with state-of-the-art technology.

• Strong R & D wing “Fludyn Advanced Technology Centre” recognized by Ministry of Science
& Technology, equipped with the latest development tools & software.

• Fully mechanized and automated Foundry with state-of-the-art technology.

Vision, Mission & Values:

To be the industry Leader providing best – in – class fluid
management solutions to individual and institutional customers
and societies in our chosen markets.
We will achieve this through our dedicated efforts to
enhance the welfare of all our stakeholders and by living by our
 Agricultural pumps
 Residential pumps
 Building and commercial services
 Industrial pumps
 Solar system
 Wires and cables
 Valves
 Pipes


 To learn about the origin and development of the company.

 The role of each department in an organization dealing in industrial products
 To know the impact of each department of the organization in building upframework on which company
stands and face forthcoming challenges
 To understand the structure and departmental functions of the organization
 To study the work culture of the executives an d worker
 To study about the general aspects of organisation.
 To study about the industry in which it operate.
 To know about organization structure
 To study various departments in the organization and its functioning
 To analyze the strength, weakness, opportunity and threat of the company
 Production department
 Stores department
 Purchase department
 Quality assurance department
 Sales department
 Marketing department
 HR department
 Finance department

SWOT Analysis:


Job knowledge


Job perfection

Professional ability

Sense of responsibility


Supervisory and managerial skills

Customer satisfaction


Work stress


Industrial engineering – spare parts and other components

Maintenance – after sales services

Distribution – sales office chain around the country


Competitive advantage

Employee relationship

 Recruitment Process
a) Manpower Requisition form
b) Approval
c) Sourcing
d) Screening
e) Shortlisting profiles
f) Interview process
g) Offer
h) Onboarding
 Training and development Process
a) Training Needs
b) Training Calendar
c) Training Schedule
d) Training Feed back
e) Effectiveness

 Performance Management System

a) Goal Setting
b) Half early Appraisal
c) Annual Appraisal