By:-

SK ABDUL RAQUIB
SUBMITTED TO
VARUN AGARGWAL (GUIDE)
3C REPORT
 Company
 Competitor
 Customer
COMPANY LOGO
The name aditya birla evokes all that is positive in
business and in life. It exemplifies intergrity,
quality,performance, perfection and all the character

The logo is the symbolic reflection of these traits. It is

the cornerstone of theircorporate identity. It helps
them leverage the unique Aditya birla brand and
endows us with a distinctive visual image.
Depicted in vibrant, early colours, it is very arresting
and the sun rising over two circles- an inner cricle
symbolising the internal universe of aditya birla group
with an outer circle symbolising its external universe;
and a dynamic meeting of rays onverging and diverging
between the two.
Though in wide usage, they create a consistent impact
yhis undoubtedly enhances their profile among their
internal and externa guide.
The corporate logo thus serves as an umbrella for their
group. It signals for common values and beliefs that
guide their behaviour in all their entrepreneurial
activities. It embeds a sense of pride, unity and
belonging in all of our 120000 colleagues spanning36
countries and 42 nationalities action across the globe.
The logo is their best calling card that opens the
gateway to the world.

BRANDS
 PANTALOONS-

PANTALOONS
Parent company Aditya Birla group
Category Retail
Sector Retail & lifestyle
Tagline In love with life, in love with fashion
USP Pantaloons offers value for money with
quality apparel in india

The Company was incorporated on October 12, 1987 as Manz

Wear Private Limited. The Company was converted into
ap u b l i c l i m i t e d c o m p a n y o n S e p t e m b e r 2 0 , 1 9 9 1
a n d o n September 25, 1992 the name was changed to
Pantaloons Fashions (India) Limited and in the same year the
Company made an initial public offering. We later changed
our name to Pantaloons Retail (India) Limited on July 7 1999.
Pantaloons Fashion & Retail limited is an Indian premium clothing
retail chain. Pantaloons store has launched in Gariahat,Kolkata in
1997.As per recent survey, there are 209pantaloons stores across
78 cities and town. Pantaloons was previously controlled by the
future group was taken over by Aditya Birla Nuvo Limited(ABNL).
COMPANY PROFILE-
Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the
consolidation of the branded apparel businesses of Aditya Birla Group
comprising ABNL's Madura Fashion division and ABNL's subsidiaries
Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle
(MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya
Birla Fashion and Retail Ltd.
ABFRL brings together the learnings and businesses of two renowned
Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons fashion
and Retail. ABFRL is India's No 1. Fashion Lifestyle entity with a combined
revenue of INR 8,118 crore for FY 2019 and EBITDA of INR 619 crore for FY
2019.
The Aditya Birla Group is an Indian Multinational conglomerate named
after Aditya Vikram Birla, Headquartered in the aditya birla centre in worli,
Mumbai.
ABFRL has been founded on the belief that the first sign of success of a
modern nation lies in the ability of its citizens to celebrate. India's young
working population and robust economic performance has led to rising
incomes which, combined with increasing global exposure, are empowering
many latent wants to morph into demands. With retail expanding
independently through brick and mortar as well as e-commerce, the Indian
fashion consumer now deserves futuristic and comprehensive omni-channel
options.
 PANTALOONS VALUE
1. INTEGRITY
2. COMMITMENTS
3. PASSION
4. SEAMLESSNESS
5. SPEED
 PANTALOONS SWOT ANALYSIS
STRENGTH:-
” Pioneer in the industry, largest market share and
capitalization.
” Reputation for value for money(Competitive pricing),
convenience and a wide range of prodcts all in one store
” Presence in major cities
” Highly Strategic human resource management
and development. It invests time and money in training people,
and retaining them.
” Most trusted and respected brand by the consumers
” Being financially strong helps pantaloons retail India deal with
any problems, ride any dip in profits and out perform their rivals
” Development and Innovation are high at Pantaloons India with
regards to it products and consumer preferences
and lifestyle changes which keep its ahead of it competitors.

Weakness:-
” Pantaloons does not function internationally, which has an
effect on success, as they do not reach consumers in
overseas markets.
” PRIL is the World’s largest grocery retailer and control of its
empire, despite its IT advantages, could leave it weak in some
areas due to the huge span of control
” Since Pantaloons Retail India Ltd sell products across many
sectors, it may not have the flexibility of some of its more
focused competitors.
” Each business line faces competition from specialty
companies. Fashion segment, Shoppers Stop, Trent, Lifestyle.
In hypermarket-RPG (Spencer’s),Trent (Star India Bazaar) In
Food business, Reliance Fresh, Spinach, Food World.
Opportunity:-
” Huge untapped market
” (The Indian middle class is already 30 Crore & is projected to
grow to over 60 Crore by 2010 making India one of the largest
consumer markets of the world)
” Organized retail is only 3% of the total retailing market in
India. It is estimated to grow at the rate of 25-30% p.a. and
reach INR 1, 00, 000 Crore by 2010.
” To take over, merge with, or form strategic alliances with other
global retailers, focusing on specific markets
” New locations and store types offer PRIL opportunities to
exploit market development.(Diversification into insurance ,
property, and variety of products and stores)
” Opportunities exist for PRIL to continue with its
current strategy of large, super centres.
” Rural Retailing

Threats:-
” Being number one means that you are the target of
competition.(Extra competition and new competitors entering
the market could unsteady pantaloons retail India)
” A slow economy or financial slowdown could have a major
impact on pantaloons retail India business and profits.
” Consumer lifestyle changes could lead to less of a demand for
pantaloons retail India products/services
” Price wars between competitors, price cuts and so on could
damage profits for pantaloons retail India.
” The actions of a competitor could be a major threat against
pantaloons retail India, for instance, if they bring in
new technology or increase their workforce to meet demand
” Shopping Culture: Shopping culture has not developed in
India as yet. Even now malls are just a place to hang around
with family and friends and largely confined to window-
shopping.
” If unorganized retailers are put together, they are parallel to a
large supermarket with little overheads, high degree of
flexibility in merchandise, display, prices and turnover.

About PANTALOONS:-
Spotlighting today’s buoyant youth, pantaloons, India’s
premium lifestyle apparel company offers chic and trendy
fashion to meet their ever-changing needs. Pantaloons reflects
the ideology of always keeping alive the newness factor
through fashion apparel and accessories that are visually
appearing and fashionably upbeat.
The first Pantaloons store was launched admist much fanfare in
Gariahat, Kolkata in 1997. Over the years, the brand has
overgone several transitions and re-invented itselfto bring forth
compelling trends and styles catering to the evolving fashion
hub.
Since its inception, progressed from retailing just a mix of
brands to itsvery own popular private labels as well, designed
by the in-house design studio. With sharp focus on bringing the
latest in fashion, the design syudio combines its prowess in
design and aesthetics to present styles thatkep the consumer
fashionably dressed each season.
Pantaloons stores have an abundance of choices across
categories that range from westernto Indian wear, formal to
party wear and active wear for men, women and kids. To
further add to the customer’s innumerable choices that reflect
style, attitude, and comfort, Pantaloons has extended its
horizons fashion accessesories like fragnances, footwear,
handbags, watches, sunglasses and much more.
With a chain of 200 fashion stores across35 cities and towns
pantaloons is constantly extending its foot prints into the rest of
modern india.

MAJOR COMPETITORS:-
 Central
 Reliance trends
 Max
 Exclusive Brand (External)
 Online shopping (Amazon,flipkart,myntra & jabong
etc)

REASONS
1. LOCATION
2. SAME BRANDS
3. OFFERS
4. MARKETING
5. ADVERTISING
6. CUSTOMER SATISFACTION
CUSTOMER
Pantalooons customers are all like
Men,women & kids.
Customer profile
 ZONE 1-Entry price point
 ZONE 2-Medium Cost
 ZONE3-Higher cost
DEPARTMEN’S
1. MEN’S WEAR
2. WOMEN’S WEAR
3. KIDS WEAR
4. ACCESSORIES
DEPARTMENT & SUB-
DEPARTMENT’S
MEN’S WEAR
 Formal
 Semi-formal
 Casual denim
 Non-denim
 Sporty
 Innerwear
 WOMEN’S WEAR
WESTERN-
 Care
 Young
 Denim
 Basic
 Sporty
 Night wear
ETHENIC-
 Fusion
 Traditional
 Basic

KIDS WEAR
 Infants
 2-7 years (Boys & Girls)
 8-15 years (Boys & Girls)

ACCESSORIES
 Fashion
 Leather
 Apparel
 Neck wear
 Make up
 Etc
GREEN CARD POLICY
 1 STAR
 3 STAR
 5 STAR
 7 STAR
Exchange policy for 90 days.
points redemption after One bill.
Convenient mobile based program.
MAJOR CUSTOMERS
1. Family
2. Youth

Pantaloons provides the best service

for their customer when a family go
to shop they find all what they want.