FORMATIVE ASSESSMENTS

Activity 1

1. What is market intelligence and how can information gathered and recorded as a result
of networking activities or participation/attendance at trade fairs, expos, industry
conferences or seminars contribute to forecasts?

Activity 2

1. What other sources of information can contribute to the development of market

intelligence?

Activity 3

1. What are some of the criteria against which commercial market intelligence services
can be evaluated?
2. Why might an organisation choose to use the services of a commercial provider?

Activity 4

1. How does relevant market intelligence plus evaluation of an organisation’s market

performance help determine future directions?

Activity 5

1. What is the importance of confirming the organisation’s customer base, business

values and current business direction?
Activity 6

1. Explain market positioning.

2. What things might be considered when identifying and analysing current international
marketing performance and the effectiveness of past international marketing or
positioning?

Activity 7

1. What tools might be used to review performance data and identify strengths,
weaknesses and critical success factors relevant to international business activity?
2. What opportunities might be identified as a result of reviewing performance data from all
areas of the business and identifying strengths, weaknesses and critical success factors
relevant to international business activity?

Activity 8

1. Why is it necessary to identify products or services that are not performing well in the
market?
2. Explain the purpose of a capability assessment.

Activity 9

1. How is it possible to confirm the strength and current competitive position of the
business within international markets?
2. Why is this necessary?
Activity 10

1. Businesses operating in international markets must identify and analyse trends or

developments that do, or will, impact on the business. What is trend analysis and why
is this so important?

Activity 11

1. What is the purpose of gathering and analysing comparative international market

information?

Activity 12

1. What is the purpose of analysing the international market performance of existing and
potential competitors and their products or services?

Activity 13

1. What sources of information and intelligence might provide advance warning of new
products, services, technology or markets?

Activity 14

1. What legislation and restrictions do organisations bringing goods into Australia from
overseas need to know about?
2. What things, apart from the legislative and ethical requirements of the host country are
organisations that operate in international markets advised to investigate?
3. What are some of the ethical dilemmas faced by companies operating overseas, or
importing from overseas?
Activity 15

1. Why should you identify, analyse and document poor/under-servicing of existing

international market needs by an organisation and its competitors?

Activity 16

1. Why is it necessary to identify market changes that link positively to the organisation’s
strengths and capabilities?

Activity 17

1. List five different forecasting techniques.

2. What criteria will an organisation use to determine whether a forecasting technique is
appropriate to their needs?

Activity 18

1. From what sources will you gather information about emerging international markets
and market needs?
2. What business needs should be assessed?

Activity 19

Video Assessment as part of Finals

Video Assessment is open now and must be completed 2 weeks prior to Finals and
will form part of the Final grading.
Students will be required to take part in a brief video assessment to demonstrate their
understanding and knowledge of this subject.
So that we may identify students taking part within the video students must provide:
 o Name
o Section
o Campus

Students may choose to work in a group or individually. Students working with up to 4

people in a group:

o Can be a role play scenario based on a topic within this subject that the group
feels is important to implement within the workplace and the group must explain
why they chose the topic.
o DO NOT EXCEED 5 minutes

Students working individually:

o Choose an area of interest within this topic to discuss that you feel is important to
implement within the workplace and why you chose it.
o DO NOT EXCEED 2 minutes

Submission of Video Assessment

All video submissions must be uploaded into eVERSITY Google Class.
Teachers will provide relevant instructions at time of upload.
 SUMMATIVE ASSESSMENT 1

Question 1
 From what sources would you access examples of cultural, historical, political,
economic and general knowledge of international events that might have an impact on
international business?

Question 2
 There are a number of forecasting techniques that can be used. List at least five.

Question 3
 What types of information from internal and external sources will be relevant to
forecasting international market and business needs?

Question 4
 When interacting in international markets there will be legislative and regulatory
compliance requirements. These will relate to the home country and to the host
country. Make a list of areas that this will relate to.

Question 5
 Give examples of software applications that are commonly used in market analysis and
forecasting and list their key features. Through your own research list three or four
software applications then select two and write a brief report where you compare,
assess and analyse them.
 SUMMATIVE ASSESSMENT 2

Project 1
 Produce a written report outlining how a business can meet the current and emerging
needs of targeted international markets.

Gather, collate and document market intelligence relevant to a particular international

market and to a product or service that could find a foothold in that market.

Give details relating to the:

o international market
o the organisation intending to operate in the international market you selected - its
core activities, customer base, business values and current and intended business
direction
o products or services that would be offered
o data and information sources that you accessed to gather market intelligence
o advantages or disadvantages of using commercial market intelligence providers
Identify and track the products/ services currently offered to international markets by
the organisation in order to assess performance and determine the effectiveness of the
organisation’s market/ competitive positioning and the efficacy of its marketing
activities. To do this you will need to collect and analyse data relating to internal and
external conditions that impact on the organisation and its current performance.

Consider and document:

o threats, opportunities, the organisation’s strengths, capabilities, capacity and

weaknesses plus the strengths of competitors; you may use charts and graphs to
illustrate the results of your analyses
o any changes or forecast changes in international markets that link positively to the
organisation’s strengths or capabilities
Describe:

o the procedures to be followed if you identify any underperforming products or

services in relation to your organisation or to competitors or any evidence of
either your organisation or its competitors under-servicing the market
o activities that the organisation might undertake to penetrate new international
markets or to promote new products and services for existing markets
o any trends, developments or emerging markets that will affect your organisation’s
marketing focus, and the information sources used to identify these
o the ethical and legal constraints that might affect the organisation’s marketing
efforts
Explain how this information assists with the development of forecasts that are
relevant to the organisation’s business needs.