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Designed for:

60-Day Blog Strategy Canvas Start date: End date:

Purpose Why does your blog exist? Make one defining statement that you will use as Customers Define your ideal customers/readers in a few sentences
an anchor for all online marketing decisions

Competitors Keywords Platform Promotion

How will you promote your blog content?
Which of your competitors have blogs? What are the keyword groups you will target? Where will you distribute your blog content?
Your company blog
Guest blogging

1. 2.
1. 2.
Infographic E-Book
3. 4.
Video Template

Resources Rhythm Metrics Goal Rating

Who is accountable for this blog strategy? How many blogs can you commit to
scheduling every week? Traffic

Day: Time: Shares

Research Governance
Day: Time: Inbound Links
Writing Repurposing
Day: Time: Subscribers
Creative Promotion
Day: Time: Leads

Day: Time: Other

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