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Designed for:

60-Day Blog Strategy Canvas Start date: End date:

Purpose Why does your blog exist? Make one defining statement that you will use as Customers Define your ideal customers/readers in a few sentences
an anchor for all online marketing decisions

Competitors Keywords Platform Promotion


How will you promote your blog content?
Which of your competitors have blogs? What are the keyword groups you will target? Where will you distribute your blog content?
Email
Your company blog
Social
Guest blogging

1. 2.
Influencers
Repurposing
1. 2.
Infographic E-Book
3. 4.
Video Template
Other
Other

Resources Rhythm Metrics Goal Rating


Who is accountable for this blog strategy? How many blogs can you commit to
scheduling every week? Traffic

Day: Time: Shares


Research Governance
Day: Time: Inbound Links
Writing Repurposing
Day: Time: Subscribers
Creative Promotion
Day: Time: Leads

Day: Time: Other

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