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Press Release

Health Care at Home, India conducts first workshop on ‘innovations in


hi-tech homecare’ for nurses in Gurgaon
 Over 150 nurses from 25 eminent hospitals, including Fortis, Medanta, Max Super
Specialty Hospital, Rockland Hospital, Sir Ganga Ram Hospital, Apollo Hospital, BLK
Super Specialty Hospital participate in the event
 The workshop aimed at raising awareness about innovations in homecare delivery and
the prominence of nurses in creating sound homecare model

Gurgaon, July 8, 2014: Health Care at Home (HCAH), India’s first hi-tech, documented, quality
home-care service provider, today conducted first-of-its-kind workshop for nursing leaders and
nursing professionals of Delhi-NCR, discussing “innovations in hi-tech homecare” and underlining
benefits of homecare not just for patients, but also for them and hospitals.

Bridget Harrison, Head Clinical Excellence, HCAH and Inspector - Care Quality Commission, the UK;
and Usha Prabhakar, Nursing Director, HCAH, conducted the workshop. It dwelled upon the role of
nurses in providing high-end quality care to patients at home post-hospital release, as also save them
from travelling to hospitals for repetitive and routine treatments like physiotherapy, dressings and
daily injections.

In recent times, healthcare has evolved in India with new concepts and technologies making possible
headways. Among such concepts, homecare services, which have been quite popular in the West, have
become a buzz and gained ground in the backdrop of ageing population, cost-affordability, comfort and
convenience.

“Health Care at Home, which made a foray in the homecare space last year, is a nursing-led company,
committed to providing quality treatments to patients at home through its technologically-advanced
platform. The company ensures that the consulting doctors are kept in the loop while HCAH’s nurses
administer treatments as suggested by them. By delegating their routine treatment tasks to us, they
have more time in hand to devote to critical patients. Our company’s aim is to ease their burden as
well as that of the patients. We plan to aggressively work alongside doctors to be able to provide
cohesive and cost-effective treatments to patients,” said Vivek Srivastava, CEO, HCAH.

During the three-hour workshop, Ms Harrison and Ms Prabhakar, outlined, in four sessions, the benefits
of homecare to patients, doctors and nurses; clinical autonomy in oncology nursing and scope of
specialist oncology nurse at home; homecare ICU set-up, challenges in managing critical care patients;
day in the life of a homecare nurse and assessments and documented home-visit reports.

“Homecare is a niche area in India, so the opportunities for nurses in the space are huge. Nurses are
the backbone of our company. Upon joining the organization, they are made to undergo six-week
specialized training in homecare, particularly to provide counseling and support to the patients that
help boost their morale, resulting into their quicker recovery. We have strict training procedure in
place and it is simulation-based, providing nurses hands-on training on critical aspects,” said Gaurav
Thukral, Head Medical Services, HCAH.

Ms Prabhakar stated various benefits homecare services offer to nurses, who until now viewed hospitals
only as the ultimate professional destination.
 Patient-centric nursing and professional satisfaction: Homecare service providers usually
assign one-two patients to their nurses with a view to ensuring maximum and undivided
attention to those in need. This helps the nurses concentrate better on treatments as also
impart health education to patients, inform them about the treatment being followed and do
their counseling.
 Autonomous working & decision-making: Irrespective of treatments led by doctors’
prescription, nurses have to deal with the patients alone at home. So, all the decisions that
have to be taken in the event of any problem that arise while administering the treatment is
solely on the shoulders of the nurse. When such a situation is dealt with successfully, the
outcome is increased self confidence. It not only sharpens their decision-making skills, but also
clinical skills.
 Learning, training and high exposure: After recruitment, nurses at HCAH go through a
six-week scenario-based homecare training, including IT training, which is provided in
partnership with Berkley HealthEDU. Apart from it, nurses also get exposed to all kinds
of patients ranging from cancer (oncology), heart (cardiology), orthopedics, critical
care, bariatric, post-operative, mother and child care to elderly care, home
pulmonolgy, IVF, infertility, home dialysis and diabetic (VAC dressing).
 Financial satisfaction and growth prospects: At HCAH, additional incentives like
insurance, pension and provident fund are offered to nurses. If there is any overtime,
nurses are compensated for it monetarily. The salary also is better than what is
offered elsewhere. On employee and patient referrals too, they are rewarded. Also, if
a nurse holds extra qualification, then on every extra degree or diploma, incentive is
paid to them. Besides, there is a policy in place for permanent promotions. Hierarchy
wise, nurses can become nursing director and they can even get elevated to the level
of Chief Executive Officer (CEO) due to the availability of cross-sectional
opportunities.

The personalized care offered through homecare addresses the unique needs of every patient. Longer
stay at hospitals lead to huge medical bills, thereby putting enormous pressure on family members.
Compared to hospital stay, home care is cost effective as it cuts the indirect expenditures.

It also helps the treating doctors of the patients to constantly monitor their patients’ condition. By
keeping the doctors concerned always in the loop, HCAH ensures constant medical intervention and
supervision to the patient without any interruption.

Homecare services become the extended reach for doctors, compensating for the limited availability of
premier healthcare institutes. In Delhi, HCAH provides treatments prescribed by doctors sitting even as
good in Mumbai. By treating patients at home, homecare service providers create capacities for doctors
and hospitals alike.

The workshop saw participation of over 150 nurses from 32 eminent hospitals of Delhi-NCR. Among
those who attended the event were Ms Sarabjeet, Chief Nursing Officer, Max Super Specialty Hospital,
Saket; Ms Ajitha, Chief Nursing Officer, Fortis Memorial Research Institute, Gurgoan; Ms Jyoti Gussain,
Nursing Superintendent, Paras Hospital, Gurgaon; Ms Krishna Bhatt, Nursing Superintendent, Action
Cancer Hospital; Ms Kathleen, Chief Nursing Officer, Rajiv Gandhi Cancer Institute & Research Centre;
and Ms Bimla Kapoor- Professor, IGNOU and Former Director, School Of Health Sciences.
A similar event was organized by the company in Jaipur on July 3, in which over 150 nursing leaders
and professionals and key doctors from 10 renowned hospitals had taken part.

About HealthCare at Home India

HealthCare at Home (HCAH) is a joint venture between the Burman family, promoters of India’s
leading natural health care products maker Dabur, and Dr Gareth Jones and Charles Walsh, the
founders of the UK-based Healthcare At Home (HAH).

They joined hands to introduce the concept of managed at-home specialized healthcare services in
India and the company started operations in the country in April 2013.

The Delhi-based company works with corporate hospitals and doctors to offer critical healthcare
services in oncology (cancer care), pulmonology (lung care), post-operative care (orthopedics, cardiac,
bariatric -- weight loss surgery -- etc), critical care and palliative care. Understanding the need for
special care for older lot in the country, the company also offers specialized elderly care and medical
companionship programme for them.

Setting up of ICU at home and providing medical facilities like chemotherapy in the confines of one’s
house, which were so far unimaginable, set HCAH apart.

The company works alongside the patients’ doctors to offer high-end, clinically credible treatment to
patients in the comfortable confines of their homes. The company ensures that the treating doctors are
always kept in loop and that the treatment is led by their prescriptions only.

The company offers its services in Delhi-NCR, Chandigarh, from where it serves the Chandigarh tri-city
and Jaipur. The company plans to go pan-India in the next 2 years.

For More Information Contact :

TeamworkPublic Relations

Abhishek Pandey/Rahul Dhall

9999858558/9811167418

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