WORKSHOP IN ENGLISH LANGUAGE ON DISTRIBUTION SYSTEM

RUBEN DARIO NOGUERA TUMAY

SENA

MARKET MANAGEMENT (1749861)

ENGLISH

DUITAMA

2019
WORKSHOP IN ENGLISH LANGUAGE ON DISTRIBUTION SYSTEM

RUBEN DARIO NOGUERA TUMAY

INSTRUCTOR: GILBERTO JOSÉ GONZALEZ FABRA

SENA

MARKET MANAGEMENT (1749861)

ENGLISH

DUITAMA

2019
 WORKSHOP IN ENGLISH LANGUAGE ON DISTRIBUTION SYSTEM

- Descargue y lea el documento “Strategic Plan of Distribution”, que se

encuentra en la sección “Let’s listen”. Con base en la lectura, descargue el
documento dentro del objeto de aprendizaje y complete los párrafos que están
en él. Escriba los párrafos completos en el documento.

main
1. Distribution channel is the _______________ strategy that helps dealers to
target
penetrate the _________________ market.

2. A wide diversity of factors such as nature of the products, market, and

business
_________________, among others, requires to be analyzed to decide the
distribution
most convenient _________________ channel.
product
3. Market is the interchange of _________________ in which some people
pay
offer any merchandise and others buy it, _________________ a negotiated
price.
Consumers
4. _________________ obtain services or goods to satisfy their
needs
_________________
objectives
5. Companies get together people who have similar _________________ and
satisfy
expect them to _________________ the consumers’ needs.
 - Elabore un mapa conceptual de la lectura y agréguelo al documento.

DISTRIBUTION CHANNEL

means

The route thorough which goods or

we find services pass from the producer to
the en consumer

Marketing
process we find

Determining factors for selecting distribution

producer intermediary consumer channel

Market The future of product Other people who participate in

the process

They could be people or They could be tangible or

organizations which have
different kind of
necessities to be satisfied.
intangible and also, could
have a variety of attributes
such as, color, quality, brand,
packaging and price.
Additionally, the customer
service quality could affect
positively the consumer´s
mind.
INTERMEDIARIES: It refers to
those people or companies
who are placed between
producers and consumers or
end users such as
wholesalers, distributors and
retailers.

COMPANY: they could be

organizations formed by
people, goods, common
goals and achievements to
satisfy customers.
-Lea y escuche las oraciones que se encuentran en el objeto de aprendizaje,
complételas y tome capturas de pantalla, tanto de las oraciones ya
completadas, como del resultado. Agregue las capturas al documento.
-Descargue y lea el texto “Distribution Channels” que se encuentra en la
sección “Let’s read”. Elabore un mapa conceptual de la lectura.

TYPES OF DISTRIBUTION CHANNELS

Se dividen en:

Direct channel Indirect channel

cc

is
Requires the participation of
different intermediaries in
The shortest connection order to accomplish the full
between the fabricator or process.
producer and the end
consumer.
Intermediaries

here are

People or companies that

The manufacturer sells
have an important role in
directly to the consumer
the distribution channel of
without the need for
the product. Despite its
intermediaries
mediation, manufacturers

their functions are:

c

collect information to finding and contacting They have to develop and

create astrategic plan. potential buyer to sell spread persuasive
them the product. messages about to
product.
-Desarrolle el ejercicio de responder verdadero o falso. Tome capturas de
pantalla tanto de las oraciones contestadas, como del resultado.
-Desarrolle el ejercicio de unir el vocabulario junto con su respectivo
significado. Tome capturas de pantalla, tanto del ejercicio realizado, como del
resultado.