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o This article provides evidence that value strategies yield higher returns because these
strategies exploit the sub-optimal behaviour of the typical investor and not because
these strategies are fundamentally riskier.
Themes:
Value strategies outperform the market:
o These strategies call for buying stocks that have low price relative to earnings,
dividends, historical prices, book assets, or other measures of value
o Stocks with high earnings/price ratios earn higher returns
o Extreme losers outperform the market over years
o Stocks with high book relative to market values of equity outperform the
market
Findings:
A wide range of value stocks have produced higher returns, and that the pattern of
past, expected, and actual future growth rates is consistent with the contrarian model.
Do not find support that value strategies are fundamentally riskier.
Value strategies based jointly on past performance and expected future performance
produce higher returns than strategies based exclusively on the B/M ratio.
The value strategy has not been fundamentally riskier than the glamour strategy
Three propositions:
1. Investment strategies that involve buying out-of-favour (value) stocks have
outperformed glamour strategies over their sample period.
2. A likely reason that these value strategies have worked so well relative to the glamour
strategies is the fact that the actual future growth rates of earnings, cash flow, etc. of
glamour stocks relative to value stocks turned out to be much lower than they were in
the past. Market participants appear to have consistently overestimated future
growth rates of glamour stocks relative to value stocks.
3. Value strategies appear to be no riskier than glamour strategies. The reward for
bearing risk does not seem to explain higher average returns on value stocks than
glamour stocks.