December 2018

Inside the Business world

Why
cyber - security
is a growing
concern

How virtual reality

has changed the
entertainment industry

Steven Lunseth
CEO
 SIGHT Inside the Business world

Managing Editor Eva Smith

Executive Editor Tony Rubin

Assistant Editors Travis Smith

Contributing Editors Jim Peck

Visualiser Tim Marks

Art & Design Director Matt Peterman

Associate Designer Stephen Young

Co-Designer Anu Agrawal

Art & Picture Editors Sunil Gupta

Senior Sales Manager Robin William

Business Development Manager Sarah Barker

Marketing Manager Ron Daniel

Business Development Executive R. Joshwin

Sales Executives
Ruban, Sophia, Jennifer, Anthony, Ronald, Logan

Technical head Paul Mako

Technical Specialist Oliver Tan

Digital Marketing Manager Nathan Pelton

SME-SMO Executives
Philip, Linda, Gaurav, Max

Research Analyst Ken .S

Circulation Managers Tomas Leon

Database Management Alden Sun

Technology Consultant John Davis

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C O N T

COVER STORY

AATRIX
SOFTWARE 08
E N T S
Herrington Technology
MEET THE FUTURE-GEN, ADVANCE
TECHNOLOGY FIRM – Herrington
Technology
08
iMD Health Global:

08 Striving to improve
patient’s experience

iZND IT services:
08
Mlg Blockchain:

08 A Futuristic Blockchain
Consulting Company

WUUDIS SOLUTIONS Oy:

PROVIDING EFFICIENT AND
SCALABLE FOREST MANAGEMENT
SOLUTION
08
Cover Story
 Cover Story

AATRIX
SOFTWARE
Cover Story
U nlike any other Electronic
Forms Company in the US,
Aatrix provides the most
comprehensive automated payroll
repor ng solu on and is armed with US Patent
numbers 7,171,615 and 8,984,393.
The team of this Grand Forks, ND-based IT solu on
company is commi ed to u lizing the most advanced
technologies to meet business and personal need
andgenerate solu ons that are innova ve, reliable, and
affordable.
The manageable and straigh orward UI of Aatrix is what
makes it cut above its compe on. A user can directly
select the report which he wants to file, view an actual
replica of the form onscreen that has been automa cally
filled in, and click eFile to complete the filing. The Aatrix
single-point eFilecenter eliminates the need to
track forms, formats, regula ons, or any of the
mul ple issues faced by payroll administrators.A
typical 941 report takes less than 5 minutes to file.Also,
the integra on of Aatrixfinance solu oninto host so ware
is commendablyseamless and flawless.
No wonder a survey response men ons that over 98% of
the totalclientele of Aatrix admit that its so ware works
well with their payroll solu on.Over the past ten years,
Aatrix's recommenda on rate has never been lower than
93% and touched 96% in the year 2017.
The effec veness of Aatrix lies in the fact that the
opera on process is precisely the same, regardless of the
type of the report being filed or the agency it is being filed
to. It's also one of the many reasons why Aatrixcuts a vast
swath across all the market segments. Today, more than

360,000 businesses useAatrixpayroll
solu on, and the list embraces the range
from small-scale industries comprising a
couple or two employees for mul -state
enterprises with over 10,000 employees.
Aatrix alsosupports unemployment,
wage-withholding, new hire, W2, 1099s,
1095(ACA), HR forms, T4, ROE, T5018 and
cer fied payroll reports and payments for
Canadaand the USA.The delivery of this
solu on to cloud-deployed payroll
solu ons has been a mul -year project
that was completed earlier this year. The
project was incredibly complex involving
over 1.5 million lines of code, and
certainly one of the most significant
projects for Aatrixsince its incep on in
1986.
The current business model was driven by mee ng the needs of any payroll solu on choosing to
the ever-increasing complexi es of payroll enter this market. It also con nues to add partners and
tax repor ng which Steve, the CEO at
Aatrix iden fied in the late '90s. As the consistent annual growth ranging from 25% to 40%.
largest payroll so ware solu on for
Mac, Steve Lunseth began
mee ng this need by
automa ng the fed 941
reports for his customers. 1) 2016 Top 50 Companies to watch
With the inherent
difficulty of
Cover Story
maintaining this single form annually Aatrix focused on
building patented technology to develop and maintain any
form, designing the process to fill in the forms
automa cally from host payroll so ware, and designing a
secure eFile method to facilitate the processing of over 350
reports and payments to over 170 taxing authori es in the
US.
Today, Aatrix is proudly the only Electronic Forms Company
allowed to use the unique patented process US Patent
numbers 7,171,615 and 8,984,393 to create forms, display
them on a screen filled with data from an intermediate
source, editable by the user. This patented process was one
of only two so ware patents recently reaffirmed by the US
Circuit Court of Appeals.
The newest market segment is the explosion of cloud-
based payroll solu ons that have the same needs for
automated payroll tax repor ng as onsite payroll
solu ons.Aatrix has a cloud-based solu on toothat is
products for its OEM solu on leading to aremarkably
Aatrix as a successful and innova ve IT firm has received
numerous awards for its excellence; the highlighted few
being-
2) 2016 50 best workplaces of the year
3) 2016 20 most promising corporate finance tech solu on
providers
4) 2017 most valuable Microso solu on
provider
5) 2017 50 most valuable brands of the
year
6) 2017 top 10 accoun ng solu on
providers
7) 2018 top 20 Most Promising Sage
Solu on Providers 2018
With the focus on making the process
simple, accurate, and affordableAatrix
Electronic Forms Division is now one of the
na on's premier payroll repor ng
specialists and looks forward to advancing
in the field of accoun ng and technology
with the fastest pace.
 The top 5 technology
trends to look up
to in 2019
T he year of 2018 flourished with innova ve
breakthroughs in the technology sector such as IoT,
Machine Learning, Ar ficial Intelligence, 5G, 3D
metal prin ng and much more. However, what's 2019
going to witness? What advancements are expected? How
into 50% of the businesses na onwide.

A study by the Cambridge Centre for Alterna ve Finance

are these going to affect our future?
Consumers and enterprises have a lot of untapped
poten als of technology to look forward to, as technology
is consistently becoming more reliable and affordable to
serve mass markets.
indicates the 20 % of the banks surveyed affirmed they
would deploy blockchain technology into the corpora on
within the next couple of years. Also, 40% of them
admi ed that they believe blockchain will be a staple of
finances within the next decade. The UK Central Bank
announced that it would adopt blockchain technology in
their interbank transac ons to strengthen their security
systems and collect more business.

Let's get onto what technology has kept reserved for 2019, This self-disrup on of classical systems is going to be a
reveal possibili es that heighten the momentum of the posi ve part of the trend, bringing more innova on as well
applica ons that it currently serves, and delve further into as transparency to the ecosystem.
more industries to explore newer applica ons.
More autonomous gadgets to be worked on
Blockchain to go mainstream The use of ar ficial intelligence to make devices perform
Blockchain proved to be a steadily progressive opera on tasks tradi onally done by humans is going to
soon a er its introduc on. It has applica ons that began in exponen ally increase in 2019, crea ng space for several
finance (it was ini ally deployed to manage Bitcoin autonomous gadgets.
transac ons), now covering the sectors of governance,
healthcare, manufacturing, supply chain, and many others. Autonomous things are categorized into five types, viz. -
2019 is going to witness how it is going to be incorporated • Robo cs

24 | Dec 2018 | SIGHT Inside the Business world

• Vehicles • automate security priori za on
• Drones • learn and retain past threat
• Appliances
• Agents Evolu on of compu ng
A devia on from the classical form of compu ng is
Although they do not have the same capability as a human expected to flourish in the year 2019. Development of
brain for decision making, intelligence or general-purpose quantum computers is consistent, and these next-gen
learning, they are reliable to a great extent for human tasks computers are expected to become commercially
such as farming, driving, parking, etc. Many companies highlighted.
today are working on such bots. With Alexa, Cortana,
Google assistant, and Siri, users already perceive the power Quantum computers are mul ple mes more reliable and
of AI and what the future could be. Recently, Volvo efficient than the classical ones; they can theore cally
revealed their first fully autonomous electric car which work on millions of computa ons together at
promises a peak into the future of travel. Sophia, the once. Also, they're expected to
humanoid bot developed by Hanson Robo cs solve most of the problems
has secured ci zenship of Saudi Arabia, that modern computers
traveled the world giving talks and aren't capable of. The
deba ng the future of inclusion of
humanity. superposi on and
entanglement
Further phenomena is what
developm brings significance to
ents in these mechanized
the field brains.
of
ar ficial Recently,
intellige IBM has
nce are develop
accelera ed a fi y
ng, and cubit computer,
AI-based which it has made open to
cybersecurity to use, researchers are already
prevail using quantum computers for simula ons and
With the increasing awareness about the worth of personal other computa on.
informa on, digital privacy is a significant concern for
consumers. The enterprises that don't pay enough Introduc on to new opera ng systems, an virus and other
a en on to privacy and ethics will find themselves in a advanced so ware will be a part of this trend of evolu on.
challenging posi on going forward.
So we saw five emerging disrup ve technologies that are
87% of the cybersecurity professionals are stated to be going to serve fron ers on realms of research,
aided by AI in the year 2018, and the number is sure to be entrepreneurship as well as consump on. Although the
increased. By and large, total adop on of AI-based cyber tech sector always has something unexpected to present,
security is expected to come about in 2019. The reason for the opera ons stated above are much promising and well
reliance on robots for a thing as crucial as cybersecurity is grounded. They're sure to transform the market in every
not one, to name a few, we say that they- due aspect.
• easily transform incident data and prior responses into a
proac ve security stance
• are not only quick and accurate but also intelligent
enough to eliminate false posi ves

SIGHT Inside the Business world

| Dec 2018 | 24
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 Company Name Management Description

Aatrix Software is a developing innovative accounting software

Aatrix Software Steve Lunseth solutions. The Aatrix Electronic Forms Division is now one of the
aatrix.com CEO nation's premier payroll reporting specialists.

AppFusions is solving “Digital collaboration paradox” problems,

AppFusions Inc. Ellen Feaheny bringing the most used but silo’d SaaS or on premise enterprise
appfusions.com Co-founder & CEO systems together in cohesive work processes, efciencies and
collaborations.

Avekshaa Aveksha Technologies a next generation information technology

Rajinder Gandotra products and solutions company, providing solutions in the P-A-
Technologies
Founder & CEO S-S tm assurance space to the enterprise costumers globally.
avekshaa.com

The organization has provided customized SAP advisory project

Herrington
Valery Herrington go-live support SAP production performance tuning and
Technology mission-critical systems and conguration support are
www.herringtontechnology.net
CEO
irrespective of the client size and industry.

iMD Health global is preeminent digital (Cloud based) patient

iMD Health Kevin R. Delano engagement platform that helps physicians, Pharmacists
imdhealth.com President & CEO patients, Pharmaceuticals and healthcare providers.

iZND Services have broad experience providing IT Services and

iZND Services Isaac Govind Andy developed a mature Managed IT Services Program, Cloud
izndgroup.com CEO Computing Solutions and Professional IT Project Delivery.

MHG Systems Seppo Huurinainen A Finnish IT company, MHG Systems Ltd is focused on Forestry
mhgsystems.com CEO and Bioenergy sectors.

MLG Blockchain
Michael Gord They develop next generation blockchains using blockchains and
Consulting smart contract technology.
mlgblockchain.com Founder & CEO

Netranom provides IT support such as technical helpdesk

Netranom Scott Edwards support, computer support and consulting to small and medium-
netranom.com President & CEO sized businesses.

Robotic Process Automation RPAI delivers implementation programs aimed at helping

Implementation (RPAI)
Terry Woods organizations hire, train, employ and develop their robot
rpaimplementation.com CEO workforce.
 An All-New,
Differentiated
Breed of Firm:
Advance Technology
Enterprise.
MEET THE FUTURE-GEN,
ADVANCE TECHNOLOGY
FIRM – Herrington Technology
how they can flourish through the implementa on of
Herrington Solu ons. This is the core reason that a large

A ny sufficiently advanced technology is

indis nguishable from Magic.” – Arthur C Clarke

Herrington Technology is one such company that has

number of global customers are tapping into its advisory
and advanced technology. Herrington Technology has had
the opportunity to build a be er tomorrow with what
they have and offered support to many of the world's top
enterprise projects in the past.
created that necessary “magic” required to accelerate
and expand the business to the new des na on. It's an The organiza on has provided customized SAP advisory
innova ve, mul -channel and highly differen ated brand. project go-live support, SAP produc on performance
Its products & solu ons deliver significantly more brand tuning and mission-cri cal systems & configura on
value across its en re advanced technology delivery support are irrespec ve of the client size or industry. The
spectrum than most of the other IT providers. services and solu ons of the organiza on include a
unique delivery experience for the client. This type of
Listed in the 10 most valuable SAP Solu on Providers, delivery experience can include new or emerging
Herrington Technology leverages non-tradi onal, technology that is less understood regarding
futuris c, advance Technology services and solu ons implementa on, deployment and overall process but
channels that are highly differen ated that eventually more regarding customer's interest and generated a very
helps in building a vast customer base. Headquartered in high value–driven capability.
Manha an, New York, Herrington Technology is a niche
advanced technology firm providing FUTURE-GEN The dis nguishing factors of Herrington Technology
specialized technology solu ons, cross-industry, to small, delivery are specialized models, brand label and R&D
mid-sized and world's top firms. which ul mately delivers premium FUTURE-GEN
solu ons and services for its clients. It leverages its
The solu ons designed by Herrington Technology are specialized internal models and deployment methods to
engineered to be highly specialized and tailored to ensure the best possible and most efficient outcomes for
precisely meet the client's requirements. This includes the clients. The firm has a highly specialized team of
working with customers to understand their business and experts to offer unique solu ons to each genera on. The

24 | Dec 2018 | SIGHT Inside the Business world

collabora on of innova on, crea vity, and science at In the era of IT revolu on, there are many pioneering
Herrington enables the team to work on the fron er technologies. Hence, a thorough understanding and
curve of advanced technology. specializa on of new technologies help the team to
compete for its sustenance and well-being. Herrington
Herrington Technology has the necessary frameworks and Technology is an organiza on with young professionals
advanced tech exper se to guide your teams through the mo vated to work with technology. A team with many
years of experience is tough to find; therefore, efficiency
adversity with the best of its solu ons and skills. This is in
part due to the incep on of Herrington Technology which is an essen al ingredient of success.
took place during the worst economic recession since the
great depression. It is all because of the bold leadership Ensuring efficiency and value-driven delivery is a
of Valery Herrington, CXO of Herrington technology and challenging task especially for advanced technology
his 'Let's Do it' a tude. where there are scarce resources, and few understand
the capability or delivery model. In many situa ons, there
Valery Herrington has cul vated her firm's market are no case studies to draw upon, but Herrington
posi on over 30 years of vast industry leading-edge Technology paved the way for clients and partner. With a
experience which includes top- er consul ng, enterprise prior track record of wins in this space, Herrington well-
business excellence, and advanced computer exper se. posi oned itself to deliver under this framework. So,
She has the highest level of cumula ve SAP professional challenging projects and implementa ons that require
career exper se in private prac ce. She has also achieved specialized delivery and advanced technology are more

degrees in Economics, German, Computer Science and a accessible to capture and deploy for Herrington
leading execu ve MBA degree with a specialized focus in Technology. Its unique customer loyalty provides a return
business finance and digital technology for healthcare on investment over both short and long-term with highly
from John Hopkins Carey Business School. It is the differen ated customer care unique to Herrington
exper se of Valery and team that has gained an edge Technology.
over its compe tors.
The select client wins highly differen ated and innova ve
Looking at the rapid change & evolu on in technology, brand label solu ons. A growing, diverse customer and
Herrington prac ces R&D innova ons to explore and client base are the current hallmarks of the organiza on's
develop new innova ve solu ons for its clients. The most recent success. Also, Herrington Technology has
industry dynamics like compe on, scalability, aggressively grown deeper mul -channel roots in the
produc vity, and customer service, streamlined process industry with the help of a new R&D innova on division,
and need for innova on keeps the team of Herrington on exploring and developing new products and solu ons for
their toes. the market in today's global economy.

SIGHT Inside the Business world

| Dec 2018 | 24
 How virtual reality has
changed the entertainment
industry

E ntertainment is usually associated with immersion

and escape, making us forget about reality. Virtual
reality (VR) offers precisely the same, but with a
massive technological incen ve, real- me simula ng
environment and graphic that some mes look be er than
VR gaming
Tradi onally, players use either a console controller or a
combina on of keyboard and mouse to play video games.
VR technology allows players to interact directly with the
the real world. 3D in-game entertainment environment. Recent
technological advancements like inclusion of room-scale
What is Virtual Reality – Origin and Concept mo on and controllers make VR games more immersive
As early as 1956, Morton Heilig, planted the seed of and fun than ever.
simulated environments in the tech sphere with his
prototype of Sensorama, the first ever “experience The adop on of VR tech by
theatre”. The crude concept behind this set up was major gaming pla orms
genera on of a fantas cal world and mechanical like Sony PlaySta on
replica on of ac ons of the real world. It's been six and Microso Xbox
decades since then, and it'd be unmistakable to say that alland the introduc on
this me has been a long haul with efforts put in and of mass-market VR
challenges all accepted by scien sts worldwide upon the headset devices
founda onal work of Heilig. like the HTC Vibe
and Oculus Ri
The evolu on has led to today's digital era, where fron ers have been
are using the same ideology in diverse domains of the instrumental to
prevailing age, which include- democra zing
access to the
• Educa on technology. A
• Health and medica on classic example of
• Military how VR is being
• Real estate focussed upon by
• Training game developers is the
• Business and marke ng development of Catan VR, the VR
• Automobile manufacturing and version of iconic 1995 board game
avia on Se lers of Catan.

Even so, the industry that is exploi ng the most out of
visual technologies is that of entertainment, as the fusion
of these two industries incredibly exci ng, crea ve and
imagina ve. But exactly why and how is VR so impac ul on
the entertainment industry?
Currently, simula on VR games (shoo ng,
races, and ac on) are highest in demand;
however, content developers are
soon expected to saturate

The reason is not one. The ra onale is discussed

thoroughly below, go on reading!

24 | Dec 2018 | SIGHT Inside the Business world

the market with a more diversified menu of games. The “virtual reality hubs” around the globe which incorporate
challenge of conver ng ideas into engaging gaming stunning cinematography and IMAX's award-winning
remains. vistas.

Cinema Music
Films have always been about crea ng immersive story- The music industry is huge. VR technology can be applied
telling and engaging experiences. Many experimental to it in diverse forms. Here's how-
a empts have been made to redesign the tradi onal style Videos can be created with the help of 360-degree
of repor ng of who, what, when, where, why and how of cameras, like they do at MelodyVR app which is currently
informa on and create an unprecedented experience for available on Oculus Go and Samsung Gear VR headsets.
the viewers. Adop on of VR tech is one such a empt.
Concerts can be of fully-simulated type with the use of
Studios, producers, and directors are all turning their virtual environment and avatars of ar sts. TheWaveVR
collec ve a en on toward learning and rethinking of ways provides this experience. Superstars including Coldplay,
to use VR to tell stories and immerse moviegoers into giddy The Weeknd, and Katy Perry have been showing much
adventures. VR experience goes beyond the sedentary interest in this technology lately.
entertainment of reading newspaper, web browsing or
watching TV, and even tradi onal Live concerts can be enjoyed si ng at home through VR.
theatrics in which it's Today, almost all major music fes vals including Ultra
mandatory to look Music Fes val, Mad Cool Fes val, Sziget Fes val, and
forward. In VR, Fes val Primavera Trompetera have created their own
viewers can look in applica ons for virtual reality for fans. This technology is
any direc on they expected to be one of the most important revenue streams
want and find for musicians and producers in the near future.
themselves in the
same fantas cal Amusement parks
environment. VR has taken amusement and theme parks to another
level. The most common way to use VR in theme parks is to
The first ever VR overlay it onto already exis ng rides (rollercoaster, drop
cinema was tower or water slide). A classic example of this is the Iron
opened in Dragon roller coaster ride, in which you physically aboard a
Amsterdam in suspended coaster, but the VR experience sees you flying
2016. It is plain through an old- ny village while ogres and orcs a ack you.
rooms without
any screen, and “The Void” and “The Virtual Arena” are examples of fully
the audience sits in 360 - immersive VR theme parks, currently loved by thrill
degree rota ng seats, wearing a head- seekers.
mounted display. Films are displayed
en rely in virtual reality. Conclusion
We like to think of VR tech as a sequel to the concept of
IMAX, the center of cinema c technologies entertainment which extensively embraces the cyberspace.
recently partnered up with a The innova ve ideas have and will con nue to push the
director/producer Michael Bay boundaries of entertainment to extraordinary niches. It's
('Transformers'), video game going to be interes ng to see how further developments in
developer Starbreeze and technology meet crea vity to generate trendy recrea on
Google to develop six op ons.

SIGHT Inside the Business world

| Dec 2018 | 24
 iMD Health
Global:
Striving to improve patient’s
experience
pa ents which they can read at the comfort of their
homes. They do not have to remember the advice and the

W ith the advent of the internet and digital

technologies, pa ents have become more
aware. As per a survey, 86% of pa ents
conduct a health search before an appointment; it
indicates the awareness level before trus ng a healthcare
treatment plan given by the doctor; instead, everything
shall be presented to them in digi zed format to read
later.

iMD Health Global empowers clinicians with trusted,

prac oner with correct diagnosis and treatment. With ve ed content (over 50,000 images, brochures, and
digi za on, the pa ents too expect a technology-driven videos) to enable them to have more trusted
solu on for their illness, something which they do not conversa ons and drama cally improving the pa ent
have to carry in prints or remember for later purpose. experience. iMD is comprised of 3 dis nct, cohesive
teams: UE (User Engagement), PE (Product Engineering)
Therefore, the CEO, also a serial entrepreneur for the past and CE (Client Experience). It is a web-based applica on,
25 years, recognized the opportunity to deliver clinician- op mized for any internet connected device (android, ios,
pa ent conversa on at the pa ent's doorstep to create mouse or touch driven) and a full stack dev shop which
be er health literacy and conceived the idea of iMD makes use of ruby on rails, Ember, elas c search.
Health Global. The idea has always been to create an
award-winning pla orm and to offer customized solu ons The iMD pla orm in used at doctors' clinics (public and
to pa ents so that they have more trust in the en re private), pharmacy stores, infusion clinics, hospitals and
healthcare ecosystem. by home healthcare teams. iMD's customers include:
Pharmaceu cal companies (i.e. Pfizer, Merck, Novar s,
iMD Health Global is the largest digital pa ent educa on Takeda, Lilly, Apotex,etc.)
pla orm in Canada. Used by clinicians (doctors, Pharmacy Chains (McKesson, Costco Pharmacy, Lovell
specialists, nurses, and pharmacists), at the point where Drugs)
they meet their pa ents, iMD is a dedicated pla orm with Hospitals (over 100 of them)
an objec ve to educate pa ents on their medical Infusion Clinics: Innomar-Strategies (by:
condi on and treatments. The company adopted a AmerasourceBergen)
rigorous use of technology and emails all content to the

24 | Dec 2018 | SIGHT Inside the Business world

Some facts about the iMD Health Global pla orm:
Consulta ve pla orm designed to make complex topic
easy to understand
Intui ve user interface guides pa ents on their recovery
journey
All informa on can be securely and privately emailed
Thousands of pa ents' resources from over 50 health
organiza ons
Engage pa ents on a deeper level, get them talking
about their health
Op mized pa ent flow designed to save the clinician
me
Accessible on any device
Access eLearning opportuni es or complete paid
surveys
iMD creates a customized network for
customers and can upload their
resource materials
at the clinic level
FEATURES:
Pa ent Educa on:
Enhancing their health
literacy to improve their
understanding and adhering
to the treatment therapy,
improving their health
outcome.
Clinician Learning: To enhance the
clinician understanding of the
condi on and treatment therapy.
Pa ent Support Programs: A na onal netw medical area within the pla orm.
ork to engage pa ents while receiving their infusions in
the clinic or a home consulta on.
Trusted content: Over 50 trusted health associa ons in
one pla orm, saves significant search me, and
showcases only trusted content
Surveys/Research: Engage feedback from clinicians and
pa ent during consulta on or pre-post visit via email
surveys
iMD Global is a trusted company where the focus is
always on the customer's needs; including a customized to
the specific clinic/loca on, providing a seamless and
reliable solu on to the pa ents. The iMD Health Pla orm
is powered by a robust CMS (Content Management
System) that seamlessly manages customers and other
users and provides deep analy cs as to how the pla orm
and the content are being used.
Some of the company's biggest projects include: building
na onal, mul -language customized networks for
pharmacy chain (McKesson), Infusion Clinics
(AmerisourceBergen) and integra ng the MAYO Clinic
educa onal library via API's. All these ambi ous projects
were delivered successfully by the expert team at iMD
Health Global who understand regional clinical differences
and adapt their technical languages to fit within the iMD
tech language.
iMD Health Global operates
professionally and follows a
process that yields maximum
ROI. The company follows the
below-men oned process:
A detailed marke ng
strategy to market the
company's pla orm
to the various
clinicians, by area
of discipline.
The company
works with its medical advisory
board to ensure the best/right medical
content is procured and located in the appropriate
iMD works with product and service manufactures to
bring their branded content into the pla orm so clinicians
can be er understand them and be able to communicate
with their pa ents .
iMD Health Global is commi ed to significantly improve
the clinician and pa ent experiences by providing access
to credible, trusted content. The company is set to scale
new heights soon with its robust approach and
customized solu ons to bring a revolu onary change in
the healthcare ecosystem.
For more informa on; www.imdhealth.com
SIGHT Inside the Business world
| Dec 2018 | 24
 All you need to
know about
Automation Apps
T he modern technology has opened the door to a
connected, high-tech world that was a dream a few
years back. The power and capability of our phones
and tablets con nue to increase manifold, and the
smartphones are becoming smarter. It is incredible how
perfect solu on for problems of wi-fi ea ng up the en re
ba ery. Most people don't want their wifi enabled unless
they have their phones plugged in because of the amount
of power the Wi-Fi consumes. Wi-Fi Automa on monitors
the power supply and allows the wi-fi whenever it is
much our phones can do with just a li le setup. The plugged in. This saves a lot of people from draining their
newest addi on to the list of things are smartphones can ba eries on wifi.
do is automa ng tasks using either built-in func ons or
added apps/services that are readily available. Another significant use of automa on apps are when
you're at home and want to use your Wi-Fi, and stop your
Let's take a look at how our phones can perform tasks by smartphone from consuming the data from your cellular
automa on apps on the device. Func ons performed by data plan. The automa on app helps you save cellular
the automa on apps can be now forgo en about. This data without having you to remember to switch it off
saves a lot of me that can then be u lized for the things every me you are in a registered wifi range.
that ma er.
• Automa ng Bluetooth Connec ons
How to use Automa on Apps? Another similar concept is to automate your Bluetooth
The smartphones are leaving no stone unturned to spoil connec ons. This app is very flexible, and lets you enable
people and making them heavily dependent on or disable Bluetooth depending on the loca on of your
technology. With all of its wonder and conveniences, phone and whether it is in the range of any of your paired
smartphones and tablets can help us solve most of our devices. So in case you have a power supply plugged in,
everyday problems and reduce the burden of performing or want the Bluetooth enabled upon incoming calls, you
specific tasks every day. can automate your Bluetooth se ngs and only use
Uses of Automa on Apps Bluetooth to pair with a Bluetooth headset. The app
se ngs help you define how you want to automate
• Automate Wi-Fi Based On Loca on and Charger Bluetooth as per your condi ons.
Connec on
Automa ng Wi-Fi is an extremely simple concept. It is the • Automa ng Smartphone as per Schedule Or On Events

24 | Dec 2018 | SIGHT Inside the Business world

 Automa on Applicaton
Ready

This feature is a lot more complicated than just
automa ng the enabling or disabling of Bluetooth or Wi-
Fi. Automa on app allows you to automate and
customize tasks on the phone at the me of a certain
event taking place, or on a regular automated schedule.
Through these apps, you first create the tasks, then
define their schedules or delays for those tasks, and then
set the alarms accordingly.
phone is in vibrate-only mode, or in normal ringtone
mode according to the loca on of the phone.
By configuring all the apps you can ensure that your
phone is almost en rely automated, and it can launch
apps, websites or files on a schedule or based on other
ac ons, making your automa on possibili es nearly
unlimited.

Automa ng an ac on that you want should occur either Future of Automa on Apps
a er a certain trigger or on a schedule can help you save The most significant innova on in the age of automa on
me as well as effort. The types of ac ons that the is the working models built around human-machine
automated apps perform include opening a file stored on collabora on. As robots take over the rou ne tasks,
your device or a website URL, launching the main screen humans are star ng to move into the space of newly
of any app on the device, running a shortcut or created roles such as data analy cs, robo c engineering
customizing your unique ac ons. and other roles that require the unique quali es such as
crea vity, ini a ve, leadership, and teamwork.
These apps let you dictate how exactly you want to
automate those tasks. The defined tasks can be delayed All these developments underline the fact that human
a er the trigger event as well. You can automa cally skills will con nue to have a pivotal role in the modern
launch tasks on a schedule by just se ng alarms as well. workplace. However, for its poten al to be realized,
businesses must ensure that workers have the right skills
Configuring Automa c Phone Profiles to meet these future challenges. Ar ficial intelligence is
Another useful way of automa ng your apps is by the latest in a long line of remarkable developments
configuring automa c profiles. This app is simple but very designed and delivered by humans that ensure the
useful. You set up either me or loca on profiles that benefits of this innova on extend to everyone.
have specific se ngs for ring mode, Wi-Fi, Bluetooth, and
telephone. This app is mostly used to control when the

SIGHT Inside the Business world

| Dec 2018 | 24
 iZND IT services:
I t goes without saying that an IT service provider
eliminates all the confusion rela ng to support tools
and manage it all for you, but what gives an edge to
it is its flexibility, experience, and resources.
iZND is an IT company that entertains all these standards
along with its mature Managed IT Services Program,
Cloud Compu ng Solu ons, and Professional IT Project
Delivery. It began as a one-stop IT solu on company in
the year 2012 and has strived to carve its niches and be
a cut above peers ever since. The ability to aptly analyze
and understand the problems of clients has only grown
all this me. Some milestones of iZND since its incep on
are-
• Samsung Enterprise Alliance Program 2016
• Samsung STEP (Samsung Team of Empowered
Partners) 2016
• Samsung Galaxy Developer 2016
• FinchVPN 2016
• IBM Business Partner 2014
• Microso Partner 2014
• FreshDesk 2014
• Telco Partner 2013
• GSuite Partner (Work, Educa on, Government) &
Maps 2012
• Google Cloud Partner (Premier) 2012
• Google Partner (Adwords) 2012
• Google Developer - For Chrome, Android 2012
• DELL Cer fied System Expert (DCSE) 2002
By and large, iZND has become a trusted IT solu ons
brand for industries such as Government, F&B, Retail,
Transporta on & Logis c, Educa on, Legal, Recruitment,
24 | Dec 2018 | SIGHT Inside the Business world
Insurance, Hotel, Events, Telco, and many others. It
provides a managed IT services program, Cloud
Compu ng Solu ons, and Professional IT Project
Delivery featuring a dedicated team of hardware and
so ware professionals. To ensure immediate
convenience of the clients, iZND has come up with 24/7
@365 days Automated Helpdesk system.
iZND provides on-demand environment solu ons to
meet the dynamic business needs and clear
infrastructure solu ons that reduce your total cost of
ownership (TCO) with various tools and automa on
frameworks. Other business values include singular
accountability for business performance with an
Integrated Service Delivery Model (ISDM) and
predictable and standardized processes.
The key IT solu ons offered by iZND include-
• Point of Sale (POS) System (e-Commerce Solu on with
Inventory Management)
• Fleet Management End to End Solu ons (Bundles with
Full GPS Track & Trace facili es)
• Payment Gateway Solu on
• Mobile App Developer for Android, iOS& Blackberry
Enterprise Management
iZND also offers alliance solu ons like the following
• IBM Solu ons such as Analy cs, Cloud, Commerce,
Global Finance, Mobile First, Security
• Google Partner GSuite, Google Business Enterprise,
Adwords, Analy cs, Map for Business
• Samsung Enterprise Solu ons such as Produc vity (BI),should e- cke ng failed, MAS would not be compliance
Security-MDM, Security-VPN, Unified communica on & under IATA rules and regula on.
collabora on, Samsung's Industry-specific solu ons, 2. Retail: ParksonCorpora on (M) SdnBhd
Fleet Management, and Automa c Case Dispatch iZND developed and implemented several modules
Monitoring within Parkson's corporate retail Point of Sale (POS)
• Microso Solu ons such as Mobility, Remote solu ons and provided them with hardware deployment
Collabora on, Office Virtualiza on, and Cloud & Training services
• FreshDesk end to end problem management solu ons 3. Logis c: Bifrost Logis cs
bundling with managed Services (Desktop, Server & iZND designed and implemented Bifrost Corporate
Mobile Solu on, Vendor Management, Adhoc IT Project Enterprise System Infrastructure (include Email &
Management) Business Solu on) for regional branches & Group of
Other IT services provided by iZND include Companies. Also provided, design and implemented the
• Domain Registrar Services & Web Hos ng Fleet Management Solu ons to manage Bifrost fleet of
• Telecommunica on Product & Services 1500 trucks with modules Delivery Monitoring & Fuel
• HR/Recruitment Management Portal Efficiency Management.
• Service Desk & Incident Management Support Services 4. F&B and Estate Management: Canai 15 Group of
• Corporate Enterprise Solu on Services- Remote Companies
Collabora on & Mobility Solu ons (MDM, Corporate Canai took hardware deployment services from iZND
intranet & Cloud Services) which also designed and implemented Point of Sale
• Consultancy (POS) & Corporate Accoun ng system for real- me
• Safety System (Mycare4u) to Provide Women Safety & monitoring of all Canai 15 outlets with module Inventory
Child Monitoring Management. iZND developed and implemented the
One very marketable service provided by iZND is the first 'Centralized Entertainment outlets Media
Management' solu on to manage each Canai outlet's
Reseller Program. It's one of the most sound and hassle-
free reseller programs you will ever come across which theme and concept.
offers you complete business automa on. Also, it 5. IT: So ecSdnBhd
provides a comprehensive Product Por olio for your So ec appointed iZND to provide consultancy and
customers and resellers, a readymade, private labeled advice on supplying Technology Solu ons and Products
website, a comprehensive API for seamless integra on, for So ec to bundle and resell to organiza ons that
and mul lingual, private labeled Control Panels. acquire IT Services from them.
iZND has proved its me le in the industry since its 6. IT Solu on Services: Saint Arms SdnBhd, Malaysia &
incep on and has served and sa sfied many Saint Security, Singapore
mul na onal giants, some of which include – iZND designed & implemented Saint Security's corporate
IT infrastructure with Enterprise collabora ons solu ons
1. Avia on: Malaysia Airlines which also availed its other services like POS System
iZND designed and implemented MAS infrastructure and with e-Commerce Services, Inventory Management, and
defined the Windows desktops & servers for the data Hardware deployment.
center (DC) for their first to migrate from UNIX At iZND, their integral business values like mul -sourced
Mainframes & Terminals to Microso Windows environment exper se to manage suppliers by assuring
Corporate Enterprise systems using Dell & IBM Systems, SLAs are of utmost importance. Con nual improvement
built & managed MASs' IT Helpdesk Center in Kelana and innova on frameworks that leverage Service
Jaya, Selangor represen ng Dell as their IT Problem Improvement Plans (SIPs) and Lean Six Sigma are other
Management Onsite support for Malaysia and MAS such values. These principles and exper se have both
regional support handled by helpdesk team. Also led to the giant success that iZND has become. iZND is
defined and designed MAS 10 years IT roadmap, recognized by APAC CIO Outlook as the 25 most
designed and implemented the solu on for e- cke ng promising IBM Solu on Providers in the year 2016, 50
and assist SITA to integrate their system to MAS's IT Most Valuable Brands of the Year 2017.
infrastructure. It was a cri cal 6-month project and

SIGHT Inside the Business world

| Dec 2018 | 24

A r ficial Intelligence is an enabling technology
that allows web applica ons to adapt over me
by observing and learning from users' habits and
preferences. User experience improves as a result of the
applica ons becoming smarter. It offers many
advantages in person-machine interac ons. With the
inven on of AI, applica ons do not approach a problem
in the same way me a er me and make the same
mistake. It op mizes and modifies the solu on based on
prior experience and human interac on because despite
the technology-driven world we are in; most people s ll
value the human touch more. Even though AIs can make
work through automa on easier, human input is s ll
essen al for AI's to func on be er.
Benefits of Ar ficial Intelligence
• AI mul -tasks and performs monotonous, repe ve
jobs quickly with the help of machine intelligence
• AI reduces errors, increases the degree of precision,
and helps in organizing and managing data
• With the help of programming robots, AI performs
tedious and difficult tasks with greater responsibility and
precision
24 | Dec 2018 | SIGHT Inside the Business world
EXAMPLES OF
ARTIFICIAL
INTELLIGENCE
IN WEBSITES
• As machines don't require breathers at regular
intervals, AI can be programmed for long dura ons
without breaks
AI in Websites
Using AI solu ons enable websites to adapt be er to the
needs of the user. Real- me learning technology
evaluates customer's mood and understands their
preferences. According to research, AI allows to
dynamically modify websites as per the customer by
including a search through the website. AI opens
excellent opportuni es for e-commerce marketers as
well. With the implementa on of AI solu ons, the online
experience of users is becoming more personalized. The
goal is not only to make naviga on through the website
clear but also to provide the customer with the perfect
search environment.
Examples of AI in Websites
1. Wix- Wix does not need any introduc on when it
comes to designing websites. It has an easy drag and
drop feature that can make beau ful user-friendly
websites. It provides the op on to help you develop the
website quite easily and faster with the help of AI now.
The AI pla orm enables you to design websites and also
customize it according to the client or the end-user. This
a racts users to create the site faster, and easier as per
their own choice.
2. WordPress plugins - AI can play a vital role in
improving WordPress search, grammar and style of the
content, show related content, boost sales for e-
commerce and improve conversions. WordPress plugins
that use AI have a smarter, faster, and more personalized
website for users. It also helps to save a lot of me
despite contribu ng to the growth of the business.
3. FireDrop - Firedrop uses AI named Sacha that designs
websites automa cally around the content provided. It
does not use any templates, or web designers, just its
own AI designer (Sacha). Firedrop aims to put the
possibili es and limits of the web into the hands of
ordinary people and automate the process of designing
and genera on of websites using AI.
4. The Grid -The Grid uses the power of AI to grab
everything from- videos to images, texts, URLs and
automa cally puts them into a custom website created
as per your unique preference. The Grid evolves with the
user as and when their needs grow. It effortlessly adapts
to all the requirements and is undoubtedly one of the
best personal AI web developers.
language seman cs to understand and learn the manner
and reason of human search. It then applies these
conclusions into further research, and facilitates the
mechanism of users' inves ga on.
7. Street View - Street View is designed as a specific
func on of Google Maps and Google Earth that offers to
enjoy various views all around the globe. It has the
ability to show the users panoramas of s tched
photographs. Street View is known to a useful source of
virtual travelling, as it displays the most distant parts of
the Earth in real me.
There are many benefits that AI offers in different
industries all over the world. Despite all these
praiseworthy innova ons in technology, we s ll have a
long way to go when we are talking about AI taking over
most of the jobs that humans usually carry out. AIs are
web designers' best friend as it makes their jobs faster
and more manageable. This enables them to have more
me to deal with complicated tasks rather than having
to work on a tedious one. In web design, based on
how the current AIs are func oning, the future
seems to be quite bright.

5. Google Allo - This is a progressive AI technology of

smart replies, which was introduced in 2015 and has
taken over the world of tex ng and emailing ever since.
Google Allo uses machine learning to create appropriate
and customised replies to ques ons and statements
automa cally. It is also said that in no me Google Allo
will provide its users with compound responses,
mixed up with emojis and s ckers as well.

6. Rank Brain - The next one is

RankBrain that is a self-learning AI
system. Its primary task is to
present be er results to
user inquiries. It uses
mathema cal
formulae and
analysing
 Mlg Blockchain:
A Futuristic Blockchain
Consulting Company
C hange is inevitable and to flourish and grow; it is
necessary to embrace the change and make a
meaningful outcome out of it. No industry can
expect to survive without accep ng the change and the
challenges that come with it. IT is among the top
industries where change is a daily ritual, and MLG
Blockchain Consul ng is one such organiza on that
witness change at a rapid pace and adapt itself to the
changing environment with élan.
There is no denying the fact that the knowledge of the
MLG Blockchain team was the primary reason that
helped it bag its first assignment which was to offer
consultancy. MLG believes in crea ng the business as
per the client's needs and provides customized services
to them instead of giving a single solu on for all. The
evolving phase of the technology also widened the
scope of helping the sector through the cer fied courses
developed by MLG to speed up adop on of technology.
MLG is a Global company which follows a lean way of
working to enable its employees to cater to the different game changer for future. At MLG, every employee feels
parts of the world, allowing client visits and learning & empowered to take responsibility for new projects
working in a distributed fashion. The vibrant work-
culture of the organiza on enables the crea on of a
24 | Dec 2018 | SIGHT Inside the Business world
team capable of consul ng clients related to Blockchain.
Impediments are at mes the significant milestones in
the path of success which MLG realized while training
over 5000 developers in Trivandrum, Kerala. Taking it up
as a challenge, MLG deployed its team to analyze and
design the lectures as per the specific audience and
began the delivery. It got in touch with the local
government of Kerala and proposed them to help the
community quickly on the technology so they could hit
the ground running. Educa ng an incredible number of
developers in a short span of me is an excellent
example of MLG's mission and work culture.
The coterie of experienced professionals in Blockchain
technology is one of the greatest strength of MLG. It
helps them to be ahead of the curve and be fast when
changes occur.
Michael Gord, Founder & CEO of MLG Blockchain
believes in the lean way of working and has done a great
job at making it an essen al part of the culture. He has a
global view and envisages Blockchain Technology as the
which makes them fast and agile.
In the past year, MLG Blockchain has worked with over
22 clients that went on to raise 250M USD. The
educa onal programs, global ambassador programs, and
enterprise tech development are yet another significant
milestones of the past. The spectacular achievements
being a startup are the results of endeavors of the
efficient team.
MLG is coming up with some big plans and essen al
steps in the educa onal side of the industry. MLG
Blockchain cer fica on is one such step which fuels its
ambi on. Consulta on related to Blockchain technology
is another line of services which tries to add value to
both projects and communi es.
In the era of IT revolu on, there are many cu ng-edge
technologies. The deep understanding of all these
technologies helps the team to compete for Blockchain
popularity. However, the technology is not easy to
understand or implement, but sooner or later everyone
needs to test the waters and MLG is always there to help
them in this journey which is not easy but it is worth it.
The clientele of MLG includes enterprises looking to
raise funds or helping to shape the industry. It also
works with the Government to enable them in
understanding and implemen ng the technology.
MLG is an organiza on with an average age of its

al
MLG Blockchain is a glob m with
sory fir
venture creation and advi velopment
blockchain technology de bilities.
and broker-dealer capa

The blockchain is a poten al game changer and is a
profound innova on. The mechanics of Blockchain are
novel and highly disrup ve. MLG has a empted to
create a more intricate Blockchain with protocols. The
importance of protocols is enormous. Protocols enable a
safe and secure route of trade and rela onship of all
kinds between users. Being close to one of the most
prominent protocols out there certainly makes them
proud.
Blockchain has enabled many of the clients of MLG to
change the way they use media and marke ng. It has
helped in fixing the problems about the unsecured use
of the internet. Hence, working on such projects makes
MLG feels like a part of the solu on too.
professionals around 30 years of age yet having a
profound experience of the technology. It is very rare in
this industry to find a team with years of experience in
Blockchain. However, looking at the rapid evolu on of
Blockchain technology, it is crucial to hire efficient team
members who execute the right things in the shortest
amount of me; this is what MLG implements at ground
level. In a nutshell, a dynamic team can create a
benchmark in the ho est industry. It is the greatest
strength of MLG without any confusion. A team with a
good understanding of the technology and the sector
fosters growth and success of the organiza on.

SIGHT Inside the Business world

| Dec 2018 | 24
 A s tech-savvy and obscure as the term
"home automa on" may sound to some
of us, it is essen ally a popular buzz-
word of 2018. Here's everything you need to
know about automated homes or "smart
homes." Read on.
Home automa on explained
Home automa on describes a system of
networked, controllable devices that work
together to make a home more comfortable,
customized, efficient, and secure. A smart home
an cipates all your needs, from creature
comfort to security. Its actualiza on is based on
the idea that communica on signals can be sent
between devices through a technology called
Internet of Things to make appliances work. For
example, you can simply press a bu on on your
smartphone or send a command to voice
controlled devices (like Alexa/ Google Home) to
have a device turned on or off in a smart home.
The machinery of home automa on lies upon
two base concepts-
1. Automa on – the ability of devices to be
programmed to turn on and off on their own,
complemen ng the day-to-day events. This
programming may include me-related
commands, such as having your coffee brewed
in the coffee-maker at specific mes each day,
or include non-scheduled events, such as
turning on all the lights in your home when the
security alarm is triggered.
2. Remote control – the ability of devices to be
controlled from a distance. Home automa on
comes in with hands-on control, offering access
to all the connected devices. From arming and
disarming your security system to locking and
unlocking doors, rese ng the thermostat and
adjus ng the lights, you can do all through a
single network, from anywhere in the world.
The fe le of automa on today is indeed a
remarkable ar sanship of the most excelled
engineers of the world which have founda onal
grounds of primi ve labor-saving machines like
water heaters, refrigerators etc.
According to Li et al. (2016), there are three
24 | Dec 2018 | SIGHT Inside the Business world
genera ons of home automa on-
1) First genera on: wireless technology with a
proxy server, like ZigBee
2) Second genera on: ar ficial intelligence that
controls electrical devices, like Amazon Echo
3) Third genera on: robot buddy that interacts
with humans, like Robot Rovio and Roomba.
Various technologies can be used to actualize a
smart home. Some use your exis ng home power
lines, some using radio frequency (RF), some using
Wi-Fi, while others use a combina on of these.
Home automa on typically connects the
controlled devices to a central hub or "gateway"
from where all of them are monitored. The user
interface of the system uses either wall-mounted
terminals, tablet or house computers, a mobile
phone applica on, or a web interface, that may
also be accessible off-site through the Internet.
Though most modern and handy UI remains a
mobile applica ons (like Insteon, Nest, Honeywell,
Ring, Philips Hue, WeMo, and SmartThings)that
allow access to the home devices from anywhere
in the world.
Perks
Whenever you think of home automa on, you
imagine a house that is customized just according
to the rou ne and requirements of its residents,
but what (and what not) is explicitly included in it
and what are the boundaries of possibili es of a
smart home? Read on to find out –
1) Lights – turn on/off or dim the lights from
anywhere. Not just this, customize the number of
lights and illumina on level for different situa ons
– for example, you can set up a party mode, dinner
mode or sleep mode and turn them on
accordingly.
2) Occupancy awareness – always know about the
number of people currently present in the house
with devices smart meters and CO2 sensors which
are a part of most automa on systems. You can
also set up automa c responses for every me
someone enters the house.
3) Appliance control and integra on – know the
current status and control all the connected
devices on the go. You can also integrate devices
for novel results, like taking advantage of high
 Home
solar panel output in the day me to run washing
machines.
4) Security – lock all the perimeter doors and
windows of the house from wherever you are and
get remote surveillance of security cameras over the

Automation -
Internet. Also, customize the house according to
your security purposes.
5) No fica ons – get no fied whenever a leak,
smoke or CO detector is ac vated.
6) Care – track down babies, pets, elderly and
disabled inside the house for be er nurturing and
care.
7) Air quality control – monitor the air quality and
check pollu on inside the house easily.
8) Smart Kitchen and Connected Cooking - Use voice
What, Why
control devices or mobile apps to manage coffee

and How
machines, ovens, and other kitchen appliances.

Snags
Every technology breakthrough comes with certain
pros and cons. Here are the snags of home
automa on –
1) A Wi-Fi connected to the internet is vulnerable to
hacking.
2) Technology is s ll in its infancy, and consumers
could invest in a system that may become
abandonware soon. For example, servers of Revolv
Hub home automa on were shut down in 2016
rendering the hardware useless.
3) It involves a high cost of ownership, inflexibility of
interconnected devices, and poor manageability.

Closure
Although it comes with some pi alls, home
automa on is a cu ng-edge technology that hikes
convenience, safety, energy efficiency, and fun in
your daily chores. Consumers are gradually
discovering that home automa on, far from being
the purview of only the commercial buildings and
the highest-end homes, has a li le something to
offer to everyone.

SIGHT Inside the Business world

| Dec 2018 | 24
 WUUDIS
SOLUTIONS Oy:
PROVIDING EFFICIENT AND SCALABLE
FOREST MANAGEMENT SOLUTION
digitaliza on to improve the efficiency of the en re value
chain, from plan ng to harves ng, supply chain, and end-

F orests are an integral part of our ecosystem; they

ecological, economic and socio-cultural. The

adequate management of forests provide integrated
benefits, and it has gained momentum as carbon
use. Wuudis also made use of the latest and the most
aid in keeping a balance between three main pillars; sophis cated machine learning algorithms to provide
necessary alerts on me to relevant forest stakeholders
which saves their me and money.

footprint sinks, and there is more use of synthe c and oil- It is true that as long as there are human beings on the
based products. planet, they need forest resources for their survival. The
need of the hour is of such businesses which understand
Few companies and enterprise recognized the need to their demand and endeavors to meet the same. Wuudis
manage forests efficiently, and Wuudis Solu ons Oy. is Solu os Oy, by offering digi zed solu ons is a ending to
one of them. The company offers scalable and efficient the demand of over a million people and contribu ng
solu ons for sustainable forest and wood supply over $200 billion to the global market.
management that are innova ve, standardized and more
cost-effec ve. The company provides effec ve IT solu on What Wuudis Solu ons Oy faced as the primary challenge
for the en re forest ecosystem which is way be er than was not being readily accepted by the conven onal and a
the current op ons. li le conserva ve, tradi onal forest sector, both domes c
and interna onal. The tradi onal markets worked on the
The company realized that the only realis c way to pen and paper methodology and they lacked the
conserve our forests is by applying sustainable forest awareness regarding the impact of poor forest
management prac ces and therefore the company has management, therefore accep ng digi za on in their
integrated the extensive use of IT in various systems and domain was a tough thing for them.
processes.

The forest management solu ons that the company offers However, Wuudis Solu ons Oy managed the barriers
can integrate big data from several sources (e.g., drones wonderfully by educa ng and communica ng directly
and satellites) and use advanced data analy cs and with all the stakeholders via key organiza ons and

24 | Dec 2018 | SIGHT Inside the Business world

assis ng them in overcoming their doubts and helping
them become an ac ve par cipant of the en re forest
management system.
In addi on to the management of the forest, the company
also work on several ambi ous projects and proved its
exper se by offering client-centric solu ons. Wuudis
Solu ons delivers IT solu ons based on project-based
so ware development followed by SaaS fees for updates
and maintenance.
Till date, the project management issues with Forest
Center has been smooth because of myriad reasons,
significant among them was the appointment of a
dedicated person to handle the project who is responsible
for the seamless coordina on and comple on of the
project and the so ware developers who possess a solid
forestry background and have experience working in the
similar industry.
One of the biggest clients of Wuddis is Finnish Forest
Centre which is on a mission of digitalizing every single and small forest service companies to large corpora ons
hectare of Finnish forest by 2020 and Wuudis Solu ons Oy and forest authori es, connec ng them via open data
will support Metsäkeskus in achieving that mission.
Finnish Forest Centre has agreed for an IT development
with Wuudis Solu ons Oy regarding specific mobile
solu ons for the next three years.
As per the Founder & CEO, Mr. Seppo Huurinainen,
sustainable forest management means different things to
different stakeholders. While to forest landowners it is
merely selling the mber at reasonable rates and passing company has raised a total of 1M€ from EU Commission
the forest in good condi on to the next heir, it is
protec ng the le -over trees and proper construc on of
roads for a logger.
However, for a professional forester, sustainable forestry
means adop ng fair forestry prac ces for a given forest,
and that is what the CEO and the Founder is keenly
indulged in. He has a cumula ve experience of 35 years in
forestry, entrepreneurship, and informa on technology.
He holds a broad academic experience in GIS, IT, and
silviculture with five university level degrees. He
revolu onized the forest and wood supply chain business
through digital services and according to Mr. Huurinainen,
his forest property works as a 'sandbox' to test Wuudis ICT
services by maintaining quality checks at every point of
so ware development.
Wuudis Solu ons Oy are cost-effec ve, and it is ideal for
the en re forest ecosystem, from private forest owners
interfaces to provide a virtual marketplace and forest
value and health monitoring. What sets the company
apart from other similar players is its unique knowledge
of forest management and wood processing industry to
create value for all stakeholders in the forest industry and
the pace with which it innovates.
It is the outcome of its innova ve approach that the
for its research and innova on ac vi es. Wuudis
Solu ons Oy clients are from all walks of life that revolves
around forests, from Forest owners to Forestry service
companies, contractors – especially SMEs, large forest
corpora ons, communi es, and countries.
With an op mis c future, the company is all set to create
breakthrough innova on by offering tree-wise forest
inventory monitoring and other value-added services
u lizing processed satellite data and aerial images
collected by drones for field verifica on. The company
dreams to achieve the posi on of one of the market
leaders in forestry digitaliza on business in a three years
me span from now.
SIGHT Inside the Business world
| Dec 2018 | 24
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