PROFITABLE 

THOUGHT
LEADERSHIP
W I TH J O H N O B I DI
JOHN@SMARTBCAMP.COM
JOHN@SMARTBCAMP.COM
JOHN@SMARTBCAMP.COM
BUSINESS

NOT

HOBBY

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 BUSINESS

A business model is generally how an

organization Creates, Delivers, and

Captures value.

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 BUSINESS

Create a VALUABLE product/service 

Deliver that product/service

Capture value (PAYMENT) from the

customer

JOHN@SMARTBCAMP.COM
 BUSINESS

Create a VALUABLE product/service 

Deliver that product/service

Capture value (PAYMENT) from the

customer

JOHN@SMARTBCAMP.COM
 WHAT IS YOUR
BUSINESS MODEL?

Creating Value - Courses, Seminars,

Workshops, Software
Deliver Value - to business owners
through Facebook, SmartBcamp
Academy, Event Venues
Capture value - Pricing Structure,
Payment Processors
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JOHN@SMARTBCAMP.COM
SKILLS OF THE NEW
ECONOMY

Create Facebook Ads

Manage a Wordpress Website

Email Marketing

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 AUDIENCE BUILDING

How can you introduce your

product/service to an audience that

doesn't know you?

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 AUDIENCE BUILDING
Facebook Ads

Lead magnet

Squeeze Page

Email List

Autoresponder

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AUDIENCE BUILDING

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 BUILDING TRUST

A bio CLAIMS authority.

CONTENT DEMONSTRATES authority.

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 CONTENT CREATION

Category
Type
Headline
Medium

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 CONTENT CREATION

Category: Break down your body of

knowledge into 5 categories.

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 CONTENT CREATION

Type: How-to, interview, etc

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 CONTENT CREATION

Headline: ROT formula

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 CONTENT CREATION

Medium: Text, Audio, Video

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CONTENT CREATION TOOLS
Coschedule (planning blog posts)
Audacity (recording audio content)
Skype + Skype call recorder (audio
interviews)
Zoom (Video & Audio interviews)
Screencast-o-matic (Video tutorials &
Online Courses)

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CONTENT CREATION TIPS

Short and valuable

Easy to consume (data efficient)
Lead in to your paid products and
services

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FINAL THOUGHTS

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 ON CONTENT

A bio CLAIMS authority.

Content DEMONSTRATES AUTHORITY;
transforms you from stranger into
TRUSTED ADVISOR

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 ON BUSINESS MODELS

START with the end in mind. 

Intentionally document your business
model.

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 THANK YOU!

CONTACT:
JOHN@SMARTBCAMP.COM

JOHN@SMARTBCAMP.COM