MC080200627 : Muhammad Naveed 6

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Quiz Start Time: 07:24 AM
Question # 1 of 20 ( Start time: 07:24:07
Total Marks: 1
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All of the following are the advantages of IMC EXCEPT:
Select correct option:

Company will have a success factor

Money will be less spent

Results will be achieved easily

Lack of consistency in the message of company

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MC080200627 : Muhammad Naveed 70

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Question # 2 of 20 ( Start time: 07:25:39
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Buying and selling of mass consumer goods and services comes under which of the following
markets?
Select correct option:

Business markets

Global markets

Consumer markets

Government markets

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MC080200627 : Muhammad Naveed 82

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Question # 3 of 20 ( Start time: 07:26:07
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IMC stands for what?
Select correct option:
 Internal marketing communication

Integrated marketing communication

Integrated managing company

Internal marketing community

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MC080200627 : Muhammad Naveed 87

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Question # 4 of 20 ( Start time: 07:26:25
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The first television commercial aired in:
Select correct option:

1951

1941

1931

1921

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MC080200627 : Muhammad Naveed 76

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Question # 5 of 20 ( Start time: 07:26:35
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Which of the following is showing normal profit for the company?
Select correct option:

MR ? MC

MR = MC

MR < MC

MR > MC

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MC080200627 : Muhammad Naveed 83
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Question # 6 of 20 ( Start time: 07:26:57
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How TV commercials can catch the attention of customers?
Select correct option:

Catchy jingles

Humor

Catch-phrases

All of the given options

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MC080200627 : Muhammad Naveed 62

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Question # 7 of 20 ( Start time: 07:27:11
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Financial summary of a marketing plan includes all EXCEPT:
Select correct option:

Pro-forma income statement

Month-by-month agenda

Breakeven analysis

Assumptions

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MC080200627 : Muhammad Naveed 65

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Question # 8 of 20 ( Start time: 07:27:46
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Which of the following involves designing and manufacturing the container or wrapper for a
product?
Select correct option:
 Labeling

Branding

Product line

Packaging

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MC080200627 : Muhammad Naveed 18

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Question # 9 of 20 ( Start time: 07:28:18
Total Marks: 1
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In the _____, the firm faces a trade-off between high market share and high current profit.
Select correct option:

Introduction stage

Growth stage

Maturity stage

Decline stage

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MC080200627 : Muhammad Naveed 22

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Question # 10 of 20 ( Start time:
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07:29:40 AM )
Which of the following is NOT an example of fix cost?
Select correct option:

Depreciation of building

Maintenance of equipment

Rent of factory

Power

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MC080200627 : Muhammad Naveed 8
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Question # 11 of 20 ( Start time:
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07:30:56 AM )
A company designs the product with little or no input from customers, the company is
practicing which of the following concept?
Select correct option:

Product concept

Marketing concept

Selling concept

Production concept

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MC080200627 : Muhammad Naveed 70

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Question # 12 of 20 ( Start time:
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07:32:28 AM )
Billboards are example of which of the following advertising media?
Select correct option:

Television

Radio

Newspaper

Outdoor

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MC080200627 : Muhammad Naveed 63

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Question # 13 of 20 ( Start time:
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07:32:57 AM )
While considering the place for a product which of the following is important for customer.
Select correct option:
 Communication

Convenience

Cost

Solution

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MC080200627 : Muhammad Naveed 5

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Question # 14 of 20 ( Start time:
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07:33:31 AM )
All are the examples of complex sales EXCEPT:
Select correct option:

Commercial goods sales

Mining equipment sales

Large fleet vehicle sales

Real estate development

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MC080200627 : Muhammad Naveed 35

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Question # 15 of 20 ( Start time:
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07:35:04 AM )
Which of the following includes press releases and special events?
Select correct option:

Public relations

Direct marketing

Personal selling

Sales promotion

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MC080200627 : Muhammad Naveed 4
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Question # 16 of 20 ( Start time:
Total Marks: 1
07:36:06 AM )
Which of the following is NOT a part of marketing communication mix?
Select correct option:

Telemarketing

Public relations

Sales promotion

Advertising

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MC080200627 : Muhammad Naveed 13
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Question # 17 of 20 ( Start time:
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07:37:38 AM )
What is the mutual activity of negotiation and decision making?
Select correct option:

Compromise seeking

Common objective

Conflict between parties

Presence of influence

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MC080200627 : Muhammad Naveed 79

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Question # 18 of 20 ( Start time:
Total Marks: 1
07:39:04 AM )
Which of the following marketing channel will be best for selling High Tec products?
Select correct option:
 Retailer

Mail order

Selling direct

Wholesaler

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MC080200627 : Muhammad Naveed 82

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Question # 19 of 20 ( Start time:
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07:39:22 AM )
In BCG matrix, products with high market share and high market growth are referred to as:
Select correct option:

Dogs

Question marks

Cash cows

Stars

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MC080200627 : Muhammad Naveed 12

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Question # 20 of 20 ( Start time:
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07:39:37 AM )
Lobbying, or building and maintaining relations with legislators and government officials to
influence legislation and regulation, is part of _____.
Select correct option:

Advertising

Public relations

Press agencies

Press relations

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