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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

25 Good Statistics On Speci c Mobile


App Usage
FugenX Technologies
Jul 25 · 9 min read

1. Desktop Internet usage is falling & mobile internet usage


is increasing.
According to a 2017 Mary Meeker report, the number of hours spent on the Internet
every year is still growing, but the divide between desktop and mobile is becoming
clearer. In 2016, Americans spent 3+ hours a day on mobile (10 times more than 2008),
and just 2.2 hours per day on desktop or laptop (unchanged since 2008).

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

2. Users downloaded 178 billion apps in 2017 — and that number is growing.

The number of mobile app downloads is growing steadily every year. In 2017, there
were 178 billion app downloads. That number is projected to grow to 205 billion this
year and 258 billion in 2022 — a 45 percent increase over five years.

3. Mobile apps are expected to generate revenue of 8 188.9 billion by 2020.

In 2016, total revenues from mobile app downloads, ads, and in-app purchases were
estimated at $ 88 billion — an estimated figure of $ 188 billion in 2020. The 113 percent
increase in four years may sound silly, but these numbers reflect consumers are more
connected to their mobile devices and in-app purchases are more convenient.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

4. Approximately 25 percent of all mobile apps are game apps 2.5 2.5 times the
number of business apps.

Of all the mobile apps in the Apple App Store, the most popular category for developers
is gaming apps. About 25 percent of all mobile apps fall into the category of games. This
is 2.5 times more than the second most category (business) and 4 times more than
entertainment, the fifth most apps.

5. Only 65% of smartphone users have game apps on their phones.

Although gaming apps are the most commonly created, only 65% of smartphone users
have at least one game app on their device. In contrast, over 90 percent of smartphone
users have a web browser, communication, and social app, utility app, entertainment
app, search app or shopping app. The demand for gaming apps does not meet the supply.
While many of these categories have pre-installed apps on new devices, the gaming
category lags behind others in entertainment, shopping, lifestyle, and productivity.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

6. More than 50 percent of smartphone users in the US download new mobile apps
per month.

Half of the smartphone users in the US said they downloaded zero new apps on average
per month during the quarter of 2017, despite the increasing use of mobile apps.
Combine this with the number of people who have downloaded an app, and nearly two-
thirds of your smartphone users download an app or less each month.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

7. Smartphone users spend 38 percent of their mobile app time on social


networking & music apps.

When it comes to mobile apps where smartphone users spend the most time, social
networking apps make up over 20 percent of total usage time, and music apps such as
Spotify and Apple Music come in second at 18 percent.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

8. After shopping online, 42 percent of consumers use a shopping app or a


communication app.

When the smartphone user is shopping online — in their web browser or mobile app —
the next type of app they open maybe a shopping app or a communication / social app.
This indicates that customers are enjoying the moment and prefer to keep shopping or
tell their friends about what they have bought.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

9. Top 3 Mobile Apps That Millennials Can’t Live Without Amazon, Gmail, And
Facebook.

When asked what mobile apps are most needed, Millennials usually reply to Amazon,
Gmail, and Facebook. With Amazon topping the world’s largest social network, Facebook
and Gmail, it’s clear that the group is comfortable shopping on their mobile phones.

10. In 2017, 18 to 24-year-olds spent 66 percent of their digital media time using
smartphone apps.

Regardless of where they spend their digital media time each day, young people are
more likely to use a mobile device, while older groups are more likely to use a desktop.
To take it a step further, 18–44-year-olds spend more than 50% of their digital time on
mobile apps.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

11. Young smartphone users spend more time on mobile apps. (Com score)

The younger demographic spends more hours using mobile apps than older demos. The
average 18- to 24-year-old spends more than three hours a day using mobile apps on
their phones, with both 55 and older.

12. Mobile users spend 87 percent of their time on apps and only 13 percent on the
web. (Com score)

The divide between mobile app usage and mobile web usage has worsened. In 2017,
smartphone and tablet users spent 87 percent of their time on apps. That means that for
every hour spent on the web, users spend about seven hours using mobile apps.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

13. Mobile websites get more visitors than mobile apps, but visitors spend more
time on apps.

Compared to the Top 500 Mobile Apps and Top 500 Mobile Websites, the latter received
8.7 million unique visitors per month. The number of minutes each visitor spends on
mobile apps is 16 times the number of minutes spent on the web.

14. Millennials are three times more excited about new mobile apps and features
than older consumers.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

More than 2 in 3 millennials are always looking for new apps and want to do more with
the apps they already have. In contrast, about 3/4 of mobile users aged 55 and older are
not looking for new apps and feel satisfied with the functionality of the apps they have.

15. Millennials are more willing to pay for mobile apps, buying more than 1/3 per
month.

In 2017, only 36 percent of Millennials made Zero App purchases the year before, while
80 percent of smartphone users aged 80 and older did the same. Over the same period,
36 percent of millennials bought five or more apps, compared to just 3 percent of 55+
users.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

16. In 2017, 46 percent of Millennials made 5+ in-app purchases & 70 percent


made more than 1.

Just as millennials are more comfortable buying apps, they are more comfortable
making purchases within apps. Nearly half of Millennial smartphone users made five or
more in-app purchases last year, compared to just 5 percent of 55+ users.

17. In 2017, 21 percent of millennials said they dropped the mobile app because
they didn’t like the app logo.

According to ComScore, more than 20 percent of all millennial smartphone users say
they have dropped apps because they don’t like the way the logo looks on their screen. If
the color and design of your mobile app logo do not meet user expectations, the chances
of your app being deleted will increase. We recently did a study on the role of color in
app design, which can help you right the first time.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

18. Smartphone users spend 50 percent of their time on one app & 97 percent on
their top 10 apps.

As time spent on mobile apps is increasing, the number of apps that smartphone users
actually open and use is limited. In 2017, smartphone users spend about 50 percent of
their app usage on a single app and virtually spend their app time in their top 10 apps.

19. More than 50% of all smartphone users move to the home screen for easy
access to mobile apps.

In 2017, 80 percent of smartphone users said they intentionally moved mobile apps to
their device’s home screen. When asked why 61 percent said they were using the app too
much, 54 percent said it was for easy access, and 49 percent said they needed to access
the app more frequently and not swipe through pages and folders. On answers about
easy access, 18 percent of consumers say they’ve moved an app to their home screen
because of how the logo looks. It further highlights the importance of color theory in the
mobile app icon design.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

20. 76% of Millennials said their phone is useless without mobile apps & 74% said
they would open the app when bored.

Millennials generally rely on the apps they download for their phones: 76 percent of
Millennials say their smartphones are useless without mobile apps, and 74 percent say
they get bored instantly. They open the app on their phone. Additionally, 63 percent of
Millennials said they would click on new notifications right away.

21. The percentage of smartphone users who allow push notifications has
increased by 16% since 2016.

To generate last-key insight, smartphone users are allowing mobile apps to send push
notifications more frequently. From 2015 to 2016, the percentage of users who allowed

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

frequent notifications fell from 33 percent to 27 percent, but that number increased by
16 percent in 2017 to half of all users.

22. 8 of the top 10 most used mobile apps in 2017 are owned by Facebook and
Google.

When it comes to the most popular smartphone apps, Facebook and Google run the
show. Of the top 10 most popular mobile apps, Facebook has three and Google five; The
other two are Snapchat and Pandora. More than 80 percent of all mobile phone users
have a Facebook app installed on their device.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

23. Nearly 40 percent of smartphone users say that social media apps are being
used more frequently.

According to The Manifest Research, 39 percent of smartphone users list social media
apps as the most used, followed by communication apps and gaming apps at 10 percent.
In other words, about 50 percent of smartphone owners use their mobile devices to
connect with friends and family for the first time.

24. Almost 70 percent of Millennials say that social networking apps are the most
used.

In Millennials, in particular, the number of people who list social media apps as the
most-used category goes up to 69 percent, with messaging second at 55 percent —
emphasizing the primary use of connecting and communicating with others.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

25. Approximately 37 percent of Millennials list data usage as a key factor when
deciding whether they like the mobile app.

When asked what the top three factors are when deciding whether they want to keep a
mobile app, 37 percent of millennials say that high data usage is a dealbreaker. The
perfect example of this is the Pok mon Go-app that went viral, but users were
constantly frustrated with how much data it ate, and many deleted it. When you’re
building your own mobile app, users can quickly hit the Delete button due to high data
usage.

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7/25/2019 25 Good Statistics On Specific Mobile App Usage - FugenX Technologies - Medium

Hope this post helped you to think a little more critically about the direction you are
taking your own mobile app. Understanding what your audience is actually doing is
the difference between a mobile app that misses the mark and is wildly successful.

If you have an idea for a mobile app and need some help getting started, we’d love to
chat. Take a minute to schedule a free call today with our mobile product planners
your We’ll help make your mobile app dreams come true!

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