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1. Viewpoint: CEO
With the slowdown of business, how can Starbucks ensure that the
4. Objectives:
forward and show their abilities for the company in everyday operations.
employee turnover.
5. SWOT
Strengths Weaknesses
- Number 1 coffee chain in the - The company is mainly
world dependent upon coffee
- Consistent in providing great related products, and need to
taste and services diversify
- High earning organization. - Starbucks marketing is very
Fiscal first quarter profit weak, because company only
soared to $241.5 million, 4% relies upon the word of mouth
higher with the same period and never concentrated on
last year (CNN, 2010 January advertisements and other
20) promotional activities.
- Caramel Brulee Latte was
launced, lifting beverage
sales by 30% (CNN, 2010
January 20).
- Educated workforce with high
satisfaction level
- Offer benefits for part-time
and full-time employees and
higher than average salaries
Opportunities Threats
- Starbucks has the - No one knows if the company
opportunity to enter in the for coffee will grow or stay in
market segment of South favor our consuming
Africa and Hungary. customers
- More co-branding with - Starbucks can be affected
different food and beverage with the rise in cost of coffee
chains and dairy goods
- Introducing new products in - Starbucks’ achievement has
existing cafes to diversify the escort to the market entry of
menu many competitors and copy-
cat brands that pose possible
threats.
- Threats from terrorist attacks.
basis.
7. Recommendation
8. Conclusion
every day. Keep employee's benefits and create any good conditions to
in work