ALLYSON LECH

AL M A R K E T I N G P R O F E S S I O N A L

WORK EXPERIENCE
CONTACT MARINA MAHER COMMUNICATIONS | NEW YORK, NY
(860) 670–8541 Marketing Intern, June 2019- Present
Work alongside the Vice President of Marketing developing marketing strategies to facilitate new business
allysonlech19@gmail.com
·Daily responsibilities include generating Canva graphics in regards to agency news and award wins,
143 Waverly Place creating detailed spreadsheets for competitor and trends research, tracking social media analytics and

New York, NY internal event coordination

Leading the social and media strategy for a Tesla corporate communications campaign to be presented in
10014 early August
Trusted resource for posting daily content across MMC’s LinkedIn, Twitter, Facebook and Instagram

EDUCATION AMF ENTERTAINMENT | NEW YORK, NY

ELON UNIVERSITY
CLASS OF MAY 2019
Magna Cum Laude
Bachelor of Science in
Business Administration
Major: Marketing
Marketing Intern, June - August 2018
Produced engaging content for agency’s social platforms using media analytics and trending news in
pop culture
Conducted celebrity research to generate new leads and created one sheets, event itineraries and
talent grids
Led the creation of a weekly newsletter and re-design of the website using Mailchimp and Squarespace
SIMPLI SOCIAL | NEW YORK, NY
Marketing Intern, June - August 2018

Minor: Communications
SKILLS/TECHNOLOGY
Social Media & Google Analytics
Microsoft Office
Canva, Hootsuite, Mailchimp
Weebly, Iconosquare
Pages, Keynote
CERTIFICATIONS
Excel 
LEADERSHIP EXPERIENCE
Google AdWords
LANGUAGES
Spanish
Managed online marketing presence and social media for 10 clients to increase awareness and drive revenue
Gathered media analytics from Iconosquare and used the insight to improve client follower base by 1,000+
followers
Participated in influencer outreach and learned about the importance of community engagement
LIVE NATION ENTERTAINMENT | WALLINGFORD, CT
Sponsorship Intern, June - August 2017
Assisted the Sponsorship Coordinator in developing promotional ideas and coordinating ticket orders
Tracked venue media coverage of all local and national sponsors during a live event through fixed signage,
concert vision and on-site activations while communicating efficiently with sponsors when issues arose
Understood the role of branding in the music space and applied this knowledge to event planning and digital
media
Led the development of a sponsorship proposal by delegating weekly tasks and deciding on the
organizational layout of the project
AMERICAN MARKETING ASSOCIATION | ELON, NC
VP of Advertising and Social Media, August 2018 - May 2019
Curated content for AMA’s growing social platforms and led meetings, fundraising and marketing events
alongside a leadership team
Created a long term marketing plan that increased membership across campus by 400%

INTERESTS OTHER INVOLVEMENT

Hiking, Traveling Elon in NYC: Living in the Global Community, Student | New York, NY | June - August 2018
CIEE Study Abroad, Student | Barcelona, Spain | September – December 2017
Documentary film enthusiast
Healing Meals Community Project, Social Media Intern | Simsbury, CT | June - August 2016