“EU TEEN’S DELICACIES”

Promoting a Variety of Filipino Sweet Delicacies in Manuel S. Enverga University Foundation

Business Plan

In Partial Fulfillment
of the Requirements for Entrepreneurship Subject
Manuel S. Enverga University Foundation University
Lucena City

Members:

Austria, Thalia

Bandin, Ckellysher

Dela Vega, Stephany

Dionisio, Daniel

Mabuting, Roland Emerson

Querubin, Angelu

Rolle, Domini Francinil

Mr. Mowell Cadavido Hernando

Entrepreneurship Adviser
 CHAPTER I

Introduction

EU-Teens’ Delicacies planned to produce, sell and promote special delights that are

well-known in the list of Filipino favorites such as yema, pastillas, polvoroll (barquillos), tart,

and polvoron. Filipinos love sweet candies and salty snacks that are affordable and can be eaten

anytime conveniently. Selling these products and making it available to possible customers,

especially students, is a good opportunity to take. The company is interested in selling these

delicacies, because aside from their easy production procedures, the required raw materials are

available in the market at an economical value. In addition, some of the members of the team

have personal experiences in creating such sweets, mainly as their family business, so the team

would like to take that advantage and bring their products inside the school premises. Since most

people in the market environment like sweet desserts but don’t want to spend much money on

buying one, the team planned on producing products that have an affordable cost. There’s not

much competition in the environment for most food businesses present in the school offers

savory products, and there’s less of those who sells sweets. These products last long when kept

properly in the desired conditions. They are available anywhere and anytime at an affordable

price. They are known to be part of the Filipino favorites and by promoting them, consumers

will be given the chance to experience the taste of Filipino culture as well, by means of

indulging in some of the famous delicacies in the country made available and affordable for

everybody. Other than as a project for Entrepreneurship, the purpose of this business is to serve

as the team’s training ground in operating businesses through its implementation where they can

learn how to work, strategize and fulfill the business’ objectives despite the possible challenges.
 CHAPTER II

Executive Summary

This part presents the details about the company and the products that the team wants to

offer to the target market.

Company Name and Location

The name of the team will be “EU Teens’ Delicacies” since they are proud members of

the MSEUF community and they are offering various sweet delicacies. The business will be

held in MSEUF Campus located at University Site Brgy. Ibabang Dupay Lucena City. They will

collaborate with Albod Eatery to reach more customers, which is also located at University Site

Brgy. Ibabang Dupay Lucena City.

Product Description

PASTILLAS (Philippine Soft Milk Candy)

- Long lasting preservation capability.

- Highly popular among sweets lovers.

- Wallet friendly

- Creamier compared to other brands.

- Ingredients: Milk Powder, Sugar, Condensed Milk

POLVORON

- Long lasting preservation capability.

- Highly popular among sweets lovers.

- Wallet Friendly.

- Have two Flavours: Plain / cookies and cream.

 - Ingredients: Flour, Sugar, Powdered Milk, Cookie Granules

YEMA

- Long lasting preservation capability.

- Highly popular among sweet lovers.

- Wallet friendly.

- Have crunchy crust and creamy filling.

- Ingredients: Condensed Milk, Egg Yolks, Margarine/Butter, Chopped Peanuts.

TART

- Long lasting preservation capability.

- Highly popular among sweet lovers.

- Wallet friendly.

- Have crunchy crust and creamy filling.

- Ingredients: pastry crust all-purpose flour, chilled butter (unsalted), egg yolk, pastry

crust water, caramel filling, condensed milk, cheddar cheese, vanilla extract

BARQUILLOS W/ POLVORON

- Long lasting preservation capability.

- Highly popular among sweets lovers.

- Wallet Friendly.

- Delicious polvoron inside a crunchy and tasty barquillos

- Ingredient: Flour, Sugar, Powdered Milk, Butter, Barquillos

Based on the expected production cost, the prices of the products will be:

Polvoroll - Php 5.00 each

Yema - Php 9.00 per pack

Tart - Php 8.00 each

Polvoron - Php 5.00 each

Pastillas - Php 5.00 each

 CHAPTER III

Management and Personnel Components

This section shows the organizational structure of the team and the tasks and

responsibilities assigned to each member.

Organizational Structure Function

Roland Emerson Mabuting

General Manager

Daniel Dionisio Thalia Austria

Marketing Manager Production Manager

Ckellysher Bandin Angelu Querubin

Asst. Marketing Manager Asst. Production Manager

Stephany Dela Vega Domini Francinil Rolle

Finance Manager Sales Administrator
List of Administration Personnel
POSITION
General Manager
Production Manager
Marketing Manager
Finance Manager
Sales Administrator
Schedule of Tasks and Responsibilities (Starting from February 19, 2019)
POSITION
General Manager
Production Manager and
Asst. Production Manager
Marketing Manager and
Asst. Marketing Manager
Finance Manager
Sales Administrator
NO. OF PERSONNEL
1
2
2
1
1
TASKS/ RESPONSIBILITIES
1. Monitors every activities that will be held before,
during and after the implementation of the
business
2. Keeps an eye on every member of the team
regarding their compliance to the assigned
responsibilities
3. Manages the plans and schedules to meet the
objectives of the business
1. Initiate the production of the products that will be
marketed; improves the quality of the products
based on the customers’ needs
2. Keep track of the supply and demand status of the
products in the business
3. Responsible for keeping and storing the products
4. Reports the daily expenses to the financial
manager
1. Plan the promotion and analysis (SWOT) of the
market environment
2. Develop strategies to increase the sales of the
products
3. Assess the presence of competitors to create ways
that will help attract more customers and
neutralize the competition
1. Responsible for the financial management of the
team and in keeping the receipts and budget
secured
2. Records the daily expenses and income received
1. Engages in selling and promoting the products to
the customers in the location; learns about the
customers suggestions and opinions about the
products
2. Reports the everyday sales to the finance manager
 CHAPTER IV

Marketing Studies

To meet the business objectives and achieve success, the team prepared the following

plans and strategies to conduct an effective implementation of the business.

Target Market

The majority target of the group will be anyone who likes sweets specifically pastillas,

polvoron, yema tart, barquillos w/ polvoron, masapan but mainly target is 50% of the students of

Manuel S. Enverga University Foundation both male and female, 30% are the teachers of

MSEUF, and 20% are people outside the school. The total population is all of the students and

teachers inside the campus and customers outside the school premises.

Marketing Strategies

The members of the group would actively pursue customers inside and outside the

campus who may be interested in their delicacies. The members plan to make a raffle promo in

which 20 people would be participating by paying P6 per entry. The winner would randomly

drawn and would get three packs of the chosen product. The group would pursue customers by

presenting the products in front of them to show more appeal and for them to avail the products.

The team will also collaborate with other store owners (Albod Eatery) in selling the products,

and also, each member will sell and advertise separately on the different areas in the campus to

gain popularity and promote the products.

SWOT Analysis

STRENGTHS
Cost advantage WEAKNESS
Wide variety of delicacies No clear strategic direction
Adequate financial resources Missing essential skills or competencies
An acknowledge academic leader Absence of development plan
Insulated from competitive pressure
Efficient human resources

OPPORTUNITIES THREATS
More locations Low prices of competitors
Increase in product range Experience of competitors in the market
Promo hosting Poor advertisement strategies
Little direct competition
 CHAPTER V

Production

This section presents the materials, equipment, processes and required fund to initiate

the production of the products that involved in the business.

Raw Materials and Production Cost

Pastillas (Philippine Soft Milk Candy)

- 1kg MilkBoy = Php. 140.00

- 1Kg Doreen = Php. 77.00

- Skim Milk = Php. 55.00

- ¼ White Sugar = Php. 18. 00

- 6pcs. Cellophane = Php. 48.00

- Total Production Cost: Php 338.00

- Items: 176 pcs of Pastillas per batch

Polvoron

- Price per Pack = Php. 40.00 (reseller price)

- Items: 10 pcs of Polvoron per pack

Yema

- Price per pack = Php 5.00 (reseller price)

- Items: 12 pcs of Yema per pack

 Tart

- Price per pack = Php. 35.00 (reseller price)

- Items: 5 pcs of Tart per pack

Barquillos w/ Polvoron

- Price per pack = Php 30.00 (reseller price)

- Items: 10 pcs of Barquillos per pack

Production Process

Most of the products in the business will be bought from a local store whose business

originally makes Filipino sweet delights such as yema, polvoroll (barquillos), tart, and polvoron.

The production manager will have direct negotiation to the store owner to avail the products

with a discounted price which will be then resold by the team. Other than those products, the

team will produce pastillas following the process stated below:

Steps in Making Pastillas

1. Pour the powdered and the condensed milk in a bowl.

2. Mix the powdered and condensed milk together.

3. Shape the candy into cylinders.

4. Pour the sugar on a plate.

5. Roll the pastillas into the sugar.

6. Wrap the pastillas in cellophane.

7. Serve.
 CHAPTER VI

Financial Studies

The team has made the following assumptions regarding the projected income, possible

prices of the products, and the required budget to operate the business.

Projected Income/ Target Profit

The team’s target income is 100% of the capital. They are aiming to hit Php 1000.00

revenue with at least Php 500.00 profit after the business implementation.

Revenues Php 1000.00

Cost of Goods Sold Php 500.00
Gross Profit Php 500.00 (100%)

Financial Plan/Need

To start the business, the team will allot Php 500.00 to buy at least two kinds of the

proposed products on the first day, specifically Polvoroll and tart. The initial fund will be from

the contribution of each member which will be Php 73.00 each. The team thinks that it’s best to

not sell all kinds of products at once, to avoid spending a lot of money at the first launch of the

business. In this way, they can prepare and control the production of supply. If the products sold

out in a short period of time and have positive feedback from the customers, then they will used

our balance budget to buy and produce the other proposed products to offer more choices to the

customers.