Project Report

On

“NEW PRODUCT DEVELOPMENT PROCESS

In Textile Industry”
At
JAIN CORD COMPANY

Submitted in the fulfillment of the degree of

Bachelor of Business Administration of
Govt. PG College, Gurgaon

Under the guidance of: Submitted by:

MR. SANJEEV KHURANA SHALU
9032177

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Acknowledgement

Any accomplishment requires the efforts of many people and this work is not different. I would
like to take this opportunity to thanks JAIN CORD COMPANY for giving me an opportunity to
be a part of their esteem organization and enhance my knowledge by granting permission to do
summer training project.

I offer my sincere thanks and humble regards to Govt. PG College, Gurgaon for imparting us very
valuable professional training in BBA.

I am very grateful to Mr. Pawan Kumar Pandey, Marketing Head, JAIN CORD Company,
Khandsa Road, Gurgaon, for giving me some of her valuable time and able guidance. Without
her guidance, support and encouragement, it would not be possible to complete this project
successfully.

I would also like to thank to the management of my Institute for imparting valuable and
competitive skills which help me to complete the project successfully.

I extend my gratitude to Sanjeev Khurana, HOD in commerce Dept. faculty guide who gave his
valuable time to answer my queries and provide for full support during the project which has
contributed for the completion of the project report on time.

I would also like to thank my family and friends who directly or indirectly provide their support
and motivates me to successfully complete the project and for providing me the kind of
environment which help in enhancing my knowledge.

Shalu

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 Certificate of Internal Guide

This is to certify that the project titled “NEW PRODUCT DEVELOPMENT PROCESS IN
TEXTILE INDUSTRY” is a bonafide work carried out by Shalu, a candidate for the award of
Bachelor of Business Administration of Govt. PG College, Gurgaon under my guidance and
direction.

Signature of guide

Date: Name:

Place: Designation:

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Chapter
Topic Page no.
No.
Chapter 1 Introduction & Rationale for the Study 5 - 17

Chapter 2 Objectives, Scope & Limitations of the Study 18 - 20

Chapter 3 Profile of the Company 21 - 28

Chapter 4 Theoretical Perspective / Conceptual Framework 28 - 47

Chapter 5 Research Methodology 48 - 52

· Research Design
· Data collection methods/sources

Chapter 6 Conclusions 53

Appendix Bibliography & References 54

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Introduction

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Introduction:-
India’s textiles sector is one of the oldest industries in Indian economy dating back several
centuries. India's overall textile exports during FY 2017-18 stood at US$ 39.2 billion in FY18
and is expected to increase to US$ 82.00 billion by 2021 from US$ 31.65 billion in FY19*.
The Indian textiles industry is extremely varied, with the hand-spun and hand-woven textiles
sectors at one end of the spectrum, while the capital intensive sophisticated mills sector at the
other end of the spectrum. The decentralised power looms/ hosiery and knitting sector form the
largest component of the textiles sector. The close linkage of the textile industry to agriculture
(for raw materials such as cotton) and the ancient culture and traditions of the country in terms of
textiles make the Indian textiles sector unique in comparison to the industries of other countries.
The Indian textile industry has the capacity to produce a wide variety of products suitable to
different market segments, both within India and across the world.

Market Size:-
The Indian textiles industry, currently estimated at around US$ 150 billion, is expected to reach
US$ 250 billion by 2019. India’s textiles industry contributed seven per cent of the industry
output (in value terms) of India in 2017-18.It contributed two per cent to the GDP of India and
employs more than 45 million people in 2017-18.The sector contributed 15 per cent to the export
earnings of India in 2017-18.
The production of raw cotton in India is estimated to have reached 36.1 million bales in FY19.

Investment:-

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The textiles sector has witnessed a spurt in investment during the last five years. The industry
(including dyed and printed) attracted Foreign Direct Investment (FDI) worth US$ 3.09 billion
during April 2000 to December 2018.
Some of the major investments in the Indian textiles industry are as follows:

 In May 2018, textiles sector recorded investments worth Rs 27,000 crore (US$ 4.19
billion) since June 2017.
 The Government of India announced a Special Package to boost exports by US$ 31
billion, create one crore job opportunities and attract investments worth Rs 800.00 billion
(US$ 11.93 billion) during 2018-2020. As of August 2018, it generated additional
investments worth Rs 253.45 billion (US$ 3.78 billion) and exports worth Rs 57.28
billion (US$ 854.42 million).

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Top 10 Leading Textile Manufacturers in India:-

The Indian textiles industry, estimated at about US $108 billion last year, is expected to reach
US$ 141 billion by 2021. The industry is currently the nation’s second largest employer after
agriculture, providing over 45 million direct employments with nearly 60 million indirect jobs.
The textile Industry in India contributes approximately 5% to India’s economy, and 14% to
nation’s Index of Industrial Production (IIP).

The Indian textile industry has the potential to grow five-fold over the next ten years to reach
US$ 500 billion mark on the back of growing demand for polyester fabric. This figure consists of
domestic sales of US$ 315 billion and exports of US$ 185 billion. The current industry size
comprises domestic market of US$ 68 billion and exports of US$ 40 billion.

Due to growing competition, businesses are using networking websites like BizVibe’s textile
industry section to find quality business partners. So whether you are looking for importers,
exporters or manufactures there is a place for you to start on BizVibe.

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 Top 10 Manufacturers in Indian Textile Industry:-
1. Alok Industries Ltd
Alok Industries Ltd is a vertically integrated textile company, provides end-to-end solutions
through five core sectors – Cotton Yarn, Apparel Fabric, Home Textiles, Garments, and
Polyester Yarn. Alok has a large customer base including domestic and international retailers, as
well as garment exporters in India and some of the major international brands. They have some
of the world’s biggest retailers and India’s largest manufacturers of apparel and home textiles.

2. Arvind Mill
Founded in 1931 by three brothers, Arvind Mills is a manufacturer for high-end superfine fabrics
in India. Arvind has dominated the market with brand names like Arrow, Flying Machine,
USPA, New Port, Mega Mart, and The Arvind Store. Over the recent years, Arvind has also
diversified into other major segments such as fabrics, garments, advanced materials, chemicals
and dyes, retail, engineering, telecom etc.

3. Vardhman Textile
Vardhman Textile, as part of Vardhman Group, founded in 1965, is now a leading textile
conglomerate in India with annual turnover of over $1 billion. Spanning over 22 manufacturing
facilities in five states across India, Vardhman is well known for producing and trading Yarn,
Greige and Processed Fabric, Acrylic Fibre etc.

4. SEL Group
SEL is one of the largest vertically integrated textile conglomerate in India. It has facilities from
spinning, knitting, processing of yarns and fabric, to the value added products viz. terry towels
and ready-made garments across its various locations in Punjab, Rajasthan, Haryana, Himachal
Pradesh, and Madhya Pradesh. SEL is also one of the largest yarn and thread suppliers for
European markets

5. SRF
SRF is a multi-business entity and the largest manufacturer of technical textiles in India,
specialized in producing Tyre Cords, belting fabrics, coated fabrics, Industrial yarn and
Laminated Fabrics while also producing industrial chemicals. The company has manufacturing
plants located in India, South Africa and Thailand.

6. Welspun India Ltd

Welspun India Ltd has been fully integrated its in-house textile manufacture with one of the top
global manufacturers. With a network across 32 countries, the company offers the entire range of

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home textile products to consumers from all over the world. It also owns leading brands such as
Christy and Hygrocotton. The company has modern manufacturing plants at Anjar and Vapi in
Gujarat, where it produces the entire range of home textiles for bed and bath category.

7. Trident
Trident is one of the leading manufacturers & exporters of terry towel, home textile, yarn, paper,
chemicals and captive power in India. Trident Group today exports its textile products to over
100 countries as one of the top integrated home textile manufacturer in the world. it is also one
of the largest yarn spinners in India and one if the largest terry towel producers in the world.

8. JBF Industries
JBF Industries Ltd was founded in 1982 as yarn texturizing company, then has integrated into
manufacturing Partially Oriented Yarn (POY), Polyester (BOPET) Film and different types of
Bottle grade, Film grade and Textile Grade Polyester chips. Today, JBF is the third largest
Partially Oriented Yarn (POY) manufacturer in India.

9. Nahar Spinning
Nahar Spinning Mills Ltd is part of Nahar Group, it’s one of the top textile and garment
manufacturers and exporters in India, specialized in producing and exporting woolen/cotton
hosiery knitwear’s and woolen textiles. The Company has 7 multi-location plants, a range of
products, over 60% of which is exported to markets in Europe, North America, South America
and Asia.

10. KPR Mill

KPR Mill Limited is one of the largest vertically integrated Apparel manufacturing companies in
India producing Yarn, Knitted Grey, Dyed Fabric and Readymade Garments. The company has
one of the largest garment manufacturing facilities in India, with annual capacity of 95 million
units. It has also installed Wind Mills to generate green power for captive consumption at Tamil
Nadu which covers 75% self- reliant in its power needs.

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Government Initiatives:-
The Indian government has come up with a number of export promotion policies for the textiles
sector. It has also allowed 100 per cent FDI in the Indian textiles sector under the automatic
route.
Initiatives taken by Government of India are:

 The Directorate General of Foreign Trade (DGFT) has revised rates for incentives under
the Merchandise Exports from India Scheme (MEIS) for two subsectors of Textiles
Industry - Readymade garments and Made ups - from 2 per cent to 4 per cent.
 As of August 2018, the Government of India has increased the basic custom duty to 20
per cent from 10 per cent on 501 textile products, to boost Make in India and indigenous
production.
 The Government of India announced a Special Package to boost exports by US$ 31
billion, create one crore job opportunity and attract investments worth Rs 80,000 crore
(US$ 11.93 billion) during 2018-2020. As of August 2018 it generated additional
investments worth Rs 25,345 crore (US$ 3.78 billion) and exports worth Rs 57.28 billion
(US$ 854.42 million).
 The Government of India has taken several measures including Amended Technology
Up- gradation Fund Scheme (A-TUFS), scheme is estimated to create employment for 35
lakh people and enable investments worth Rs 95,000 crore (US$ 14.17 billion) by 2022.
 Integrated Wool Development Programme (IWDP) approved by Government of India to
provide support to the wool sector starting from wool reader to end consumer which aims
to enhance the quality and increase the production during 2017-18 and 2019-20.
 The Cabinet Committee on Economic Affairs (CCEA), Government of India has
approved a new skill development scheme named 'Scheme for Capacity Building in
Textile Sector (SCBTS)' with an outlay of Rs 1,300 crore (US$ 202.9 million) from
2017-18 to 2019-20.

Achievements:-
Following are the achievements of the government in the past four years:

 I-ATUFS, a web-based claims monitoring and tracking mechanism was launched on

April 21, 2016.
 381 new block level clusters were sanctioned.
 20 new textile parks were sanctioned
 Employment increased to 8.62 million in FY18 from 8.03 in FY15.

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Indian Textiles and Apparel Industry Analysis:-
The textile and apparel industry can be broadly divided into two segments - yarn and fibre, and
processed fabrics and apparel. The domestic textile industry in India is estimated to reach US$
223 billion by 2021F from US$ 150 billion in November 2017, while cotton production in India
is have reached 36.1 million bales in FY19.^ In FY19, growth in private consumption is
expected to create strong domestic demand for textiles.#
Increased penetration of organized retail, favorable demographics, and rising income levels are
likely to drive demand for textiles. Cloth production stood at 58.1 billion square meters
(provisional) in FY19P*. India is the world's second largest exporter of textiles and clothing.
Textile and apparel exports from India are expected to increase to US$ 82 billion by 2021.

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Exports of textiles and apparels from India reached US$ 31.65 billion in FY19*. Manmade
garments remain the largest contributor to total textile and apparel exports from India.
Rising government focus and favorable policies is leading to growth in the textiles and clothing
industry. The Ministry of Textiles is encouraging investments through increasing focus on
schemes such as Technology Up-gradation Fund Scheme (TUFS). Under the Union Budget
2018-19, Rs 2,300 (US$ 355.27 million) crore have been allocated for TUFS and Rs 30 crore
(US$ 4.63 million) for the Scheme for Integrated Textile Parks, under which there are 47
ongoing projects. In May 2018, textiles sector recorded investments worth Rs 27,000 crore (US$
4.19 billion) since June 2017.The Cabinet Committee on Economic Affairs (CCEA),
Government of India has approved a new skill development scheme named 'Scheme for Capacity
Building in Textile Sector (SCBTS)'.
The Government of India announced a Special Package to boost exports by US$ 31 billion,
create one crore job opportunities and attract investments worth Rs 800.00 billion (US$ 11.93
billion) during 2018-2020. As of August 2018 it generated additional investments worth Rs
253.45 billion (US$ 3.78 billion) and exports worth Rs 57.28 billion (US$ 854.42 million).
Cumulative FDI in the Indian textiles reached US$ 3.09 billion between April 2000 to December
2018. Under Union Budget 2019-20, Government of India allocated around Rs 5,831.48 crore
(US$ 808.24 million) for the Ministry of Textiles.
The Directorate General of Foreign Trade (DGFT) has revised rates for incentives under the
Merchandise Exports from India Scheme (MEIS) for two subsectors of Textiles Industry -
Readymade garments and Made ups - from 2 per cent to 4 per cent. As of August 2018, the
Government of India has increased the basic custom duty to 20 per cent from 10 per cent on 501
textile products, to boost Make in India and indigenous production.

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Factors Influencing Productivity in Textile Industry:-

Productivity:-
Productivity refers to the physical relation between the quality produced (output) and the quantity
Of resource used in the course of production (input)

Productivity (P) = Output (O) / Input (I)

Output implies production while input means land, labour, capital, management etc. Productivity
measures the efficiency of the production system. Higher productivity means producing more from
a given amount of input or producing a given amount with minimum level of inputs.

Productivity in Apparel Industry

In other words the more the output from one worker or one machine (or a piece of equipment) per
day per shift, the higher is the productivity. Higher productivity is not to be taken in sense of higher
workloads or faster machines alone but it is always elimination of waste of labour (time and skill)
machine time, capital, and material management etc.

Productivity = Output per unit of input

Productivity and production are two different terms. Productivity is a relative term indicating the
ratio between total output and the total inputs used therein on the other hand production is an
absolute concept, which refers to the volume of output. The volume of production may increase
but productivity may decline due to inefficient use of resource. Efficient use of input may
increase productivity but the volume of production may not increase.

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Productivity is an economics term which refers to the ratio of product to what is required to
produce the product in textile industry. There are many factors which can influence productivity
in textile industry. Though there are both positive and negative influencing factors, it is more
common to hear about and know those factors which adversely affect production.

Factors influencing productivity can be classified broadly into two categories: (A) controllable
(or internal) factors and (B) un-controllable (or external) factors.

(A) Controllable or Internal Factors:-

1. Product factor: In terms of productivity means the extent to which the product meets output
requirements product is judged by its usefulness. The cost benefit factor of a product can be
enhanced by increasing the benefit at the same cost or by reducing cost for the same benefit.

2. Plant and equipment: These play a prominent role in enhancing the productivity.
The increased availability of the plant through proper maintenance and reduction of idle time
increases the productivity. Productivity can be increased by paying proper attention to utilization,
age, modernisation, cost, investments etc.

3. Technology: Innovative and latest technology improves productivity to a greater

extent. Automation and information technology helps to achieve improvements in material
handling, storage, communication system and quality control. The various aspects of technology
factors to be considered are:

 Size and capacity of the plant,

 Timely supply and quality of inputs,
 Production planning and control,
 Repairs and maintenance,
 Waste reduction, and
 Efficient material handling system.

4. Material and energy: Efforts to reduce materials and energy consumption brings
about considerable improvement in productivity.

 Selection of quality material and right material.

 Control of wastage and scrap.
 Effective stock control.
 Development of sources of supply.
 Optimum energy utilization and energy savings.

5. Human factors: Productivity is basically dependent upon human competence and skill. Ability
to work effectively is governed by various factors such as education, training, experience aptitude
etc., of the employees. Motivation of employees will influence productivity.

6. Work methods: Improving the ways in which the work is done (methods)

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improves productivity, work study and industrial engineering techniques and training are the
areas which improve the work methods, which in term enhances the productivity.

7. Management style: This influence the organizational design, communication in

organization, policy and procedures. A flexible and dynamic management style is a better
approach to achieve higher productivity.

(B) Uncontrollable or External Factors:-

1. Structural adjustments: Structural adjustments include both economic and social
changes. Economic changes that influence significantly are:

 Shift in employment from agriculture to manufacturing industry,

 Import of technology, and
 Industrial competitiveness.
Social changes such as women’s participation in the labour force, education, cultural values, and
attitudes are some of the factors that play a significant role in the improvement of productivity.

2. Natural resources: Manpower, land and raw materials are vital to the
productivity improvement.

3. Government and infrastructure: Government policies and programmes are significant to

productivity practices of government agencies, transport and communication power, and
fiscal policies (interest rates, taxes) influence productivity to the greater extent.

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Rationale of the Study:-
I got the chance to do the job in the JAIN CORD which is one of the best company in the textile
industry. The company is indulging e in sustainable manufacturing and processing of premium
fabrics and garments. It is the one stop shop for fabrics and garments. It combines premium quality
yarns and latest production technologies to produce world class fabric.

My topic of the analysis was to do the analysis of textile industry and new product development
process. So that’s why I got the chance to read more about the textile industry, their working
procedure, role of fabrics in textile industry, about new product development process and factors
affecting the new product development.

On the basis of secondary data I have to put the data into the slides to make a brief report and show
it to my supervisor.

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OBJECTIVES OF THE STUDY:

T h e o b j e c t i v e s o f t h e s t u d y i s t o a n a l ys e s , i n d e t a i l t h e g r o w t h p a t t e r n
o f J A I N C O R D c o m p a n y i n t e x t i l e industry and also to evaluate the process of
new of new product development.
The main objectives of this project are:-
 To study about the Textile Industry
 To find out the current status of Textile industries in India.
 To study about the Jain Cord Company.
 To study about the factors affecting the textile industry Companies.
 To study about the new product development process.
 To study about the factors involve in the process of new product development.

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SCOPE OF THE STUDY:
A big boom has been witnessed in Textile industry in recent times. A large number of large players
have entered in the market and trying to gain market share in this rapidly improving market.
This report includes:
 Textile industry and its players.
 Working culture in Textile industry.
 Importance of various fabrics and threads in textile companies.
 To identify the premiere players in textile industry and to make a comparative analysis of
the new product development.
 Concept, growth trends, evolution and challenges concerned with Textile industries are
studied.
 The process of New Product Development Process and Factors affecting which include
fundamental analysis and technical analysis.

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LIMITATIONS OF THE STUDY:
 Time Consuming:
It is a lengthy and time-consuming process. This process involves many things which should be
there in the report preparation. It very time consuming because whatever we want to find out was
not get quickly.
 Big Annual Reports:
There I was asked to prepare a concise report. But for this I have to go through the annual report
of the companies.
 Fear of inaccurate data in final report:
As I was asked to prepare a final report on the conclusion of the study as I had studied about the
textile based companies and the data sometimes could be wrong because it was not easy to
remember the data in mind.
 More handwork was also included:
For the accurate report making I did lots of handwork because first I have to write out the data in
the notebook and then put them into report.
 Very hard to find out relevant data:
It is very hard find out why industries are gaining profits and bearing loss. The cause of profits/loss
of any industry from its annual report was totally missing from some of the annual reports of the
industry.
 The study is based on the secondary data.
 Each company is making lots of spare parts so it is very difficult to calculate profit and loss
separately for each product.
 The study is completed in very short period.

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COMPANY PROFILE

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COMPANY PROFILE:-
JAIN CORD is a vertically integrated company committed to excellence in sustainable
manufacturing and processing of premium fabrics and garments. It is the one stop shop for
fabrics and garments. It combines premium quality yarns and latest production technologies to
produce world class fabrics. It has an eye for detail and complete process driven manufacturing.
It’s QA and QC procedures are well in place to ensure global quality standards are me.

Jain Cord Industries Private Limited is an unlisted private company.

Jain Cord Industries was incorporated on 16 February, 2012. The company has 8 directors and 1
reported key management personnel. The registered office of the company is at 38th Milestone,
Village Khandsa, Bherampur Road, Gurgaon, Haryana.

“Quality is never an accident... It is this belief that has

guided our vision and led us to action. Our state-of-the-art,
vertically integrated plant at Kosi, complete with modern
machinery and an in-house design studio, is a reflection of
this vision”.
Jain Cord Industry is a reliable organization engaged in this business with a qualitative range of
industrial products. We are also one of the leading companies of this highly commendable range
of products. The company has a team of experts maintain a vigil on the quality of the products.
Every single piece of work is ensured with proper quality assurance. Since inception in
16/02/2012, the company is continually improving our quality to serve our clients better. Use of
modern technology, industry standards, timely and quality deliveries, experienced workforce are
our USPs.

The total paid-up capital is INR 10.00 cr. The last reported AGM (Annual General Meeting) of the
company, per our records, was held on 29 September, 2018. Also, as per our records, its last
balance sheet was prepared for the period ending on 31 March, 2018.

Jain Cord Industry mission is to be a leading company providing superior quality products and
services at competitive prices. The Company want be a globally innovative and competitive
business providing 100% genuine services to our customers. The company is committed to total
customer satisfaction by providing quality products & services.

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DIRECTOR’S OF COMPANY:-
The company has 8 directors and 1 reported key management personnel.

The longest serving directors currently on board are Amit Jain and Arun Kumar Jain who were
appointed on 16 February, 2012. They have been on the board for more than 7 years. The most
recently appointed directors are Sunil Kumar Jain and Ankush Jain, who were appointed on 12
August, 2015.

Sunil Kumar Jain has the largest number of other directorships with a seat at a total of 4
companies. In total, the company is connected to 6 other companies through its directors.

16 February, 2012
AMIT JAIN
Director
16 February, 2012
ARUN KUMAR JAIN
Director
19 January, 2013
RAJINDER KUMAR JAIN
Director
19 January, 2013
ANIL KUMAR JAIN
Director
25 March, 2015
ADITYA JAIN
Director
25 March, 2015
AKHIL JAIN
Director

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RAJENDRA JAIN
Mr. Rajendra Jain is the Chairman of the company. He holds textile engineering degree from
Technological Institute of Textiles, Bhiwani and has a rich experience of over four decades in textiles. His
vision has been instrumental in the successful growth and diversification plans of Jain Group of
Industries.

Arun Jain
MANAGING DIRECTOR
A textile engineer from Amritsar, he brings over three decades of industry experience. He has an
astute pulse of latest technology & market trends and plays a key role in development of
processes and new technology for processing fabrics as well as garments.

Anil Jain
JOINT MANAGING DIRECTOR
He holds a textile engineering degree from Technological Institute of Textiles, Bhiwani and
brings with him an invaluable experience of over 3 decades. He plays a key role in leading the
R&D, marketing and finances of the group and is constantly innovating new products to stay
ahead in the market.
Advocating a culture of Sustainability, he has been spearheading the Group’s efforts towards
water conservation and combating air pollution through numerous tree plantation drives.

Sunil Jain
DIRECTOR
With over four decades of experience in textile manufacturing, Mr. Sunil Jain leads production
activities of cord & non-cord fabrics within Jain Cord. He has a very hands-on leadership
approach and drives HR initiatives and cultural growth within the Group.

Amit Jain
DIRECTOR
A second generation entrepreneur , Amit leads growth within Jain Cord. He joined the Group
after completing his Engineering in Textile from TIT Bhiwani. Over the last two decades he has
been instrumental in growing the business in new sectors and is meritted with starting the export
chapter of the Group. His responsibilities include strategy, sales and managing key clients.

24
Aditya Jain
DIRECTOR
A technical graduate from Heriot Watt University, UK, Aditya brings in new rigor and drive to
the Group. He has been focussing on International business development since the last 9 years.
His global exposure to areas of R&D and production planning has helped strengthen the Group
efforts towards being a world class conglomerate.
Ankush Jain
DIRECTOR
A management & finance professional, Ankush brings in the best global managerial practices
from his experience at working with Deutsche Bank and Ernst & Young. One of the youngest in
the team, his drive and enthusiasm powers new ideas and thoughts. He has been instrumental in
the operational setup of the Kosi Plant and leads the way with his fresh approach and attitude.

Akhil Jain
DIRECTOR
An MBA from the prestigious SP Jain School of Global Management, Akhil’s key role within
the Group is that of marketing & product development. He heads the garment processing
operations and has a keen eye-for-detail. In the last seven years he has shaped up the business
with his forward looking, customer centric approach.

25
COMPANY NETWORK:-

26
COMPANY CORE PRACTICES:-
The manufacturing facilities comprise of two weaving units, one knitting unit, one dyeing
house, two garment manufacturing units, one garment processing unit and one trading
cum retailing company.
Jain Cord adheres to strict process controls and follows best practices in manufacturing &
production. We take pride in our ever growing production capacities –
 Woven fabric manufacturing – 1 Million+ metres per month
 Woven fabric processing (dyeing/printing) – over 3 Million+ metres per month
 Knitted fabric manufacturing – 250 Tons+ per month
 Garment manufacturing – 200,000+ garments per month
 Garment processing – 300,000+ garments per month

Woven Fabric Manufacturing & Processing - Jain Cord Industries

We are leaders in Corduroy and Velveteen Fabrics, with new plant up and running we strive to

be market leaders in all kind of woven fabrics

Products:
 Bottom weight stretch twills, drills, linen & its blends
satins & structure & fancy fabrics.
 Voiles, cambrics, poplins, lycra poplins.
 Cotton, rayon, modal and similar blends.
 Yarn dyed checks, milanges.
 Structure and dobbys in all the above

Knitting -

We specialize in fancy and innovative fabrics

Products:
 Single jersey
 Rib structures, interlock
 Pique and double pique
 Honeycomb structures
 Terry and fleece
 Ponte, jacquards
 Structured fabrics with fancy yarn

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Garment Processing - RCJC

State of the art facilities for garment processing & dying

 Denim washing
 Pigment, reactive and sulphur dying
 Enzyme wash
 Bio wash
 Softener wash
 Sand blasting

Garmenting Manufacturing - RC Apparel

We specialise in denims, casual bottoms & washed garments.

28
New Product Development
Process in Textile Industry

29
Introduction:
New product development is an important stage of apparel manufacturing. Good design is a
key factor throughout the fashion industry and is essential in maintaining the leading position
Europe holds in global clothing manufacturing.

In today’s market it is necessary to adapt quickly to global requirements as there are no

predominant fashion trends which change from season to season. Fashion trends are now
defined more by young people around the world than by seasonal collections produced by major
fashion houses. The trend has clearly shifted towards increasing the number of collections. It is
therefore only a matter of time before continuous collections will be created. The role of the
fashion designer and his/her creativity therefore takes on a new significance, since continuous
change requires creative potential which can be quickly transformed into making clothing
available on the high street.

The fashion industry must provide products which customers want. The role of garment
marketing is important here. The word ‘marketing’ denotes an entire business philosophy which
seeks to match a business’ resources and the design, manufacture, sales and advertising of its
products with the needs of the market. It depends on empathy with the views of existing or
potential customers. Fashion marketing is the application of this business philosophy, centered
on the buyer or potential buyer of clothes, as well as on the products themselves, in order to
realize long-term company goals, including return on investment .

30
New product development:
New product development is one of the most risky and critical strategies in any competitive
industry. The starting point of product development is determined by a company’s strategic
direction, which is a component of overall company policy. Product development is defined as
the design and engineering of products, serviceable for the target consumer, which are
marketable, manufacturable, and profitable. The integrated efforts of a multifunctional unit
within a business must be employed towards developing such a product and achieving these
outcomes.

NEW
PRODUCT
DEVEOPMENT

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 A new product may be classified into several different
categories. In simple terms, new products may be:
 New-to-the-world products: These are innovations. These new products are the first of their
kind and create an entirely new marque. This category represents only 10% of all new products.
 New category entries: These are new products or lines which are not classified as new-to-the-
world and take the company into a new category. A new category is an imitation of an existing
product and provides an entry into new markets. Around 20% of all new products fit into this
category .
 Additions to product lines: This category contains items which are new to the company but
which fit within an existing product line. This is one of the larger new product categories,
representing more than 25% of all new products.
 Product improvements: These are existing products which have been improved (practically,
every product on the market today has been improved) and may be replacements of existing
products. They provide enhanced performance or a greater perceived value over the old product
and make up 25% of all new products.
 Repositioning: These are products targeted toward a new usage or application. The category
accounts for around 7% of all new products.
 Cost reductions: These are designed to replace existing products at a lower cost.
Companies may implement several actions and strategies to effectively build and sustain
competitiveness in the global textile and clothing industry. One strategy is to implement a key
new product development function, as well as characterizing the role of design in new product
development.

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New product development functions:
Developing new products is a complex process. It consists of interdisciplinary activity requiring
contributions from most areas of the company. Some key new product development functions are
in below:

MARKETING DESIGN

NEW
PRODUCT
DEVELOPMENT
FUNCTIONS

MANUFACTURING FINANCE

1. Marketing: Marketing is relevant to all stages of the development process of a new product,
from planning, through screening and testing, to the launch.

2. Design: The design function also plays a pivotal role in defining a physical form of the
product which will satisfy customers’ needs. Design function includes mechanical, electrical,
software and industrial design, aesthetics, ergonomics, and user interfaces. Industrial design has
become a key factor in differentiating products from their competitors through the provision of a
coherent identity or higher levels of perceived value. Engineering design plays a critical role in
the development of products in the manufacturing industry. It solves technical problems by the
most efficient use of available technologies and by integrating product development with the

33
requirements of effective production.

3. Manufacturing: Manufacturing is responsible for the creation and operation of systems for
new products. Manufacturing capability may be a technical success factor and relates to the
internal or external capacity of a company to manufacture higher quality products to meet
customer demands.

4. Finance: Finance is also a key function in the success of new product development.

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 The role of design in new product development:
The role of design varies within the development process of a new product. The evolutions of the
role of design are

As follows:

 Nineteenth century: Design as business oriented. During the 1800s design was integral within
broader business and manufacturing techniques.
 1920s–1950s: Design as a specialized form. During the 1920s, design grew in importance and
was driven by customer affluence and the demand for stylish, aesthetic products.
 1960s–1970s: Design as profession. After the Second World War, design became a profession
and was viewed as a vital part of economic reconstruction. This was reflected in the development
of professional associations such as the British Council for Industrial Design and the Japanese
Industrial Designers Association.
 1980s: Design as brand. During the ‘Designer Decade’ of the eighties, design was widely
promoted by the media and business worlds. Brands were frequently associated with design and
designer labels.
 1990s: Design as a sub-process of new product development. Design was perceived as an
expensive activity and was brought back in-house instead of using large multidisciplinary design
consultancies. Design was no longer perceived as a separate, self-contained process. Research
efforts focused on defining and specifying those distinct activities and skills associated with
design which was conceptualized as one of many separated functions within the whole
innovation process.
 Early 2000: Design as product development process leader. Harsh competition has led to an
increased emphasis on creativity and innovation as a crucial dimension in recent business
strategy. As a result, it has been suggested that designers are now undertaking a leadership role
in the product development process.

35
 There are three roles played by design in the development
process of new products:
 In the first role, design is explored as a functional specialism.
 The second role develops design as part of a multifunctional team, and
 The third presents it as a process leader.
Product design is increasingly recognized as an important source of sustainable competitive
advantage. Taking environmental effects into consideration, this creation of design outlines the
progression from initial product design goals through the use of so-called design levers and
environmental influences (global, local culture), to the developed product and finally, to
behavioral and psychological consumer responses.

Their study had two major goals:

 To identify the key dimensions of design and to develop an enriched language for its
understanding and study.
 To integrate aspects of design within a broader model linking initial design goals to the eventual
psychological and behavioral responses from consumers.

Design has become an important tool in the development of dominant brands with lasting
advantages. From the viewpoint of the consumer, a successful brand often offers a guarantee of
quality and value, which in turn encourages consumer loyalty. At the international level,
successful brands must appeal to consumers from a wide range of cultural, religious, language,
and ethnic backgrounds.

36
Criteria for evaluating garments:
Market research provides a means of understanding consumer purchasing decisions and
anticipating consumer behavior. During the product development process, it focuses on
identifying opportunities for product innovation and on understanding the evaluation criteria
used by consumers in making a purchase decision. They indicate which criteria are relevant for
the wearers of clothing and consumer requirements.

To develop successful products, a clothing company must understand the evaluation criteria used
by the consumer in making a purchase decision. Consumer-created products provide information
about the clothing development process and are also capable of significantly influencing the
manner in which clothing is developed. They require development based on individual
components and features rather than as a complete style. The proliferation of fashion products in
recent decades has given greater importance to the multidimensional role of fashion. It plays a
complex role for the consumer, revolving around the dynamics of status expression, identity and
socio-cultural milieu.

37
New product development process (Idea
generation to commercialization):
New product development is the process of generating concept, designing, creating, producing,
introducing and delivering new products and services to consumers, or improving on the old
product.

New product development strategies and processes for textile, fashion and apparel companies
are different. Processes may be vary according to the companies complexities and simplicities;
values and visions; market share, and entrance of each company etc.. But the purpose of this
process is same.

38
 Factors influencing the NPD process:
Some factors directly influence the new product development process. These are mainly

ORGANIZATIONAL
STRUCTURE AND
CULTURE

LEADERSHIP

TEAM BUILDING

influenced by three ways like

1. Organizational structure and culture,

2. Leadership, and
3. Team building.

39
 Organizational structure and culture:
 Fast cycle capability
 Autonorny
 Planning and coordination

Leadership:
 Level of improvement
 Clarity and vision
 Project management
 Tolerance for trial and error
 Individual initiative

Team building:
 Reduced infer depart mental conflict
 Social cohesion
 Frequently and directionality of communication

40
 NPD Strategies:
New product development (NPD) strategies are helps for improving working speed, efficiency
and quality of product or services in textile and apparel industry. Some most important NPD
strategies are in below;

 Product development maps

 Aggregate project plans
 Project return maps
 Purchasing expertise in process

41
New Product Development Process and Stages:
Here is the process sequence and stages of NPD for textile and apparel industry.

NPD (New product development)

↓
Idea generation
↓
Idea screening
↓
Concept development and testing
↓
Business analysis
↓
Prototype development
↓
Test marketing
↓
Final product development
↓
Commercialization

42
 Idea generation:
Idea generation is the first stage of NPD process. Before starting a new production, every textile,
apparel and fashion industry generate different kind of ideas for getting a successful new
product.

The necessity for new product development within the textile and apparel industry may arise due
to many and varied reasons. These reasons are

 Changes in technology
 Demand by consumers for new or improved products
 New products introduced into the market by the competition
 Perception of a need in the market by a company
 Product innovation drive
 Trends and seasonal requirements and changes.

43
 Idea screening:
In this stage all the new product concepts or ideas are considered here. Before selecting the best
idea company should evaluate manufacturing process, technology, marketing capabilities and
also evaluate how the new idea fits with the company's vision and strategic objectives. Some
other criteria they must follow for selecting new idea, these are;

 Benefit to consumer,
 Competitors’ market share,
 Design and development time,
 Estimated cost of production,
 Expected return-on-investment,
 Feasibility of idea,
 Technological requirements.
 Time to market and man-power and

Concept development and testing:

This NPD stages tests consumers’ understanding of the product and creates way for further
improvement on the product. In this stage, find out the consumers response to the product,
through some way of marketing research. Companies also collect the consumer’s opinion on how
the product will fare in compare to alternative products in the market, market demand, possible
pricing ideas, and also give the attention to latest design details, patent registrations, design
registrations, other intellectual property and legal technicalities.

For fashion design business, products will probably present on a fashion shows, private showing
to buyers and stockiest and to the Press. For all the business, now internet is making it easier to
gather consumer data.

Business and marketing analysis:

In this stage the new product idea is analyzed for its design, marketing, manufacturing and
finance. Further evaluates the ideas on the basis of quantitative factors, such as profits, Return-
on-investment (ROI), and sales volume. Every department is work together to get a perfect
product with a target profit.

44
For developing a unique identity for the new product, the design department creates designs in
keeping with the brand identity of the company’s products. The marketing department builds the
connection between the company and consumers. By the market research marketing team
discover consumer needs and perceptions of the products, plan consumer test, plan possible
pricing of product, and launch-to-market and set different promotional idea for the product.
Marketing is also tasked with monitoring the success of the new product after distribution.

The manufacturing department follows the total production of the new product. Manufacturing
team also determine what is needed for production, how and where to source raw materials,
availability of machinery, motivation, and man-power resource needs of the production. Finally,
the finance department set a perfect budget plan for all the activities that are involved in the
product development process.

45
Prototype development:
In this stage, turns an idea on paper into a product that is confirmable and producible. Prototype
development is the first stage where new product costs increase rapidly. Here the idea is
converted into a visual product. Many companies follow Quality Function Deployment (QFD) to
develop prototype. QFD is the specific consumer requirements such as product versatility,
durability, and low maintenance with specific product characteristics. At this stage company try
to maintain the customer value perspective requires the new product to satisfy customer needs
and meet desired quality levels at specified production costs.

Test marketing:
These prototype products are present in the market for marketing test. If the result or feedback is
positive then start bulk production otherwise pulled back and re-conceptualized or discarded.

Final product development:

After analyzing the prototype development stage, all the modifications are completed here. And
actual bulk production is stated.

46
Commercialization:
Commercialization is the final stage of NPD. In this stage launching the new product and
monitoring the all activities about marketing. It is important at this stage that the supply chain
management for the company and new product. Consumer adoption rates, timing decisions for
introduction, and coordinating efforts with production, advertising, distribution, awareness
campaigns, and marketing should be considered here.

47
 RESEARCH
METHODOLOGY

48
RESEARCH METHODOLOGY OF THE STUDY:

Research methodology is defined as the systematic plan, design, collection, analysis and reporting
of data and findings relevant to a specific topic or situation. In other words we can say that it is a
science of studying how research is done scientifically. It is necessary for the researcher to know
not only the research methods but also the methodology.

The main aim of Research methodology is to describe and analyze method, throw light on their
limitation and resources, clarify their presupposition and consequences, relating their potentialities
to the twilight zone at the frontier of knowledge.

This report is based upon primary data as well as secondary but due to checking of perception level
of investor more emphasize is given to primary data collection approach. Research helped in many
ways like identifying, collecting, summarizing and interpreting the result so that conclusion should
be best as possible.

RESEARCH DESIGN:

The Research Design gives the outline of the research work. “According to kerlinger, it is the plan,
structure and strategy of investigation conceived so as to obtain answer to research questions and
to control variance”. The research requires developing the most efficient plan for gathering the
needed information. This involves decision on the data sources, research approaches, research
instrument, sampling plan and contact method.

There are three types of research design as follows:-

a) EXPLARATORY RESEARCH: - Exploratory research is conducted when researcher

does not know how and why certain phenomenon occurs. The prime goal for this research is to
know unknown, this research is unstructured.
b) DESCRIPTIVE RESEARCH: - Descriptive research is carried out to describe the
phenomenon or market characteristics. This study is done to understand buyer behavior and

49
describe characteristics of the target market. This study is done for evaluation of the customer
preference.
c) CAUSATIVE RESEARCH:- Causative research is done to establish the cause and effect
relationship.

The research design that is adopted in this study is descriptive design. Descriptive research is used
to obtain information concerning the current status of the phenomena to describe, "What exists"
with respect to variables or conditions in a situation. The focus of this study was to know about
the textile industry, their working, raw material, techniques to develop cloth from raw material,
types of fabrics and their importance and how the company managed the all these thing in one roof
store. Thus it involves Statement of the problem, Identification of information needed to solve the
problem, Selection or development of instruments for gathering the information, identification of
determination of sampling procedure, Design of procedure for information collection, Collection
of information, Analysis of information, Generalizations and/or predictions.

50
DATA COLLECTION

51
SOURCE OF DATA COLLECTION:
In this study, I have used the secondary data.

SECONDARY DATA:-
Secondary data are those data which is already been collected in some research. In other words,
data which are not originally collected but rather obtained from published and unpublished sources
are known as secondary data.

Sources of Secondary data:-

 Published sources
 Unpublished sources

In this study I have used secondary data to collect the data about textile industry as well as factors
affecting textile industry. Along with the process of new product development in textile industry.
How will new product will be developed in the existing market.

METHOD OF DATA COLLECTION:

As already discussed in sources of data, we had used secondary data collection source. We used
secondary technique as we were searching for existing data from various sites so I also used Google
as well as official Company Websites for verifying the contact details. Followings are the sites
used for searching the contacts:

a. Money Control

b. IBEF

c. Reuters

d. Jaincord.com

e. Textileindustry.com

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CONCLUSION:
The Indian textile industry is overdrive. The rapid urbanization coupled with an overwhelming
growth in the middle class populations, has created an Indian market that is extremely conducive
for the textile industry to flourish.

This industry has undergone dramatic change and profiled themselves as one of the main industries
which is strongly interdependent with other sectors (Thread, cotton, Fabrics, chemicals, plastics,
rubber, textile and electronics industries) in the last half of the century. It has become highly
globalized industry (gradual shift of production capacity), in which global trends described in
previous chapters of this eLearning project can be captured.

Fabrics, Cotton and Thread based Company have the main role in the textile industry. These
companies act as a backbone of the textile industry.

In this report I have deeply analyzed the textile industry and companies working in it. All the
factors affecting the working process of the textile industry. I have analyzed the process of new
product development and the department involve in the new product development along with their
functional areas.

From this study I conclude that textile industry also has the major role in the growth and
development of the country.

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Bibliography & References:
 WWW.JAINCORD.COM
 WWW.TEXTILEINDUSTRY.COM
 MONEY CONTROL
 IBEF.ORG
 HTTPS://EN.WIKIPEDIA.ORG/WIKI/TEXTILE- INDUTRY

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