Claraview Expands Retail Industry Practice

Enhanced Retail Data Warehouse Offering & Consulting Services

Reston, VA - August 23, 2007 - Claraview, Inc., a strategy and technology consultancy
specializing in business intelligence, today announced the expansion of its dedicated retail
practice with enhanced capabilities and service offerings. Claraview’s expanded practice offers
retailers a total solution for leveraging BI to improve their business, including full lifecycle BI
services, consultants that know the retail industry, and technology accelerators.

Claraview’s Retail Data Warehouse solution, which includes an enterprise retail data model,
analytics framework and reporting workbench, now provides retailers with segment-specific data
model components for grocery, apparel and big box retailers, as well as integrated retailers that
manage their own manufacturing. In addition, the latest release fully supports the most current
versions of leading business intelligence tools. These enhancements will enable retailers of
various segments to more easily implement best practice analytics and gain a more thorough
understanding of their business.

Recognized by industry analysts as one of the leading business intelligence services firms,
Claraview specializes in complex, large-scale business intelligence solutions. The intellectual
property developed from this experience has been formalized into Claraview’s Retail Data
Warehouse, enabling clients to more quickly realize benefits from business
intelligence. Claraview’s enhanced service offerings are designed to help retailers manage their
information more effectively and arm them with the business-critical insight needed to increase
revenue and realize sustainable competitive advantage.

Claraview’s retail business intelligence services include:

 Strategy & Architecture Services – repeatable process to create a retail BI strategy and
roadmap that align to organizational objectives and have the ability to scale over of
time.
 Enterprise Data Management Services –implementation, data integration and data
quality and governance services that help retailers manage their data assets.
 Business Analytics Services – a set of complete business analytics services that include
requirements, design, BI platform implementation and analytic application
development.
 Solution Enablement & Education Services – includes solutions that establish a user
education program, business outreach program, ongoing operational support and
instructional courses.
 Program Management Services – best practice project management and quality
assurance optimized for business intelligence systems.
“Since the formulation of our practice we have built a solid reputation for delivering successful
business intelligence projects to leading retail organizations worldwide,” said Dan Ross,
Claraview Partner and head of its retail practice. “Our comprehensive business intelligence
services offerings and the success of our Retail Data Warehouse are examples of why premier
retailers have looked to Claraview to help them develop and execute strategies to improve their
decision making capabilities.”

About Claraview

Claraview is a strategy and technology consultancy that helps leading companies and
government agencies use business intelligence (BI) to achieve competitive advantage and
operational excellence. The Claraview WaySM is our repeatable implementation methodology
that has delivered scalable business intelligence systems with measurable results - faster time to
decision, improved information quality, and greater strategic insight. For more information,
please visit www.claraview.com.

Challenge Us to Make Business Intelligence WorkSM. Visit Claraview at www.claraview.com

Media Contact

Justin Harrison
Claraview, Inc
(703) 663-2505
justin.harrison@claraview.com
www.claraview.com
Copyright © 2007 Claraview, Inc. All Rights Reserved.
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