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Industry News
Evaluation of Markets
The good economic situation becomes especially apparent in the sporting and leisure goods industry. Thanks to the low unemployment rate und
increasing wage levels, consumers can put money aside and spend more money on sporting and leisure goods. Demand for bicycles is expected to
grow at 6% compared to the previous year.
Additional business with the bike bulk buyer “Biko” is possible. Biko is interested in buying up to 2,000 CityBikes for 330 EUR each. These bikes will be
sold under the bulk buyer’s brand and are not seen as competitors to your own market. Biko offers to take over all delivery costs.
Procurement Markets
Your production line manufacturer lets you know that the type A line was relaunched. Its environmental sustainability index is now higher and other
fixed costs are lower. However, the capacity is lower, too. In addition, the line manufacturer has been working on two new line types: B and C. They are
designed to better fit the various needs of different bicycle manufacturers.
The new production lines surpass the original market expectations. Due to the high demand, your manufacturer is not able to produce more than two
lines per type for you.
The maintenance costs for all types of production lines are 40,000 EUR per period and production line.
Your supplier suffers from increasing labor costs and, in turn, raises the prices for input materials by approximately 2.7%.
Wages/Salaries
Unit Period 0 Period 1
Purchasing EUR 48,000 49,200
Production EUR 45,000 46,125
Sales EUR 50,000 51,250
R&D EUR 66,000 67,650
Administration EUR 48,000 49,200
Other Data
Unit Period 0 Period 1
Energy Costs per CityBike EUR 10 11
Interest Rate Overdraft Loan % p.a. 14
Interest Rate Short-Term Loan % p.a. 9