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Department of Education

Region III
Division of City of San Fernando
San Fernando East District
City of San Fernando (P)
(045) 409-8521

Name:__________________________________ Score:_______/ 20
Grade Level and Section:___________________ Date:______________
Unit Test in
Principles of Marketing
I. MULTIPLE CHOICE: Write the correct letter of the corresponding answer on the blank before the number.
________1. How do you define Labeling?
a. Labeling it is a sale of goods for resale.
b. Labeling serves to contain and protect, and sometimes identify and promote the product.
c. Labeling is a display of information about a product on its container, packaging, or on the product itself.
d. Labeling is defined as any paid and public presentation of products, services, or ideas, by an identified sponsor through
a medium.
________2. Which of the following statement about Product is NOT TRUE?
a. Price is the item offered for sale.
b. Pricet is made at a cost and each is sold at a price.
c. Price is the most important element in the marketing mix.
d. Price can be charged depends on the market, the quality, the marketing and the segment that is targeted.
________3. It is the first element in the marketing mix.
a. Price c. Product
b. Place d. Promotion
________4. The following questions must be considered when deciding on product packaging EXCEPT:
a. Why do companies introduce new packaging?
b. What is the most appropiate shape of the package?
c. What legal requirements must the package comply with?
d. How much quantity of the product should be contained in the package?
________5. It is the amount of money expected, required, or given in payment for something.
a. Price c. Product
b. Place d. Promotion
________6. How would you explain Mark-up pricing?
a. Mark-up pricing is a pricing strategy frequently utilized by supermarkets.
b. Mark-up pricing is a pricing strategy that allows the seller a fixed marku-up everytime the product is sold.
c. Mark-up pricing is a pricing method that allows a product manufacturer to recover a certain portion of his/her
investment evry year.
d. Mark-up pricing is a pricing method premised to the theory that consumers will perceive products with odd price
endings as lower in price than they actually are.
________7. The following statement about Price skimming concept is true EXCEPT:
a. Price skimming it’s where the product’s selling price is way above its unit cost.
b. Price skimming accompanied by intense expensive advertising and promotional campaign.
c. Price skimming allows the company to recover its research and development cost and expenses.
d. Price skimming is where a business organization prices its product at a range below its unit cost but higher than its unit
variable cost.
________8. The following are Pricing strategies EXCEPT:
a. Price lining
b. Prestige pricing
c. Price skimming
d. Marginal pricing
________9. It is defined as any paid and public presentation of products, services, or ideas by an identified sponsor through a
a. Retailing c. Advertising
b. Promotion d. Wholesaling
________10. The following are the objectives of advertising EXCEPT:
a. To sell c. To remind
b. To inform d. To build awareness
________11. Which statement supports Promotion?
a. Promotion includes advertising, promotions, personal selling, publicity and public relations.
b. Promotion refer to the entire set of activities, which communicate the product, brand or service to the user.
c. Promotion is the publicization of a product, organization, or venture so as to increase sales or public awareness.
d. Promotion is an activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
________12. This style attempts to provide a product brand as the solution to a current consumption problem experienced by
the customers.
a. Symbolic c. Conditional
b. Functional d. Experimental
________13. Which statements describe Publicity?
a. Publicity occurs when an individual salesperson sells a product, service, or solution to a client.
b. Publicity are activities or a series of activities, usually short term, that are intented to boost sales of a product or service.
c. Publicity is a communication written and produced by public relations professionals intended to create a favorable
public image to for a client.
d. Publicity is creating and maintaining goodwill of an organization’s various publics through publicity and other nonpaid
forms of communication.
________14. It is the most accessible media and a viable advertising vehicle in the Philippines since 1922.
a. Radio c. Cellphone
b. Computer d. Television
________15. It is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of
goods and services.
a. Labeling c. Promoting
b. Packaging d. Brand awareness
________16. The following are the Disadvantages of using a Billboard EXCEPT:
a. Clutter c. Short messages only
b. Legal restrctions d. May be damaged by elements
________17. Buses and jeepneys in the Philippines play the same route everyday. The Marketing Department of Waltermart put
a signage on the side of every jeepney. What advertising techniques does apply?
a. E-mail advertising c. Product placement
b. Transit advertising d. Directory advertising
________18. How do you define target market?
a. Target market is a particular group of consumers at which a product or service is aimed.
b. Target market refers to the consumer's perception of a brand or product in relation to competing brands or products.
c. Target market a combination of factors that can be controlled by a company to influence consumers to purchase its
d. Target market the action or business of promoting and selling products or services, including market research and
________19.Which of the following shows Positioning?
a. Coca-Cola brings happiness. c. Axe deodorants have a sexual appeal.
b. Colgate is positioned as protective. d. All of the above
________20. What is the importance of marketing mix?
a. Marketing mix encourage potential buyers to purchase the product.
b. Marketing mix helps in new product development and increase the product portfolio.
c. Marketing mix ncrease awareness, create interest, generate sales or create brand loyalty.
d. Marketing mix helps to market the product allowing customers to know about the item and give necessary messages
including ingredients, instructions, and uses.