Financial Report - Firm Merchant - Period 1: Company Profit & Loss Statement

FINANCIAL REPORT – FIRM Merchant – PERIOD 1
Company Profit & Loss Statement

Period 0 Period 1
Revenues 35,340 40,144
Cost of goods sold -15,051 -16,957
Inventory holding costs -557 0
Inventory selling costs 0 0
Contribution before marketing 19,733 23,187
Advertising media -3,840 -3,900
Advertising research -160 -170
Commercial team costs -1,224 -1,488
Contribution after marketing 14,509 17,629
Market research studies -245 -281
Research and development 0 0
Loan reimbursed 0 0
Loan received 0 0
Interests paid 0 0
Exceptional costs or profits 0 0
Earnings before taxes 14,264 17,348
All numbers in thousands of dollars
Market Contribution
Sonites Vodites
Revenues 40,144 0
Cost of goods sold -16,957 0
Inventory holding costs 0 0
Contribution before marketing 23,187 0
Advertising media -3,900 0
Advertising research -170 0
Commercial team costs -1,488 0
Contribution after marketing 17,629 0
Market research studies -250 0
Research and development 0 0
Net contribution 17,380 0
Product Contribution
MOST MOVE
Sonites Sonites
Revenues 27,897 12,248
Cost of goods sold -9,859 -7,098
Contribution before marketing 18,038 5,150
Advertising media -1,500 -2,400
Advertising research -70 -100
Commercial team costs -786 -701
Contribution after marketing 15,681 1,948
Retail and Selling Prices
MOST MOVE
Sonites Sonites
Rec. retail price 260 340
Average retail price 241 324
Average selling price 163 211
Market Shares
MOST MOVE
Sonites Sonites
Market share - Unit 16.5% 5.6%
Market share - Value 10.9% 4.9%
Distribution Coverage and Volume Sold

Distribution Coverage (% ou
Specialty Stores
MOST Sonites 24%
MOVE Sonites 33%
Sales, Production and Inventory

MOST MOVE
Sonites Sonites
Volume sold 171 58
Planned production 155 0
Actual production 171 0
Inventory at beginning of period 0 58
Inventory at end of period 0 0
All numbers in thousands of units
Unit Cost, COGS and Inventory Holding Cost

MOST MOVE
Sonites Sonites
Volume sold 171 58
Unit cost (current) 58 122
Unit cost (average) 58 122
Cost of goods sold 9,859 7,098
Inventory at end of period 0 0
All numbers in thousand of units, except unit costs in $ and Cost of goods sold in thousands of dollars
Research and Development Projects
Available since
MARKET : Sonites # Features
Period
POMOVE 0 13
POMOST 0 8
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $
Available since
MARKET : Vodites Resolution
Period
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $
Distribution Coverage (% outlets) Volume sold
Mass Merch. Online Stores Specialty Stores Mass Merch. Online Stores
50% 35% 38,858 116,358 16,052
43% 36% 26,683 23,591 7,745
Total Number of Outlets 10,000 6,000 1,000
goods sold in thousands of dollars

Desired base Minimum base
Design Battery Display PPower cost cost
4 82 17 30 123 78
5 53 11 10 78 47
or completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
Desired base Minimum base

Energy Carbon Connectivity Apps cost cost
or completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
Cumulative
75,484
-32,008
-557
0
42,920
-7,740
-330
-2,712
32,138
-526
0
0
0
0
0
31,612
d
Required budget Cumulative
for completion allocated budget
0 2,000
0 1,500
Hz, hours, etc.
Required budget Cumulative

for completion allocated budget
Hz, hours, etc.

INDUSTRY DASHBOARD – PERIOD 1
Share Price Net
Period Firm Index Revenues contribution
1 L 1,160 58,127 20,615
1 M 1,075 40,144 17,348
1 R 1,088 56,588 17,026
1 S 953 28,403 12,288
1 T 1,181 64,836 21,901
0 L 1,000 49,667 14,024
0 M 1,000 35,340 14,264
0 R 1,000 52,466 12,124
0 S 1,000 27,932 11,895
0 T 1,000 55,751 13,808
Revenues, Net Contribution and Retail sales are given in thousands of dollars. Volume sold is given in thousa
Market share - Market share -
Value Retail sales Unit Volume sold
23.6% 90,757 21.3% 221
15.6% 60,088 22.1% 229
23.3% 89,861 17.6% 183
11.1% 42,550 16.9% 175
26.4% 101,721 22.0% 228
22.5% 77,405 20.7% 189
15.3% 52,718 21.2% 194
24.2% 83,288 18.3% 167
12.3% 42,281 18.8% 172
25.6% 88,006 21.1% 193
dollars. Volume sold is given in thousands of units.

MARKET REPORT – Sonites MARKET – PERIOD 1
Retail Sales and Volume Sold
Launched in Market share -
MARKET : Sonites Period Value Retail sales
LOCK 0 3.6% 13,853
LOOP 0 19.9% 76,904
MOST 0 10.9% 41,296
MOVE 0 4.9% 18,793
ROCK 0 16.7% 64,757
ROLL 0 6.4% 25,103
SOFT 0 5.3% 20,085
SOLO 0 5.9% 22,465
TONE 0 19.0% 73,010
TOPS 0 7.4% 28,711
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Sonites market
Physical Characteristics
Launched in
MARKET : Sonites # Features Design
Period
LOCK 0 8 3
LOOP 0 14 7
MOST 0 8 5
MOVE 0 13 4
ROCK 0 16 7
ROLL 0 13 4
SOFT 0 5 3
SOLO 0 7 8
TONE 0 16 7
TOPS 0 10 4
Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg, k
If the table above is empty, it means that no offerings are marketed yet in the Sonites market
Market share - Rec. retail
Variation Unit Volume sold Variation price Base Cost
850 6.8% 70 9 210 81
12,502 14.6% 151 23 525 211
3,721 16.5% 171 15 260 76
3,649 5.6% 58 20 340 121
6,914 13.1% 136 16 490 208
-342 4.5% 47 0 545 221
-354 10.0% 104 0 208 48
623 6.9% 71 4 335 85
11,319 13.9% 144 19 525 188
2,395 8.1% 84 16 350 205
ousands of units. Retail price and Base cost are given in dollar.
t in the Sonites market
Rec. retail
Battery Display PPower Base Cost
price
46 20 13 210 83
67 27 71 525 215
53 11 10 260 78
82 17 30 340 123
78 33 75 490 212
78 36 91 545 225
49 8 13 208 49
60 11 20 335 87
74 24 75 525 192
35 38 95 350 209
e given in the appropriate units: Kg, kHz, hours, etc.

t in the Sonites market
MARKET REPORT – Vodites MARKET – PERIOD 1
Retail Sales and Volume Sold
Launched in Market share -
MARKET : Vodites Period Value Retail sales
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Vodites market
Physical Characteristics
Launched in
MARKET : Vodites Resolution Energy
Period
Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg, k
If the table above is empty, it means that no offerings are marketed yet in the Vodites market
Market share - Rec. retail
Variation Unit Volume sold Variation price Base Cost
ousands of units. Retail price and Base cost are given in dollar.
t in the Vodites market
Rec. retail
Carbon Connectivity Apps Base Cost
price
e given in the appropriate units: Kg, kHz, hours, etc.

t in the Vodites market
INDUSTRY BENCHMARKING – PERIOD 1
If the tables below are empty, it means that the Benchmarking study was not purchased this period
Company Profit & Loss Statements

L M R
Revenues 58,127 40,144 56,588
Cost of goods sold -30,529 -16,957 -33,482
Inventory holding costs 0 0 0
Inventory selling costs 0 0 0
Contribution before marketing 27,598 23,187 23,106
Advertising media -4,000 -3,900 -4,356
Advertising research -550 -170 -184
Commercial team costs -2,158 -1,488 -1,248
Contribution after marketing 20,890 17,629 17,317
Market research studies -276 -281 -291
Research and development 0 0 0
Interests paid 0 0 0
Exceptional costs or profits 0 0 0
Earnings before taxes 20,615 17,348 17,026
Company Profit & Loss Statements by Market

MARKET : Sonites L M R
Revenues 58,127 40,144 56,588
Cost of goods sold -30,529 -16,957 -33,482
Contribution before marketing 27,598 23,187 23,106
Advertising media -4,000 -3,900 -4,356
Advertising research -550 -170 -184
Commercial team costs -2,158 -1,488 -1,248
Contribution after marketing 20,890 17,629 17,317
Market research studies -276 -250 -291
Net contribution 20,615 17,380 17,026
MARKET : Vodites L M R
Revenues 0 0 0
Cost of goods sold 0 0 0
Contribution before marketing 0 0 0
Advertising media 0 0 0
Advertising research 0 0 0
Commercial team costs 0 0 0
Contribution after marketing 0 0 0
Market research studies 0 0 0
Net contribution 0 0 0
S T
28,403 64,836
-9,955 -37,436
0 0
0 0
18,449 27,399
-4,300 -3,750
-362 -250
-1,248 -1,248
12,538 22,151
-250 -250
0 0
0 0
0 0
12,288 21,901
S T
28,403 64,836
-9,955 -37,436
0 0
0 0
18,449 27,399
-4,300 -3,750
-362 -250
-1,248 -1,248
12,538 22,151
-250 -250
0 0
12,288 21,901
S T
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
CONSUMER SURVEY – Sonites MARKET – PERIOD 1
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n
Brand Awareness
MARKET : Sonites Average Explorers
LOCK L 39% 35%
LOOP L 65% 68%
MOST M 53% 48%
MOVE M 59% 61%
ROCK R 60% 66%
ROLL R 51% 59%
SOFT S 61% 52%
SOLO S 62% 66%
TONE T 53% 58%
TOPS T 50% 56%
Purchase Intentions
MARKET : Sonites Average Explorers
LOCK L 8% 3%
LOOP L 13% 10%
MOST M 14% 4%
MOVE M 7% 7%
ROCK R 14% 13%
ROLL R 5% 9%
SOFT S 10% 3%
SOLO S 8% 6%
TONE T 12% 9%
TOPS T 10% 36%
Total 0% 0%
Shopping Habits
MARKET : Sonites Explorers Shoppers
MassMerch 10% 43%
Online Stores 15% 13%
Specialty Stores 75% 45%
Total 0% 0%
CONSUMER PANEL – Sonites MARKET – PERIOD 1

Market Shares by Consumer Segment (based on volume)
MARKET : Sonites Total Explorers
LOCK L 7% 2%
LOOP L 15% 13%
MOST M 17% 3%
MOVE M 6% 6%
ROCK R 13% 14%
ROLL R 5% 11%
SOFT S 10% 3%
SOLO S 7% 5%
TONE T 14% 11%
TOPS T 8% 32%
Total 0% 0%
Volume Sold by Consumer Segment

LOCK L 70 4
LOOP L 151 23
MOST M 171 6
MOVE M 58 11
ROCK R 136 25
ROLL R 47 19
SOFT S 104 5
SOLO S 71 9
TONE T 144 20
TOPS T 84 58
Total 0 0
DISTRIBUTION PANEL – Sonites MARKET – PERIOD 1

Sales and Market Shares by Channel (based on volume)
Market share - Unit
MARKET : Sonites
Specialty Stores Mass Merch.
LOCK L 5% 10%
LOOP L 19% 7%
MOST M 8% 30%
MOVE M 5% 6%
ROCK R 18% 6%
ROLL R 7% 2%
SOFT S 5% 17%
SOLO S 5% 9%
TONE T 17% 10%
TOPS T 12% 3%
Total 0% 0%
Distribution Coverage and Number of Outlets in each Channel

Distribution Coverage (% outlets)
MARKET : Sonites
LOCK L 40% 45%
LOOP L 53% 30%
MOST M 24% 50%
MOVE M 33% 43%
ROCK R 49% 28%
ROLL R 47% 27%
SOFT S 24% 43%
SOLO S 24% 42%
TONE T 38% 36%
TOPS T 38% 36%
SEMANTIC SCALES – Sonites MARKET – PERIOD 1
Brand Perceptions - On a scale from 1 (Low) to 7 (High)
MARKET : Sonites # Features Design
Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period # Features Design
Importance of characteristics
# Features Design
On a scale from 1 (not important) to 10 (very important).
MULTIDIMENSIONAL SCALING – Sonites MARKET – PERIOD 1

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands
MARKET : Sonites Economy Performance

Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Economy Performance
Influence of Product Characteristics on Perceptual Dimensions
MARKET : Sonites Economy Performance
COMPETITIVE ADVERTISING – Sonites MARKET – PERIOD 1

Estimated Advertising Expenditures (in thousand dollars) – By Firm and Consumer Segmen
Total 0 0
Estimated Advertising Expenditures (in thousand dollars) – By Brand and Consumer Segme
Total 0 0
COMPETITIVE COMMERCIAL TEAMS – Sonites MARKET – PERIOD 1

Estimated Commercial Team Size (in full-time equivalent) – By Firm and Channel
MARKET : Sonites Total Specialty Stores
Total 0 0
Estimated Commercial Team Size (in full-time equivalent) – By Brand and Channel
MARKET : Sonites Total Specialty Stores
Total 0 0
ADVERTISING EXPERIMENT – Sonites MARKET – PERIOD 1

Expected Change in Brand Awareness
Expected Change in unit Market Share (%U)

Expected Change in Contribution (in K$)

MARKET : Sonites
Total 0
COMMERCIAL TEAM EXPERIMENT – Sonites MARKET – PERIOD 1

Expected Change in Number of Distributors
MARKET : Sonites Specialty Stores Mass Merch.

MARKET : Sonites Specialty Stores Mass Merch.

MARKET : Sonites
Total 0
MARKET FORECAST – Sonites MARKET – PERIOD 1

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thousands of units)
MARKET : Sonites Period 1 Period 2
Explorers 180 176
Shoppers 178 220
Professionals 187 222
High Earners 186 230
Savers 304 360
Total 0 0
If the market is not created yet, the table above shows the potential market size in one and five periods, if a
CONJOINT ANALYSIS – Sonites MARKET – PERIOD 1

Relative Importance of Price and Physical Characteristics
Total 0.0% 0.0%
Levels and Utilities

_Conjoint
MARKET : Sonites Level Utility
purchased this period, or that no offerings are marketed yet in the Sonites market
Shoppers Professionals High Earners Savers

45% 36% 37% 40%
65% 78% 78% 46%
66% 39% 43% 65%
72% 59% 66% 45%
62% 70% 70% 43%
52% 62% 59% 34%
73% 46% 53% 73%
77% 60% 65% 51%
51% 61% 69% 38%
51% 60% 52% 38%

9% 1% 0% 21%
7% 24% 33% 1%
13% 1% 1% 39%
18% 4% 2% 4%
7% 31% 25% 1%
4% 7% 3% 1%
10% 1% 1% 25%
21% 4% 2% 7%
6% 20% 33% 1%
6% 7% 2% 1%
0% 0% 0% 0%
Professionals High Earners Savers

20% 33% 60%
20% 18% 10%
60% 50% 30%
0% 0% 0%

7% 1% 0% 17%
8% 26% 33% 1%
15% 1% 1% 45%
16% 4% 2% 3%
7% 30% 22% 1%
4% 7% 3% 1%
11% 1% 1% 25%
20% 3% 1% 7%
7% 22% 36% 1%
6% 6% 2% 1%
0% 0% 0% 0%

13 2 1 51
14 48 62 3
27 2 1 136
28 7 3 9
12 55 41 2
7 14 5 1
19 2 1 77
35 5 2 20
12 41 67 3
10 11 3 2
0 0 0 0
Market share - Unit Volume sold
Online Stores Specialty Stores Mass Merch. Online Stores
5% 23,283 39,232 7,765
20% 93,592 27,568 29,558
11% 38,858 116,358 16,052
5% 26,683 23,591 7,745
14% 91,088 24,326 20,186
4% 33,965 7,319 5,799
8% 25,870 65,598 12,268
7% 25,178 35,098 10,835
17% 82,188 36,857 24,955
8% 58,689 12,999 12,256
0% 0% 0 0 0 0
bution Coverage (% outlets) Number of Outlets

44% 3,974 2,694 442
54% 5,333 1,797 542
35% 2,411 3,019 351
36% 3,307 2,585 359
31% 4,940 1,701 311
29% 4,676 1,592 287
41% 2,370 2,592 407
41% 2,375 2,495 406
36% 3,793 2,169 360
36% 3,832 2,154 359
Total Number of Outlets 10,000 6,000 1,000
Battery Display PPower Price

RIOD 1
e available until several brands are marketed in the category.
Convenience
Convenience
Convenience
m and Consumer Segment

0 0 0 0
ds of dollars
nd and Consumer Segment

0 0 0 0
ds of dollars
T – PERIOD 1
m and Channel
Mass Merch. Online Stores
0 0 0
nd and Channel
0 0 0
– PERIOD 1
Online Stores
Online Stores
thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Total until Average until
Period 6 Period 2 Period 1 Period 2
Period 6 Period 6
146 -2.2% -18.7% -4.1%
581 23.6% 226.4% 26.7%
320 18.4% 71.0% 11.3%
364 23.6% 95.4% 14.3%
715 18.4% 135.4% 18.7%
0 N/A #DIV/0! #DIV/0! 0.0%
size in one and five periods, if a brand were introduced next period.
0.0% 0.0% 0.0%
Level Utility Level Utility Level Utility

Size (in % of total size)
Period 6
0.0%
CONSUMER SURVEY – Vodites MARKET – PERIOD 1
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n
Brand Awareness
MARKET : Vodites Average Innovators
Purchase Intentions
MARKET : Vodites Average Innovators
Total 0% 0%
Shopping Habits
MARKET : Vodites Innovators Early Adopters
Total 0% 0%
CONSUMER PANEL – Vodites MARKET – PERIOD 1

Market Shares by Consumer Segment (based on volume)
MARKET : Vodites Total Innovators
Total 0% 0%
Volume Sold by Consumer Segment

Total 0 0
DISTRIBUTION PANEL – Vodites MARKET – PERIOD 1

Sales and Market Shares by Channel (based on volume)
Market share - Unit
MARKET : Vodites
Total 0% 0%
Distribution Coverage and Number of Outlets in each Channel

Distribution Coverage (% outlets)
MARKET : Vodites
SEMANTIC SCALES – Vodites MARKET – PERIOD 1
Brand Perceptions - On a scale from 1 (Low) to 7 (High)
MARKET : Vodites Resolution Energy
Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period Resolution Energy
Importance of characteristics
Resolution Energy
On a scale from 1 (not important) to 10 (very important).
MULTIDIMENSIONAL SCALING – Vodites MARKET – PERIOD 1

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands
MARKET : Vodites Autonomy Sophistication

Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Autonomy Sophistication
Influence of Product Characteristics on Perceptual Dimensions
MARKET : Vodites Autonomy Sophistication
COMPETITIVE ADVERTISING – Vodites MARKET – PERIOD 1

Estimated Advertising Expenditures (in thousand dollars) – By Firm and Consumer Segmen
Total 0 0
Estimated Advertising Expenditures (in thousand dollars) – By Brand and Consumer Segme
Total 0 0
COMPETITIVE COMMERCIAL TEAMS – Vodites MARKET – PERIOD 1

Estimated Commercial Team Size (in full-time equivalent) – By Firm and Channel
MARKET : Vodites Total Specialty Stores
Total 0 0
Estimated Commercial Team Size (in full-time equivalent) – By Brand and Channel
MARKET : Vodites Total Specialty Stores
Total 0 0
ADVERTISING EXPERIMENT – Vodites MARKET – PERIOD 1

Expected Change in Brand Awareness


MARKET : Vodites
Total 0
COMMERCIAL TEAM EXPERIMENT – Vodites MARKET – PERIOD 1

Expected Change in Number of Distributors
MARKET : Vodites Specialty Stores Mass Merch.

MARKET : Vodites Specialty Stores Mass Merch.

MARKET : Vodites
Total 0
MARKET FORECAST – Vodites MARKET – PERIOD 1

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thousands of units)
MARKET : Vodites Period 1 Period 2
Total 0 0
If the market is not created yet, the table above shows the potential market size in one and five periods, if a
CONJOINT ANALYSIS – Vodites MARKET – PERIOD 1

Relative Importance of Price and Physical Characteristics
Total 0.0% 0.0%
Levels and Utilities

_Conjoint
MARKET : Vodites Level Utility
purchased this period, or that no offerings are marketed yet in the Vodites market
Early Adopters Followers

0% 0% 0% 0%
Followers
0% 0% 0%

0% 0% 0% 0%
0 0 0 0
Market share - Unit Volume sold
0% 0% 0 0 0 0
bution Coverage (% outlets) Number of Outlets

Total Number of Outlets
Carbon Connectivity Apps Price

ERIOD 1
e available until several brands are marketed in the category.
Economy
Economy
Economy
m and Consumer Segment

0 0 0 0
ds of dollars
nd and Consumer Segment

0 0 0 0
ds of dollars
T – PERIOD 1
m and Channel
0 0 0
nd and Channel
0 0 0
Followers
Followers
– PERIOD 1
Online Stores
Online Stores
thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Total until Average until
Period 6 Period 2 Period 1 Period 2
Period 6 Period 6
0 N/A #DIV/0! #DIV/0! 0.0%

size in one and five periods, if a brand were introduced next period.
Followers
0.0% 0.0% 0.0%
Level Utility Level Utility Level Utility

Size (in % of total size)
Period 6
0.0%

Financial Report - Firm Merchant - Period 1: Company Profit & Loss Statement

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Financial Report - Firm Merchant - Period 1: Company Profit & Loss Statement

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FINANCIAL REPORT – FIRM Merchant – PERIOD 1

Company Profit & Loss Statement

Distribution Coverage and Volume Sold

Sales, Production and Inventory

Unit Cost, COGS and Inventory Holding Cost

Total Number of Outlets 10,000 6,000 1,000

goods sold in thousands of dollars

Desired base Minimum base

Hz, hours, etc.

Required budget Cumulative

Hz, hours, etc.

dollars. Volume sold is given in thousands of units.

e given in the appropriate units: Kg, kHz, hours, etc.

e given in the appropriate units: Kg, kHz, hours, etc.

Company Profit & Loss Statements

Company Profit & Loss Statements by Market

CONSUMER PANEL – Sonites MARKET – PERIOD 1

Volume Sold by Consumer Segment

DISTRIBUTION PANEL – Sonites MARKET – PERIOD 1

Distribution Coverage and Number of Outlets in each Channel

MULTIDIMENSIONAL SCALING – Sonites MARKET – PERIOD 1

MARKET : Sonites Economy Performance

COMPETITIVE ADVERTISING – Sonites MARKET – PERIOD 1

COMPETITIVE COMMERCIAL TEAMS – Sonites MARKET – PERIOD 1

ADVERTISING EXPERIMENT – Sonites MARKET – PERIOD 1

Expected Change in unit Market Share (%U)

Expected Change in Contribution (in K$)

COMMERCIAL TEAM EXPERIMENT – Sonites MARKET – PERIOD 1

Expected Change in unit Market Share (%U)

Expected Change in Contribution (in K$)

MARKET FORECAST – Sonites MARKET – PERIOD 1

CONJOINT ANALYSIS – Sonites MARKET – PERIOD 1

Total 0.0% 0.0%

Levels and Utilities

Shoppers Professionals High Earners Savers

Shoppers Professionals High Earners Savers

Professionals High Earners Savers

Shoppers Professionals High Earners Savers

Shoppers Professionals High Earners Savers

bution Coverage (% outlets) Number of Outlets

Battery Display PPower Price

Battery Display PPower Price

m and Consumer Segment

nd and Consumer Segment

Professionals High Earners Savers

Professionals High Earners Savers

Professionals High Earners Savers

0.0% 0.0% 0.0%

Level Utility Level Utility Level Utility

CONSUMER PANEL – Vodites MARKET – PERIOD 1

Volume Sold by Consumer Segment

DISTRIBUTION PANEL – Vodites MARKET – PERIOD 1

Distribution Coverage and Number of Outlets in each Channel

MULTIDIMENSIONAL SCALING – Vodites MARKET – PERIOD 1

MARKET : Vodites Autonomy Sophistication

COMPETITIVE ADVERTISING – Vodites MARKET – PERIOD 1

COMPETITIVE COMMERCIAL TEAMS – Vodites MARKET – PERIOD 1

ADVERTISING EXPERIMENT – Vodites MARKET – PERIOD 1

Expected Change in unit Market Share (%U)

Expected Change in Contribution (in K$)

COMMERCIAL TEAM EXPERIMENT – Vodites MARKET – PERIOD 1

Expected Change in unit Market Share (%U)

Expected Change in Contribution (in K$)