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Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost.
Examples include non-durable goods and soft drinks, toiletries, over-the-counter drugs, processed foods
and other consumables. Fast moving consumer goods (FMCG) industry stood at USD 57.4 billion in 2017
vis-à-vis USD 49 billion in 2016, registering a sharp growth of over 17% during the year (as per IBEF). An
FMCG company has generated total revenue of $288 million and UK has the highest share, $87.9 million,
among all the countries.
Fast moving consumer goods (FMCG) are the 4th largest sector in the Indian economy. There are three
main segments in the sector – food and beverages which accounts for 19 per cent of the sector,
healthcare which accounts for 31 per cent and household and personal care which accounts for the
remaining 50 per cent. The FMCG sector has grown from US$ 31.6 billion in 2011 to US$ 52.75 billion in
2017-18. The sector is further expected to grow at a Compound Annual Growth Rate (CAGR) of 27.86 per
cent to reach US$ 103.7 billion by 2020. The sector witnessed growth of 16.5 per cent in value terms
between June–September 2018; FMCG’s urban segment is expected to have a steady revenue growth at
8 per cent in FY19 and the rural segment is forecasted to contribute 15-16 per cent of total income in
FY19. However, in the last few years, the FMCG market has grown at a faster pace in rural India compared
with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account
for 50 per cent of total rural spending.
As an Indian FMCG industry, we have taken Nestle and Britannia private limited for financial comparison
and analysis. NESTLÉ India is a subsidiary of NESTLÉ S.A. of Switzerland. With eight factories and a large
number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products
of global standards and is committed to long-term sustainable growth and shareholder satisfaction.
Britannia Industries is one of India’s leading food companies with a 100 year legacy and annual revenues
in excess of Rs. 9000 Cr. Britannia is among the most trusted food brands, and manufactures India’s
favourite brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names
in India. The company’s Dairy business contributes close to 5 per cent of revenue and Britannia dairy
products directly reach 100,000 outlets.
Britannia Industries
Standalone Balance Sheet ------------------- in Rs. Cr. -------------------
Mar 18 Mar-17 Mar-16 Mar-15 Mar-14
EQUITIES AND LIABILITIES
SHAREHOLDER'S FUNDS
Equity Share Capital 24.01 24 24 23.99 23.99
Total Share Capital 24.01 24 24 23.99 23.99
Reserves and Surplus 3,211.27 2,557.98 1,676.16 1,211.63 829.47
Total Reserves and Surplus 3,211.27 2,557.98 1,676.16 1,211.63 829.47
Total Shareholders Funds 3,235.28 2,581.98 1,700.16 1,235.62 853.46
NON-CURRENT LIABILITIES
Long Term Borrowings 0.3 0.44 0.49 0.73 0.34
Deferred Tax Liabilities [Net] 0 0 0 0 9.16
Other Long Term Liabilities 25.69 24.3 21.05 19.62 18.77
Government/Other Grants 0 0 2.86 3.57 4.28
Total Non-Current Liabilities 25.99 24.74 24.4 23.92 32.55
CURRENT LIABILITIES
Short Term Borrowings 9.01 0 0 0 0
Trade Payables 866.36 643.82 659.44 615.21 484.68
Other Current Liabilities 319.61 271.12 191.18 176.33 148.37
Short Term Provisions 171.05 174.48 492.08 410.91 325.38
Total Current Liabilities 1,366.03 1,089.42 1,342.70 1,202.45 958.43
Total Capital And Liabilities 4,627.30 3,696.14 3,067.26 2,461.99 1,844.44
ASSETS
NON-CURRENT ASSETS
Tangible Assets 1,008.31 812.47 626.13 513.25 529.81
Intangible Assets 7.97 11.6 13.26 12.7 15.85
Capital Work-In-Progress 200.28 29.77 74.5 48.22 97.22
Other Assets 14.99 15.25 0 0 0
Fixed Assets 1,231.55 869.09 713.89 574.17 642.88
Non-Current Investments 450.65 514.18 551.25 273.14 228.95
Deferred Tax Assets [Net] 8.68 6.43 22.71 21.11 0
Long Term Loans And Advances 86.74 116.52 324.45 127.15 100.43
Other Non-Current Assets 82.16 185.04 37.57 37.12 12.12
Total Non-Current Assets 1,859.78 1,691.26 1,649.87 1,032.69 984.38
CURRENT ASSETS
Current Investments 735.48 85.73 343.63 387.9 144.04
Inventories 594.58 602.61 384.01 345.74 366.86
Trade Receivables 230.32 126.41 106.7 70.98 53.69
Cash And Cash Equivalents 97.25 53.55 24.8 186.67 65.78
Short Term Loans And Advances 820.41 791.94 558.25 438.01 229.69
OtherCurrentAssets 289.48 344.64 0 0 0
Total Current Assets 2,767.52 2,004.88 1,417.39 1,429.30 860.06
Total Assets 4,627.30 3,696.14 3,067.26 2,461.99 1,844.44
Common Size Balance Sheet in %
Mar 18 Mar-17 Mar-16 Mar-15 Mar-14
EQUITIES AND LIABILITIES
SHAREHOLDER'S FUNDS
Equity Share Capital 0.52% 0.65% 0.78% 0.97% 1.30%
Total Share Capital 0.52% 0.65% 0.78% 0.97% 1.30%
Reserves and Surplus 69.40% 69.21% 54.65% 49.21% 44.97%
Total Reserves and Surplus 69.40% 69.21% 54.65% 49.21% 44.97%
Total Shareholders Funds 69.92% 69.86% 55.43% 50.19% 46.27%
NON-CURRENT LIABILITIES
Long Term Borrowings 0.01% 0.01% 0.02% 0.03% 0.02%
Deferred Tax Liabilities [Net] 0.00% 0.00% 0.00% 0.00% 0.50%
Other Long Term Liabilities 0.56% 0.66% 0.69% 0.80% 1.02%
Government/Other Grants 0.00% 0.00% 0.09% 0.15% 0.23%
Total Non-Current Liabilities 0.56% 0.67% 0.80% 0.97% 1.76%
CURRENT LIABILITIES
Short Term Borrowings 0.19% 0.00% 0.00% 0.00% 0.00%
Trade Payables 18.72% 17.42% 21.50% 24.99% 26.28%
Other Current Liabilities 6.91% 7.34% 6.23% 7.16% 8.04%
Short Term Provisions 3.70% 4.72% 16.04% 16.69% 17.64%
Total Current Liabilities 29.52% 29.47% 43.78% 48.84% 51.96%
Total Capital And Liabilities 100.00% 100.00% 100.00% 100.00% 100.00%
ASSETS
NON-CURRENT ASSETS
Tangible Assets 21.79% 21.98% 20.41% 20.85% 28.72%
Intangible Assets 0.17% 0.31% 0.43% 0.52% 0.86%
Capital Work-In-Progress 4.33% 0.81% 2.43% 1.96% 5.27%
Other Assets 0.32% 0.41% 0.00% 0.00% 0.00%
Fixed Assets 26.61% 23.51% 23.27% 23.32% 34.86%
Non-Current Investments 9.74% 13.91% 17.97% 11.09% 12.41%
Deferred Tax Assets [Net] 0.19% 0.17% 0.74% 0.86% 0.00%
Long Term Loans And Advances 1.87% 3.15% 10.58% 5.16% 5.45%
Other Non-Current Assets 1.78% 5.01% 1.22% 1.51% 0.66%
Total Non-Current Assets 40.19% 45.76% 53.79% 41.95% 53.37%
CURRENT ASSETS
Current Investments 15.89% 2.32% 11.20% 15.76% 7.81%
Inventories 12.85% 16.30% 12.52% 14.04% 19.89%
Trade Receivables 4.98% 3.42% 3.48% 2.88% 2.91%
Cash And Cash Equivalents 2.10% 1.45% 0.81% 7.58% 3.57%
Short Term Loans And Advances 17.73% 21.43% 18.20% 17.79% 12.45%
OtherCurrentAssets 6.26% 9.32% 0.00% 0.00% 0.00%
Total Current Assets 59.81% 54.24% 46.21% 58.05% 46.63%
Total Assets 100.00% 100.00% 100.00% 100.00% 100.00%
Trend Analysis Balance Sheet in %
Mar 18 Mar-17 Mar-16 Mar-15 Mar-14
EQUITIES AND LIABILITIES
SHAREHOLDER'S FUNDS
Equity Share Capital 100% 100% 100% 100% 100%
Total Share Capital 100% 100% 100% 100% 100%
Reserves and Surplus 387% 308% 202% 146% 100%
Total Reserves and Surplus 387% 308% 202% 146% 100%
Total Shareholders Funds 379% 303% 199% 145% 100%
NON-CURRENT LIABILITIES
Long Term Borrowings 88% 129% 144% 215% 100%
Deferred Tax Liabilities [Net] 0% 0% 0% 0% 100%
Other Long Term Liabilities 137% 129% 112% 105% 100%
Government/Other Grants 0% 0% 67% 83% 100%
Total Non-Current Liabilities 80% 76% 75% 73% 100%
CURRENT LIABILITIES
Short Term Borrowings 100% 100% 100% 100% 100%
Trade Payables 179% 133% 136% 127% 100%
Other Current Liabilities 215% 183% 129% 119% 100%
Short Term Provisions 53% 54% 151% 126% 100%
Total Current Liabilities 143% 114% 140% 125% 100%
Total Capital And Liabilities 251% 200% 166% 133% 100%
ASSETS
NON-CURRENT ASSETS
Tangible Assets 190% 153% 118% 97% 100%
Intangible Assets 50% 73% 84% 80% 100%
Capital Work-In-Progress 206% 31% 77% 50% 100%
Other Assets 100% 100% 100% 100% 100%
Fixed Assets 192% 135% 111% 89% 100%
Non-Current Investments 197% 225% 241% 119% 100%
Deferred Tax Assets [Net] 100% 100% 100% 100% 100%
Long Term Loans And Advances 86% 116% 323% 127% 100%
Other Non-Current Assets 678% 1527% 310% 306% 100%
Total Non-Current Assets 189% 172% 168% 105% 100%
CURRENT ASSETS
Current Investments 511% 60% 239% 269% 100%
Inventories 162% 164% 105% 94% 100%
Trade Receivables 429% 235% 199% 132% 100%
Cash And Cash Equivalents 148% 81% 38% 284% 100%
Short Term Loans And Advances 357% 345% 243% 191% 100%
OtherCurrentAssets 100% 100% 100% 100% 100%
Total Current Assets 322% 233% 165% 166% 100%
Total Assets 251% 200% 166% 133% 100%
Britannia Industries
Standalone Profit & Loss account ------------------- in Rs. Cr. -------------------
Mar 18 Mar-17 Mar-16 Mar-15 Mar-14
INCOME
Revenue From Operations [Gross] 9,276.17 8,577.14 8,097.81 7,269.26 6,347.85
Less: Excise/Sevice Tax/Other Levies 76.11 270.02 228.92 168.8 115.76
Revenue From Operations [Net] 9,200.06 8,307.12 7,868.89 7,100.46 6,232.09
Other Operating Revenues 104 107.25 79.01 75.53 75.3
Total Operating Revenues 9,304.06 8,414.37 7,947.90 7,175.99 6,307.39
Other Income 155.93 144.78 98.21 87.53 34.82
Total Revenue 9,459.99 8,559.15 8,046.11 7,263.52 6,342.21
EXPENSES
Cost Of Materials Consumed 4,405.17 4,342.78 3,796.44 3,592.99 3,165.53
Purchase Of Stock-In Trade 1,372.46 904.78 833.01 749.33 656.78
Changes In Inventories Of FG,WIP And Stock-In
-4.18 -49.25 -7.12 -25.48 -12.58
Trade
Employee Benefit Expenses 294.87 241.68 209.21 176.79 172.45
Finance Costs 1.45 1.34 1.25 1.21 5.44
Depreciation And Amortisation Expenses 119.76 96.43 86.89 117.27 63.38
Other Expenses 1,825.26 1,770.23 1,984.54 1,910.86 1,728.59
Total Expenses 8,014.79 7,307.99 6,904.22 6,522.97 5,779.59
Profit/Loss Before Exceptional, ExtraOrdinary
1,445.20 1,251.16 1,141.89 740.55 562.62
Items And Tax
Exceptional Items 0 0 -10.33 142.06 -20
Profit/Loss Before Tax 1,445.20 1,251.16 1,131.56 882.61 542.62
Tax Expenses-Continued Operations
Current Tax 499.56 390.2 384.07 285.68 177.25
Deferred Tax -2.25 17.27 -1.6 -25.48 -4.46
Total Tax Expenses 497.31 407.47 382.47 260.2 172.79
Profit/Loss After Tax And Before ExtraOrdinary
947.89 843.69 749.09 622.41 369.83
Items
Profit/Loss From Continuing Operations 947.89 843.69 749.09 622.41 369.83
Profit/Loss For The Period 947.89 843.69 749.09 622.41 369.83
Common Size Profit & Loss Statement in %
Mar 18 Mar-17 Mar-16 Mar-15 Mar-14
INCOME
Revenue From Operations [Gross] 100.83% 103.25% 102.91% 102.38% 101.86%
Less: Excise/Sevice Tax/Other Levies 0.83% 3.25% 2.91% 2.38% 1.86%
Revenue From Operations [Net] 100.00% 100.00% 100.00% 100.00% 100.00%
Other Operating Revenues 1.13% 1.29% 1.00% 1.06% 1.21%
Total Operating Revenues 101.13% 101.29% 101.00% 101.06% 101.21%
Other Income 1.69% 1.74% 1.25% 1.23% 0.56%
Total Revenue 102.83% 103.03% 102.25% 102.30% 101.77%
EXPENSES 0.00% 0.00% 0.00% 0.00% 0.00%
Cost Of Materials Consumed 47.88% 52.28% 48.25% 50.60% 50.79%
Purchase Of Stock-In Trade 14.92% 10.89% 10.59% 10.55% 10.54%
Changes In Inventories Of FG,WIP And Stock-In
Trade -0.05% -0.59% -0.09% -0.36% -0.20%
Employee Benefit Expenses 3.21% 2.91% 2.66% 2.49% 2.77%
Finance Costs 0.02% 0.02% 0.02% 0.02% 0.09%
Depreciation And Amortisation Expenses 1.30% 1.16% 1.10% 1.65% 1.02%
Other Expenses 19.84% 21.31% 25.22% 26.91% 27.74%
Total Expenses 87.12% 87.97% 87.74% 91.87% 92.74%
Profit/Loss Before Exceptional, ExtraOrdinary
Items And Tax 15.71% 15.06% 14.51% 10.43% 9.03%
Exceptional Items 0.00% 0.00% -0.13% 2.00% -0.32%
Profit/Loss Before Tax 15.71% 15.06% 14.38% 12.43% 8.71%
Tax Expenses-Continued Operations 0.00% 0.00% 0.00% 0.00% 0.00%
Current Tax 5.43% 4.70% 4.88% 4.02% 2.84%
Deferred Tax -0.02% 0.21% -0.02% -0.36% -0.07%
Total Tax Expenses 5.41% 4.91% 4.86% 3.66% 2.77%
Profit/Loss After Tax And Before ExtraOrdinary
Items 10.30% 10.16% 9.52% 8.77% 5.93%
Profit/Loss From Continuing Operations 10.30% 10.16% 9.52% 8.77% 5.93%
Profit/Loss For The Period 10.30% 10.16% 9.52% 8.77% 5.93%
Trend Analysis Profit & Loss Statement in %
Mar 18 Mar-17 Mar-16 Mar-15 Mar-14
INCOME
Revenue From Operations [Gross] 146.13% 135.12% 127.57% 114.52% 100.00%
Less: Excise/Sevice Tax/Other Levies 65.75% 233.26% 197.75% 145.82% 100.00%
Revenue From Operations [Net] 147.62% 133.30% 126.26% 113.93% 100.00%
Other Operating Revenues 138.11% 142.43% 104.93% 100.31% 100.00%
Total Operating Revenues 147.51% 133.40% 126.01% 113.77% 100.00%
Other Income 447.82% 415.80% 282.05% 251.38% 100.00%
Total Revenue 149.16% 134.96% 126.87% 114.53% 100.00%
EXPENSES 100.00% 100.00% 100.00% 100.00% 100.00%
Cost Of Materials Consumed 139.16% 137.19% 119.93% 113.50% 100.00%
Purchase Of Stock-In Trade 208.97% 137.76% 126.83% 114.09% 100.00%
Changes In Inventories Of FG,WIP And Stock-In
Trade 33.23% 391.49% 56.60% 202.54% 100.00%
Employee Benefit Expenses 170.99% 140.14% 121.32% 102.52% 100.00%
Finance Costs 26.65% 24.63% 22.98% 22.24% 100.00%
Depreciation And Amortisation Expenses 188.96% 152.15% 137.09% 185.03% 100.00%
Other Expenses 105.59% 102.41% 114.81% 110.54% 100.00%
Total Expenses 138.67% 126.44% 119.46% 112.86% 100.00%
Profit/Loss Before Exceptional, ExtraOrdinary
Items And Tax 256.87% 222.38% 202.96% 131.63% 100.00%
-
Exceptional Items
0.00% 0.00% 51.65% 710.30% 100.00%
Profit/Loss Before Tax 266.34% 230.58% 208.54% 162.66% 100.00%
Tax Expenses-Continued Operations 100.00% 100.00% 100.00% 100.00% 100.00%
Current Tax 281.84% 220.14% 216.68% 161.17% 100.00%
-
Deferred Tax
50.45% 387.22% 35.87% 571.30% 100.00%
Total Tax Expenses 287.81% 235.82% 221.35% 150.59% 100.00%
Profit/Loss After Tax And Before ExtraOrdinary
Items 256.30% 228.13% 202.55% 168.30% 100.00%
Profit/Loss From Continuing Operations 256.30% 228.13% 202.55% 168.30% 100.00%
Profit/Loss For The Period 256.30% 228.13% 202.55% 168.30% 100.00%
RATIO ANALYSIS DATA
1. Reserves & surplus which is 69.40 % is the highest portion. The company is having huge
3. Company trade receivables are decreasing whereas trade payables are increasing YoY basis.
This means that company is not giving much credit to debtors whereas it is enjoying credit
4. Equity Share Capital of Britannia Industries has considerably decreased YoY from 1.30 % to
0.52 %, showing some kind of withdrawal from the company by the shareholders.
5. Company’s noncurrent liabilities have also decreased YoY in last 5 years from 1.76 % to 0.56
%, showing that company is able to clear its liabilities and its debt has decreased.
6. Long term liabilities of the company has also decreased YoY in last 5 years from 1.02 % to
0.56 %, showing that company is paying its debts timely and reducing the same.
7. The Company’s trade payables are also decreased YoY in last 5 years from 26.28 % to 18.72
% showing the increase in credibility of the company.
8. Company’s fixed assets have also decreased YoY in last 5 years from 28.72 % to 21.79 %,
showing the selling of assets by the company.
9. There is a considerable decrease YoY in last 5 years from 5.45 % to 1.87 % in the long term
loans and advances of the company, showing the decreased in advances given / investment
by the company.
10. Company’s inventories have also decreased YoY in last 5 years from 19.89 % to 12.85 %
showing that company’s improved efficiency to manage the inventories.