Академический Документы
Профессиональный Документы
Культура Документы
Course Outline
Modes
Classes will consist of both lectures and interactive workshops, both of which are
compulsory. The lectures and workshops will facilitate the construction of the business
plan. Relevant topics will be covered as the plans are developed and workshops will be
used at plan milestones. Both lectures and workshops will include discussions with active
participation. Experiential and creative-thought-development in-class exercises will also
be included.
Prerequisites
No pre-requisites except a strong interest in being involved with a start-up.
Schedule
Session Date Day Topic
2 16-Aug Tues More Ideas, Value Proposition and the Business Plan
7 27- Sept Tues Legal Issues, Intellectual Property and its Protection
Synopsis
The course provides an overview of the major elements of high technology
entrepreneurial activity, including evaluation and planning of a new business, financing,
team building, typical marketing and operational management issues, alternative models
for revenue and growth, and exit strategies
The course is fast-paced and covers a wide span of business subjects, with a strong focus
on the key challenges in starting a venture and their practical solutions. Students with no
business training are expected to read up on their own additional background materials,
or consult and learn from their classmates, where necessary.
The course utilizes lectures, class discussions of weekly assignments and guest speakers.
A team business plan for an entrepreneurial venture is required. Class sessions are
supplemented by after-class discussions during scheduled consultation hours. An
electronic discussion forum will also be established in the course website for discussion
among class participants (see below).
The course will seek to bring in regular guest speakers from Singapore as well as the U.S
who are prominent actors in high tech start-ups, including successful high tech founders,
VCs, lawyers, etc. Planned guest speakers will vary from year to year, but will typically
include founders of high tech firms, senior partners of VC firms and experienced business
angel investors, and other experienced venture support professionals like law firms
specializing in working with start-ups. Students are encouraged to recommend relevant
speakers as well. In addition to the two listed instructors, there will be several additional
adjunct teaching staff from industry who will contribute guest lectures and provide
mentoring and supervision of student teams. A teaching assistant (to be announced) will
also be appointed to assist in administrative matters. The instructors, together with
additional adjunct teaching staff, will be available during regularly scheduled hours for
counseling the class teams on the creation of their business plans. TEAMS ARE
STRONGLY ADVISED TO MEET WITH THE SUPERVISORS REGULARLY TO
IMPROVE THEIR BUSINESS PLANS AND PRESENTATIONS.
Syllabus
Guest Class
Session Date Day Topic Lecturer speaker Milestone Assigned readings Class links Exercises
Course overview: Why Team Kuratko Chap 1, 2, 4 why_entrepreneurship_0105_short.
1 9-Aug Tues Entrepreneurship and Ideas Douglas formation Lang Chap 1 ppt
new_ideas.ppt
Kuratko Chap 7, 10, 11 next_big_thing_0105.ppt
Shane Chap 1, 2, 3 Business_model_detail.doc
More Ideas, Value Proposition Lang Chap. 2 Business_plan_outline.doc
2 16-Aug Tues and the Business Plan Douglas TBD Kawasaki Chap 1,2 Business_plan_detail.doc
Creative Problem-Solving and Idea
3 23-Aug Tues Innovation Douglas submission Kuratko Chap 5 Creative_problem_solving-short.ppt
Kuratko Chap 8
Shane Chap 4, 5
Market and Competitive Moore Chap 1,2
4 30-Aug Tues Analysis Douglas Lang Chap 13 market_identification and sca.ppt
Shane Chap 6, 8
Idea Moore Chap 3,4
5 6-Sept Tues Marketing Strategy Douglas TBD approved Lang Chap 14
Kuratko Chap 16
Building, Managing and Shane Chap 9 Team building
6 13-Sept Tues Motivating Teams Douglas Weitraut & Barr Chap 4,6 teams.ppt experiential exercise
st
1 draft BP
MTB 20- Sept Tues Mid-Term Break NA due
Kuratko Chap 12, 13
Shane Chap 7
Legal Issues, Intellectual Lang Chap 3
7 27- Sept Tues Property and its Protection Douglas TBD Bagley & Dauchy Chap 3
Negotiation
10 18- Oct Tues Winning Negotiations Douglas experiential exercise
Managing Growth and Going
11 25- Oct Tues Global Douglas TBD Kuratko Chap 17
Presentation
12 1- Nov Tues Effective Presentations Douglas Final BP due Lang Chap 18 effective_presentations.ppt exercise
Participation (25%)
Participation marks will depend on in-class participation as well as the individual’s
contribution to the final business plan. All team members will be required to write peer
reviews.
Teams are required to submit 2 drafts before the final business plan. The drafts will not
be graded but any late submission will count towards penalty points in the final business
plan.
Presentation (25%)
Presentations will be evaluated on their persuasiveness and professionalism. A successful
presentation will be one that resulted in the examiners wanting to schedule a follow up
meeting to discuss the plan.
Participation marks will be by individual. Presentation and Business Plan marks will be
by group.
The following supplementary readings, while not required, are highly recommended: