Business Report: Ancon Ltd.

A Business Report on

The International Expansion Strategy of Ancon Ltd. in Israel

By

[Student Name]

[Subject Name]

[University Name]

[Professor Name]

[Date]
 Business Report: Ancon Ltd.

Abstract

Ancon Ltd. is a #1 competitor of British Steel. Ancon Ltd. was established in Fort, Mumbai,

Maharashtra in 1907. Ancon Ltd. has 28,984 staff more than British Steel.

The business report’s primary objective is to define and evaluate the Ancon Ltd. global

expansion strategy in Israel. This study analyses the technique used to expand Ancon

internationally, the critical evaluation of its present strategic approach and suggestions for the

future.

It also examines the distinctions between various industry developments and the factors

influencing Ancon’s choice of model in the Israeli market. There are also some

recommendations for further development.

 Business Report: Ancon Ltd.

1.0. Introduction

Companies go worldwide for a number of reasons, but the typical aim is to grow and

expand companies. An international strategy can help diversify and expand a business when a

company hires international employees or looks for new markets outside the country.

Executives who strive to decrease their budgets to boost their profit often find

overseas activities appealing. In nations with comparatively deflated currencies and reduced

living expenses, for instance, overhead company cost may be reduced. American companies

can further decrease overheads by working in free-trade nations with the UK. In these

nations, employing a workforce is often cheaper because living costs are smaller. In financial

crises for businesses, managers sometimes try to save what is remaining of the business

through budget restructuring and moving outside the country (Anderson, 2002).

Many managers are attracted to worldwide expanded markets. The worldwide

approach can decrease a firm's dependence on local and national markets. In other words, the

decline in home customer demand is offset by a rise in global consumer demand. Larger

markets also represent higher profit potential, which means that businesses globally look for

fresh company possibilities and even expand their variety of products and services.

Sometimes companies expand into underexploited areas and achieve a dominant market

position before a competitor grows in the region (Ruddock, 2006).

Ancon Ltd. current sales in the UK are not as expected and therefore need to expand

their market to sell more products. Therefore the present market plan aims to select a country

(i.e. Israel), analyse it and plan the market entry and marketing mix (Dorsey, 2018).

1.1. Ancon – Company Overview

Ancon Ltd. is a firm that designs and fabricates vital steel parts that provide buildings

and structures worldwide with strengths and stability. Ancon steel attachments are precision-
 Business Report: Ancon Ltd.

fashioned to operate in the most challenging concrete and masonry applications with

confidence in their integrity, reliability and compliance (Hüthwohl et al, 2018).

Ancon uses its technology experience to build the highest efficiency and cost-

effectiveness elements for building projects, including high-level architectural innovations,

sport stadiums and significant infrastructure systems, including bridges and tunnels.

Ancon never stops product development. The skilled engineering professionals at

Ancon work in close collaboration with designers, designers and structural technicians to

ensure their products comply with the requirements of the most demanding building

programmes, whilst respecting fresh and emerging rules. In order to improve performance

and life-time value, it includes developing sophisticated new parts and engineering current

products-that keeps Ancon and its customers ahead of the contest (Ellis, 2018).

Ancon is able to react rapidly to urgent high volume commands and fulfil difficult

deadlines thanks to its agile manufacturing procedures. Your company is organised

efficiently and cost-effectively to meet client demands. They can produce goods which

clients need, just when required –everywhere around the globe thanks to their client service

professionalism and comprehensive distribution network (Koreh, 2017).

Ancon has developed a global reputation for its knowledge and client support to

guarantee that those who specify, distribute and install our goods are well educated and

recommended by comprehensive technical literature, design software, NBS provisions and a

Building Information Modelling library (BIM). We can help client’s secure significant UK

and global agreements by making these resources free to download 24-7 (Blyton, 1997).

Awarded by three prestigious Queen's Awards, the quality and ingenuity of the

products of Ancon and the international development of the company have been recognised.

For the growth of sophisticated, low-thermal composite conductivity wall connections and a
 Business Report: Ancon Ltd.

distinctive lockable dowel system for after-tension concrete buildings in 2018 and 2012, the

firm has earned the Queen's award for innovation. In 2015, Ancon was honoured for its

exported development in both the current and new markets with the Queen's Award for

international trade (Pan et al, 2018).

1.2. Mission Statement

In all geographical markets it serve, Ancon is the preferred provider of steel fittings for

masonry and concrete construction, and to attain this status by:

1. The provision of branded, new, economical and practical building alternatives in

combination with the highest customer service norms

2. Promoting an ongoing business culture driven by client requirements and endorsed by the

application of Operational Excellence Strategy

3. Safe working environments that identify individual needs for training and promote

personal development

1.3. Roads and Bridges Projects by Ancon

Ancon steel fittings are intended frequently for large infrastructure projects for road

and bridge construction because superior safety, strength and structural integrity are needed.

The establishment of secure and strong bridges all over the globe, from long-duration

crossings to passes, is a significant component of reinforcing bars and boots in concrete.

1.4. Project Objective

The main objective of this report is to evaluate the factors effecting the construction

industry and how it will impact the overall Ancon project plan for building bridges and roads

in Israel. The report will also discuss about the previous completed projects as well as will

highlight the current projects in-progress. (POINT-1)

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1.5. Completed Projects

(1) Queensferry Crossing, Forth Estuary, Scotland

In concrete towers, terminal piers and road decks of one of the longest cable bridges

in the globe, over 100,000 Ancon Rebar Couplers have been used. On 4 September 2017, Her

Majesty The Queen opened the Queensferry Crossing formally (Ellis, 2018).

The second bridge, the Forth Estuary Bridge (1964), and the historical Rail Bridge

(1890), is the third one. The Queensferry Crossing substitutes for Edinburgh and Fife Forth

Road Bridge as its primary road (Kushnirovich, 2018).

(2) Bridge Cappings & Supports - Channel Tunnel Rail Link, UK

The caps and all related support brackets for bridges running across the Channel

Tunnel rail Link were manufactured from Ancon.

Each coat was provided in a perforated pattern and had its exposed faces with a

unique polished finish. Appropriation of the given surfaces, the capping layout and the choice

of anti-tamper mounts were given by Ancon for technical guidance (Dorsey, 2018).

The production of decorative bridge capping calls for the use of a durable and

aesthetic material. For its lifetime and resistance to unsightly stained steel, maintenance-free

was defined (O'Reilly et al, 2019).

(3) Eastlink Project, Melbourne

A part of the Eastlink Project in Melbourne was equipped with Ancon MBT Headed

Anchors. EastLink is a 3.8 billion US$ highway project that will offer the second fully

electronic highway toll highway from Melbourne, which comprises approximately 45

kilometres of standard highway linking the eastern and south-eastern suburbs of the city.
 Business Report: Ancon Ltd.

Construction started at the beginning of 2005 and on Sunday 29 June 2008 the highway

opened up, five months before the planned date of opening (Anderson, 2002).

2.0. Expansion of Bridges and Roads Business in Israel

Companies expand their markets rapidly and include global clients as part of the

technique of economic globalisation. Partly because technology breakthroughs facilitated

global communication during the 20th century. Flights and e-mail networks allow a business

to be administered from a distant place. Firms are now frequently able to go globally; they

assess a variety of elements before starting such development (Hüthwohl et al, 2018).

Change is an ever-present facet of corporate development. For example company

ownership is transferred and its whole structure is lastly redesigned. Companies hire

consultants for reorganisation outside the financial crisis. It's sometimes the inevitable trade

upswing and flow that businesses go worldwide. A foreign buyer may transfer operations to

his country. Most companies in an industrial sector can migrate overseas and thus boost

global growth. Concurrence can develop in regions to the extent that it cannot be carried on

unreasonably by your business (Kushnirovich, 2018).

Ancon Ltd. has chosen to grow its Israeli road and bridge company. It has already

been recognised for being the finest manufacturer of quality and clever goods and the

worldwide development of the company has been recognised with three prestigious Queen's

Enterprise Awards (Koreh, 2017).

2.1. Israel – Market Analysis

Israel's highway network is well developed and covers the nation as a whole. This

network is being continuously enhanced and expanded, so that the growing amount of cars on

the roads can be accommodated, transport times reduced and external de-concentration in the

north and south of the central region of the country can be facilitated (Dorsey, 2018).
 Business Report: Ancon Ltd.

Established in 2003, Israel's National Roads Authority plans, develops and retains

most of Israel's interurban highways. It also creates and plans exchanges, bridges, etc. The

authority's length of highway is about 6,500 kilometres long. In return for payment of the

Government, some inter-city roads are constructed by concessionaires and private businesses

outside the national roads authorities ' competence, whereas others are created and

maintained by regional or municipal roads. In 2003, the Israeli National Roads Authority

took responsibility for most Israeli intercity highways from the Israeli Department of Public

Works (PWD). During the British Mandate of Palestine, modern road construction started. In

1921 a branch for infrastructure projects was established by the Mandate Government, and

later the PWD, which then became Israel's National Road Authority. The attempts under

King Salomon have been ascribed to the growth in ancient Israel of an unpaved yet

comprehensive road scheme (Hüthwohl et al, 2018).

2.2. Target Customer Segment

Ancon designs and produces high integration steel products for the building industry

that supplies clients from large residential to large infrastructure projects globally in a range

of industries.

A new bridge or bypass will enhance the availability of places, reduce urban traffic

and enable the growth of new fields as well as other regions. The building of a bridge or

bypass, in comparison to the above, could result in a reduction in the industrial and

commercial use of the property in the society, as traffic is redirected and thus customers '

base. The dispersion and growth of companies along the length of the bridge or bypass is a

change in the use of land (Anderson, 2002).

The Israel Highway Project is intended to satisfy the requirements of the increasing

population. New towns are under construction, unused land is purchased, immigration is
 Business Report: Ancon Ltd.

continuing to expand and there are expectations that tourism will grow steadily. The present

rise in living norms leads to a rise in ownership of personal cars, leading to congestion. This

project will include the reconstruction of highways, expansion, and surface area,

reinforcement of the shoulder and the establishment of highways for easier access to manage

the enhanced flow of cars. The physical shape of the nation, the location of financial

operations as well as population and economy development have been strongly influencing

transport requirements. This project will avoid congestion of traffic, car accidents and satisfy

the expected requirements of future traffic (Ruddock, 2006).

Israel's building business experienced a decrease of 0.5 percent in 2018, in real terms,

following a 4.0 percent average development in 2014-2017. According to the CBS, the

country's stationary capital formation in housings fell by 8.9% in 2015 (the recent

information available at the moment of writing) in the first nine months, from ILS63.5 billion

in 2017 ($17.7 billion) to ILS57.9 billion in January-September 2017 ($16.1 billion) in

January-September 2017.

Over the forecast period (2019-2023), the Israeli construction industry is anticipated

to grow positive due to government planning to upgrade transport infrastructure. The

production value in actual terms of the industry is anticipated to increase over the forecast era

by 2.63% at a compound annual growth rate (CAGR). This means that the sector is predicted

to increase from $41.3 billion to $47.0 billion in 2023 in 2018, which are measured at

constant dollar prices in 2017.

2.3. Target Market

Israel's very elevated rate of economic growth in the last 10 years was followed by

elevated vehicle traffic development levels. Israel is a tiny nation that is densely populated

and much more dependent on roads than on other modes of transport. The fleet of motor
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vehicles has increased from 51,000 in 1960. The domestic road network was created between

1948 and 1962. The primary focal point was the completion of the primary intercity highway

network from 1963 to 1970. Between 1971 and 1975 attempts are focused on ensuring that

capacity addition keeps pace with quickly expanding traffic and significant bottlenecks are

removed or prevented (Pan et al, 2018).

Building is the target market for Ancon Ltd. The Israel building sector was down by

0.5% in 2018 in actual terms after an average annual development of 4.0% in 2014-17. The

Israeli building sector endured a downturn. In the first nine months of the year 2018 (recent

information on the date of writing), the fixed capital formation of residential buildings in the

country decreased by 8.9 percent compared to the same period of 2017, according to the

Central Bureau of Statistics (CBS). In January-September 2017, the annual rate of

development of 1.9 percent was preceded by an annual rate of development of 9.1 percent in

2017 and 2016, and in January-September 2018 the increase of ILS63.5 billion in 2017 was

up to ILS 57.9 billion (US$ 16.1 billion).

Accordingly, building production of that country decreased from 41.5 billion dollars

in 2013, measured at steady exchange rates in the USD 2017, to 41.3 billion dollars in 2018,

at which low investment in government and private sector projects, slowdown in fresh sales

of homes and decelerated fixed investment in residential buildings can be ascribed.

Over the forecast period (2019-2023) Israeli building sector is anticipated to record

favourable development, driven by the plan to enhance Israel's transport infrastructure. The

actual production value of the industry is anticipated to increase by 2.63% in the forecast era

at a compound annual growth rate (CAGR). The sector is thus anticipated to climb to US$

47.0 billion by 2023 (measured at steady US dollar exchange rates in 2017) from US$ 41.3

billion in 2018 (Anderson, 2002).

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Further, the government and private sector investments are anticipated to promote

industry development over the predicted time span in energy, business, industrial and health

infrastructure building projects. Government investments in 2017-2021 are also anticipated to

promote industry growth during the forecast period as part of the five year infrastructure

development program. By 2021, the state intends to spend the US$ 32.4 billion in

infrastructure ILS116.0 billion (US$ 32.4 billion).

Ancon’s is looking to establish a contractual long term relationship with the following

construction companies currently operating in Israel:

Construction Companies in Israel

1 Ashtrom Group

2 Doka Israel Formwork Technologies Ltd.

3 BST Construction Ltd

4 Shitufit Construction Company LTD.

5 Danya Cebus Ltd.

6 Readymix Industries (Israel) Ltd.

(POINT-3)

Israel - Construction Industry Value by Sector, Real Growth (% chg y-o-y)

 Business Report: Ancon Ltd.

f = Fitch Solutions Forecast. Source: UN Statistics, Fitch Solutions

3.0. International Market Analysis

If an enterprise chooses to expand on a foreign market, it will be like "the best means

of developing my enterprise." Therefore, we should use many approaches to growth, for

instance exporting, licensing, franchising, turn-key initiatives, cooperative companies and

wholly owned subsidiaries as the best way. The correct decision, in fact, relies on the

individual circumstances and depends on different variables like business and environment.

The particular features, experience and policies of the business constitute the business

variables. Local market environmental factors indicate social, cultural and economic

conditions (Dorsey, 2018).

3.1. Doing Business in Israel

This is Israel's 14th year of development which shows powerful resilience to

worldwide crises and geopolitical regional circumstances. With GDP growth average of

almost 4% annually since 2003 which has surpassed the development of most other OECD

nations, Israel has been less impacted by the 2009 crisis than many other advanced states.

Israel is presently witnessing a slight decline in its financial activity, as most developed
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countries do. The growth rate is projected to reach around 2% in 2016, rising to 2.5% by

2017, and returning to the average long-term of around 3.5%-4% by 2020.

Israel has flourished today to become one of the world's leading high-tech nations. In

the future, the high-tech industries have made a major contribution to the Israeli economy.

3.2. PESTEL Analysis

In the PESTEL assessment, it is crucial to recognize important variables, particularly

those relating to others, that have significant influence on the business and the sector. It must

also be remembered that PESTEL is helpful for analysing and comprehending hazards and

possibilities by offering users a wide range of views of the environment. Therefore,

consumers should focus in PESTEL analyses not on alternatives to prevent external variables.

However, the variables of the internal assessment and PESTEL analysis usually change

quickly, making it expensive to foresee the changes that affect the organisation. In addition, it

is inherent to collect information from different fields during PESTEL operation. This

research is carried out only on the basis of facts, not assumptions.

In this project document, some of the characteristics of PESTLE analytic of Israel include:

1. Trend and forecast for important macroeconomic factors helpful for making significant

investment decisions

2. Economic activity analysis, investment climate and the country's trade structure

3. Israel's major sectors and their GPD

4. Savings, investment and consumption trends

5. The analysis and impacts on the distinct sectors of political, economic, social,

technological, legal, and environmental situations

6. Geographical and social structure analysis such as work quality

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(1) Political Analysis

The political landscape of Israel is deeply embedded in a democracy ethos and the

stable governance system guarantees that its strategies are consistent. The Israelis evolved

into a significant worldwide power, mainly in the wake of their fast economic development

after the world wars. But terrorist threats from organisations like Al-Qaeda continue.

Factor Influencing Political Analysis

1. Armed Conflict – Israel is not imminently threatened by company disturbance due to

military policies, terrorist threats and other political instability. Israel UK has expertise in

managing activities under challenging conditions.

2. Governance System – Israel's current management structure served its purpose for a long

moment and, although it can throw leaders who can lead divergent policy-making from

the historic norm, I do not believe much will change in the process. Israel United

Kingdom must monitor industry's broad public priorities in order to forecast trends.

3. Changes in policies with new government – it seems that a shift from government can

take place in Israel in the next election in view of present developments. Given the

changed governance priorities of the services industry, Israel United Kingdom needs to

prepare itself for this.

4. Significance of local governments in Israel – Local governments play a critical role,

unlike in other nations, in Israeli policymaking and regulation. The United Kingdom of

Israel must pursue carefully the countries and territories in which it operates rather than

formulating national policies in Israel.

5. Government allocation of resources and time scale – fresh public policies in Israel can

enhance the Services sector's investment feeling. As the policies suggested by the
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population are broader accepted, it is safe to suppose that the time frame of the policies

will be longer than that of the current government of Israel.

6. Other players like NGOs, protest and pressure groups and activist movements play a vital

role in Israel's policymaking. Israel United Kingdom should cooperate closely with these

organisations, in order to better contribute to community objectives and corporate

objectives.

Table-1: Analysis of the Israel Political Landscape

Current Strengths Current Challenges

 Strong democratic setup and effective  Tensions in the ruling coalition and

governance falling popularity of the government

 Strong position in global politics

Future Prospects Future Risks

 Stronger ties with India  Terrorism

 The SNP’s push for independence

(2) Economic Analysis

The Israeli economy has recorded one of OECD countries ' highest performance in

recent years, with its 15th year of financial development in 2018. In 2018, national demand

backed GDP (IMF) growth reached 3.6 percent and is anticipated to stay powerful while

slowing down moderately over the next few years. Incorporating a significant project (multi-

year USD 28 billion expenditure plan) growth in GDP, according to the IMF's prediction,

should reach 3.5% in 2019 and 3.3% in 2020. In January 2019, Israel revised its prediction

for development in 2019 to 3.1%, from 3.4%, in anticipation of a slowdown in consumer,

investment and exported expenditure. Growth may remain intact as the proportion of groups
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with low abilities and work force involvement (Ultra-Orthodox Haredim but also Israeli-

Arabs) continues to increase (anticipated to increase from 25 to 40% by 2045).

1. Israel can help the United Kingdom invest so far in fields outside its company's borders

with an increased liberalisation of Israeli trade policy.

2. Reduced pressure on consumption-While consumer disposable income remains stable,

increased social inequality is negatively affecting the feeling of the customer, thereby

having an effect on the behaviour of consumer spending.

3. Efficiency of Israeli economic markets – Israel UK has access to dynamic economic

markets and simple liquidity available in Israel's capital market to further grow

worldwide.

4. Workforce skills on the Israel market – the human-resources skills in Israel in the services

industry are moderate to high. Israel UK can use it not only to enhance Israel's facilities,

but can also leverage the qualified workers to provide worldwide possibilities.

5. Over the years, Israel's government has stepped up investment in creating key

infrastructure to enhance and enhance the company climate.-Core infrastructure available

in Israel–Israel. The current infrastructure can be accessed in Israel by Israel United

Kingdom to boost industry name development.

6. Exchange rate – Israel ''s unstable exchange rate can have an effect not only on the brief

term but also on the long-term on Israel's investment plans.

Table-2: Analysis of the Israel’s Economy

Current Strengths Current Challenges

 Highly developed economy and  High debt

favourable investment climate  Budget deficit

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 Excellent environment for doing

business

Future Prospects Future Risks

 Corporate tax reduction  Military Invasion

 Strengthening the financial system  Banking sector vulnerability

 Terrorism

(3) Social Analysis

Israel is the only state in the globe with a majority of the Jewish population, a densely

populated nation on the eastern coast of the Mediterranean Sea. If we believe about Israel and

social matters, the continuing Palestinian occupation and the adverse effects that this had on

the living under occupation tend to be a matter of concern. But there is a further disturbing

trend within proper Israel in relation to the Arab minority of the Jewish State. Whereas the

OECD and other autonomous accounts document financial and social discrimination against

Israeli Arab people, using the word' Israeli-Arab' and' Arab-Israeli,' Israeli census information

present several indicators of inequality, economic and social, between Jews and Arabs in the

context of Israel's population. These indicators will be spatially visualised.

1. Gender Roles – Gender roles in Israel are changing. Israel United Kingdom can test

different ideas to address the changing role of gender in Israel's culture and to promote it.

2. Access to Vital Services – and in general, access to vital services for Israel in the last

century and a half for the population. This was due to increased public service

investment.
 Business Report: Ancon Ltd.

3. Leisure Interests – Israel's clients give experiential and non-traditional value proposals

preferences in the services industry. Israel UK can use this trend in the construction of

products with improved customer experience.

4. Societal Standards and Hierarchy – Israel's society is distinct from Israel's home market in

the UK. It should strive to establish a local team that is better at serving customers in

Israel in terms of social standards and attitudes.

5. Demographics – Israel UK has demographics on its side for the Services goods. Israel is

an increasing and young country. Israel UK can use this trend to accommodate different

sections of the population.

6. Level of Education – Israel's educational level is high especially in Israel. The UK can

use Israel to expand its presence in Israel.

Table-3: Analysis of the Israel’s Social System

Current Strengths Current Challenges

 Strong education system  Child poverty

 Healthcare services  Relatively high dependency ratio

Future Prospects Future Risks

 System of "managed migration"  Challenges of an aging population

 Supporting low and middle incomes  Rising inequality

(4) Technological Analysis

Technology quickly disrupts distinct sectors and the name of the industry is no

different. Technological variables affect the business name and name of sector in the

country's name in countless respects. Technology-oriented changes, product innovation,

customer service innovation, access to more data, technological disturbances in the supply
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chain, access to mobile telephones, demographic access to technology etc. are some of these

technological variables (Kushnirovich, 2018).

1. Investment in macro-and micro-level research and growth in Israel. If creative disruption

exists and government and private players spend resources on developing new solutions.

2. Mobile technology developments and distribution have turned client expectations into

services. In addition to meeting and managing these expectations, the United Kingdom of

Israel needs to innovate to remain ahead of the contest.

3. Israel UK Technology Transfer and License Issues – There is a powerful culture of

technology transfer in the service industry, and businesses are often unwilling to transfer

technology or license systems because they fear that they will create rivals out of

employees.

4. Shrinking manufacturing costs –The recent technology in the services industry is rapidly

decreasing production and maintenance costs. In order to satisfy both customers’ needs

and price structures, Israel United Kingdom has to restructure its supply chain.

5. 5G and its potential – Israel United Kingdom should pay close attention to developing

and improving customer experience with velocity and access. The customer experience in

the real estate sector can thus be totally changed.

6. Latest innovative technology developed by Israeli UK.

7. This gives a useful understanding into what rivals think and what a future company model

for Real Estate Operations is.

Table-4: Analysis of the Israel Technology Landscape

Current Strengths Current Challenges

 Renowned scientific expertise  Lack of skilled personnel

 Effective intellectual property rights

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 Regulatory control over indigenous

innovations

Future Prospects Future Risks

 Scope for new industries  Declining patent applications by

 Outsourced R&D can improve focus on residents

core areas

(5) Environmental Analysis

Sustainability and environmental variables have become critical for companies over

the last decade. Government and pressure groups are quick to request that organisations

comply with environmental norms. Climate change, environmental policies, environmental

law, secure disposal of hazardous material, increased sustainability, secure waste disposal,

secure treatment of water, carbon footprints etc. are some of the environmental variables.

1. Waste management has become increasingly important for players like Israel, United

Kingdom, in particular for urban centres. The state of Israel has established stringent

standards for urban waste management.

2. The Paris Climate Agreement established true objectives for adherence by Israel's

national government. This can lead to a higher scrutiny of the Israel United Kingdom

environmental norms in Israel.

3. The price of Israel United Kingdom operations is also being increased by regular

monitoring by environmental agencies.

4. Environmental standards also change product innovation priorities. Products are often

intended on the basis of environmental norms and expectations instead of traditional

value proposals.
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5. Israel United Kingdom is also interested in renewable technology. The trends in this

industry can be exploited. Subsidies to investment in the renewable industry are provided

by Israel.

6. Instead of being a successful business in Israel, recycling is quickly becoming a norm.

Israel Great Britain must plan to comply with the Services Sector laws and expectations.

Table-5: Analysis of the Israel’s Environmental Landscape

Current Strengths Current Challenges

 Strong global influence  High air pollution

 Good track record in implementing

policies

Future Prospects Future Risks

 Proactive policy toward Kyoto Protocol  Balancing environmental protection

successor with economic development

 Carbon budget

(6) Legal Analysis

Legal affairs have a major part to play in developing the real estate industry in any

economy. Before entering global competition, Israel management in the United Kingdom

must examine legal considerations: time to provide justice, data protection legislation,

protection of intellectual property rights, copyright, discriminatory legislation, biases towards

home players, the judiciary etc.

1. Time to bring cases in court – some nations, although they comply with global standards,

often take years to resolve. Before joining a global market, Israel United Kingdom needs

to consider closely average time of special cases.

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2. Health and safety standards in Israel and what Israel UK has to do to fulfil those

standards, and what the price to satisfy those standards.

3. Corporate legislation –the procedures for company law followed by Israel. These

standards are in line with global organisations like the World Trade Organisation, the

European Union and so on.

4. Data protection legislation – Data protection has been a critical component of privacy and

intellectual property freedoms in the last century. Israel UK needs to consider whether or

not Israel has a solid data protection mechanism.

5. Environmental legislation and guidelines – Israel's environmental law and what Israel UK

should do to comply with these legislation and regulations.

6. Intellectual property rights, patents and copyrights in Israel and other intellectual property

law. How Israel will impact the United Kingdom if insufficient protection exists.

Table-6: Analysis of the Israel’s Legal Landscape

Current Strengths Current Challenges

 High in business Freedom  Tax evasion

 Effective enforcement of legislation  Finding balance between traditional

liberties and increased terror threat

Future Prospects Future Risks

 Measures to cut down tax evasion  Lack of incentives to attract FDI

3.3. Government Regulation of Israel

The Israeli Ministry of Transport works in the following fields: the promotion of road

safety; the maintenance of periodic, effective traffic; global connections between air and sea

and overland, and the promotion of road safety. The structure of the ministry is determined
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by these goals. For land transport, all operations related to the condition of motor cars,

driver's capabilities and the provision of a secure infrastructure are covered by the Licensing

Division, the Vehicles Division, the Traffic Division, the road safety management and the

Financial Supervision Division. The Administration of Shipments and Ports handles maritime

transport, and the Administration of Civil Aviation handles aviation. All three regions are

covered by the Weather Service (Blyton, 1997).

3.4. Potential Opportunities

Israel has an advanced network of roads across the whole nation. The network is

being constantly improved and expanded to accommodate the growing amount of cars on the

road, to decrease traffic time and to enable residential, company and governmental centres to

be decentralised to the north and south (Dorsey, 2018).

3.5. Israel’s Construction Tenders

1. In March 2015, the international port group of Shanghai (SIPG), which is being built by

the Ashtrom group and Shapir Engineering, has won a tender in Haifa for the operation of

the southern port.

2. In total, the Metropolitan Mass Transit System (NTA) reported on Monday 20 May 2019

on five Chinese infrastructure and building giants entering the Israeli tendering process

for the light railway line in Tel Aviv.

3.6. Big Projects in Israel

In all kinds of Israel, there are dozens of bridges – some for pedestrians and others for

transport; some for nature admiral, and others for archaeological purposes (Ellis, 2018).
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Chords Bridge (Bridge of Strings), Jerusalem

The Chords Bridge (also known as the Strings Bridge) that has been dominating the

skyline of Jerusalem since June 2008 is one of Israel's most talked about bridges.

This contemporary 70 million dollars structure intended for the city's light railway,

footbridges and bikes by the famous architect Santiago Calatrava inspires love and love for

others.

Bridge of Strings, Petah Tikva

The other project of Calatrava's bridge in Israel is named after its iconic building of

Jerusalem. The Petah Tikva Strains Bridge connects footballers to the Medical Centre of the

Rabin, to a shopping centre and to a municipal park (Kushnirovich, 2018).

Beersheva Station Bridge

A 210 meter bridge that connected to Beersheva North Railway Station, the

University of Ben-Gurion in Negev and the Gav-Yam Negev Advanced Technology Park,

which was an aesthetically exciting one (Hüthwohl et al, 2018).

The bridge – which lights up at night — was built by Bar Orian Architects and

Rokach Ashkenazi Engineers. Its four undulating steel arches are twisted to create the shape

of two eyes in the space between them (O'Reilly et al, 2019).

3.7. On-going Projects in Israel

Name of the Year it will

Name of the Address of Name of
upcoming be executed / Brief overview of the project
engineers the project contractor
project status

Cable car in The cable car will stop at mount

Uriel Hefetz Jerusalem 2021 ---
Jerusalem Olives, mount Zion and David City,
 Business Report: Ancon Ltd.

which is expected to be operational

in 2021. It could transport

approximately 3,000 individuals

every hour.

The 1.9 billion dollars Israeli

The fast rail
Tel Aviv Railways project, which consisted of
between Tel Israeli
--- and 2020 nine bridges and four tunnels, was
Aviv and government
Jerusalem intended to start last March but
Jerusalem
several delays are still waiting for us.

Five "worlds," with four and five

journeys: oasis, the spiritual world,

Jewish theme ITEC
Tony and Jewish Nation worlds, the
park in Entertainment Dimona 2023
Thwaites society world and time world will be
Dimona of Florida
included in the 400- million-dollar

tourist destination.

(POINT-2)

4.0. Competitors Analysis

The detail of competitors of Ancon Ltd. working in the UK are as below:

1. POSCO is considered to be one of the largest competitors of British Steel. The Pohang Si,

Gyeongsangbugdo} POSCO was established in 1968. The Steel area is POSCO. POSCO

produces $58.9B more income compared to British Steel.

2. ThyssenKrupp is a leading competitor in British Steel. Headquartered in Essen, North

Rhine-Westphalia, ThyssenKrupp was established in 1860. In the steel sector,

ThyssenKrupp is competing. The ThyssenKrupp accounts for 29,453% of British Steel

revenues.
 Business Report: Ancon Ltd.

The details of competitors of Ancon Ltd. working in Israel are as follows:

1. Kedmor is a major consulting firm for structural engineering, specialised in bridges and

buildings. We take part in multiple transportation, business, and residential, public,

private and structural inspection projects and offer a broad variety of services. KEDMOR

offers a high-end service using innovative technology and engineering methods.

2. Yenon Ltd. is Israeli Research & Design Group that is a major engineering firm dedicated

to system design: landscape architecture, structure and bridges, surveys, 3D design and

urban planning in road, rail, transport, and transport. Founded by Joseph Yenon in 1977,

the firm offers comprehensive government and private engineering system alternatives.

4.1. Porter Five Forces Model

Ancon Ltd. has experienced considerable development in both the national and the

global industry in the last couple of years. Before the recession, the worldwide economy was

stable and Ancon Ltd. grew abundantly but medium-term slumps were recorded with the

liquidity crisis. Ancon Ltd. national industry has been analysed in Porters Five Forces to

understand the competitiveness of the steel industry and the attempts and initiatives of Ancon

Ltd. to secure their position against the following five main threats:

1. New Threats to Entrants: Barriers to entry and the desire to overcome them. Barriers such

as public policies, scale economies, product differentiation.

2. Competition between current market rivals and the intensity of the same

3. The negotiating powers of the suppliers

4. Replace threats

5. Substitute threat

6. Buyers ' negotiating power

 Business Report: Ancon Ltd.

Competitor Analysis

Name of Headquarter Parent Product/ Target Turnover Employee

company’s company services they sector
offer
Kedmor Givataim, Israel Kedmor Bridge & Bridges and $ 3.6 Million 5,000-6,000

Complex Road Roads

Structures,

Buildings,

Bridge

Inspection And

Maintenance

Yenon Tirat Carmel, Yenon Highways, Bridges and $ 51.4 8,000-10,000

Israel railways, Roads Million

transportation

and traffic,

landscape

architecture,

structure and

bridges, surveys,

3D design and

urban design.

Yilmazlar Petah Tikva Yilmazlar Water Treatment Bridges and $ 60 Million 8,000-12,000

Construction Construction Plants, Power Roads

Group Group Stations,

Bridges,

Airports,

Cultural And

Educational

Facilities

Shura Ltd. Haifa Shura Ltd. Bridge and road Bridge and $ 120 Million 6,000-10,000

works, Civil road works

engineering

works, Public,

commercial &
 Business Report: Ancon Ltd.

industrial

construction

works, Complex

geotechnical

works

(POINT-4)

5.0. Conclusion and Recommendation

Adequate selection of entry mode would speed up the pace of global growth.

However, there is not enough concentration on the economic results. As a power company,

Ancon Ltd. is anticipated to operate in a socially and environmentally sound way, which is

vital to sustainability. And only the long-term benefit to the business can be brought about by

sustainable development.
 Business Report: Ancon Ltd.

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