A

LIVE
PROJECT REPORT
ON
PHONICS GROUP OF INSTITUTIONS
SUBMITTED BY
MS.SHEELA CHAND
SUBMITTED TO
MS.SHIVA RANI
FOR
PARTIAL FULFILMENT OF THE DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION

2018-2019

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 DECLARATION
I, SHEELA CHAND, hereby declared that the project report entitled
“PHONICS GROUP OF INSTITUTIONS” submitted by me to the university
in the partial fulfillment of the requirement for the award of degree of MBA
“MASTER OF BUSINESS ADMINISTRATION” under the guidance of
“MS.SHIVA RANI” is my original work & the conclusion drawn therein are
based on the material/data collected by myself.

The report submitted is my own work & hence not from any other source.

I shall be responsible for any unpleasure moment/situation (if any)

Signature:

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 GUIDE CERTIFICATE
This is to certify that SHEELA CHAND is the bonafied student of MBA have
successfully completed the project work as described by the university in the
partial fulfillment of the MBA(MASTER OF BUSINESS
ADMINISTRATION) of the academic year 2018-19.

The project work entitled as “PHONICS GROUP OF INSTITUTIONS”

Ms. Shiva Rani

Signature

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 ACKNOWLEDGEMENT
A successful project is the result of team work & coordination that includes
not only the group of developers who put for the ideas, logics but also those
who guide them. So, at the completion of the project I feel obliged to extent
my gratitude towards all those who made valuable conclusions throughout my
research period.

I am thankful for all the knowledge/guidance & support imparted by “MS.

SHIVA RANI” to me who gave me invaluable knowledge in the period.

In addition I wish to convey deep sense of gratitude towards “MR. ARUN

KUMAR SINGH” at any time. I needed.

At the end just as significantly, I would like to express my sincere thanks to

management department & all the other members who have provided me
excellent knowledge & guidance throughout my MBA degree.

Date: Ms .Sheela Chand

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 TABLE OF CONTENT

SR NO. PARTICULARS PAGE NO

1. INTRODUCTION 6-16

2. HUMAN RESOURCES 17-22

3. FINANCE DEPARTMENT 23-26

4. MARKETING DEPARTEMNET 27-30

5. OBJECTIVES 31

6. RESEARCH METHODOLOGY 32

7. DATA ANALYSIS AND INTERPRETITION 33-40

8. FINDINGS 41

9. SIGNIFICANCE OF THE STUDY 42

10. LIMITATION OF THE STUDY 43

11. RECOMMENDATION 44

12. CONCLUSION 45

13. BIBLIOGRAPHY 46

11. APPENDIX / QUEATIONNAIRE 47-48

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 INTRODUCTION

As we know that in today’s competitive world it’s very tough for every
organization to compete to others. In any organization human resource,
finance and marketing are most important factor to compete to this situation.
Human resource, finance and marketing affects every part in an organization.
So, today every organization pay very attention to search the talent pool for
their org. Recruitment & selection, financial policies and marketing strategies
are so an important exercise to the respective manager. Every year a number
of private institution comes and goes due to their performance. Presently,
number of technique are available to judge the current position of the
organisations.

Live report is an activity where the person is trained to collect

information through depth analysis of the factors and to present in an effective
way. It improved the performance of a person towards the society and also
towards the Organization.

I have taken this project to enhance or to gain knowledge in the

field of human resource management, finance management and market
management in an organization. I had completed my live report from
PHONICS GROUP OF INSTITUTIONS, HARIDWAR

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 STRUCTURE

Seth Bimal Prasad Jain Education Trust was formed in 2008 with the main
objective to provide education primarily in various fields of engineering
technology, Management, Diploma, Applied Sciences etc,aiming at providing
a platform to the youth of the country.

The lush greem campus of Phonics Group of Institutions in more than 21

Acres of land is situated in the vicinity of Roorkee city providing a unique
ambience for the students.

Late Shri Seth Bimak Prasad Jain , a man with principle of simple living and
high thinking dreamed of establishing a professional college to educate the
youth for the upliftment of the society. Having his route connected with the
agragarian economy of india he was always desorious to work fo society and
with the establishmentof Phonics Group of Institutions in his village Imlikhera
,Roorkee paved way for his aspirations.

Seth Bimal Prasad Jain Education Trust is committed to furnish technical and
professional education in various streams. This mission is accomplished by
promoting excellence in teaching , research and practice with the aim to give
momentum to future leaders of society.

The institution is approved by AICTE , Ministry of HRD, Govt.of India. The

institution is an ISO certified institute, approved by UTU Dehradun,UBTER
Roorkee and Sri Dev Suman Uttarakhand University.

Late Shri Bimal Prasad Jain

Late Shri Bimal Prasad Jain was a very simple personality. He was a farmer
and cloth merchant. He was also a social worker and a very famous
personality around the villages connected to Roorkee. His dream was to make
an Engineering, management and applied science college at his village
Imlikhera near Roorkee where every student can get good education. Today
his dream came true in the form of an institution called Phonocs Group of
Institutions.

Seth Bimal Prasad Jain Trust is committed to furnish technical and

professional education in various streams. This mission is accomplished by
promoting excellence in teaching , research & practice exercising worldwide
leadership and fostering the technological education of society , Seth Bimal

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Prasad Jain Education Trust seeks to encourage local ,national ,International
collaboration , nfluence corporate and government policies and involvement,
promote professional interaction and lifelong learning , utilizing the societies
human and other resources and effectively recognisisng outstanding
contribution of individuals and organizations.

Cherub Jain (Chairman)

Phonics Group of Institution, right from its inception has been conscious of its
obligations towards placement of the students. So as to prepare them of
complex professional roles in a changing Society having advance knowledge
through state of art education and cultivating scholarship. Our aim is to train
the students, armed with the ability to work effectively and efficiently across
professional boundaries so that they can emerge as leaders and innovators in
their chosen professions. With this goal in view, the institute has been
updating and Modernizing its curricula to make the courses more industry-
oriented. Simultaneously innovative teaching Methods and aids have also been
introduced, to improve the quality of a education imparted.
The courses at Phonics Group have been designed and involved as a better
response to the constantly evolving technological and social needs of the
country in 21st century, considering all aspects of growth and modernization.
I fervently believe that later on our future alumni will prove useful to the task
which may be entrusted to them with a strong academic back ground and
intense training received at this institute. Our students will become well
equipped to face future challenges. I am confident that they prove themselves
to be a great asset to any organization they join and will prove worthy of
having been associated with his institute as its quality power.
I with and encourage the young aspirants to be part of this growth and
development and to realize their dreams based on their hard work.

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Prof. Dr. K. K. Gautam
Director
Email: director@phonicsedu.com

Welcome to the Phonics Group of Institutions. For more than one decades,
Phonics has served as our nation’s flagship comprehensive institution of
higher education. We are advancing institute’s tradition of excellence in
Engineering and Technology Education through high quality programs in
teaching, research, on-site industry executive training and service. We
continue to rank among the nation’s best intensive industry interactive
institutions.
Our primary goal is to become one of the most prominent and excellent
educational Institute in the world. We are fortunate to have a talented, highly
committed teaching and support staff here to ensure the learning environment
of our students is the best it can be. Our faculties are renowned scholars and
accomplished practitioners who are actively engaged in the academic
excellence and innovative research ideas of the modern world. Our students
are innovators, engineers, managers, great scientists, entrepreneurs, and
aspiring leaders – from every age group and are located at every corner of the
country. Our unique teaching and learning process with a proper blend of
theory and practice crosses the boundaries of nations towards industry-
readiness and global excellence.
I would be pleased to welcome you to PHONICS at any time. We would be
delighted to be involved in the education of your child and to foster in her/him
the value based education.

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Thank you for considering us as the best institution for your child.

Vision
To provide quality education and groom students into confident and competent
professionals imbibed with ethical values to successfully meet the challenges
of highly competitive environment in global arena. Keeping in the mind, the
ever changing scenario of professional world, our programme are designed to
provide education to students who come from the rural and urban areas of
India.

Mission
Our mission is to impart vibrant, innovative and global education and to make
Phonics as the world leader in terms of quality and excellence in professional
education, specialized knowledge, skills and attitude along with multi-tasking
ability in order to understand and analyze complex business situations and
make meaningful contribution to serve in the society and nation in the 21st
century and to spreads knowledge in the field of Engineering & Technology
and Management in dynamic synchronization with industry as well.

COURSES OFFERED
Phonics offered a varied range of courses. It has been awarded as best
engineering college in Uttarakhand . it has also received Education Excellence
Award in 2018. Following are the courses offered

 Phonics school of business and commerce.

1.MBA
2.BBA
3.B.COM

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 Phonics school of Engineering.
1.Computer Science
2.Civil
3.Electronics & Communication
4.Mechanical

 Phonics school of Education

1.B.Ed

 Phonics school of Technology (Diploma)

1.Civil
2. Electrical
3.Mechanical

 Phonics school of Agriculture

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 1 .Agriculture
2. Horticulture
3. Forestry
4. Fishery
5. Agronomy

 Phonics school of Applied Sciences.

1 .B.Sc (CS) & (IT)
2 .B.Sc (PCM) & (ZBC)
3. BCA

FACILITIES

CENTRAL LIBRARY

The students are encouraged not only to learn from classes but also to pursue
independent research by using resources provided by the library services.
While our physical library has collections of books, journals, audio/visual
materials, and other library items, its e-library subscribes to commercially
available digital libraries which greatly increase the learning resources to its
users. For gaining access to other controlled online resources requiring
membership or licenses, the college library seeks solutions by directly joining
memberships and/or purchasing licenses and also provides handout materials,
keeping their students academic and attendance records, and posting
assignments and instructions to their students. The teaching assistants may
access the system to post homework related information for individual

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courses. They also assist the faculty members by searching for useful learning
materials or web site links and include them in the posted course material for
students use. Faculty members and the teaching assistants can also send
messages to their students through this online facility. Each current student is
assigned a computer account to access the Online Service Center. The system
is designed such that the student user can have access to all general
information but only his/her own personal data and academic records.
PHONICS understands well the fundamental importance of a library in
promoting lifelong learning and improving the knowledge, skills and
competence of its students. The college from its inception knows that a library
and information centre of exceptional quality form the nerve centre of any
good college. Connecting both students and faculty with global resources of
knowledge, the Library shall continue to adapt to challenging new demands
and provides a professional and conducive learning atmosphere for the
empowerment of its users. The library will house industry relevant reports,
standards, annual reports, magazines, newsletters, etc. An automated set-up
with user friendly portal providing a single point access to e-resources, the
library will be rich in resources in the subjects of business, technology and
allied areas.
Highly qualified, efficient librarians will ensure the best possible information
services. Standard textbooks and books by well-known authors are stocked,
and every effort will be made to obtain all titles recommended by the faculty.
Multiple copies of popular books will be bought to make them available to as
many students as possible.
Fully automated for day-to-day operations, there will be automated issuing
and book collection systems in place.

LABS

Laboratories are essential ingredients of both teaching and research activities.

Teaching laboratories offer a hands-on experience for both undergraduate and
graduate students to work with specialized equipment. Our research
laboratories are equipped with state-of-the-art equipment and instruments to
allow analysis and research in all aspects of civil engineering. We provide a
variety of labs ranging from computer lab, electronics lab, electrical lab, E.I.C
labs to mechanical labs.
The common experiments conducted in the labs include Refrigeration Trainer,
Heat Conduction, and Heat Exchangers. The thermal experiments are Internal
Combustion Engine Mass and Energy Balances, Combustion Products and
Emission Controls, and Natural Gas Boiler Study. The mechanical
experiments are Stress-Strain Deflection of Beam, Linear Vibrations,
Rotational Balancing, and Kinematics of Motion of Piston-Cam.

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 T & P CELL

The Training & Placement Office of Phonics Group of Institutions facilitates

the process of placement of students passing out from the Institute besides
collaborating with leading organizations and institutes in setting up of
internship and training program of students. The office liaises with various
industrial establishments, corporate houses etc which conduct campus
interviews and select graduate and post-graduate students from all disciplines.
The Training & Placement Office provides the infra-structural facilities to
conduct group discussions, tests and interviews besides catering to other

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logistics. The Office interacts with many industries in the country, of which
nearly 100+ companies visit the campus for holding campus interviews. The
industries which approach the institute come under the purview of: Core
Engineering industries IT & IT enabled services Manufacturing Industries
Consultancy Firms Finance Companies Management Organisations R & D
laboratories, Consultancy, Construction Companies.
Pre-Placement Talks are also conducted in this regard as per mutual
convenience. Job offers, dates of interviews, selection of candidates etc. are
announced through the Training & Placement Office. The Placement Office is
assisted by a committee comprising representatives of students from the
Diploma, under-graduate and post-graduate engineering / Management
streams. The committee evolves a broad policy framework every year besides
a set of rules which are inviolable. Students members are closely co-opted in
implementing these policy decisions.

MAJOR RECRUITERS

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 TRANSPORTATION

To facilitate students a safe, time saving and convenient mode of

transportation, Phonics Group of Institutions propose to run its own buses for
different routes (as declared below).

S. No. Route
1 Roorkee - Phonics
2 Haridwar - Phonics
3 Saharanpur - Phonics
4 MuzaffarNagar - Phonics

DEPARTMENTS UNDER PHONICS

During my live report period the departments that I took in consideration were
as follows

 HUMAN RESOURCE MANAGEMENT DEPT.

 FINANCE MANAGEMENT DEPT.
 MARKETING MANAGEMENT DEPT.

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 HUMAN RESOURCE MANAGEMENT

Here at PHONICS, the HR department is under taken by the

DEAN(Academics)

Here are approx. 1800 students and 150 employees .

HR plays an integral role in the success of an organization overall -by

recruiting and selecting the best candidates to fill job vacancies. Furthermore,
HR continues to work closely with management teams within the company to
ensure workforce efficiency.

Nowadays, HR is proactive in the strategic planning process and the

development of an organization. There are several facets of Human Resources
today. The major functions of Human Resources are: strategic management,
workforce planning and employment, human resource development, policy
formulation, total rewards, labor relations, and risk management

Strategic Management

Human Resource professionals are proactive in planning for the future by

meeting the continuous short-term and long-term strategic objectives of the
organization.

Workforce Planning and Employment (recruitment and selection)

Workforce planning involves recruitment, selection, orientation, and exit

process. Department managers collaborate with Human Resources to
determine staffing needs and to fill job vacancies in a timely manner whenever
the need(s) arise. The HR recruitment team strategically recruits and selects
only the best candidates for the company and ensures workforce efficiency
thereafter in an effort to help the organization accomplish it goals and
objectives.

Human Resource Development (training & development)

HR is responsible for ensuring that employees receive the appropriate training

(whether in-house or off-site) to adequately perform their jobs. Thus,
employees will be equipped to help achieve desired departmental and
company goals and objectives. Encouraging employees to take advantage of
the tuition reimbursement benefit will give employees an incentive to further
their education and use their acquired skills and knowledge for the betterment

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of the company in general. HR Specialist also assists with change
management and performance management needs of the organization.

Total Rewards (compensation & benefits)

The HR benefits team is responsible for acquiring and administering an

attractive compensation and benefits package for new hires. This might
include: a competitive salary range, medical and dental insurance, choice of
life insurance, tuition reimbursement, 401k, flexible spending account, and
more. The HR recruiter should promote and offer an attractive rewards
package to those candidates who meet the selection criteria at some point
during the interview process. A competitive reward package will attract top
talent and hopefully retain them once hired.

Most organizations use a computerized system, Human Resource Information

System (HRIS) to in-put and keep track of employee data. HR compensation
analyst and payroll specialist oversees the salary administrations of new hires,
process payroll, employee benefits, attendance, vacation days, and maintain
employees files. Payroll specialist also responds to employee inquiries
regarding their salaries and other benefits.

Policy Formulation

Human Resources keeps new hires and current employees abreast of the
policies and procedures of the organization. This might include (but not
limited to) the distribution of employee handbook, code of conduct manual,
and performance appraisals guidelines.

Employee and Labor Relations

The employee relations team seeks to align the employees’ needs and rights
with the needs of the organization. Things such as: union and non-union
issues, discrimination issues, and sexual harassment claims are matters that
should be handled by the labor relations department. Employers must stay in
compliance with the law in making sure that every employee is treated fairly.
Employees are encouraged to contact employee relations should they ever feel
that they were treated unfairly or to resolve other workplace problems.

Risk Management

The HR risk management team along with the department manager-should be

proactive in detecting risk items that could pose a possible threat to the
company: such as the removal of hazardous waste material from a work area
within the organization. Health care institutions in particular, should take

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extra precautions in providing a safe work environment for its workers as well
as its clients and customers. HR should provide safety training and issue
handbooks to its employees to educate them on risk management issues.
Employers face a legal obligation to provide a safe and hazard free work
environment. Employers must also comply with OSHA (occupational safety
and health administration) in keeping accurate records for all work related
injuries.

STUDENT WELFARE CELL

1. First and foremost to develop the student- teacher relationship bond

 Listening to their problems and understanding what is
required for their development in any manner.
 Also to deal with misbehaved kind of incidents between
students and the faculties.
2. Flourishing relationship with parents and organizing meetings for
them.
 Addressing the issues from guardians and resolving them to
whatever the needs are.
3. Organising special coaching for slow learners.
 Not every child understand in the same manner, the
committee therefore ensures that those who could
understand the topics shall be taught in a friendlier manner,
separately.
 For the same, HODs and mentors have to find out such kind
of student welfare cell to avail the facility of the same.
4. To encourage students to express their grievances by providing
them a platform to express their problems.
5. Resolving the complaints of students with respect to hostel/campus
will be within two working days.
6. To develop a ragging free campus.
 Students can informto the proctor committee or to the
student welfare cell if they are ragged by anyone.
7. Resolving the fee related issues of the students before commencing
the semester exams/practicals, in consultation & coordination with
Registrar / Assistant Director/Accounts branch.
8. Complaints of students related to the mes facilities will be
considered and appropriate steps for solving them will be taken.
Quality check in the mess and cafeteria will be done on regular
basis.

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 9. Resolving the problems regarding the Bus passes and identity cards
of the students.
10. Assist the students in their Railway concession matters.
11. Approval of leave pass of hostlers (Both boys & girls) after
recommendation of wardens.

RULES & REGULATIONS

To ensure high moral standard and a peaceful , harmonious academic
atmosphere in the campus.

Following Rules /Acts are prohibited for the students.

1. Students are required to come to college in proper , neat and clean

uniform.
2. Use of cameras , audio video gadgets in the college is prohibited.
3. Behave in a decent and disciplined manner on social , academic
and sports events in or outside the campus.
4. Display their identity cards permanently on their chest while
entering the college.
5. Not to carry any kind of weapon or drug , liquor or any other kind
of intoxicants.
6. Not to try any misbehave with management, teaching faculty,
office and support staff.
7. No smoking in allowed inside the campus.
8. No cheating and use of any kind of unfair means in the
examination.
9. Ragging is strictly prohibited.

DISCIPLINARY ACTIONS
The college /University reserve the right to suspend , dismiss or
physical on student.

PUNISHMENT & PENALTY

1. A written warning , maximum two times.
2. Imposition of fine.
3. Expulsion from the classes for a specific period.
4. Permanent expulsion from the college.

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 5. Deducting his/her disciplinary marks.

ONLINE GRIEVANCE

The students are the main stakeholders in any institution imparting education,
and its our endeavour to make all efforts to ensure transparency in all the
activities at different stages.Taking this spirit in consideration the College has
decided to provide mechanism to students for redressal of their grievances as
under:
The Grievances may broadly include the following complaints of the
aggrieved students

 Academic
 Non-Academic
 Grievance related to Assessment
 Grievance related to Victimization
 Grievance related to Attendance
 Grievance related to charging of fees
 Grievance regarding conducting of Examinations
 Harassment by colleague students or the teachers etc

ANTI RAGGING

Prevention and prohibition of Ragging in technical Institutions,

Universities including Deemed Universities imparting technical education.

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In view of the directions of the Hon’ble Supreme Court in SLP No. 24295 of
2006 dated 16-05-2007 and in Civil Appeal number 887 of 2009, dated 08-05-
2009 to prohibit, prevent and eliminate the scourge of ragging including any
conduct by any student or students whether by words spoken or written or by
an act which has the effect of teasing, treating or handling with rudeness a
fresher or any other student, or indulging in rowdy or undisciplined activities
by any student or students which causes or is likely to cause annoyance,
hardship or psychological harm or to raise fear or apprehension thereof in any
fresher or any other student or asking any student to do any act which such
student will not in the ordinary course do and which has the effect of causing
or generating a sense of shame, or torment or embarrassment so as to
adversely affect the physique or psyche of such fresher or any other student,
with or without an intent to derive a sadistic pleasure or showing off power,
authority or superiority by a student over any fresher or any other student, in
all higher education institutions in the country, and thereby, to provide for the
healthy development, physically and psychologically, of all students, the All
India Council for Technical Education,(AICTE) brings forth these
Regulations.

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 FINANCE MANAGEMENT DEPARTMENT

Financial Management is a vital activity in any organization. It is the process

of planning, organizing, controlling and monitoring financial resources with a
view to achieve organizational goals and objectives. It is an ideal practice for
controlling the financial activities of an organization such as procurement of
funds, utilization of funds, accounting, payments, risk assessment and every
other thing related to money.

In other terms, Financial Management is the application of general principles of

management to the financial possessions of an enterprise. Proper management of
an organization’s finance provides quality fuel and regular service to ensure efficient
functioning. If finances are not properly dealt with an organization will face barriers
that may have severe repercussions on its growth and development.

At PHONICS, the finance dept.is looed up after Mr. Pawan

SOFRWARE USED
Tally & ERP

Tally is acconting software which is used for recorded all the business
operations transaction data in single software. It is very helpful for

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businessman to maintain all record of day to day operations of business like
purchasing, selling, etc

Enterprise resource planning (ERP) is business process

management software that allows an organization to use a system
of integrated applications to manage the business and automate many back
office functions related to technology, services and human resources.
ERP software typically integrates all facets of an operation — including
product planning, development, manufacturing, sales and marketing — in a
single database, application and user interface.

COST CUTTING

Cost cutting refers to measures implemented by a company to reduce its

expenses and improve profitability. Cost cutting measures may include laying
off employees, reducing employee pay, closing facilities, streamlining the
supply chain, downsizing to a smaller office or moving to a less expensive
building or area, reducing or eliminating outside professional services such as
advertising agencies and contractors, etc

As students fee is the solely source of finance at Phonics hence they tends to
utilize it in a judicious way. They strategise their money on the basis of input
they received. The expenditure of colleges like providing salary to the
employees, workers, facilitating basic facilities to the students , organizing
events , educational and industrial tours, are done on the basis of income
received.

SALARY
A salary is a form of payment from an employer to an employee, which may
be specified in an employment contract. It is contrasted with piece wages,
where each job, hour or other unit is paid separately, rather than on a periodic
basis.
Salary payments are done on the basis of the UGC norms at Phonics.

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At Phonics basic functions are carried out to maintain the finance efficiently:

 Estimating the amount of capital required for the proper

functioning of the Institution
The most basic function of a finance manager is the estimation of the
capital because funds are required for both long term and short term.
The firm requires capital so that it can meet its liability with no delay,
benefit from early business opportunities, pay for resources,
operational cost etc. Sufficient capital is also required so that the firm
can face any crisis like recession and bottleneck.

 Devising a capital structure

For the determination of the capital structure, the financial
manager must ensure that the earning rate is higher than the rate of
interest on the borrowed amount. A fine capital structure is required to
minimize operational cost and to maximize the shareholder’s profits.

 Sources to raise funds

For proper financial management, it is imperative to find the various
sources from where the firm can raise funds. The organisation can raise
funds through different sources including equity and preference shares,
debentures, banks, financial institutions and other sources. The funds
can be raised for short as well as long period.

 Utilising funds
It is the task of the finance manager to ensure that the funds are
invested wisely so as to garner maximum ROI. While investing, the
firm must take care of safety, profitability, and liquidity of the funds.
The funds must be utilized in such a way that the firm does not face its
shortage in near future.

 Disposing of profits
Effectual finance management involves analyzing the funds that can
be invested for proper working of the organization and distributing the
rest among the shareholders. The firm’s earning must be in such a way
that a large proportion can be distributed among the investors.

 Managing the available cash

A financial manager needs to manage the cash in such a way that
there is neither shortage nor surplus and daily expenses can be met
without any hassles. This can be done by forecasting cash inflows and
outflows and balancing them. The manager must ensure that sufficient

25
 funds are always available to purchase material and meet daily
expenses.

 Control of Finance
Finance management involves evaluation and control of the financial
performance of an organization. This involves employing finance
control techniques, auditing, break-even analysis and analysis of cost.

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 MARKETING MANAGEMENT

Marketing management is the process of planning & implementing the

conception, pricing, promotion and distribution of products or services. It is a
target-oriented process and an operational area of management. Marketing
management is basically an organizational discipline, which focuses on the
practical usage of marketing orientation, techniques and methodologies in
companies and organizations and on the management of a firm's marketing
resources and activities. The following are the main objectives of marketing
management: To satisfy the clients’ requirements and their objectives
 To leverage the gain for the growth of business.
 To develop customer base for the business.
 To create an appropriate marketing mix
 To raise the quality of life of people.
 To build a good image of the organization.
 To maintain the long-run concept.
PHONICS basically follows both online and offline marketing.

OFFLINE MARKETING

Offline marketing refers to any type of marketing that does not involve
online marketing (website, social media, email, pay-per-click, blogging, press
releases). Effective offline marketing can be a great complement to your
online marketing strategies: Cold calls, direct mail, flyers, print publications.

Networking

Face-to-face connections are still a valuable form of networking and can help
drive traffic to your website when your new connections are inspired to learn
more about you and your firm.
Being able to put a face to the name can help create a deeper sense of brand
loyalty among your buyers, so don’t discount the importance of a good, old
fashioned handshake. Make your own opportunities for in-person networking
by joining local chapters of associations or organizations where your target
audience is likely to be found. Over time, this networking can be augmented
with attendance at national conferences for those same
associations/organizations.

Speaking Engagements

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In-person speaking engagements are a tremendous marketing opportunity for a
number of reasons. First and foremost, a speaking engagement puts you in
front of a highly targeted and interested audience that is already primed and
ready to pay attention to what you have to say.
Speaking engagements are also a great way to build credibility and establish
thought leadership within your firm. speaking engagements are the second
most popular way that Visible Experts obtain leads.

Print Publications

While you won’t give you the same SEO benefits as an online link back to
your website, print publications still have a valuable place in offline
marketing. Obtaining relevant placements in industry magazines and journals
will help increase your brand visibility and showcase your expertise. Include
print opportunities as part of your blogger outreach strategy and keep an eye
out for opportunities to appear in both an online and print version of a
publication.
However, don’t seek out print publications just for the sake of it. Just as with
your online publications, you need to be selective. Make sure the publications
you choose are relevant to your target audience and a reputable source of
information.

Direct Mail

Even though direct mailers are more costly than online marketing, they can
still be an effective lead generating tool. Some members of your target
audience may appreciate receiving direct mail because it seems more
personalized.
And the practice of sending direct mail for marketing purposes is far from
extinct. In fact, some members of your target audience may actually prefer
direct mail communication to any other method of online communication.

Cold Calls

Similarly, cold calls have that personal touch that often resonates with
interested buyers. Phone calls are more personal than emails and demand an
instant Just make sure you have a concrete reasons for why you’re reaching
out and be mindful of your phone call recipient’s time. Cold calls are also a
great way to reach out to potential marketing partners about a collaboration
opportunity, like hosting a webinar or producing content together.

Print Advertising

28
Along the same lines as publishing an article in a print publication, running
print advertisements is another method for getting in front of more potential
customers.

However, it is significantly more difficult to track the return on investment for

print advertising than it is for online ads and they can often be more expensive
to run, so consider your options carefully.
Print advertisements are best positioned in highly targeted publications where
you can guarantee members of your target audience will see your ad. If
possible, include a URL or a QR code in the print advertisement to send
visitors to the landing page, which will help you track these campaigns better.

ONLINE MARKETING
Online marketing is a set of tools and methodologies used for promoting
products and services through the internet. Online marketing includes a wider
range of marketing elements than traditional business marketing due to the
extra channels and marketing mechanisms available on the internet.
Online marketing can deliver benefits such as:

 Growth in potential
 Reduced expenses
 Elegant communications
 Better control
 Improved customer service
 Competitive advantage

Online marketing is also known as internet marketing, web marketing, digital

marketing and search engine marketing (SEM)

Following are the tools used by Phonics to advertise their policies and
strategies
a) Facebook

Phonics is active on facebook with 15,476k followers. It promotes its all

update on its page on regular basis. It use this tool for advertisiting its
admission policies ,events etc.

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 b) Twitter

Phonics utilizes its twitter handle to advertise its policies and

strategies. All the informations are available on its social media
handles . all the upcoming events are updated regularily so that the
students and parents could be aware of the happening .

c) Google Plus

Google plus has become an important means of interactions in which people

create, share, exchange and comment contents. Also, it connects the
organization to customers directly for communication.

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 OBJECTIVE
The main objective of this study is to get information.

 To study the functioning of various departments.

 To study the relation among the students,employees and the
organization.
 To study future perspectives of the organization
 To study the welfare facilities provided to the students and employees.

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 RESEARCH METHODOLOGY
To get a reporting any particular area; research is required & that
research is being done through data collection. Data could be collected
through its sources such as-

1. Primary sources.

 Observation method
 Interview Method
 Structured questionnaire

2. Secondary sources.

 Books
 Phonics website
 Journals and Magazine

I have gone through secondary sources of data collection while preparing this
project report.
While going through secondary sources of data collection I have gone
throgh

1. www.phonicsedu.com
2. Wikipedia
3. Google.com

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 DATA ANALYSIS AND INTERPRETATION

1. Are you aware of welfare facelities?

S.no Response No of respondents in%

1 YES 80%
2 NO 5%
3 NOT MUCH 15%

In my survey, I found that 80% of employee and students were aware about
welfare measure, 15% less aware about welfare measure and, 5% unknown
to welfare measures.

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 2. Whether phonics provided welfare facilities?

S.no Response No of respondents in%

1 YES 80%
2 NO 20%

In my survey, I found that 80% of employee and students say, yes phonics
provided, welfare measure, where as 20% say No.

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 3. Are you satisfied with the other facilities provided by institution?

S.no Response No of respondents in%

1 YES 50
2 NO 20%
3 NOT MUCH 30%

In my survey ,I found that 50% of employee is satisfied with other facilities

and 20% not satisfied and 30% not much satisfied .

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 4. Appreciation and recognition given to employee and students for
their excellence

S.no Response No of respondents in%

1 YES 50%
2 NO 20%
3 NOT UP TO THE 30%
SATISFACTION

In my survey ,I found that 50% of employee is satisfied with Appreciation and

recognition of given to employees for their excellence and 20%not satisfied
and 30% not up to the mark.

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 5. Does institution provide all type of education skills
(knowledge,skill development, personality, social development,)

S.no Response No of respondents in%

1 YES 90%
2 NO 0%
3 NOT ALL TYPE 10%

In my survey ,I found that 90% of employee and students say institution

provide all type of facilities and 10% not up to the mark.

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 6. Does the institution provide Cultural programmes to the employee and
students?

S.no Response No of respondents in%

1 YES 80%
2 NO 0%
3 SOMETIME 20%

In my survey ,I found that 80% of employee and students say institution

provide Cultural programmes where as 20% say sometime provide Cultural
programmes.

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7. Does the institution provide counseling to the employee?

S.no Response No of respondents

in%
1 YES 80%
2 SELDOM 20%

In my survey, I found that 80% of employee say, provide counseling

whereas 20% say, provided sometime counseling.

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8. Are you satisfied with the salary and wages and placement facilities
provided by the institution?

S.no Response No of respondents

in%
1 YES 80%
2 NOT MUCH 20%

In my survey, I found that 80% of employees and students are satisfied

with the salary and placement facilities provided by the institution while
20% not much.

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 FINDINGS

1- There is a good working condition and study atmosphere

inside the college.

2- There is a high cooperation and good deal in the team sprit.

3- adequate facilities like , clean drinking water, medical

facilities., transport facilities etc are provided

4- Large number of the students are from diverse area which

promotes diversity and also promote unity.

5- Proper exposure to the different challenges which students

and faculties can faces during their lives .
6- Harmonious cooperation among the different deparments of
the institution.

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 SIGNIFICANCE

The significance of this project are:-

 The major significance of this project is to evaluate the present

functioning of the different departments of the institution.
 The effectiveness of the performance appraisal system of the
organization.
 To check the satisfaction level among the employees.
 To evaluate the welfare policies of the employees and the students.

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 LIMITATION OF STUDY

1) The research process was time consuming and little tiresome as well.

2) The sources of data collection were limited.

3) It was difficult to complete a study of this nature and to study all the
aspect of Problem with in short period.

4) The time factor is important.

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 RECOMMENDATION
As per study I would like to recommend the following suggestions.

 More focused should be concentrated on the skill development of the

students.
 More curricular activities should be bring in which will enhance the
holistic development of the student.

 There should be provision of complain suggestion boxes at each

branch.
 More strategies should be framed related to marketing so that reach
could be extended upto remote areas.
 Better welfare and regulation should be maintained in the campus.
 Basic facilities should be availed.

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 CONCLUSION

According to the report that conclusion are extracted-

1- Students and faculties and employees are satisfied with the facilities
offered by the institution.

2- The management selects proper educated faculties and post in proper

place where they can work as per qualification & experience. The
institution also provides training time to time as according to their
need.

3- An excellent performance appraisal system is carried on, in order to

know the requirements as well as to judge the performance of the
employees.

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 BIBLIOGRAPHY

www.google.com

www.wikipedia.com

www.managementparadise.com

www.pbonline.com

Book & Research Paper

(1) K.K.Kothari : Research Methodology

Internet

(1) College website

(2) Google search

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 QUESTIONNAIRE

1. Are you aware about welfare facilities?

a. Yes
b. No
c. Not much

2. Whether Phonics provided welfare facilities?

a. Yes
b. No

3. Are you satisfied with other facilities provided by institution?

a. Yes
b. No
c. Not much

4. Appreciation and recognition given to employee & students for their

excellenc?
a. Yes
b. No
c. Not up to satisfaction level

5. Does institution provide all type of education skills ( knowledge, skill

development, personality, social development)?
a. Yes
b. No
c. Not much

6. Does the Institution provide Cultural programmes to the employee?

a. Yes

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b. No
c. Sometimes

7. Does the institution provide counseling to the employee?

a. Yes
b. No

8. Are you satisfied with the salary and wages and placement facilities
provided by the institution?
a. Yes
b. Not much

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