Green Heaven Institute of Management & Research

Guidelines for Writing SIP Report

The learning objectives of SIP for the students can be broadly classified into two categories –

i. Orientation in the Company

ii. Executive Training

Hence, the SIP report should also contain the above two things in detail as per the following.

1. An Overview of SIP Company: This shall have two parts:

(i) 3CETT Report, covering the company, the customer, the competition, the
environment, the technology and the specific terminologies that are used in the
specific business context.
(ii) A detailed SWOT Analysis of the Company

a. The Company:
The student is expected to understand the company as a whole by going through various
departments of the company. In addition, the student should also understand the position
of the company vis-à-vis the industry in which the company is operating. In trying to
understand the company, the following aspects may be studied.
Marketing: Product portfolio, Distribution Network, Salesforce, pricing, promotion
strategies, Customer service, market structure, Market Share, Competition, Measurement
metrics.
Human Resources: Organization Structure, Organization Chart, Senior Management,
Departments and Functions, Staff Strength, Recruitment, Training and Development,
Appraisal and retention practices, etc. Retention issues, measurement metrics.
Operations: Functions, Processes, Facilities
Finance: Capital Structure, Financial Ratios, Performance metrics, etc.
Any other relevant function.

b. The Customers:
The students should understand the products of the company and its customer profile.
The report should consist of various aspects of understanding the customers, their
segmentation, product positioning, buying pattern, etc.
 c. The Competition:
The student should know and write about the competitors of the products marketed by the
SIP company.

d. The Environment:
The student should understand and mention the Macro and micro economic environment
in which the SIP company is operating. The national and international environment
which has an influence on the company’s performance also needs to be discussed.
e. The Technology:
The student should focus on the technology platforms and specific ERP packages
relevant for the company. It is important to get insights into the pre and post-technology
productivity of people, customer service, grievance redressed, etc.
f. The Terminology: The student should understand the specific terminologies in specific
business context and verify their meaning in that particular context. For example, the
term “Premium” is used in different contexts in Insurance Industry and Securities Market.

2. SWOT Analysis:
The student is expected to study the business environment in which the company is
operating, understand its progress in the past, and based on the same, analyze the strengths,
weaknesses, opportunities and threats to the company. The SWOT analysis should provide
insights into the company’s future prospects and the strategic directions.

3. Who’s Who:
The student should know and prepare a report on: (i) the immediate operations team
including the CG and supervisors (ii) Departmental Heads at the SIP company and (iii) the
CEO/MD and the other top management team members of the company.

4. Executive Training (ET):

The report on ET shall consist of the following details:

1. Targets/Tasks assigned
2. Strategy adopted
3. Analysis of Performance vs Target. Reasons for variance, if any.
4. Problems/Constraints/Limitations faced.
5. Value addition done to the SIP Company
6. Learning from the SIP
7. Awards/Rewards/Incentives/Stipend received during SIP.
 5. Conclusion & Suggestions: The student is expected to conclude the SIP report in
his own words and express suggestions as to how SIP can be further improvised.

Please try to understand the following.

1. The Company and Its Business.

2. The Products of the Company and its Customers.
3. The exact work that the students is doing during internship.
4. What value the student is adding to the company.
5. What learning the student is gaining from the company.