CONSUMER SURVEY FORM

I am Abhey Kumar from G.H.G. KHALSA COLLEGE (Gurusar Sudhar). Taking

survey on verka beverages for my M.COM Summer project from consumers in
LUDHIANA City.
Name of customer _______________________________________________
1) AGE
 Below 30 years  41-50 years
 31-40 years  Above 50 years

2) Occupation
 Employed  Private job
 Business  Any other

3) Monthly Income
 Below Rs. 10000  Rs. 15000-20000
 Rs. 10000-15000  Rs. 15000 and above

4) Are you buying verka milk?

 Yes
 No

5) Are you aware of Verka Milk products available in the market?

 Yes
 No

6) If yes tick the varieties you know

 Milk  Lassi
 Ghee  Dahi
 Kheer  Paneer

7) Where you get verka beverages from?

 Retailers
 Verka Outlets
 From other sources

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 CONSUMER SURVEY FORM

8) Satisfaction with availability of verka beverages at the outlets or retailers?

 Yes
 No

9) Satisfaction level with verka beverages?

 Highly satisfied  Dissatisfied
 Satisfied  Highly dissatisfied
 Undecided

10) Satisfaction with availability of verka beverages at the outlets or retailers?

 Yes
 No

11) Satisfaction with quality of beverages?

 Yes
 No

12) In what manner verka product is different from other Dairies

 Price  Hygiene
 Packaging  Quality

13) Verka is more innovative in terms of product development in comparison

to other Dairies?
 Yes
 No

14) In terms of packaging verka products are superior in comparisons to other

Dairies product
 Yes
 No

15) Most liked feature in verka beverages?

 Nutrients  Cost
 Taste and flavor  Brand Image

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