TABLE OF CONTENTS

I Title Page ---------------------------------------------------------------------------

Table of Contents -----------------------------------------------------------------

II Executive Summary --------------------------------------------------------------

III Description of the Business ----------------------------------------------------

IV Description of the Product ------------------------------------------------------

V Market Strategies -----------------------------------------------------------------

Determination of the Market ----------------------------------------------------

Determination of the Market Share -------------------------------------------

Positioning Strategy ---------------------------------------------------------------

Distribution Strategy ---------------------------------------------------------------

VI SWOT Analysis --------------------------------------------------------------------

VII Operations and Management --------------------------------------------------

Organizational Structure ---------------------------------------------------------

VIII Project Income Statement -------------------------------------------------------

IX Balance Sheet ----------------------------------------------------------------------

X Cash Flow Statement -------------------------------------------------------------

XI Owners Picture ---------------------------------------------------------------------

Executive Summary

Now a day’s, the demand of food business is extremely massive. There is a huge
assurance for success when investing on food business. That is why a lot of business
ventures that focuses on food right now, takes the largest part of the graph. In the
Philippines, one of the favorite past time of the Filipino’s is to eat; it is even enjoyable
when the price is affordable.

Gulamalicious business wants to cater the Filipino’s love for food. The aim of
this business is to provide a quality yet affordable product that can suffice the largest
market. In establishing the business, the aims of the company are to earn profit, learn
how to manage a business, how to socialize or sales talk and to know the different
components of a successful business. The main reason why people engage to business
is to earn profit, so that they might have something to use personally and for the
lifetime of the business. In this era the need to know how to manage a business is
highly recommended. It is one of the ways of gaining money and reputation. Knowing
how to socialize or sales talk is a huge component of successful business, it is one way
of the entrepreneurs to attract customers.

For the short-term objective of the entrepreneurs for the business, is to sell our
product and to gain avid customers. For the long-term objective, if the entrepreneurs
for the business aims to expand a business through building another branch to other
places.

And to achieve a successful business an entrepreneur needs to be patient,

flexible, humble, risk taker, passionate, and know how to manage the business
effectively.

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Description of the Business

Filipino’s in the 21st century has been labeled as one of the unhealtiest country
in Southeast Asia. One of these factors is the consumption of sweets that go beyond
their supposed average consumption. According to Pan Asian Insurance grant AIA
Group, the result is due to Filipinos consumption of unhealthy sweet treat should
replace those aforementioned snacks to mitigate the effect and erase our country from
title.

The Province of Northern Samar, ranked as one of the poorest Province in the
Philippines, has caused the "waraynon" to buy treats which is low-cost ignoring the
ways of praparation which may be unhealthy. We will build a small canteen inside
the school premises. Thus, our target market will be the Generoso R. Frigillana
Memorial School, which is observably has lots of vendors of snacks outside the
campus premises that is also observed by most to have an unhealthy way of
preparation of their production.

Due to this factor being put into consideration, our business has created a treat
which is low-cost but has a clean and healthy way of preparation.

Also due to the on-the-go characteristic of the product, it caters all personnel
and students of the school. This is because of the new curriculum which makes so
much time of students to take into consideration the very demanding amount of
requirement to be passed.

A cup of our gelatin is a new way to relieve all stress, happiness in a cup.

Moreover, the business organization that we will form is general partnership

in order to have a simple management of the business.

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Description of the Product

The demand of the Filipinos for comfort food is indeed unmeasurable. All
Filipinos believe that "food is life" especially for students. We want to have that
delight whenever we have our snacks. The most pleasurable thing is when we can
have a delicious, healthy and affordable snack. By that, the BTLEd-H.E. 1st year
student of University of Eastern Philippines had come up with a product that suits
the taste as well as the budget of the target market.

Gulamalicious as the product's name is the combination of the main

ingredients Gulaman (gelatin), and the word licious derived from the word delicious.
Gulamalicious is placed on a 5oz transparent cup, topped with condense milk to
sweeten. The product also has variety of colors and flavors to give the customers the
choice of their taste. To address the health needs of the market, the group considered
the nutrition content that the customers can get from the product. Gelatin as the
main ingredient has a lot of protein, one of those is glycine. Glycine improves gut
health and digestion, protects joint and lowers joint paint, helps induce sleep,
improves cognitive abilities as well as skin health and helps to maintain heart health.

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Market strategies

Determination of the Market

Competitors Sales

School canteen

Street foods
(outside the school)

Sari-sari store
(outside the school)

The company’s target market are the students as well as the teachers in
Generoso R. Frigillana Memorial School at Brgy. Dalakit, Catarman N. Samar. The
demographic profile of the customers we’re gathered.

1.1. Age

a. Students enrolled from Grade 1 to Grade 6 in Generoso R. Frigillana

Memorial School ages from 6 to 12 years old.

b. Teachers (both teaching and non-teaching) employed in Generoso Frigillana

Memorial School aging from 24 to 50 years old.

1.2. Gender – the business targeted both male and female.

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1.3. Income – the business aim to those who have standard daily allowance.

1.4. Geographic Location – the target market of the business is in Generoso Frigillana
Memorial School located at Brgy. Dalakit, Catarman N, Samar.

1.5. Cultural Background – the market of the corporation is all ‘Nortehanon’

including the owners.

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Determination of the Market Share

Number of prospects in the target 150 students/teachers

market

Frequency of purchase a month

4 Times
(average)

Total number of purchase a month 600

Average payment per purchase Php 3,000

Projected total industry sales a month Php 5,000

Percentage the firm can attain 20%

THE FIRM'S MARKET SHARE Php 2,.000.00

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Positioning Strategy

Our business (Gulamalicious) positioned itself to have a low-cost product but

invisible in nature to meet the demands of our market.

The business general partnership has a competitive edge through our approach
accessibility and good marketing conversation.

A product is sold-directly to the consumers to cater the students and staff.

Thus, our business will be stable because our location is permanent (GRFMS) and is
easily to access. With this kind of approach, our customers will not be confused on
where to find our business.

With accessibility taken into consideration, a good marketing conversation

hasten the process of selling our product.

Product Consumer

Pricing Strategy

Gulamalicious business used the cost-plus pricing method for the pricing
Strategy. The business totals all cost and add up an increment for profit. The owners
insured that the price is still affordable. The cost of the cup without increment is P
3.00 then add up P 2.00 for profit. The total price of each cup is P 5.00.

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Distribution Strategy

The distribution channel falls into direct sales were the producers sells directly
to the consumers.

Promotion Strategy

Gulamalicious business used an advertising method through posting a

tarpaulin.

 Advertising Budget
Tarpaulin – 150

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SWOT Analysis

For the evaluation of the Strength, Weaknesses, Opportunities, and Threats.

In the food industry there is a wide range of competition. In the Generoso R.
Frigillana Memorial School, the competition is fell as most of the business established
are food business. Analyzing strength, Weaknesses, opportunities and threats is
highly recommended to determine both edge of weakness of the company to the
competitors.

STRENGTH WEAKNESS OPPORTUNITIES THREATS

* Reasonable price * Start-up cost * Wholesale orders * Other

competitors who
also sell treats
(Gulaman Dessert)

* Good Service * New Business

* Delicious product * No reputation

that can hook the
customers

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Operation and Management

The day to day operation of the business focused on giving our customers a
good quality of food and excellent service. For our customers to win referral and create
a friendly, competitive winning for the welfare of our market.

Thus, the operation of the business will never push through without the
leadership of the following.

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Organizational Structure

Robelyn Brenzuela
Sales Manager

Mary Jane Endaya

Operation Manager

Cherry Anne Catunhay

Marjorie Pialago
Katherine Merino
Staff

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 Financial Data: Income Statement

GULAMANACOIUS

Project Income Statement

Gross Annual Sales

Less:

Food Cost:

Gross Profit

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 Financial Data: Data Balance Sheet

GULAMANACOIUS

Project Balance Sheet Statement

Assets

Cash

Account Receivable

Liabilities and Owner’s Equity

Liabilities

Owner’s Equity

Total Owner’s Equity

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 Financial Data: Cash Flow Statement

GULAMANACOIUS

Project Cash Flow Statement

Cash Sales

Receivables

Total Income

Capital

Cash Flow

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